biscuits For Christmas
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Cadbury Fabulous Fingers Tin (330g) rsp £6.99. Building on the launch of the product into a £4m brand**, this too is a new sku for Christmas. The biscuits come in a gold tin. Big Carton of Fingers (500g) rsp £5. A giant carton with four trays. Cadbury Festive Friends (200g) rsp £1.79. Says a company spokesman: “Christmas wouldn’t be the same without these family favourite shaped biscuits, half coated in Cadbury milk chocolate. Festive Friends was the leading novelty biscuit carton at Christmas 2011*. Mini Fingers Novelty Tube (125g) rsp £1.79. The tube is filled with Cadbury Mini Fingers. Mini Animals Novelty Tube (125g) rsp £1.79. The tube contains Cadbury Mini Animals and is described as ‘perfect for little stockings’. Each sku has festive themed packaging or is presented in a collectable tin. The Cadbury Biscuit assortment tins and cartons come in a shelf-ready case for ease of merchandising.
Burton’s Biscuit Company has released its Cadbury Biscuits Christmas range, which it says will help retailers maximise sales over the festive period, valued at £91m*. It claims to have been been the fastest-growing biscuit manufacturer for the past two Christmases, with 39% growth followed by a 28% value uplift. The latest seasonal selection includes the following skus: Silver Assortment Tin (380g) rsp £10.99. The biscuits are coated in Cadbury Dairy Milk chocolate and presented in a collectable silver and purple tin. Occasions Assortment Carton (290g and 580g) rsps £5.49 and £8.99. The No.1 biscuit assortment carton at Christmas last year**, Occasions comprises family favourite biscuits coated in milk chocolate. Mini Fingers Barrel Tin (500g) rsp £10.99. This new Christmas sku is packed with mini Cadbury Fingers and has a festive design. Fingers Assortment Carton (375g) rsp £5.49. It contains trays of Cadbury Milk Fingers, Dream Fingers and Bournville Fingers.
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* IRI special events market 16 weeks to 25/12/11. ** IRI MAT to 10 August 2012.
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For further information:
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Bahlsen Biscuit Co (01753) 889822 Burton’s Biscuit Company (01727) 899700 Kraft Foods (08702) 400861 United Biscuits UK (020-8324 5000
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• Cash & Carry Management • October 2012
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