2024 Parks & Recreation Sponsorship Guide for the City of Carrollton

2024

Parks & Recreation Sponsorship Guide

Providing innovative, diverse, and quality recreation and leisure opportunities for everyone while preserving City parks and natural resources City of Carrollton | 1

WHY PARTNER WITH US? The City of Carrollton Parks & Recreation Department encourages people of all ages to get active in the community. Parks & Recreation organizes special events and programs yearround bringing people together to enjoy everything Carrollton has to offer. Sponsoring a Parks & Recreation program will allow your organization to join in building community and creating a sense of place for residents and visitors. Contact us today to be part of making Carrollton a prime spot for fun.

Year Round Exposure

Over 15K Social Media Followers

Parks & Recreation Sponsorship Guide | 2

Over 66K Department Web Pageviews (Monthly Average)

Over 274K Annual Facility Visits

Support a Healthy Lifestyle

SPECIAL EVENTS

emma.bailey@cityofcarrollton.com

Sponsoring special events within the City of Carrollton is the easiest way to promote your business. City events attract thousands of people annually from all over the DFW Metroplex. With more than 20 events each year, Carrollton offers something for any audience you may want to reach. General event sponsorships and naming sponsorships are available.

Goal Attendance

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor

TEXFest • March

5,000+

$5,000

$2,500

$1,500

$500

May the 4th Be With You • May

1,000+

$2,500

$1,500

$1,000

$250

Chalk Art Festival • May

500+

$2,500

$1,500

$1,000

$250

Paws on the Square • June

500+

$2,500

$1,500

$1,000

$250

Community Fireworks Display • July

5,000+

$3,000

$2,000

$1,250

$300

Swim-In Cinema • July

500+

$2,500

$1,500

$1,000

$250

Pooch Pool Party • September

500+

$2,500

$1,500

$1,000

$250

Carrollton Culture Fest • September

3,000+

$3,000

$2,000

$1,250

$300

Perry Pumpkin Patch • October

500+

$2,500

$1,500

$1,000

$250

Halloween Critter Hunt & Downtown Delights • October

1,000+

$2,500

$1,500

$1,000

$200

Santa on the Square • December

3,000+

$3,000

$2,000

$1,250

$300

Sponsorship Levels

Sounds on the Square • Select Fridays

100+ per Event

Sponsorship Benefits Naming Rights for Activities Logo on Stage Banner† Live Mentions*

$100

Platinum Gold Sponsor Sponsor

Silver Sponsor

Bronze Sponsor

10X10 Booth Space** Ads Targeting DFW & Beyond Prior to Event

Logo/Name on Online & Print Event Ads*†

Logo/Name to be Placed on (by deadline): Event Flyer & Poster*† City Distribution Digital Display Ad in City Facilities* Elements Targeting City Cable Channel* Residents & Businesses Press Release Inclusion Surrounding Carrollton Event Webpage with Link* Social Media Mention on Parks & Recreation Accounts* * Varies in size, quantity, and frequency according to sponsorship level and event. ** Location determined by Event Coordinator based on level and business classification. Sale or promotion of merchandise or services must be preapproved by the City of Carrollton. † Not available for all events.

Final marketing benefits per event are subject to final marketing plan. These investments and benefits are for the 2024 calendar year. No exclusivity.

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5K RACE

justin.swaney@cityofcarrollton.com

The City of Carrollton has rebranded its signature 5K race to Carrollton Tails and Trails 5K, which benefits the Carrollton Animal Services & Adoption Center. The 5K showcases Carrollton’s trail system and parkland surrounding the trail. Sponsoring the 5K is a great way to have your business seen by families and individuals of all ages from across the DFW area. The event is held rain or shine and is fee based. Other customized sponsorships are available upon request. In-kind donations are also accepted.

Sponsorship Levels

Exclusive Branding on a Designated Mile Marker Space for One Company Inflatable/Banner** Free Race Registrations* Live Mentions* Logo/Name on Sponsor Banner*

Platinum Sponsor

$2K+

Gold Sponsor

$1K+

Silver Sponsor

Bronze Sponsor

$750+ $500+ $250+

10X10 Booth Space § Logo on Event T-Shirt (by deadline)* Inclusion of Sponsors’ Promotional Items in 5K Bags † Ads Targeting DFW & Beyond Prior to Event

Logo on Print Ads Promoting Event‡

Logo on 5K Door Hangers Gold Leaf on the Tree of Life at the Carrollton Animal Services & Adoption Center Logo/Name to be Placed on (by deadline): City Distribution Event Flyer Elements Targeting Residents & Businesses Digital Display Ad in City Facilities* Surrounding Carrollton City Cable Channel Press Release Inclusion Event Webpage with Link* Social Media Mention on Parks & Recreation Accounts* * Varies in size, quantity, and frequency according to sponsorship level. ** Sponsors must provide their own inflatable/banner. Location will be determined by Event Coordinator. † Sponsors must provide their own promotional items to the Event Coordinator for inclusion in the 5K bags by the listed deadline. ‡ Media buy and elements will vary, but reach will remain consistent. § Location determined by Event Coordinator based on level and business classification. Sale or promotion of merchandise or services must be preapproved by the City of Carrollton, and any information provided to attendees must pertain to your company.

