and
Market Share Earned: Ranked Brokerage in Oregon by Sales Volume
Highest Average Sales Price:
Here, You're Positioned As a Trusted Advisor
We are Oregon’s #1 ranked brokerage, powered by the global prestige of Sotheby’s International Realty. Our all-inclusive, agent-first model equips you to operate as a trusted real estate advisor, not a typical agent, with instant brand credibility, end-to-end support, and zero hidden costs.
We live the Pacific Northwest lifestyle. Our leadership stays close to the market, from city streets to coastal enclaves to the high desert. We track absorption, preview inventory, and deliver daily market reports and community guides with interactive mapping and Yelp integration to position you as the neighborhood expert. You will stay current with concise internal updates on national trends, and you will sharpen your edge through Ninja Selling, CE classes, and our own “Sprint to Growth” training sessions.
Your business will run better, faster, and simpler with Propel, our tech dashboard that puts everything at your fingertips. Share and gather “haves and wants” across our network to spark matches, activate buyers, and generate new business. Access marketing assets and performance insights in one place so you can spend more time advising and less time on administration.
With global reach and Pacific Northwest roots, you will pair local insight with worldwide connections, attracting qualified buyers from key feeder markets and giving every listing the presence of a global stage. Behind you is your in-house marketing team providing creative messaging, design, PR, and social media support, all delivering swift, editorialgrade presentation that protects the brand and amplifies yours.
You will have leadership that invests in your growth, support teams that anticipate needs before they surface, and marketing that makes your advisory value as visible as your inventory. You focus on strategy and relationships while we handle the rest.
Your success is our mandate. Your brand is our brand. Together, we win.
Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.
An Extraordinary Collaboration
26,100
Affiliated Advisors
Affiliated Sales Galleries 84 Countries and Territories $ 4.6B + Global Network Referrals The Sotheby’s International Realty Advantage
1,100
Connect. Amplify. Achieve.
When you align with Sotheby’s International Realty, you harness the power of a brand known it's innovation that achieves extraordinary results. It’s proof that exceptional marketing doesn’t just promote value, it creates it.
Trusted. Local. Yours.
As part of Sotheby’s iconic heritage, we don’t just carry a name, we carry a worldwide symbol of distinction that opens doors, commands attention, and gives you a competitive advantage to achieve even more.
18 Offices 425 Advisors 40 Employees
Portland Area
Lake Oswego
West Linn
Northeast/Irving Wilsonville
Pearl District
SW Washington Vancouver Camas
Columbia River Gorge Hood River
Oregon Coast Cannon Beach
Gleneden Beach
Central Orego n Bend Downtown Bend Old Mill Redmond Sunriver Sisters
Southern Oregon Jacksonville
Medford - Fall 2025
Ashland - Winter 2025
Your Business Backed by Strength
The Right People Don’t Just Discuss Your Goals— They Help Your Reach Them
As part of the Peerage Realty Partners family, you gain the backing of one of North America’s most prestigious real estate networks—giving you the resources, connections, and stability to build your business with confidence.
With $47B in annual sales, 6,100 brokerage advisors, and 206 offices, Peerage’s scale opens doors to an unmatched network of talent, ideas, and opportunities. You’ll benefit from the shared expertise of top performers across the continent and the financial strength that fuels long-term growth.
Peerage’s commitment to innovation, supported by smart technology investments and a culture of cross-company collaboration, ensures you always have access to tools, strategies, and support that help you stand out in your market and serve your clients at the highest level.
Invested in Your Success Your Leadership Team
Steve Studley Chief Executive
Officer
Michael Babbitt Chief Operations Officer
Marta Boelens Regional MPB
Brian Myers Controller Accounting Lead
Values
Collaboration is our passion. Service is our commitment.
Adaptability is our responsibility. Connection is our distinction.
Gary Nolan Chief Marketing Officer
Ginger Burke VP Risk Management
Kathryne Psihogios VP Relocation and Corporate Services
Mission
Together, we embrace people and their journey, fostering a caring and exceptional real estate experience – one person, one door, and one neighborhood at a time.
