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WELCOME TO MODERN SOUTHERN STYLE

OUR STORY

Headquartered in Charlotte, North Carolina, Belk has close to 300 stores located in 16 states, 24,000 associates and revenues of $4.4 billion and growing. Belk.com takes modern, Southern style nationwide and has been named one of the fastest growing e-retailers in 2012-2014, and has experienced 137% growth in online sales in the last three years.

In 1888, 24-year-old William Henry Belk opened his first

store with a vision, a passion and a commitment. It worked.

More than 300 stores later, our commitment to our customers, our communities and fashion is stronger than ever.

MISSION VISION VALUES

OUR MISSION

To satisfy the modern, Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve.

OUR VISION

For the modern, Southern woman to count on Belk first.

For her, for her family, for life.

OUR VALUES

Be encouraging of growth and change.

Be proud of our rich heritage.

Be involved in our communities.

Be relentless with customer care.

Be committed to the success of our associates.

Be the best at what we do.

OUR BRAND

Our brand is more than our name or logo. It’s the way we look, act, and speak. Our brand is the essence of this company. It explains what we’re all about. When we live up to our brand, everyone we reach out to—potential and current customers, our associates, and our community—has a clear picture of who we are and what we stand for. Better yet, a strong brand lets our audiences easily connect with us.

MODERN

SOUTHERN

STYLE

Welcome to today’s most sought-

This is where Southern hospitality

It’s more than shopping. This is

after modern fashions. Welcome

meets a new Southern sensibility.

where you find your own unique way

to the perfect Sunday dress, the

Where you look and feel your best.

to express who you are. And you do

Saturday night outfit, and the place

And your smile shows it. Where family,

where your house becomes a home.

from ours to yours, and commitment to community matter most.

It`s about staying relevant.

It’s not just a place, Always put together, it’s an attitude and feminine charm state of mind. to spare.

