
noun /ik’sperəmənt/ A childmaycarryoutbasicexperimentsto understandhow thingsfalltotheground, whileteamsofscientistsmaytakeyearsof systematicinvestigationtoadvancetheir understandingofaphenomenon.

Allhumanbeingsaremadeupofthe mostbasicemotions. ZOULtranslatesthatineffable sensationofyourbrandintoatangible messagetoyouraudience. Weareconstantlyexperimentingwith newwaysoftransmittingtheessence ofyourbrandalongwiththesouls thatarebehindit’screation. OurDNA:
