Autotrader News: Free SMS & a New App
2020 has been a year of huge developments and news on the Autotrader platform. Free SMS
New app
In February, SMS leads were introduced as another way for consumers to contact dealers. The Autotrader 2019 research study ‘Connect’ found that 41% of car buyers under the age of 44 considered SMS an important contact method. Since the launch there’s been a 451% increase in SMS leads through Autotrader and CarsGuide.
In July the new Autotrader app was launched, providing buyers with a more engaging and sleek experience. With a grid layout, more listings are visible to the user and information of importance to the consumer is prioritised.
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Jan - Sept 2020
Traction
