Marketing with Purpose in 2025
Elevate Your Presence
Presented by Curated Strategies
Marketing with Purpose in 2025
• Presented by Tracy McCormack, Curated Strategies
• Supporting 500+ real estate agents at ERALive Moore in achieving results-driven marketing
Takeaway: Thispresentationwillguideyouon howtomoveyourmarketingpresenceintoa meaningful, impactful, marketingstrategy
AvoidThe Endless Marketing Cycle
Takeaway: Recognize the pressure and avoid the trap of meaningless content by questioning its true impact.
• Reality Check: Constant demands to post, share, and create
• Platforms push for activity; marketing coaches promote quantity
• Question: Is your marketing making an impact or blending into the noise?
The Invitation to Reset
Takeaway: Usethe constantdemandsas aninvitationtoimprove yourapproachand focusonwhatmatters.
Pressure = Opportunity
Rewrite how you connect with your audience
Goal: Shift from noise to meaningful engagement
Flawed Belief:
More is Better
Takeaway:Shift your focus from quantity to quality by seeking deeper engagement.
• Common Approach: Directresponse + personalitydriven content
• Key Insight: Visibility doesnʼt equal impact
• Metric of Success: Meaningful responses (e.g., emails, conversations) > likes & comments
From Static to Signal
• Problem: Quantity-driven strategies create static noise
• Solution: Focus on substance
Takeaway: Replace staticnoisewithcontent thatsparksgenuine connectionsand engagement.
Quality content = Moments that make people pause
Genuine connection > Generic visibility
Information vs. Emotion
• Informational Marketing:
◦ Property alerts, market reports, sales announcements
◦ Value: Utility, timeliness, relevance
Takeaway: Balance informationwith emotiontocreate marketingthatinforms andconnects.
• Emotional Marketing:
◦ Stories create deeper engagement
“People buy stories, not stuff.”
–
Seth Godin
Storytelling: The Secret Sauce
• Why Stories Work:
◦ They resonate emotionally
◦ Build trust, loyalty, and genuine interest
◦ Great storytelling can drive engagement and tangible business outcomes.
Crafting Effective Stories
Takeaway: Useaclear structuretocraft compellingstoriesthat resonatewithyour audience.
• Structure of a Great Story:
• Challenge: Create curiosity
• Resolution: Provide emotional payoff
• Transformation: Showcase the journey and success
• Result: Engages audiences by reflecting shared experiences
Example 1 First-Time Homeseller
• Challenge: Overwhelmed by pricing, process, and finding the right buyer.
• Resolution: Your expertise in staging, pricing, and marketing secures the best outcome.
• Transformation: Relieved and ready for their next chapter, grateful for your support.
Example 2 Your Own Story
• Challenge: Career or market-related obstacle
• Resolution: Innovation & perseverance
• Transformation: Personal growth & professional success
Takeaway: Realestateisfilledwithrelatablestories—usethemto connectwithyouraudience.
Practical "ARC" Storytelling Tips
• BeAuthentic: Share real experiences
• BeRelatable: Focus on human elements
• BeConsistent: Use storytelling across platforms
• Call to Action: Inspire action through your narrative
Takeaway: Effective storytelling is consistent, relatable, and inspires action.
Polishing Your Profiles-2025!
Social Snapshot:
• Facebook: 3.07 billion monthly active users, 194.1 million in the U.S.
• Instagram: 2 billion monthly active users worldwide, 166.15 million users in the U.S.
• LinkedIn: 930 million active users, 194 million users in the U.S.
• Twitter/X: 556 million monthly active users
• Pinterest: 537 million monthly active users, 89.9 million users in the U.S.
Takeaway: Your online presence matters—optimize your profiles to reach more clients.
OptimizingYour OnlinePresence
Key Platforms: Realtor.com, Zillow, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Google Business Profile, Twitter X
Ensure Consistency: Maintain uniform information across all profiles to build trust and professionalism.
Takeaway: Consistency builds trust— ensure your information is accurate and aligned on all platforms.
The Power of a Professional Profile
Professional Headshot: Use a high- quality, recent photo to make a positive first impression.
Engaging Biography: Craft a clear, professional bio that highlights your achievements and unique value proposition.
Takeaway: A well-crafted profile is your digital first impression—make it count.
