Carol Staab Listing Presentation

AT DOUGLAS ELLIMAN REAL ESTATE

An innovative luxury real estate practice that provides an elite level of concierge service, unparalleled world-class marketing, a hands-on business approach and exceptional results

ABOUT CAROL STAAB

About Her Bespoke Real Estate Practice

CAROL STAAB is a top-ranking multi award-winning luxury New York City residential real estate broker for over 25 years. She has a bespoke residential practice where her clients receive a concierge level of highly personalized service. Carol is featured as a luxury real estate expert on TV networks such as Fox, CBS, and Newsmax. She is frequently quoted in the media such as the WSJ, New York Times, and the New York Post. In addition, Carol is the coauthor of Luxury Home Selling Mastery and Luxury Home Selling Mastery II

Carol believes that “luxury” isn’t just a price point. It’s about the level of service and an excellent client experience. Her analytical and creative process of marketing her client’s luxury properties is what sets her apart. She assesses her client’s goals and their property thoroughly. She develops a strategic world-class marketing plan that includes the highest quality of marketing collateral and a very creative compelling property video. In addition, she uses the power of social media, PR, and advertising to build a brand around the property, the building, and the neighborhood. The marketing

plan casts the widest net of property exposure in the global marketplace. Carol has enormous success with properties that fail to sell. Her clients often refer to her as their “real estate doctor.”

Carol’s buyers benefit from her expert market knowledge. She helps her buyers pinpoint their dream home, negotiates fiercely on their behalf, and guides them seamlessly through the entire buying process and beyond.

Carol has lived on Fifth Avenue in the Upper East of Manhattan for the past 25 years. She served on her condominium board for over 10 years. Her charities include the Central Park Conservancy and the Ronald McDonald House, where her husband serves on the board. Carol has a second home in Southampton, NY where she sees many of her Manhattan neighbors and clients. In addition, she is an avid tennis player and skier.

CAROL’S TESTIMONIALS

We are delighted to share the excellent experience that we had with Carol Staab with Douglas Elliman who sold our beautiful condominium at 1049 Fifth Avenue #14A. We could not have been more pleased and would not hesitate to recommend her to be your broker to help you get a prompt sale at the highest price possible. In terms of comportment, Carol is elegant, poised, knowledgeable and strategic.”

Elizabeth Ailes – Widow of Roger Ailes, Chairman of Fox News

I just want to take a moment to let you know how pleased we are with the services and performance of Carol Staab in the sale of our penthouse at 1049 Fifth Avenue. She worked tirelessly on our listing both in the marketing and showing the penthouse to perspective clients and culminated a prompt all cash price offer at the full $14,950,000 asking price.”

Nancy Karwick – Seller and Managing Member, Brookwood Management

In a crowded field of real estate agents, I am happy to share that one professional in New York City stands out. Ms. Carol Staab with Douglas Elliman. Carol provided an outstanding level of service, follow up, creativity and an ingenuity to sell my condominium 3C at 1049 Fifth Avenue in a very challenging market.”

Daniel Annese – Global Brand President, Estee Lauder

Your design and implementation of an aggressive marketing plan was vital to the success of the sale. I know that you promoted the penthouse locally, domestically and internationally to all your exclusive luxury networks. Your hands-on approach was exceptional. Your constant communication kept us fully informed of the status of all the offers. Most importantly, your negotiating skills produced a full all cash offer for the penthouse at $14,950,000.”

Donald Freedman – Berman & Freedman, Attorney for the Seller

Carol Staab recently represented me in the sale of 1049 Fifth Avenue #11C. Carol has over 25 years of experience and has excellent market knowledge. Carol is an excellent marketer. The photos were beautifully staged by a top virtual stager. In addition, Carol had a narrated video created that showed buyers the lifestyle my apartment had to offer. Her marketing produced many showings. Buyers loved my apartment however they kept passing it by due to partial obstruction from the water towers. Carol was confident that she could get my apartment sold in the time frame I needed. After all, she sold one apartment that faced brick walls three times over the years. She found a buyer and the contract was signed. She collaborated seamlessly with my attorney and all the parties involved. She was very caring, responsive and kept me constantly updated. Carol is very passionate about helping her clients achieve their goals. I highly recommend her to anyone looking to sell their home in New York.”

Vernon Brown – CEO and Founder, Brown & Company

I am delighted to share the excellent experience that I had with my real estate broker, Carol Staab. This is the second time that I have hired her. The first time, Carol sold my condo at 1049 Fifth Avenue. She aggressively marketed my condo and achieved a highly successful sale despite the very challenging views. The second time, Carol sold my co-op at 860 Fifth Avenue #16A. Her marketing plan included top photography and a creative video. Carol marketed my co-op widely. As a result, there was much interest. Buyers loved my co-op because it was beautifully renovated and had great Central Park views. I preferred to have my apartment sold with the furnishings. Her hard work paid off. She not only found me the perfect buyers, but they also ended up buying my apartment with all the furnishings and almost the entire contents. At the end of the day, all I had to do was to pack my clothes and my art. Carol negotiated fiercely on my behalf. The buyers paid all cash, the flip fee and closed on the date of my choice. If you are selling your Manhattan apartment, I highly recommend Carol Staab.”

