freshen-up your and you could c what is Partners for Growth? 1
It is estimated that retailers miss out on £1.2 billion every year in lost sales as a result of shoppers not being able to find the products they want.
Unilever Partners for Growth aims to benefit both the trade and the consumer by offering advice to address this issue. It is based on data which is gathered independently, providing unbiased advice which has been proven to increase sales, time after time. Partners for Growth has been voted winner of the Best Merchandising Advice Award by Cash & Carry Management readers for 6 years in a row. To find out what it can do for you visit partnersforgrowth.unilever.com
toiletries
advice from the retailer advisory panel Shoppers buy the majority of their toiletries as part of their main shop or at specialist high street retailers but still use their local convenience store when they run out or to top up. With toiletries in particular, shoppers are looking to buy the brands that they normally use and that they trust to perform well. Therefore it is important for retailers get their range selection right to optimise cash flow and satisfy shoppers. If they are looking for help on range and shelf layouts, Partners for Growth has different sizes available on the website.
our category expert advice
“
Top-up purchases form a large part of convenience sales, so it’s important to stock products which meet this need. The best range for convenience is one which features the top two or three products in each of the main subsections of toiletries, i.e. deodorants, haircare, skincare, shower, bath etc. As a wholesaler, you should encourage your customers to stock a range like this, which will meet the needs of the maximum number of shoppers.
Stocking male toiletries is an important opportunity too, as men tend to be more brand loyal and spend more per product. It also opens up two avenues of spend because they’re not sharing their partners’ products. The biggest part of the washing and bathing category is shower products, but bath products still have a role to play as people look to find affordable ways to indulge themselves.
recommended 2 b Male Grooming Male Deos
“
Keep an eye out for promotional opportunities such as Father’s Day, Mother’s Day, Movember etc and use displays or point of sale to prompt the purchase of appropriate toiletries.
Dental
Soap
Bath & Shower Bath & Shower
partnersforgrowth.unilever.com 1. him! data *Nielsen 52 w/e Nov 2014