5. ASSOC IATE PROFILES
Many factors go into a client’s selection of a real estate professional. Your office page on sothebysrealty.com provides an opportunity to present detailed biographies of each independent associate that include facts about their professional experience, accomplishments, education, training, awards and community service. Associate profiles should be written in a consistent format that begins with their role and responsibilities and is followed by key accomplishments, employment history, college and graduate education, professional certifications, awards and groups they serve on a professional and community basis. Profiles should avoid vague superlatives and subjective adjectives and information not relevant to their profession. Their last names and impersonal pronouns should be used on
SALES ASSOCIATE, MANAGER, OR OWNER VIDEO You are encouraged to upload a professionally produced video that express the individual’s personality, professionalism, and experience, and reflects the Sotheby’s International Realty brand overall.
CLICK HERE FOR AN APPROVED EXAMPLE
SPECIFICATIONS 1 - 3 minutes Longer videos tend to get passed over on the web and do not hold the viewer’s attention for the full length.
second reference.
RESOLUTION
ASSOCIATE PHOTOS
4K Ultra High Definition / HD (4K/1080p)
In a relationship business like real estate, associate
is based on an iconography of bold visuals conveyed
photos are valuable to help clients “put a face with
through the highest video resolution quality on
the name.” Associates are encouraged to have
sothebysrealty.com and our distribution platforms.
photos taken by a professional, whether a studio
Our showcase presentation displays Ultra High-
photographer or just a passport photo shop to ensure
Definition (UHD) and High-Definition (HD) videos, so
proper lighting and background. A professional photo
anything less will appear to be stretched and pixilated.
is an investment in an associate’s own career. It is
We highly recommend 4K (3840 × 2160 px) and in a
suggested that associates dress in formal business
16:9 aspect ratio. When not available, 1080p is the
attire and ask their photographer to use a neutral light
minimum acceptable resolution.
gray or light color background. Ideally, each company should recommend a single photographer or studio to ensure consistent style, lighting and background. Associate Photo File Specifications: •
Portrait Image (Vertical)
•
840px by 1120px (72 dpi) pixels or greater
•
Showcase the subject in the center of the image or just slightly off-center
•
Cropping: It is best to have chest-up/waisteup cropping for a person.
•
The portrait should have at least 200px ‘space’ surrounding the subject’s head.
Please reference the photography guidelines within the Identity Standards Manual to ensure your photo is in compliance.
The Sotheby’s International Realty brand’s marketing
AUDIO Music track with optional voiceover & on-screen dialog A backing track of royalty-free (right to use copyrighted material or intellectual property without the need to pay royalties or license fees), or licensed music is required. Failure to utilize properly licensed material may result in legal action from the original copyright holder. If a narration is added to the video, it must be a clear and crisply recorded voice-over. Avoid colloquialisms that may not translate well outside of specific regions and do not include any contact information. For any dialog delivered by the video subject or other individuals on-screen, all audio should be recorded using professional equipment, with no sonic noise or artifacts. Any dubbed audio should be precisely synchronized with the on-screen talent.
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