Martin Greenberg – Chairman, Sterling Commodities

TELEVISION APPEARANCES

MEDIA MENTIONS

FOX Housing Outlook & Millennials CNBC Navigating the Housing Market During a Pandemic

FOX Gym Closing CHEDDAR Filling the Luxury Glut

SELLING GUIDE

My Bespoke Approach to Selling Your Luxury Home An Innovative and Creative Process for Your Success

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Your needs, desires and challenges are thoroughly discussed. Then I conduct a full review and analysis of your property including careful interpretation of sales data, market trends and your timeline. The outcome of this analysis helps to determine the best asking price as well as to help me develop a marketing plan that aligns with your goals.

I develop a brand identity for your property and build an aggressive promotional strategy around it. It’s a similar approach taken by top luxury property developers. I then collaborate with my team of the best photographers, stagers, videographers, publicists, and graphic designers to create the highest level of marketing assets to promote your property. These marketing assets strongly influence the perception of your property in the eyes of the buyer.

After the branding is complete, I promote your property through many channels to cast the widest net possible. After all, a great marketing campaign without massive reach is ineffective. Therefore, my approach includes digital and print strategies, social media, advertising, PR mentions and networking events. In addition, your property is promoted to my very high and ultra-high net worth global network. My marketing campaigns generates a high level of buyer interest.

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Property tours are conducted personally by Carol, not delegated to an assistant. Her belief is that how a property is shown and what is said or not said can make all the difference between buyers moving forward or just crossing your property off their list.

An offer is made by a buyer. Carol negotiates fiercely on your behalf to get the best outcome possible. After an offer is accepted, she collaborates closely with your attorney making sure all the documents are provided for the transaction and to answer any questions.

Contract negotiations are conducted between the buyer’s and seller’s attorneys. After all the terms of the contract are agreed upon, you will sign the contract. If you are selling a co-op or condominium a board application is required. Carol will review the board application with the buyer’s broker to make sure that is complete before it is submitted to the board for approval. After the board application is approved the closing can be scheduled.

The closing is scheduled and goes smoothly. From the moment you start working with Carol, her bespoke white glove concierge service starts and follows you through the closing and beyond. Her mission is for you to have a successful sale and an exceptional five-star client experience.

SUCCESS PLAN

LISTING LAUNCH SHOWINGS

MARKETING STRATEGY STAGE

COMMUNICATING THE MARKETING MESSAGE STAGE

Content & Distribution The Art of Persuasion

• Custom Luxury Photography

• Exceptional Video Narrative

• Compelling Storytelling

• Professional Copy writing

• Media Partners, PR & the Press

• Social Media Strategies

• Print Strategies

• Influencer Strategies

• Douglas Elliman, Knight Frank & Carol Staab Exposure

• The Art of Private Showings

• Broker Open Houses

• Careful Articulation of the Comps

• Tracking & Analysis of Marketing

• Positive Emotion Induction

• Neighborhood Knowledge Lifestyle Promotion

OFFERS SUCCESSFUL SALE

NEGOTIATION & CLOSING STAGE

The Art of the Deal

• Strategy Management

• Negotiations, Managing Emotions

• Contract Signing, Timely and Close Communication with All Parties

• Submission of a Stellar Board Package

• Approval & Closing

• Bespoke Concierge Service from Start to Finish and Beyond

VIRTUAL STAGING

Top Luxury Virtual Staging Helps Sell Homes

CASE HISTORY #1

555 Park Avenue #7E living room. Buyers purchased 7E after being able to visualize themselves in this elegant contemporary design. The 7E property video also shows this dramatic transformation.

CASE HISTORY #2

1049 Fifth Avenue #11C was on the market for over 300 days and failed to sell. After I took over 11C I was able to achieve two strong offers in just 11 days. A very aggressive marketing plan that included top photography, powerful staging and a “bespoke” custom video showed buyers the great lifestyle that 11C had to offer. Look at the amazing before and after photos below. Who you hire as your broker makes all the difference!

LIVING ROOM BEFORE

LIVING ROOM AFTER

LIVING ROOM BEFORE LIVING ROOM AFTER

MASTER BEDROOM BEFORE MASTER BEDROOM AFTER

DINING ROOM BEFORE DINING ROOM AFTER

GUEST BEDROOM BEFORE GUEST BEDROOM AFTER

ONLINE PRESENCE

With nearly 90% of buyers searching for property online, Douglas Elliman averages more than 7M visitors and 27 page views per year on its website. 11C will be syndicated to the Wall Street Journal, StreetEasy and other sites where buyers browse.

