$2+ BILLION IN CLOSED VOLUME
ABOUT MS PROPERTY PARTNERS
$2+ BILLION
VOLUME 1000+ UNITS SOLD 30+ YEARS COMBINED EXPERIENCE
For the past 16 years, MS Property Partners, has been the top producing real estate team at Keller Williams Beverly Hills. With over 30 years of combined real estate experience and career sales of approximately $2 billion dollars, the team has been consistently the leaders in:
• Most Units Sold - Keller Williams Beverly Hills
• Most Gross Closed Volume - Keller Williams Beverly Hills
• Ranked in the top 1% nation-wide in closed volume sales of all Keller Williams Offices
• Top 1.5% Real Estate Team, according to RealTrends, which nationally tracks real estate sales
• Awarded with The Real Trends/ America's Best Agents Award annually since 2015
• Named annually to the Wall Street Journal's "The Thousand List" being in the top 0.5% realtors nation-wide.
• Annually named in Los Angeles Magazine All-Star Agents issue
• Dafna was awarded as one of Angeleno Magazine's Real Estate Women of the Year for 2017
• Gregg was a finalist for Realtor of the Year in Beverly Hills in 2016
AS
FEATURED IN ...
$2B+ TEAM COMPREHENSIVE CLOSED VOLUME
RANKED TOP 1.5% AGENTS THROUGHOUT THE US
NAMED ALL-STAR REALTOR BY LOS ANGELES MAGAZINE 2025
RANKED #2 / 600+ AGENTS KW BEVERLY HILLS 2024
RANKED #2 / 600+ AGENTS KW BEVERLY HILLS 2023
RANKED #2 / 600+ AGENTS KW BEVERLY HILLS 2022
RANKED #1 / 600+ AGENTS KW BEVERLY HILLS 2023
RANKED #3 / 600+ AGENTS KW BEVERLY HILLS 2022
KW BEVERLY HILLS
$1.6B CLOSED VOLUME 2025
#1 KW OFFICE IN CA
#2 MARKET SHARE LOS ANGELES
600+ AGENTS IN OFFICE
8,800 KW ALERTS NETWORK
65,000+ DATABASE OF TOP BROKERS
4TH RANKED CLOSED VOLUME
7TH RANKED CLOSED UNITS
KW FORWARD LIVING (REGIONALLY)
3,300 AGENTS (FORWARD LIVING)
7,000 REGIONALLY
$8B IN CLOSED VOL. (ANNUALLY)
KW (NATIONALLY)
U.S. SALES VOL. $270.8B 2024
#1 CLOSED VOLUME 2024
KW (WORLDWIDE)
1,100+ OFFICES
$371B CLOSED VOLUME 2024
#1 IN AGENT COUNT WITH 192,000+ AGENTS
#1 BRAND FOR TRANSACTIONS + VOL 2025
#1 MARKET SHARE
BY THE NUMBERS
MS PROPERTY PARTNERS IS YOUR TRUSTED NETWORK OF LUXURY REAL ESTATE PROFESSIONALS, SERVING ALL PARTS OF SOUTHERN CALIFORNIA WITH A REACH ACROSS THE WORLD
3100 Benedict Canyon, Beverly Hills | Sold for $15,700,000
712 N. Maple Drive, Beverly Hills | Sold for $15,430,000
3950
225
Royal Oak Pl, Encino | Sold for $13,750,000
S Hamilton Drive | Sold for $25,000,000
1
MARKETING BREAKDOWN
For each property our team will curate a customized marketing campaign that starts with a common, yet proven, framework.
