PRESS RELEASE
CARVOEIRO BRANCO Lagoa, 9 December 2024
CARVOEIRO BRANCO UNVEILS NEW BRAND IDENTITY, SIGNALING A FRESH VISION FOR THE FUTURE
Carvoeiro Branco, a prominent real estate developer with projects across the Algarve and beyond, is excited to introduce its new brand identity and logo, reflecting a fresh era of growth and development for the company. After nearly two decades of building a strong reputation, this transformation aligns with the company’s forward-looking vision, bringing new energy and a modern approach to its visual presence.
The new logo introduces a striking black base with a dynamic orange icon that subtly integrates the initials “CB” within a geometric shape resembling an architectural structure. The new design hints at a building without being overly literal, maintaining a sense of sophistication and elegance. This refined approach balances modernity with symbolism, making it versatile and easy to recognize.
Our refreshed identity signifies more than just a change in our logo,” said Erik de Vlieger, CEO of Carvoeiro Branco. “It’s a bold statement of who we are and what we aspire to achieve as we enter a new era of growth. The new design reflects our core values of quality, precision, and architectural mastery, while symbolizing our commitment to building a sustainable future. With an expanded team and a forward-thinking mindset, we remain focused on delivering exceptional results for our clients and making a positive impact in every project we undertake.”
A NEW LOOK FOR A NEW PHASE
Carvoeiro Branco’s decision to rebrand comes as the company prepares for a series of high-impact projects across the region, supported by a strong pipeline of over 300 million euros in developments. This new identity serves as a foundation to elevate the company’s presence and strengthen its position as top player in the market.
The refined palette of black and orange conveys strength, clarity, and professionalism. By moving away from the green tones of the past, Carvoeiro Branco signals a clean break and embraces a fresh, impactful visual identity. This minimalist yet bold approach showcases the company’s focus on architectural sophistication and innovation, ensuring that the brand remains recognizable and distinct in a competitive landscape.
“We wanted a brand identity that truly represents our trajectory as a company,” said Erik de Vlieger. “The new logo is timeless and versatile, much like the properties we develop, and it captures the clarity and focus we bring to every project.”
LOOKING AHEAD
The updated brand identity will be rolled out across all communication channels, including digital platforms, print materials, and on-site project signage, starting on the first of December and will be ready by the end of this year.
“As we continue to grow and innovate, this new identity will serve as a foundation upon which we will build the future of Carvoeiro Branco,” added Erik de Vlieger. “We believe this change will not only resonate with our current and future clients but also solidify our position as a key player in the evolving Algarve real estate market.”
Rua Jacinto Correia
Edifício Atrium Lagoa Bloco A, Loja JLM 8400-398 Lagoa – Algarve
(+351) 917 498 714
info@carvoeirobranco.com www.carvoeirobranco.com
ABOUT CARVOEIRO BRANCO
For nearly 20 years, Carvoeiro Branco has been a key player in the Algarve’s real estate market, known for its commitment to quality and innovation. With a robust pipeline of projects exceeding 300 million euros, the company continues to set new standards in residential, commercial and touristic real estate development.
(+351) 917 498 714 info@carvoeirobranco.com www.carvoeirobranco.com
Rua Jacinto Correia
New logo
Old logo