OUR PERSONALITY

colorful

FRIENDLY

southern fashionable

LAUREN RALPH LAUREN, MICHAEL KORS, JESSICA SIMPSON, COACH, MISS ME, CALVIN KLEIN, SEVEN EDELMAN, FRYE, LE VIAN, BONOBOS, VERSACE, BRAHMIN, VINCE CAMUTO, LUCKY BRAND, FREE PEO FISHER, MARC JACOBS, FRENCH CONNECTION, DKNY, KAREN KANE, JOE’S, DENIM & SUPPLY RALPH BCBG, WACOAL, STUART WEITZMAN, CHANEL, MAGASCHONI, KATE SPADE, DOONEY & BOURKE, CITIZ ROGERS, JIMMY CHOO, MOVADO, MAC, GUCCI, PRADA, NINE WEST, NIKE, COLE HAAN, LEVI’S, POLO R BAHAMA, UNDER ARMOUR, NAUTICA, DOLCE&GABBANA, COLUMBIA, TOMMY HILFIGER, BETSEY JOHN CHRISTIAN DIOR, LAURA MERCIER, ORIGINS, LANCÔME, CLINIQUE, ESTÉE LAUDER, CLARISONIC, TAH TIDE, WATERFORD, VIETRI, LENOX, LE CREUSET, EFFY, KIEHL’S, VINEYARD VINES LAUREN RALPH LAUR LAUREN RALPH LAUREN, MICHAEL KORS, JESSICA SIMPSON, COACH, MISS ME, CALVIN KLEIN, SEVEN EDELMAN, FRYE, LE VIAN, BONOBOS, VERSACE, BRAHMIN, VINCE CAMUTO, LUCKY BRAND, FREE PEO FISHER, MARC JACOBS, FRENCH CONNECTION, DKNY, KAREN KANE, JOE’S, DENIM & SUPPLY RALPH BCBG, WACOAL, STUART WEITZMAN, CHANEL, MAGASCHONI, KATE SPADE, DOONEY & BOURKE, CITIZ ROGERS, JIMMY CHOO, MOVADO, MAC, GUCCI, PRADA, NINE WEST, NIKE, COLE HAAN, LEVI’S, POLO R BAHAMA, UNDER ARMOUR, NAUTICA, DOLCE&GABBANA, COLUMBIA, TOMMY HILFIGER, BETSEY JOHN CHRISTIAN DIOR, LAURA MERCIER, ORIGINS, LANCÔME, CLINIQUE, ESTÉE LAUDER, CLARISONIC, TAH TIDE, WATERFORD, VIETRI, LENOX, LE CREUSET, EFFY, KIEHL’S, VINEYARD VINES LAUREN RALPH LAUR LAUREN RALPH LAUREN, MICHAEL KORS, JESSICA SIMPSON, COACH, MISS ME, CALVIN KLEIN, SEVEN EDELMAN, FRYE, LE VIAN, BONOBOS, VERSACE, BRAHMIN, VINCE CAMUTO, LUCKY BRAND, FREE PEO FISHER, MARC JACOBS, FRENCH CONNECTION, DKNY, KAREN KANE, JOE’S, DENIM & SUPPLY RALPH BCBG, WACOAL, STUART WEITZMAN, CHANEL, MAGASCHONI, KATE SPADE, DOONEY & BOURKE, CITIZ ROGERS, JIMMY CHOO, MOVADO, MAC, GUCCI, PRADA, NINE WEST, NIKE, COLE HAAN, LEVI’S, POLO R BAHAMA, UNDER ARMOUR, NAUTICA, DOLCE&GABBANA, COLUMBIA, TOMMY HILFIGER, BETSEY JOHN CHRISTIAN DIOR, LAURA MERCIER, ORIGINS, LANCÔME, CLINIQUE, ESTÉE LAUDER, CLARISONIC, TAH TIDE, WATERFORD, VIETRI, LENOX, LE CREUSET, EFFY, KIEHL’S, VINEYARD VINES LAUREN RALPH LAUR LAUREN RALPH LAUREN, MICHAEL KORS, JESSICA SIMPSON, COACH, MISS ME, CALVIN KLEIN, SEVEN EDELMAN, FRYE, LE VIAN, BONOBOS, VERSACE, BRAHMIN, VINCE CAMUTO, LUCKY BRAND, FREE PEO FISHER, MARC JACOBS, FRENCH CONNECTION, DKNY, KAREN KANE, JOE’S, DENIM & SUPPLY RALPH BCBG, WACOAL, STUART WEITZMAN, CHANEL, MAGASCHONI, KATE SPADE, DOONEY & BOURKE, CITIZ ROGERS, JIMMY CHOO, MOVADO, MAC, GUCCI, PRADA, NINE WEST, NIKE, COLE HAAN, LEVI’S, POLO R BAHAMA, UNDER ARMOUR, NAUTICA, DOLCE&GABBANA, COLUMBIA, TOMMY HILFIGER, BETSEY JOHN CHRISTIAN DIOR, LAURA MERCIER, ORIGINS, LANCÔME, CLINIQUE, ESTÉE LAUDER, CLARISONIC, TAH TIDE, WATERFORD, VIETRI, LENOX, LE CREUSET, EFFY, KIEHL’S, VINEYARD VINES LAUREN RALPH LAUR

DESIGNER BRANDS

we’re in good company Home to top designer brands in store and online, we bring the most soughtafter fashions to every part of the modern, Southern lifestyle.

N FOR ALL MANKIND, SAM OPLE, TRINA TURK, EILEEN LAUREN, TALLIA ORANGE, ZEN, KENNETH COLE, JACK RALPH LAUREN, TOMMY NSON, PHILOSOPHY, HARI, KEURIG, SOUTHERN REN, MICHAEL KORS N FOR ALL MANKIND, SAM OPLE, TRINA TURK, EILEEN LAUREN, TALLIA ORANGE, ZEN, KENNETH COLE, JACK RALPH LAUREN, TOMMY NSON, PHILOSOPHY, HARI, KEURIG, SOUTHERN REN, MICHAEL KORS N FOR ALL MANKIND, SAM OPLE, TRINA TURK, EILEEN LAUREN, TALLIA ORANGE, ZEN, KENNETH COLE, JACK RALPH LAUREN, TOMMY NSON, PHILOSOPHY, HARI, KEURIG, SOUTHERN REN, MICHAEL KORS N FOR ALL MANKIND, SAM OPLE, TRINA TURK, EILEEN LAUREN, TALLIA ORANGE, ZEN, KENNETH COLE, JACK RALPH LAUREN, TOMMY NSON, PHILOSOPHY, HARI, KEURIG, SOUTHERN REN, MICHAEL KORS

