Kimberly Thornton + JJ Wallack - Marketing Plan

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03 ABOUT KIMBERLY THORNTON

04 ABOUT JJ WALLACK

05 EXCLUSIVELY FOR 1633 QUEENS RD.

06 RECENT SALES

07 SIGNIFICANT SALES

08 MARKETING TIMELINE

10 MARKETING PLAN

11 ELEVATED MARKETING

12 A LETTER TO SAMEER HANDA

Kimberly ornton is a talented Realtor specializing in Luxury Real Estate. Working with Sellers, Buyers, and Investors is her passion. Her ethics, knowledge, and tenaciousness serve her clients well. Prior to becoming a successful Realtor, she was a residential decorator and set decorator for lm and television.

She uses this combination of experience to methodically put all the pieces together. is includes but is not limited to organizing, arranging for necessary repairs, staging, movers, storage and any other deeds to make it a successful, smooth transition. Most importantly strategically negotiating the best deal.

You will get her FULL CONCIERGE SERVICE.

Says Kimberly: “I understand spatial relationships and assist in getting my clients top-dollar.”

Kimberly lives in Beverly Hills with her husband and two children and is an active member of her local schools and community.

Founder of Kimberly ornton Luxury Real Estate
Keller Williams Realty - Beverly Hills Luxury Real Estate Advisor

With 20 years of experience helping people buy and sell homes, I have primarily been a listing agent for most of my career, and I also enjoy working with buyers. I have consistently been ranked in the top 1% for total production in my o ce and have been in the top 25 for Keller Williams worldwide (over 200,000 agents). Every client I work with gets me. I have been very successful at getting sellers the most money possible for their properties and, on the ip side, nding and securing the

I believe you need a competent agent on your side who always has your best interest as the number one priority (not commission). When hiring a REALTOR®, you need a professional with a strong reputation among their peers. My advice to anyone looking for an agent is to go with your intuition. Do you feel the person you are interviewing is the most competent to sell your house? Are you comfortable trusting them with one of your most valuable assets?

I am a full-service real estate agent. Before meeting with a potential seller, I thoroughly research the most recent sales in the area and analyze why each received the price they sold for. I also research neighborhood schools to be knowledgeable when talking to buyers at open houses. I discuss my proven marketing strategies and techniques to maximize exposure for a property, ultimately securing the best possible price for my sellers.

Additional services I provide include preparing properties for sale, recommending necessary repairs, obtaining bids for sellers, coordinating estate sales, arranging relocation or movers, and managing all aspects of a successful transaction.

When working with buyers, I take the time to truly understand their needs while educating them on available options and current market conditions. I connect buyers with the best lenders to ensure they are ready to act quickly when the right opportunity arises. I am also highly e ective at securing winning o ers in competitive situations. My strong relationships with other agents, combined with my reputation for professionalism and integrity, make me a trusted and respected advocate in every transaction.

Keller Williams Realty - Beverly Hills Luxury Real Estate Advisor

525 N. Hillcrest Rd, Beverly Hills

Sold for $11,250,000

506 N. Sierra Dr, Beverly Hills

Sold for $7,300,000

9410 Duxbury, Los Angeles

Sold for $4,600,000

1556 Cardi , Los Angeles

Sold for $3,475,000

10558 Wellworth, Los Angeles

Sold for $2,425,000

16355 Mandalay, Encino

Sold for $2,375,000

6436 5th, Los Angeles

Sold for $2,085,000

1146 Hayworth, Los Angeles

Sold for $1,900,000

232 Doheny, Beverly Hills

Sold for $1,800,000

1430 Benedict Canyon Dr, Beverly Hills

Listed at $1,798,000

325 Oakhurst, Beverly Hills

Sold for $1,475,000

248 Swall, Beverly Hills

Leased for $10,000

1676 Ferrari Dr, Beverly Hills

Sold for $2,191,625

1699 Ferrari Dr, Beverly Hills

Sold for $2,298,000

9199 rasher Ave, Los Angeles
Sold for $38,000,000
111 Calle Vista Dr, Beverly Hills Sold for $38,000,000
1302 Collingwood Pl, Los Angeles
Sold for $23,995,000
1814 N. Doheny Dr, Los Angeles Sold for $23,950,000

MARKETING TIMELINE

For each property our team will curate a customized marketing campaign that starts with a common, yet proven, framework.