Vision
To be the standard by which all other brokerages are measured. To attract exceptional talent, cultivate opportunities and provide solutions that exceed expectations. To create a better real estate experience for all.
Stephanie Cale Director of Talent
Lincoln Reichen Lake Oswego VP Sales Westside | MPB
Dallas Forbes VP of IT Systems
Meghan VanLaningham Director of Talent Acquisition
Gary
An Introduction to Your Marketing & Tech Team
Nolan
Chief Marketing Officer
Tracy Fasthorse Design
& Advertising Manager
Lisa Funaro
Marketing Operations Manager
Sharana Gatpandan
Social Media & PR Strategist
Llasmine Hernandez
Marketing Services Admin
Alisa Koller
Marketing Services Admin
Consider our Marketing & Technology team your marketing team. We are here to amplify your strengths, elevate your voice, and help you grow with purpose and impact. Backed by the global prestige of the Sotheby’s International Realty brand, we deliver smart strategy, innovative tools, and all-inclusive 1:1 support so you and your listings can stand out.
Led by Chief Marketing Officer Gary Nolan, a 20-year veteran in luxury real estate marketing and business development, our team is known for being proactive, innovative, highly accessible, and genuinely enjoyable to work with. Scheduling support is easy—just one click into our calendars. You can trust us because we show up consistently and focus on solutions that will move your business forward.
We created Propel, your all-in-one dashboard designed to simplify and streamline your work. From a single sign-on, you can access mar-tech tools along with our off-market property site and the Haves & Wants network to share listings, uncover opportunities, coordinate open house coverage, and connect with trusted resources. Our team is developing a mobile app making it even faster and easier to work wherever your business takes you. To help you accelerate growth, we designed our
Bailey Meives
Marketing Services Admin
Lia Powers
Marketing & Tech Specialist
Nicole Taylor de Pelzel
Marketing Services Admin
Marketing Your Way to Success Program. In four focused strategy meetings, we work alongside you to:
• Identify your target audience
• Craft marketing messages that set you apart
• Audit and enhance your online presence
• Build a social media plan that works for you
• Optimize your listings to attract more buyers
• Set up your presentations to win more business
• Suggest new technology to scale and automate
We also know how to tell your story. Through our blog pnwPOV.com, we spotlight real people, real places, and real estate across the Pacific Northwest. It is a platform for you to share your perspective, showcase your community, and highlight your special listings in ways that connect authentically and leave a lasting impression.
With our global reach, deep Pacific Northwest roots, and an all-inclusive support system, you gain more than tools. You gain a dedicated marketing team in your corner, ready to strategize with you, roll up our sleeves, and help you grow. We are here to listen, collaborate, and spark ideas that turn your vision into results that last.
When your business grows, we all win.
Three Specialized Squads
Social, Communications & Event Squad – Lead: Gary Nolan
Marketing coaching, social strategy, PR, events, content development
Design & Listing Promotions Squad – Lead: Tracy Fasthorse
Creative design, advisor paid ads, listing marketing launch.
Advisor Engagement & Technology Squad – Lead: Lisa Funaro
Tech training, on-boarding, workflow optimization and advisor engagement.
