Carpenter | Kessel 2020 Sellers Guide

OUR PL AN

SE LL IN G YO U R H OM E

C A R P E N T E R K E S S E L . C O M

PHASE ONE • STRATEGY

PHASE TWO • DEVELOPMENT

Defining Success

Listing Details

n

Outlining your objectives

n

inalize documentation and contractual F agreements

n

What is your motivation to sell?

n

What is your timeline to move?

n

Complete any property improvements

n

Where are you moving?

n

Engage listing manager

n

What is most important for you?

n

Engage staging consultations

n

Engage photography and media professional

n

Organize trusted advisor meeting

n

Define launch timeline

Understanding the Market n

Market dynamics: macro v. micro

n

Market forces: supply and demand

n

The numbers: trends and metrics

n

nalysis of active, pending, and sold A transactions

n

Property launch collateral

n

Coming soon campaign

Personal timing and seasonal considerations

n

Traditional advertising

n

Digital marketing plan

n

Social media strategy

n

Broker network exposure

n

Open house strategy

n

Direct mail and community approach

n

Your Home: Strategic Planning n

Outline features and benefits

n

etermine key differentiators based on active D inventory

Marketing Preparations

n

Establish target market and buyer profile

n

Cross marketing

n

Create profile-based buyer attraction strategy

n

International buyer strategy

n

Events and public relations

PHASE THREE • EXECUTION

PHASE FOUR • RESULTS

Introducing the Property

Contract Process

n

Launching the marketing plan

n

Execute the contracts

n

Creating the perception of value

n

Complete disclosures

n

Attracting and qualifying potential buyers

n

Engage transaction manager

n

Showing the property

n

Meet deadlines and contingency periods

n

Monitor interest

n

Fulfill duties and responsibilities

n

eekly reports, updates, and communication W strategy

n

Relocation services offered

n

Respond to changes in the market place

Closing

Negotiating Strategies n

Procure written offers

n

Qualify and analyze the merits of each offer

n

Strategically respond to offers

n

Negotiate to optimize price and terms

n

ultiple offer process and back up offer M strategies

n

Transitioning from the property

n

Final documentation

n

Closing and celebration

Working Together Again n

Staying in touch and keeping you informed

n

Second homes and investment properties

n

Providing resources

n

Feedback, testimonials, and referrals

THE LUXURY OF K N OW L EDG E Our production is a result of modernizing and advancing the industry by fostering a culture of partnership in which all clients and listings are represented in a collaborative environment by all of our team members.

Shunning the traditional model of how real estate is practiced, our agents share their knowledge, spheres of influence, contacts and expertise, ensuring our clients better representation and a true competitive edge.

O U R LO C AT I O N S BREVARD BEACHSIDE

VIERA | BAYTREE | SUNTREE

COCOA VILLAGE

436 Fifth Avenue Indialantic, FL 32903

3165 Suntree Boulevard #102 Rockledge, FL 32955

4 Harrison Street Cocoa Village, FL 32922

VERO BEACH ISLAND - CARDINAL DRIVE

VERO BEACH ISLAND - AIA

VERO BEACH - DOWNTOWN

3206 Cardinal Drive Vero Beach, FL 32963

5065 North A1A Vero Beach, FL 32963

1961 14th Avenue Vero Beach, FL 32960

LONDON 15 Thayer St, London W1U 3JT | United Kingdom

OUR GLOBAL NETWORK 4,000 Offices Worldwide | 128,000+ Associates | Over $351 Billion in Total Sales | Over 55 Countries

I NFO@CARPE NT E RK ESSE L. CO M | CA R P E N T E R K E SSE L. CO M IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENT TO SOLICIT THE OFFERINGS OF ANOTHER BROKER.