CONCIERGE CONSULTATION

+ Staging

+ Landscaping

+ Curb Appeal

+ De-clutter Assessment

+ Painting and More

CURATING THE VISUALS

+ Daytime Photography

+ Twilight Photography

+ Aerial Footage

+ Lifestyle Video

+ Virtual Tour

+ Comprehensive Floor plan

+ Virtual Walk- rough Matterport

+ 3D 360 Tour 2 3

PRE-MARKET EXECUTION

PUBLIC LISTING LAUNCH

+ MLS

+ Syndication - KWLS

+ International Sites

+ KW National Referral Network

+ Landing Pages

+ Launch Property Website

+ Target exclusive list personally gathered over the last 3 years of top producing / high end luxury agents / potential buyers for 3 weeks prior to launch. e goal is to limit Days on Market.

EMAIL CAMPAIGN

+ Property Announcement + Company Email Targets More than 60K Realtors, Locally and World-wide.

SIGNAGE

+ For Sale Sign + Open House Sign

PRINT CAMPAIGN

+ Flyers + Postcards + Brochures

DIGITAL CAMPAIGN

+ Feature on KW Pages + Lead Generation Campaigns + Social Media EVENTS + Brokers Open + Special Events

+ Advertising Package

MARKETING PLAN

• Meet with Sellers and explain and review strategies to capture the highest price for their home (staging, decluttering or paint and handyman projects).

• Photograph property with high-end luxury photographer.

• Privately message and target a carefully curated list of top agents / potential buyers for 3 weeks BEFORE launch to minimize Days on Market

• “Pre-Market” property with coming soon emails sent out more hyper local top agents.

• Send “Just Listed” postcard to potential homebuyers, active agents and a iates in our database.

• Property website designed and activated.

• Brochures & marketing materials professionally designed.

• Send a personalized letter to residents of immediate neighborhood promoting lifestyle bene ts of property.

• In-house Publicity Department contacts media (To applicable platforms & publications).

• Property entered into MLS, where it will then populate to thousands of websites world-wide.

• Broker Open Houses begin. Emails sent to top agents in area with personal invites.

• Private showings begin. All private viewings are done by Kimberly & JJ Wallack personally.

• Latest technology utilized, including social media advertising, popular real estate blog exposure, targeted marketing to ensure we attract a buyer who is willing to pay the highest price.

• Strong communication to seller to update on showings, opens and updates on market.

ELEVATED MARKETING

• Potential Editorial Placement with Dirt / Variety Magazine / Wall Street JournalGlobal Mansion

• Potential Placement with Unique Homes Magazine

• Potential Editorial Placement with e RealDeal

• Place MLS Caravan Full Page Ad - Digital / Print Ad

• Place ad with LA Times

• Curate Geo-Targeted Social Media Campaigns

• Email Marketing Campaign sent out to over 60,000+ high-end Agents and worldwide investors (not just KW agents)

• Will run digital ads / email campaigns in-house to KW Beverly Hills agents

• Will partner with brokerage owners and peers to promote your listing nationally and beyond

• Create all Premium Print Media Collateral as needed

• Film series of Lifestyle videos showcasing the home

• Promote Listing through Partnership with KW Global to over 191,000+ agents worldwide

• Exclusive Partnership with Director of KW Luxury for Southern California

Dear Sameer,

We want to extend our sincere gratitude for the time and consideration you’ve given to our team. It was truly a pleasure to experience 1633 Queens Road—a home that stands apart with its incredible style, character, and thoughtful updates. e renovations and enhancements you’ve made are not just improvements; they are invaluable assets that, with the right marketing and positioning, will command top dollar in today’s market.

Our team has a proven track record of performance, leveraging an extensive and in uential network that spans direct agent relationships, brokerage ownership, and a strong investor base both domestically and internationally. is reach, combined with our expertise in showcasing unique properties like yours, ensures that we can present your home to the most quali ed and motivated buyers, maximizing its value and securing the right outcome for you.

1633 Queens Road is truly one of a kind, and we wholeheartedly believe that the right strategy will highlight its full potential. We would be honored to bring our experience, connections, and market knowledge to ensure this special home receives the representation it deserves. Please don’t hesitate to reach out with any questions—I look forward to the opportunity to work together.

Best regards,

Kimberly Thornton J J Wallack

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