Our All-Inclusive Marketing Support That Moves You Forward
Advisor Marketing Support
• Marketing Your Way to Success Program
• Internal & external communications
• Propel (intranet site) management
• Listing marketing launch
• Print & digital advertising
• Tech integration & training
• Public relations & storytelling
• Digital & print ad design
• Social media content & share ables
• Community sponsorships
• Custom design services
Signature Marketing Tools
• Monthly client-facing newsletter
• Listing Presentation (customizable)
• Seller’s Guide (personalized)
• Buyer’s Guide (personalized)
• Updated Daily Market Reports (CHSIRreports.com)
• Online Community Guides (SEO-optimized)
• Luxury Lookbook (pubulished seasonally)
• Luxury Outlook - Market Intel (Sotheby’s)
• pnwPOV.com (our local blog site)
• Concierge Auctions (protects your list side comm)
• Office window flyers
• Apple TV property app
Exclusive Programs & Partnership Support
• Giving Back (charitable contributions & volunteerism)
• Farm, Ranch & Vineyard Group (specialized marketing)
• New Home Developments (builder services)
• Our Preferred Vendors Website
Best-in-Class Technology Deck
• Propel (CHSIR intranet)
• Access (SIR intranet)
• ActivePipe (email marketing)
• Cloze (CRM)
• Design Vault (creative online templates)
• Boost (digital ad automation)
• XpressDocs (print materials)
• ListTrac (listing analytics)
• Next Level Learning (training)
• Cloud CMA (presentation tools)
• SkySlope (transaction management)
• DocuSign (digital signatures)
• IDX Websites
• RealScout (buyer search platform)
The Marketing You & Your Clients Attention Deserve
Marketing Your Way To Success Program
A curated pathway of four meetings to increase your visibility, ensure you work with efficiency, and the leverage full power of the Sotheby’s International Realty brand.
1. Co-Develop a Strategic Marketing Plan: "Define Your Voice, Leverage the Global Brand”
2. Become Relevant Online - Be Findable, Know What to Say and When to Say It
3. Maximizing Exposure for Your Listings & Win More Listing Pitches
4. Utilizing Technology to Save Time and Grow Your Business
Complementary Listing Marketing Launch
Our signature service delivers elegantly branded marketing assets that command attention, captivate buyers, and position your property for maximum value—fast. (Printing costs not included)
Multi Page Flyers
Magazine-Style Brochure
Postcard
Email Marketing
Superior Onine Syndication
Organic Social Media Post
Permaflyer
Reel for Intsagram
When your clients list with you under the Sotheby’s International Realty brand, their property is strategically distributed to top global media outlets and real estate websites—ensuring it gets the attention it deserves.
Apartments.com
Apple TV
Barron's
CascadeHasson.com
Financial Times House24
JamesEdition
Juwai
Land and Farm
Lands of America
LandWatch
Le Figaro
LuxuryEstate.com
Mansion Global
MarketWatch
Nextdoor
Nikkei
Properstar
PropGoLuxury Realtor.com
Sotheby's International Realty (Over 30M Vistors)
Wall Street Journal Zillow.com
Next Level Marketing
Premium advertising options designed to expand your property’s reach with precision— targeting specific cities, demographics, and high-intent buyers.
Local & Regional Print Ads
National Print & Digital Ads
Above & Beyond Marketing
Single Property Website Targeted Social Media Ads
A refined approach to presenting extraordinary homes, ensuring they are seen, admired, and remembered by the world’s most qualified buyers.
Sponsored Content Opportunities
PR Nominations*
Luxury Lookbook Feature Concierge Auctions pnwPOV.com
Your Next Lead Is In Your Feed
Global Reach
Instagram – A community of 526K followers engaging with aspirational real estate photography, dynamic short-form video, and luxury lifestyle content that captures attention in every major feeder market and connects you directly with affluent buyers and sellers.
Facebook – An active global audience engages with Sotheby’s International Realty curated property spotlights, market insights, and lifestyle stories, extending reach beyond organic discovery to targeted buyer demographics.
LinkedIn – Sotheby’s International Realty leverages LinkedIn to showcase listings, market intelligence, and brand thought leadership, positioning your properties directly in front of decision-makers with buying power.
YouTube – The most-watched channel in luxury real estate, with 414K subscribers, ~169.7 million total views, and over 5,300 videos uploaded. Showcases cinematic property tours that captivate high-end buyers worldwide.
“In real estate, visibility is the new currency. Social media is where you demonstrate your value and your listings gain traction.”
–Sharana Gatpandan Our Social Media & PR Strategist
“Over 70% of affluent buyers are influenced by social media. With strategy, content, and support, you will become the advisor they notice and trust.”
– Gary Nolan, Chief Marketing Officer
Instagram – With a significant local following of more than 5.1K, this account delivers daily listings, community spotlights, and authentic storytelling that keeps our Pacific Northwest audience inspired, engaged, and connected.
Facebook – With 4.8K followers/likes, this platform effectively engages regional communities and amplifies property visibility, leveraging both organic reach and targeted promotion.
LinkedIn – Our powerful space for networking with local corporate leaders, referral partners, and investor communities, showcasing the company and advisors as professional and deeply connected to our local markets.
YouTube – Cascade Hasson’s own YouTube channel boasts 1.26K subscribers and over 1.2K videos, spotlighting regional listings, lifestyle stories, and broker features that connect with buyers across Oregon and Southwest Washington.
How Our Social Media Helps You and Your Listings
Content at Your Fingertips – You don’t have to create everything from scratch. Our team curates ready-to-share posts featuring your listings, community highlights, and lifestyle stories. This gives you a steady stream of high-quality content to keep your channels active and professional.
Amplify Your Voice – When you repost from Sotheby’s International Realty’s global accounts or our Pacific Northwest channels, you instantly extend your reach. Their millions of followers and our strong local audiences add credibility, connect you with buyers, and give your listings a broader stage.
Simple, Powerful Growth – Every time you share, you build recognition, strengthen your authority, and stay top-of-mind with clients and prospects. We make it easy for you to plug into the global conversation while keeping your local identity strong.
Pacific Northwest Roots
Our Relocation & Referral Team Make The Right
For You Connections
Our Relocation, Referrals, and Corporate Services division is all about connecting you with unique, high-value client opportunities. We partner with corporations, relocation management companies, and the global Sotheby’s International Realty network to pair clients with experienced advisors who know the ins and outs of moving—whether it’s across the city, across the country, or across the globe.
A Team You Can Count On
Think of us as your trusted partners in making complex moves feel simple. Our team brings decades of combined experience and a deep network of connections, so you have the confidence of knowing every detail is handled. From the first conversation to the final handover of keys, we’re here to make sure your clients have a seamless experience.
Kathryne Psihogios, CRP – VP, Relocation & Corporate Services
Over 15 years leading relocation at Cascade Hasson SIR, current President of the Portland Relocation Council, and a Certified Relocation Professional. Passionate about building relationships and making every move a win for clients and advisors alike.
Alyssa Chard – Manager, Relocation & Referrals
Licensed since 2017, CRP-certified, and committed to making clients feel cared for every step of the way. Alyssa’s warm approach ensures a personal touch in every interaction.
Liz Lesh – Manager, E-Business & Referrals
With expertise in marketing, staging, and transaction coordination, Liz goes beyond the basics to connect clients with the right agents and resources—well beyond what’s online.
Opportunities Through Our Global Network
Market Coverage – Serve clients moving to or from Portland Metro, SW Washington, Central Oregon, the Oregon Coast, and the Columbia Gorge. Even if the move is outside your direct market, our network ensures your client gets seamless service.
Prestigious Brand Recognition – Represent one of the most trusted and respected names in luxury real estate and relocation, giving clients confidence from the very first conversation.
Global Reach – Tap into 24,000+ Sotheby’s International Realty agents in 77 countries. If your client’s needs extend beyond your market, or your expertise, we connect them to a qualified professional anywhere in the world.
Qualified Clients – We work with individuals and families relocating with significant personal or corporate backing, ensuring every move is handled with the right resources and attention.
Corporate Relocation & Referral Partnerships – Strong relationships with Fortune 500 companies, relocation management firms, and trusted referral partners give you access to high-value, well-supported clients.
Full-Service Support – From needs assessments and cost-of-living comparisons to rental searches and neighborhood tours, our relocation team manages the details so you can focus on building the relationship.
Pacific Northwest Values Our Sharing Culture
Making a difference starts with leadership. At our brokerage, that means sales meetings that inform and inspire, celebrations that recognize your wins, and gatherings like happy hours, Fall Festivals, and holiday events that bring our advisors together. Connection is our distinction. It’s what turns colleagues into trusted friends.
Community isn’t just where we work. It’s who we are. With deep roots across Oregon and Southwest Washington, our advisors are committed to helping neighbors thrive. With more than 400 brokers, we give back by volunteering our time, sharing our expertise, and supporting causes close to our hearts. Collaboration is our passion, and together we create opportunities and lasting relationships.
Through our blog site pnwPOV.com, we share stories of people, places, and the real estate that
make the Pacific Northwest special. Service is our commitment, and adaptability keeps us moving forward in a changing market. We take responsibility for staying ready for whatever tomorrow brings.
Our mission is simple and powerful. Together, we embrace people and their journey, fostering a caring and exceptional real estate experience — one person, one door, and one neighborhood at a time.
And our vision is clear. To be the standard by which all other brokerages are measured. To attract exceptional talent, cultivate opportunities, and provide solutions that exceed expectations. To create a better real estate experience for everyone. Global reach. Pacific Northwest roots.
Global Reach
Pacific Northwest Roots
“I appreciate all the time our leadership spends helping when I need it, and their quick responses are always appreciated.”
— Heather DeFord - Southwest Washington
“Our marketing team is incredibly helpful, fast, and deeply knowledgeable. I feel truly fortunate to have them on our side.”
— Michelle Powell - Central Oregon
“I love that I have all the help I need right at my fingertips. It makes me feel connected, supported, and part of a team that truly cares about each other’s success.”
– Korren Bower | Central Oregon
“Our leadership and staff incredibly responsive and forward-thinking. They’re action-oriented people who follow through, which gives me confidence to keep moving my business forward.”
– Jacquie Sebulsky | Central Oregon
“The work the Marketing team does is beautiful and truly showcases our brand.
– Jodi Cvar | Lane County
Everyone is friendly, eager to help, and the turnaround time for materials is always great”
— Julianne Rawlins - Southern Oregon
“The creativity and leadership here are unmatched. They bring amazing ideas and organization to everything they do inspires the rest of us to think bigger.”
– Peter Dillenburger - Portland
“It’s wonderful having an in-house listings and transactions team. The convenience, quality, and expertise they bring makes a huge difference."
– Linda Poggi - Portland
“The accessibility of the staff is superb. I know I can get in touch with someone quickly, and that kind of responsiveness is invaluable.”
– David Gilmore | Central Oregon
“The support here allows me to focus on what matters most—my listings, my transactions, and my clients. That focus has helps me grow my business with less stress.”
– Andrea Hartman | Portland
You and Your Listings Let Us Elevate
Here are our top 12 reasons to consider joining us.
1
Leaders Who Invest in You
Hands-on leaders invested in your growth, offering coaching, strategy, and accountability aligned with our mission, vision, and values, and committed to helping you succeed.
2 A Community Not a Typical Brokerage Sales meetings, events, and happy hours create a culture of connection where collaboration leads to more deals, stronger relationships, and lasting business momentum for you.
3
All-Inclusive Support
Market-savvy managing brokers, a full in-house marketing and tech team, proactive training, and office workspaces—all included so you can focus on clients and growth.
5 Global Reach with Pacific Northwest Roots
Pair local expertise with worldwide connections across 84 countries and 26,100 advisors, opening doors for you and your clients everywhere.
4
Proven Market Leader
Join Oregon’s number one brokerage by sales volume and carry the credibility of Sotheby’s International Realty—power that helps you win listings, secure clients, and grow faster.
6 Your Marketing Team
Our Marketing & Technology team is your team—delivering smart strategy, creative design, PR, and pnwPOV storytelling to elevate you and provide unique exposure for your special properties.
7
You’re invited to meet with Meghan VanLaningham, our Director of Talent Acquisition, and Gary Nolan, our Chief Marketing & Strategy Officer, for a confidential discussion and personal tour of our Propel platform and the all-inclusive marketing & tech support waiting for you.