DIRECT CONTACT
• Real estate agents - local, national and international
• Developers/investors
• Business managers
• Attorneys
• High net worth individuals and celebrity clients
• Money managers
• Estate planners
• Entertainment agents
• Financial advisors/wealth managers
2
VISUAL MARKETING
• High-end photography
• Videography and drone
3
EMAIL MARKETING
• Eblast with 200k+ subscribers including top local, national and international agents
TOP PRINT PUBLICATIONS
TOP PRINT PUBLICATIONS
• Hot Properties
• LA Times print ads
• MLS Caravan Guide
OPEN HOUSES + EVENTS
OPEN HOUSES + EVENTS
• Open houses – brokers & public
• Cocktail parties
• Media events
• Live presentations to high-end real estate offices
• Virtual open housesMatterport technology
• Private showings with pre-qualified individuals
4 5 6 7
SOCIAL MEDIA
SOCIAL MEDIA
• High-end promotional video marketing on all social media platforms
• Instagram & Facebook targeted
WEBSITE SYNDICATION
WEBSITE SYNDICATION
• Premium customizable website
• MLS (Multiple Listing Services)
• MS Property Partners website
• Keller Williams Worldwide
• Keller WIlliams Luxury International
• KWLS/Keller Williams Intranet - to local languages and syndicated to nearly 190,000 KW agents around the world
• Institute of Luxury Home Marketing members
• Listing in LuxuryRealEstate.com (International)
• Targeted digital International marketing
• Chinese online marketing platform (Caimeiju)
• Listing in Proxio Pro International MLS
• Listing in FIABCI - the International Real Estate Federation
• Listing in Primelocation.com
• Listing in Propgoluxury.com
• Listing will be syndicated to hundreds of the top domestic and International real estate websites
ABOUT SPECIALTY NEW CONSTRUCTION
MS Property Partners will work with you to prepare your home for sale. RENEW Concierge offers a suite of potential services - from staging to cosmetic improvements –that can elevate your home’s value.
Our unique RENOVATE NOW/PAY LATER option, offers the potential for 100% of the cost to be deferred until close of escrow!
We will introduce you to a dedicated Concierge Designer who will work with you to create a custom-tailored project plan to prepare your property for sale!
Services Include:
• Staging
• Painting
• Deep cleaning
• Landscaping
• Carpet cleaning
• Updated
• Floor (carpet, tiling, etc.)
• Moving services
• Hauling + trash removal
• Power washing
RENEW CONCIERGE
A UNIQUE PARTNERSHIP WITH KELLER WILLIAMS
• Largest independent real estate franchise
• A network of over 192,000+ real estate consultants with a projected growth of 300,000
• Excellence in cutting-edge real estate training, real estate coaching and education
Keller Williams is a leader in global real estate. We offer comprehensive service to investors, property owners, tenants and developers around the world.
We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
1,100+ OFFICES
5 CONTINENTS
36 REGIONS
$371B CLOSED VOLUME 2024 #1 IN AGENT COUNT
192,000+ AGENTS #1 BRAND FOR TRANSACTIONS + VOL 2025
#1 MARKET SHARE
DETERMINING THE
VALUE OF YOUR PROPERTY
Let’s begin with this direct statement: We are not the ones who decide how much your home is worth. The market does! It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today’s market:
PRICE
Pricing your home properly from the start is the deciding factor on how long it will take to sell it.
LOCATION
Location is the single most important factor in determining the value of your property.
CONDITION
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.
COMPETITION
Prospective buyers are going to compare your property-both the condition and the price-to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.
PRICE IS NOT BASED ON
What you paid, What you need, What you want, What your neighbor says, Cost to rebuild today.
THE VALUE
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept.
DETERMINING VALUE
PREPARING YOUR HOME FOR SALE
Did you know that well-placed furniture can open up rooms and make them seem larger than they are? Or that opening up drapes and blinds and turning on all lights make a room seem bright and cheery?
It’s a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.
Here are some inexpensive ways to maximize your home’s appeal:
EXTERIOR
• Keep the grass freshly cut
• Remove all yard clutter
• Apply fresh paint to wooden fences
• Paint the front door
• Clean windows inside and out
• Wash or paint home’s exterior
• Tighten and clean all door handles
• Ensure gutters / downspouts are firmly attached
INTERIOR
• Remove excessive wall hangings, furniture and knickknacks
• Clean or paint walls and ceilings
• Shampoo carpets
• Clean, organize cabinets and closets
• Repair all plumbing leaks, including faucets and drain traps
• Clean all light fixtures
FOR SHOWINGS
• Turn on all the lights
• Open drapes in the daytime
• Keep pets secured outdoors
• Play quiet background music
• Light the fireplace
• Infuse home with comfort scent
• Vacate the property while it’s being shown
IT IS IMPORTANT TO REMEMBER:
You don’t get a 2nd chance to make a first impression. Most buyers make decisions about the property they see within the first 15 seconds of entering the home.
