E commerce Business Automation Strategy Starting an ecommerce business sounds simple until you do some research and realise how complex it is. The most important part of ecommerce is to drive sales. This requires not just excellent marketing ideas and innovative products, but also strategy to plan your activities. Ecommerce is crowded field. If you do take the plunge, you’ll be competing with giants. Most businesses start with discount offers, such as 10% off, buy one and get one free, and so on. But before doing this, we need get clear understanding to make your ecommerce and user experience even smarter. So let’s start with five strategies you can use. You can apply them all or you can pick one which suits your ecommerce store. 1. Get a basic understanding of the technology Running an ecommerce business without the technological knowledge is challenging. We’re not saying you need to learn coding and html, but it helps if you have a basic understanding. It will make it possible to save huge amount of administration time if you automate everything. Yes, you heard it right, speak to your tech consultant or interview tech people and learn the basics. Basic is a must for automations– there are number of companies that provide this automated shipping, so simple subscriptions can save you a lot of time. The most popular programs are ship it and starshipit. These automate shipping charges, are label ready and update your customers via email with a tracking code. It easily integrates with Magento and Shopify. Purchase order and barcoding – a simple way to update stock is by adding a purchase management extension to your ecommerce. So it’s an easy way to add stock, receive shipments and, if needed, create barcodes. Having barcodes will simplify the stock in and stock out system, making stock management easy.
2. Get automated There are number of automation software products available and most business owner end up paying a lot of money because of all the advertising for these products. Having said that, it’s not about which software but it is about understands your analytics and your audience before you select. If you are new ecommerce store and still working out how to achieve your minimum visitors’ target, then you start with simple inbuilt automation for abandoned carts and basic email marketing.