Propel Digital Dashboard
One login puts everything at your fingertips: mar-tech tools, off-market listings, and the Haves & Wants network to spark opportunities. Here you will work faster, better and simpler.
8
Marketing Your Way to Success
A four-meeting pathway that helps you define your audience, sharpen your message, optimize your online presence, scale up with the latest technology and win more business.
9
Superior Online Exposure
SothebysRealty.com—over 30 million visitors a year—plus syndication to top global media and real estate websites that maximize reach, attract qualified buyers, and drive stronger results.
10
Your Next Lead Is in the Feed Plug into global channels with 526K Instagram followers and 414K YouTube subscribers, plus strong PNW community reach to amplify your presence.
11
Relocation and Referrals Team
Capture corporate moves and high-value clients with full-service relocation support, global referral coverage, and trusted expertise that makes every transition seamless.
12
In-House Lending, Your Choice
Select Lending Services will help you create and enable deals, while you’re always free to use any lender. SLS may cover an admin fee, giving you and your clients added value
A Smooth Onboarding That Is Designed Around You
From the moment you join Cascade Hasson Sotheby’s International Realty, our onboarding process is designed to feel less like a checklist and more like a premium and empowering experience.
We start with evaluating immediate business goals—whether that’s getting your current listings re-launched, enchancing your marketing messaging, or streamlining your tools—then we thoughfully co-build a tailored plan that fits your style and pace.
You’ll have direct access to all our team members, 1 on 1 training, and ready-to-use resources from day one, so you can focus on what matters most: connecting with clients and closing deals. Every step is smooth, intentional, and built to set you up for success—now and in the long run.
Meghan VanLaningham Director of Talent Acquisition
Your Best Years Are Ahead We Believe Work with Us To Achieve Them
Our promise is transparency, fairness, and setting you up for long-term success. Our compensation structure is simple, predictable, and designed so you can keep more of what you earn while tapping into the full power of our brand, tools, and support.
All-Inclusive Support– Your Investment, Your Reward
Our model ensures your contributions are capped at only $25,000 annually. Once you reach that cap, you keep 100% of your commission for the rest of the year (excluding standard royalty and admin fee). This investment fuels your access to:
• An in-house marketing & tech team dedicated to making your listings shine
• Customized technology solutions designed for real estate professionals
• Deep one-on-one business support and strategic growth coaching
• Relocation and referral services to help you capture business locally and globally
• Beautiful, fully-equipped offices in prime locations for meeting clients and working in style
Sotheby’s International Realty Royalty – 6% That Works Hard for You
This investment isn’t just about brand use—it’s about brand power. With our world-class reputation, your listings stand out, your reach expands, and your business grows faster. The Sotheby’s International Realty name provides instant credibility, opening doors and elevating your reputation. You’ll benefit from:
• Global exposure in 80+ countries
• An unrivaled referral network in your feeder markets
Administrative Fee – $495 Per Closed Side (Consumer, Advisor or Select Lending Services Paid)
Most often collected from the consumer at closing, this fee covers the back-office, compliance, and operational support that lets you focus on serving clients. If it isn’t collected from the consumer, it can easily be deducted from your commission for convenience. If the deal is financed by our lending partner Select Lending Services, they will cover this fee in the form of a lender credit on the closing statement.
The Bottom Line
At Cascade Hasson Sotheby’s International Realty, you get the best of both worlds—the local strength of Oregon’s #1 brokerage and the global reach of one of the most respected names in luxury real estate. Our Pacific Northwest roots give you unmatched local expertise, while our worldwide network connects you to buyers and sellers in over 80 countries. Many of our advisors see more deals and higher average sales prices, all while enjoying a fun, supportive culture that loves to give back. With clear costs, industry-leading support, and a brand that provides instant credibility, your earning potential has no ceiling.
Global Reach
Pacific Northwest Roots