the MODERN SOUTHERN WOMAN

who is she?

She’s a Southern girl at heart, yet thoroughly modern.

She lives for her family & friends.

Her style is always put together, with feminine charm to spare.

her family

her work

Her true pride & joy. First & foremost in her life

She dresses for success. Leads by example

• Daddy’s little girl, grown up strong • Keeper of memories. Passed on through generations •

Speaks her mind, but minds her manners A lot of style and a little color. Professional doesn’t have to be boring

her friends Those who’ve known her the longest.

And know her best

her style Properly Southern yet thoroughly modern

• Sorority sisters. Co-workers. Neighbors.

• The other moms • Together they let their hair down, but never undone

Always put together. Feminine charm to spare.

Loves prints and patterns.

Expresses herself with accesories.

her home

her south

Where family and friends love to visit.

And guests are always welcome

A state of mind, it’s where her soul resides.

By heritage or destination

• A welcoming hostess. Loves entertaining under the sun & the stars • Monogrammed guest towels, a seasonal wreath on the door

Love of the outdoors. Mountains and lakes, waterfalls and beaches. To the lighthouse.

Backyard entertaining. Sporting life. Wide-open sky.

the MODERN SOUTHERN GENTLEMAN

who is he?

A true Southern gentleman who wears many hats.

He’s a man of style. Confident. Knows what he likes.

his family

his work

First & foremost in his life

He dresses for success.

Leads by example

• Husband & best friend • Chivalry matters

his friends

• He enjoys working with his hands, but has a • passionate mind • He never backs down from a challenge.

• Listens to his gut

Those who’ve known him the longest.

And know him best

his style

• Fraternity brothers. Co-workers. Neighbors.

• The other dads • Tailgate regulars

his home Where family and friends love to visit.

And guests are always welcome • A welcoming host • Master griller

• Confident in color • Modern, but stays true to himself

his south A state of mind, it’s where his soul resides.

By heritage or destination Backyard entertaining.

Sporting life. Wide-open sky.

Love of the outdoors. Mountains and lakes, waterfalls and beaches. to the lighthouse.

OUR COMMUNITY SUPPORTING OUR SOUTHERN COMMUNITIES Community involvement has been an essential part of Belk since day one. We focus on three key areas of corporate giving: education, breast cancer research and awareness, and community strengthening.

More details at belk.com/community

We’re not just in the community,

WE’RE A PART OF IT From charity runs to music festivals, college football to fashion events, Belk is committed to supporting, contributing and participating in the events that make up and enrich the Modern Southern Lifestyle.

More details at belk.com/roadsouth

More details at belk.com/southerndesigner

THE ROAD SOUTH

SOUTHERN DESIGNER SHOWCASE

A year round Belk sponsored tour of fashion, music and sporting events.

We’re dedicated to finding new talent to contribute to the Modern, Southern Style our customers love.

More details at belkbowl.com

More details at belk.com/music

THE BELK BOWL

SOUTHERN MUSICIAN SHOWCASE

In the South, college football is more than just a game. It’s a way of life and a big part of the modern southern lifestyle we deliver every day.

We believe music is the soul of the modern, southern lifestyle and our showcase gives us the chance to discover new talent.

Bringing

MODERN SOUTHERN STYLE TO LIFE Connecting with her, wherever she is.

mobile

belk.com

print

Pandora and Instore radio

tablet

Instagram

email

Facebook

Pinterest