UNDERSTANDING THE SALES PROCESS
INITI AL CON SU LATIO N
Determine Real Estate Goals
Review Comps & Condition
Prepare Home LIST P
RO PERTY
Houses Showings
RECEIVE OFFER S
Negotiate
Accepted Offer
Open Escrow
It can feel like the details are endless when you are selling a property. It’s our job to streamline the process for you, ensuring everything is completed as quickly and efficiently as possible.
Communication Makes All the Difference
Your needs always come first. We provide the service we agree to, in the ways that works for you. Whether once a week, once a day, by ph one, email or text message. That’s how we’ll do it. You will always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted.
All potential buyers will be pre-qualified, so valuable time isn’t wasted. Closing will be prepared, coordinated and finalized for you.
We’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your need. We identify those needs together, and our cancellation guarantee protects your rights to end our relationship if you’re disappointed.
OUR APPROACH IS TECH DRIVEN
Marketing has always been a game of innovation. The newest, most eyecatching methods rule in a new market.
MS Property Partners was an innovator as one of the first real estate teams to employ drone technology to market our properties.
Video campaigns and visual story telling are most impactful when selling real estate. Our marketing team continues to stay ahead of the curve by disrupting the industry and working with the most cutting-edge artists to create captivating content and social media ads that highlight the unique characteristics of our properties.
• Drone Photography
• 3D Virtual Tours
• Digital flyers
• Video marketing
• Geo-targeted social media ads
PROFESSIONAL PHOTOGRAPHY
Professional photography is essential to marketing your home properly. We use only the best professional photographers to ensure that your home is portrayed in the best light across all print and digital media.
Whether at a particular time of day (daytime vs . twilight) or by underscoring and capturing its most desirable features — we know and understand the importance of making that first impression a powerful one.
• Professional Photography
• Digital Floor Plans
• Interactive Home Tour
THE VISUALS
3D MATTERPORT
We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of traditional virtual tours. 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot.
PUSHING THE LIMITS OUR EXTENDED REACH
Listing with MS Property Partners grants you access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
Our unique relationships with leading real estate and lifestyle publications — locally, nationally, and globally — provide curated opportunities for featured placement, delivering unparalleled visibility and strategic exposure for every listing.”
DIGITAL FOOTPRINT
WEBSITE EXPOSURE
Listing with our team means your home benefits from a premier digital platform designed for maximum exposure. Through advanced SEO optimization, custom property websites, and targeted online distribution, we position your listing to reach qualified buyers locally and globally — ensuring it stands out in a crowded marketplace.
Fully mobilized+ SEO forward
TEAM
DAFNA MILSTEIN
BROKER / PRINCIPAL
310.867.5598
DAFNA555@YAHOO.COM
DRE 01261623
MEET DAFNA MILSTEIN
With over 15 years of experience and career sales exceeding a half a billion dollars, Dafna Milstein is the founding partner of the MS Property Partners Team, which has emerged to be one of Los Angeles’ most decorated and influential real estate groups. As an expert in luxury properties, Dafna is devoted to serving the needs of real estate buyers and sellers throughout all of Southern California. This includes a focus on Beverly Hills and the surrounding Westside neighborhoods, the San Fernando Valley, as well as Downtown Los Angeles to Malibu and everywhere in between. She is known for her incredible ability to work with every level of buyer/seller from first timers to the most sophisticated high end luxury clients. Whether it is a single family home, an investment property or a condo project, Dafna has a style that puts her clients at ease with the comfort that every aspect of the real estate transaction is being handled with care, ethics and professionalism. She lives by one motto, to always do the right thing.
Dafna has been a resident of Beverly Hills and Beverlywood for the past 25 years. She is the Mother of two beautiful children, a small business owner and an active member of her local community. She was named one of Angeleno Magazine’s Dynamic Women of 2017. Her team has been honored with Keller Williams’ prestigious Cap Production Award and has been awarded the Top Producing team in their office for the past several consecutive years. Most recently, they were welcomed into the Keller Williams Million Dollar Agent Club.
