The guidebook “The Pursuit of Uninnovativeness” does for innovation management what Paul Watzlawick´s book “Situation is Hopeless, but not Serious – The Pursuit of Unhappiness” did for self-help. It shatters some of innovation management´s basic assumptions, mocks its mumbo-jumbo and mercilessly reveals its inadequacies and broken promises.
Carsten Deckert shows the numerous methods companies and individuals use to prevent innovations and to make their lives and the lives of others generally uncreative and unimaginative. Hence it invites you to critically question some of your beliefs about innovation previously held dear and to put your own behavior – and that of your company – to test.