In addition, you will unlock the full potential of your luxury property by elevating it with maximum global exposure on both the Douglas Elliman website and my own exclusive luxury website — designed to showcase your property to the most discerning and affluent buyers in the market.

MARKETING

Trifold Brochure

ADVERTISING PLAN

Through our strategic partnerships and long standing relationships with media outlets, your property will be placed in all the right places.

Wall Street Journal

Full page Ads

Appeared In the Robb Report, New York Post & Hampton Magazine

MARKETING VIDEOS

LUXURY LIFESTYLE

My 1049 Fifth Avenue

Full Renovation

NEIGHBORHOOD

Step Into the Upper East Side with Carol

SOCIAL MEDIA

Social Channels That Reach Buyers

PROPERTY TOUR

930 Fifth Avenue #18H

Narrated Property Video

SUCCESS STORY

How I Sold 930 Fifth Avenue #18H

INSTAGRAM

@DouglasElliman (across all our profiles)

340K followers • 1.8 interactives • 26.2M page views

LINKEDIN

DouglasEllimanRealEstate (across all our profiles)

69K followers • 105K interactives • 1.7M page views

FACEBOOK

@DouglasElliman.Com

113K followers • 692K interactives • 1.7M page views

TWITTER

@Douglas Elliman (across all profiles)

28K followers • 40K interactives • 6.2M page views

BESPOKE CONCIERGE SERVICES

What the Chairman and Carol’s Clients Say About Her Concierge Service

With three decades of experience in Manhattan real estate, Carol has amassed an impressive rolodex of some of the best luxury service providers and VIP lifestyle managers in New York City,” said Howard M. Lorber, Chairman of Douglas Elliman Realty. I am proud of Carol for launching this exciting venture, leveraging these relationships in order to elevate and enhance the real estate experience of her valued clients.”

MY ULTIMATE GOAL is to provide my clients with an exceptional experience through my concierge level of service. I offer an end-to-end service experience that I specifically, diligently, and carefully curate that becomes my bespoke service.

It all starts with my “seal” team that consists of my own PR firm, marketing director, graphic designer, videographers, administrative/research assistant, and two licensed real estate agents who assist me with my property listings. Being able to showcase a trophy property in the likes of The Wall Street Journal or Mansion Global exponentially expedites the sale process, ultimately resulting in a quick sell for my seller.

The most valuable benefit from hiring a real estate concierge is having a bespoke broker who you can count on to make your life so much easier not just during the buying or selling process, but to assist you in so many other areas of your life for many years to come.

Howard M. Lorber – Chairman of Douglas Elliman Realty

Carol sold our co-op on the Upper East Side, a number of years ago, within record timing. She found the right buyers to get the deal done as quickly as possible. She also represented us in the purchase of our present apartment on Park Avenue. Given her knowledge of the industry, paired with her tremendous connections, she was the first person that came to mind when my husband and I recently considered remodeling our kitchen. Carol connected us with a top contractor, and within days we were presented with a full renovation plan, that included everything we had requested and more. Carol is one of a kind.”

Kristin Ursano – Client of 10 years, 141 E 72nd Street & 655 Park Ave

Carol Staab is without a doubt, the best broker in New York. Over the years, she has found us luxury apartments that have gone above and beyond our hopes and expectations. Carol knows the City and the finest buildings. She knows the best providers in the City and can get them to do the work quickly and efficiently. She provided us with lawyers, painters, movers and service personnel of every type. She is almost psychic when it comes to the needs of a buyer. This is not hyperbole. I sincerely believe there is no one better to help a buyer or seller to find New York home. When you have real estate needs, call Carol and get the best apartment and the best deal possible.”

Joanne Stone Morrissey Carol is the ultimate professional real estate broker. Her abilities to develop the right message, collaterals and social presence for selling an owner’s property in NYC is best-in-class. We successfully sold a property with Carol’s help and her diligence and service through the entire process was first class. A happy client that is happy to give a strong 5-star recommendation!“

Ed Kopko – Seller of 418 50th St PHA, Author of Project Bold Life

WHERE OUR CLIENTS ARE

15 MILLION 28,500 Clients in Our Database Agents Worldwide

622 15,000 700 Offices in 60 Countries Affluent Individuals Profiled in Our Wealth Report

Billionaires in Our Database

Carol Staab and Douglas Elliman are ready to connect you with the most qualified buyers from around the globe. Through our alliance with Knight Frank Residential we have access to the largest interactive network of luxury residential properties in the world and ensuring we will find the right buyer for your home.