Dafna has earned the respect, loyalty and appreciation of her clients. She has built a solid real estate business and has a tremendous network among her colleagues and associates. She is a leader in the industry and her remarkable qualities ensure that she achieves any and all of her client’s aspirations.
GREGG SILVER
BROKER / PRINCIPAL
310.770.0777
GREGGSILVER22@GMAIL.COM
DRE 01391871
MEET GREGG SILVER
For nearly two decades, Dafna Milstein and Gregg Silver have distinguished themselves as one of Los Angeles’ leading real estate partnerships. With career sales approaching a billion dollars, they head MS Property Partners, a top-producing team known for expertise in luxury properties and new-construction developments across Southern California.
Respected for their integrity and client-first approach, Dafna and Gregg are trusted advisors to buyers, sellers, and developers alike. Their portfolio includes single-family estates, condominiums, multi-family residences, and landmark new builds.
Dafna, a longtime Beverly Hills and Beverlywood resident, is a mother of two, small-business owner, and was named one of Angeleno Magazine’s “Dynamic Women.” Gregg, a Beverly Hills native and licensed broker, began his career at Universal CityWalk and today manages an extensive private investment portfolio. He was a finalist for Beverly Hills Realtor of the Year and continues to serve his community through the Beverly Hills High School Athletic Alumni Association.
Together, they have built a proven record of results, a reputation for integrity, and an unwavering dedication to their clients—earning recognition as trusted leaders in Los Angeles luxury real estate.
MEET HOWIE NICOLL
Howie Nicoll began his professional career with a successful fifteen year run in the entertainment industry as a writer and producer. Developing and selling TV and film projects in the fast paced world of Hollywood served as the perfect training ground for buying and selling homes in Los Angeles. Howie honed his marketing and negotiating skills while working with A list talent on a host of prestigious projects.
Since becoming a real estate agent in 2006, Howie has brought the same level of dedication and attention to detail to helping sellers market their properties in a unique and creative manner, while helping buyers find the perfect home. His progressive and cutting edge marketing campaigns guarantee that every home is positioned in front of the most qualified and discriminating buyers, assuring a timely and successful sale.
Originally from New York, Howie has lived with his wife and daughter in the San Fernando Valley for the past 15 years where he is an active and engaged member of the local Encino community.
MICHELE SHUMAN PARTNER AGENT
310.962.2319
MSHUMAN@KW.COM
DRE 02023936
MEET
MICHELE SHUMAN
Michele Shuman is a licensed Realtor® and real estate advisor with MS Property Partners, the #1 residential sales team at Keller Williams Beverly Hills. With nearly a decade of experience and over $100 million in closed transactions, she’s known for her market expertise, sharp negotiation skills, and bespoke marketing approach.
Specializing in luxury real estate across Los Angeles and Palm Springs, Michele guides clients through the purchase and sale of homes, multifamily investments, and high-value leases. A proud L.A. native and UC Berkeley graduate, she offers an insider’s perspective on the city’s diverse neighborhoods and trends.
Her background in entertainment and lifestyle PR informs her elevated, full-service marketing campaigns that maximize exposure and impact. Renowned for her honesty, creativity, and client-first philosophy, Michele delivers exceptional results for buyers, investors, and high-net-worth clients alike. She’s also active in JFedLA and the Lions of Judah, and enjoys time on the pickleball court.
SEAN GALLIGAN
PARTNER AGENT
646.643.0472
SEAN@SEANGALLIGAN.COM
DRE 01997766
MEET SEAN GALLIGAN
Over an 18-year advertising career as a media director in NYC & LA, Sean has worked at large and small agencies and fed his entrepreneurial spirit as co-founder of a start-up agency.
In just 8 years in real estate, Sean has closed over $140M in sales, positioning him in the top 1% of all Realtors in the U.S. and on the 2024 Los Angeles Magazine Real Estate All-Star list. Over his real estate career, Sean has earned a reputation as someone who is tough-but-fair, detail-oriented, and most importantly, genuinely kind and honest.
Proud of our heavily referral-based business and broad network of vetted advisors, we see ourselves as the quarterback of your real estate team. Our network is your network, and we can seamlessly guide you to the right person at the right time—be it a mortgage lender, trust/estate attorney, stager, landlord & tenant’s rights attorney, contractor, insurance advisor, permit expediter, architectural designer, etc.