Final marketing benefits per event are subject to final marketing plan. These investments and benefits are for the 2024 calendar year. No exclusivity.

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Friend Sponsor

ATHLETIC LEAGUES

brittani.shand@cityofcarrollton.com

The City of Carrollton offers a variety of year-round youth and adult leagues to the citizens of Carrollton and surrounding communities. With nearly 55,000 participants across youth and adult sports, the numbers are expected to rise as offerings expand. Adult leagues average 40-45k participants while youth sports average around 15-20k. Sponsorship opportunities include exclusive branding on youth jerseys, banners, web advertising, championship shirts, etc.

Sponsorship Levels

Exclusive Branding on Youth League Jerseys (basketball, volleyball, and track)† Sponsorship Plaque†

Platinum Sponsor*

$5K+

Gold Sponsor

$2.5K+

Silver Sponsor

$1K+

Bronze Sponsor**

$500+

Logo/Name on Sponsor Advertisement at Softball Fields† Logo on Print Ads Promoting Adult & Youth Leagues† Logo/Name on Sponsor Advertisement in Gymnasium† Sponsor Booth at All Athletic Special Events§ Logo/Name on League/Event T-shirts† Logo on Athletic Webpage with Link† Facebook Mentions (Parks & Recreation account)† Inclusion of Sponsors’ Promotional Items with League Packets‡ * Platinum sponsorship is good for two years. ** Bronze sponsorship is for one athletic special event. † Varies in size, quantity, and frequency according to sponsorship level. † Sponsors must provide their own promotional items to the League Coordinator for inclusion in the packets. § Location determined by League Coordinator based on level and business classification. Sale or promotion of merchandise or services must be preapproved by the City of Carrollton, and any information provided to attendees must pertain to your company.

Final marketing benefits per event are subject to final marketing plan. These investments and benefits are for the 2024 calendar year. No exclusivity.

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ADAPTIVE PROGRAMS

shelby.carradine@cityofcarrollton.com

The City of Carrollton is committed to providing meaningful recreation and leisure opportunities for individuals of all abilities. The City’s Adaptive Programs provide opportunities to exercise, socialize, develop relationships, and work on life skills in a fun, open, and welcoming environment. These programs serve children, adults, and seniors with both physical and developmental disabilities. Sponsorships of programs contribute to the inventory of high-quality equipment, materials, and resources for our program participants. Branding opportunities are available at the City’s fully accessible adaptive sports field, Josey Ranch Sports Complex Field #6.

Purchase Ad Space on Sign at Field #6

$500 per year

Donate Sports Equipment

$100-$500

SENIOR CENTER

Sponsor a Program

$100-$1K

jacob.walker@cityofcarrollton.com

Programming at the Carrollton Senior Center offers a wide range of activities for the local 50+ active adult community.

Participation in various programs offer active adults the opportunity to stay engaged, stay fit, and stay social. As one of the area’s leading senior recreation centers, sponsorships at the Carrollton Senior Center will create a unique opportunity for businesses to generate brand recognition within a targeted active adult population in DFW.

Sponsor a Field Trip

$175-$500 Parks & Recreation Sponsorship Guide | 6

Sponsor Lunch for Seniors

$100-$500

Sponsor an Event

$100-$1K

ESPORTS

cody.wager@cityofcarrollton.com

Carrollton is the first city in the Dallas-Fort Worth Metroplex offering an esports branch in its recreational programs.

The Carrollton Esports Center is the flagship municipal esports destination in the state of Texas. Esports sponsors can participate in upcoming leagues/tournaments featuring local community talent, area middle school/high school esports teams, and potential professional-level events, in addition to branding opportunities available within the facility. Carrollton’s Esports Spring Showcase, celebrating gaming in North Texas, is for players and teams of all levels, including high school, college, amateur, and professional. Keep an eye out for registration links and more.

Sponsor Tournament Prizes

$50-$5K

Purchase Ad Space Inside Esports Center

Sponsor a Team Jersey

$100-$1K

Sponsor a Local Player/Team

VOLUNTEER OPPORTUNITIES

The City of Carrollton Parks & Recreation Department provides a number of volunteer opportunities supporting events, programs, and services. There are a variety of meaningful ways for individuals, groups, and businesses to showcase their commitment to making Carrollton the community that families and businesses want to call home.

Volunteer opportunities include: Adaptive Programs • A.W. Perry Homestead Museum Esports Center Programs • Outdoor Programs • Senior Center Special Events (excludes Sounds on the Square) • Youth Athletics

Questions? Call 972-466-9808.

Fill out a form at cityofcarrollton.com/volunteer (click Parks & Recreation) to be added to the volunteer database and receive information on available volunteer opportunities. As part of the process, all volunteers 18 years or older must submit a criminal history background check.

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CUSTOMIZED SPONSORSHIPS AVAILABLE We realize that every business is different and want the best partnership possible. If these models do not fit your needs, let’s talk.

City of Carrollton Parks & Recreation 972-466-3080 parksadmin@cityofcarrollton.com

cityofcarrollton.com/parksandrec

WHERE CONNECTIONS HAPPEN Parks & Recreation Sponsorship Guide | 8