1 minute read
A WORD FROM MARK CHURI: GENERAL
MANAGER - SALES
Dear all,
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On behalf of the Domestic Sales team at Casella Family Brands (CFB), hello and welcome to the first edition of [yellow tales]!
Our key business focus here at CFB is to ensure we stay relevant to customers’ needs and the market’s ever-changing demands. Through the Advantage report, consumers have provided us with valuable feedback on our core strengths and opportunities. Armed with this insight, we are focused on ensuring that our future business strategies and ways of working better align to consumer goals and aspirations.
2022 marked the 20th birthday of [yellow tail] in Australia, and the brand has come a long way since its inception. We were delighted to celebrate this milestone with the title of ‘World’s Most Powerful Wine Brand’ for the fifth consecutive year. Furthermore, [yellow tail]’s position as a known and trusted wine brand is further cemented by the latest IRI MAT read. [yellow tail] is now Australia’s number 1 wine brand in the sub $10.00 price segment.
The journey of Casella Family Brands has accelerated in pace over the past 6 months. From a single brand-led wine business in 2001, we have now evolved into a truly diversified multi-beverage company boasting world-class operational facilities and infrastructure across wine, beer (ABCo), spirits (Copper and Grain Co.) and private label (Austral).
As we face an ever-evolving drinks landscape and the challenges of recruiting a younger demographic, we recognise that we must win by maintaining an entrepreneurial and agile mindset – delivering innovative beverage solutions to our customers and consumers.
I’d like to take this opportunity to wish everyone a happy and prosperous 2023. I look forward to meeting the challenges of our industry jointly as we navigate rapidly changing consumer preferences and evolving retailer landscapes.
Mark Churi, General Manager - Sales
