Sketchbook_Project_Direction

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PROJECT DIRECTION

SKETCHBOOK DESIGN CO.

THE GOAL

SKETCHBOOK DESIGN CO. CRAFTS

ELEVATED BRAND IDENTITIES THAT TURN SPACES INTO STORIES AND BRANDING

INTO AN UNFOLDING GUEST EXPERIENCE.

BRAND WORDS

ELEVATED NARRATIVE INTENTIONAL CREATIVE BRANDING

DESIGN SOLUTIONS

DESIGN SOLUTIONS

Let’s talk more about how we’re going to create solutions through the visual elements of your brand.

Sketchbook is a name rooted in creativity. A space where ideas are layered with intention and stories unfold with purpose. While traditional sketchbooks can be messy and raw, ours is intentional and refined. Think leather-bound, embossed details, and gold paperclips — a curated space for elevated thinking.

Rich textures make sense for the Sketchbook brand because they evoke a sense of depth, craftsmanship, and elevated experience. Just like the layered pages of a sketchbook, textures add dimension and invite closer exploration.

DESIGN SOLUTIONS

Let’s talk more about how we’re going to create solutions through the visual elements of your brand.

Using perspective in intentional ways allows us to reference the physical spaces our brands live in. It adds dimension and reinforces that branding isn’t static — it moves, guides, and unfolds, just like the architecture it inhabits.

Shadows exist only in a three-dimensional world, which makes them a powerful tool in telling our story. They connect us back to R2R’s architectural roots and remind us that the brands we create are just one layer of a larger, unfolding experience.

DESIGN SOLUTIONS

Let’s talk more about how we’re going to create solutions through the visual elements of your brand.

Interior designers often present materials, finishes, and furnishings to communicate their vision. Sketchbook could adopt a similar approach — sharing brand inspiration and elements in a way that mirrors interior design presentations. It’s a thoughtful nod to our roots.

A refined, layered color palette that reflects the depth, sophistication, and intentionality of the brands we build. Each hue is chosen to support the story — never loud, always considered — evoking creativity, clarity, and quiet confidence.

COLOR PALETTE

COLOR PALETTE

This palette reflects Sketchbook’s design philosophy: elevated, intentional, and rooted in form and feeling.

WHAT’S NEXT?

From here, we’ll move into the LOGO DESIGN PHASE , where we’ll take everything from this project direction brief as well as the brainstorming session on August 8th and begin bringing the Sketchbook Design Co. brand to life!

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