The team we’ve assembled is highly respected and truly the best in the business.
JEFF BEE PARTNER AGENT
760.835.0892
JEFFBEE@KW.COM
DRE 02224324
MEET JEFF BEE
Jeff is a dedicated real estate professional whose motto is “work twice as hard and be twice as nice.”
Jeff understands that buying or selling a home can feel like a scary and daunting task. His mission is simple: eliminate any worries and doubts and replace them with absolute confidence and joy. He does this by focusing on the details and getting them right, being an excellent communicator, and always exuding good energy and positivity.
Jeff has called Los Angeles home since 2006, and he’s lived all over town, bringing an intimate knowledge of the vibrant communities and diverse neighborhoods that make Los Angeles the unique and beautiful city that it is.
From the iconic Hollywood Hills to the laid-back vibes of Santa Monica, Jeff will be your trusted partner and guide, ensuring that your real estate journey is just as memorable as your destination.
MEET
NATE MEADOWS
Nate Meadows, a native Angeleno, has lived in some of Southern California’s best neighborhoods, including Venice, Encino, Beverly Hills, West Hollywood, and currently owns and lives in a loft in historic Downtown LA.
Since graduating with a B.A. in business/real estate from Chapman University, Nate has worked as an entrepreneur in the fashion industry, launching his own brand, Rosado, while also designing for the popular clothing company, Rhude.
Nate prides himself on his work ethic, creative thinking, and leadership abilities, and looks forward to serving his clients with the highest level of integrity and a deep knowledge of the Los Angeles market. NATE
While preparing for his eventual career in real estate—which has always been his passion—Nate has been interning with MS Property Partners since the age of 16, further expanding his knowledge of Los Angeles neighborhoods and what they have to offer.
CHIARA SCHWAGER PARTNER AGENT
213.267.4241
CHIARA@CHIARASCHWAGER.COM
DRE 02099498
MEET CHIARA SCHWAGER
Chiara brings a deep understanding of local markets and trends, ensuring her clients make informed decisions whether buying, selling, or investing in real estate.
Having immigrated from the Philippines, Chiara deeply understands the significance of owning a home as the quintessential American dream. With previous experience as a home stylist and business development manager in NYC, she brings a unique perspective to real estate—combining practical insights with a keen eye for design.
Beyond her professional achievements, Chiara cherishes her role as a wife and mother to a joyful 2-year-old, understanding firsthand the importance of finding the perfect home for growing families. Her dedication to her clients is matched only by her commitment to her own family, making her a compassionate and reliable partner in your real estate journey.
Whether you’re a first-time homebuyer, a seasoned investor, or looking to sell your property, Chiara Schwager is ready to guide you through every step with professionalism and care.
CHARLENE KAY
PARTNER AGENT
310.890.2982
CHARLENEKAY@KW.COM
DRE 02250355
MEET CHARLENE KAY
I’m Charlene Kay, a proud graduate of Loyola Marymount University with a bachelor’s degree in business marketing. Having been raised in Beverly Hills, I’ve spent my entire life on LA’s Westside, giving me a deep understanding of the city’s neighborhoods and hidden gems—including the best local coffee shops, study spots, restaurants, scenic views, nightlife, and more.
Throughout my schooling at LMU and Beverly Hills High School, I was a dedicated and high-achieving student, excelling academically while also being social, outgoing, and driven—traits I now bring into my real estate career. During my time at LMU, I gained hands-on experience in the industry as an intern for one of the top luxury residential real estate groups, The Fridman Group. That opportunity led me to become an assistant for a top agent at another leading firm, Grauman Rosenfeld Group.
Through these experiences, I developed a deep understanding of the luxury market, high-level client service, and the skills needed to navigate real estate with confidence and professionalism.
Now, I’m beyond excited to be an agent on yet another award-winning, top-producing team—MSPP x SGG, a powerhouse in Southern California real estate. As a licensed California Realtor, I’m hardworking, highly communicative, and committed to making every real estate experience seamless, exciting, and enjoyable.
Whether you’re buying your first home, leasing your dream apartment, or simply exploring the market, I’m here to guide you with knowledge, positivity, kindness, and a personal touch.