The Power of a Professional BIO
Professional Headshot: Use a high- quality, recent photo to make a positive first impression.
Agent Bio Prompt (For AI):
Engaging Biography: Craft a clear, professional bio that highlights your achievements and unique value proposition.
Takeaway: A well-crafted profile is your digital first impression—make it count.
”Acting as a marketing and copywriting expert for real estate agents, create a compelling, professional bio designed for a real estate agent who wants to attract and engage prospective buyers and sellers. It should build trust, be easy to understand, and highlight my expertise in my niche markets (luxury homes, custom builds, relocation, or another niche). Please include a personal touch to tell a relatable story about why I love real estate, how I serve my clients, and what makes me different. Keep it concise yet persuasive, focused on creating new client relationships to nurture."
Profile Checklist
Profiles to Review:
• Company and personal websites
• Realtor.com, Zillow
• Google Business Profile
• Facebook, Instagram, LinkedIn, Twitter X
Takeaway:Regularlyreviewandupdateyourprofiles tokeepthemcurrentandcompelling.
Reviews&Testimonials
Collect and Showcase: Encourage satisfied clients to leave positive reviews.
Build Credibility: Display testimonials prominently to serve as social proof.
Takeaway:Positivetestimonialsincreasetrustand attractnewclients—activelyseekanddisplaythem.
Social Strategy: 532 Rule
Curation: Share 5 posts from other sources relevant to your audience.
Creation: Post 3 pieces of original content showcasing your expertise.
Humanization: Share 2 posts that humanize your brand, such as behindthe- scenes glimpses or personal stories.
Takeaway:Balancecuratedcontentwithpersonalandoriginalpoststo keepyouraudienceengaged.
Engagement Online Engagement Tactics:
• Respond promptly to messages and comments.
• Participate in relevant discussions to increase visibility.
• Post regularly to maintain an active online presence. Takeaway:Engagementfostersconnection—beactiveand responsivetogrowyouraudience.
Your Website as a Lead Generation Hub
Key Lead Sources Connected to Your Website:
1. Referral-Based Leads
• Word of Mouth: Happy clients sharing their experience.
• Sphere Nurture: Sending emails that link back to your website.
2. Inbound Marketing
• SEOResults: Driving organic traffic through valuable content.
• Blogging: Relevant topics that attract potential leads (e.g., “Why Fall is the Best Time to List in Boston”).
3. Paid Advertising
• Google Ads: Targeted campaigns linking to landing pages on your website.
4. Cold Outreach
• Direct Calls/Emails: Outreach efforts directing prospects to your site.
Takeaway:Your website should serve as the primary hub for all lead generation activities—whether through referrals, marketing, or paid outreach, it centralizes efforts to maximize engagement.
Non-Listing Resources to Enhance Client Engagement
Essential Resources:
1. Neighborhood & Area Guides: Localized information (calendars, links, descriptions) to aid homebuyers.
2. Home Buying & Selling Resources: Informational PDFs with embedded lead capture forms.
3. Newsletters: Regular updates with market insights and short stories.
4. Blogs: Focus on relevant topics that resonate with prospective clients.
5. Market Stats: Provide up-to-date real estate market data.
6. Third-Party Businesses: Partner with local builders, lenders, and insurance providers.
Takeaway: Providing a variety of non-listing resources helps build trust, demonstrate expertise, and improve lead conversion by offering value beyond property listings.
2025 Your Year of Transformation
Mantra: Stop whatʼs easy. Start whatʼs meaningful.
Focus Areas:
• Substance over noise
• Stories over sales
• Deliberate, thoughtful marketing
Takeaway: Make 2025 the year of intentional, meaningful marketing that stands out.
BONUS! Scan to Download Our 90-Day Marketing Plan Checklist
Marketing within Your Reach:
Join: Monthly Mastermind sessions
Hire: In-house marketing support tailored for agents
Attend: Upcoming learning opportunities from ERAand ERALive Moore
Takeaway: Leverage available resources to elevate your marketing presence!
WHO WE ARE
• Curated Strategies at ERA Live Moore Since 2019
• Serving All ERA Live Moore Markets
• ERA Live Moore's In-House Marketing Agency
• Above and Beyond Marketing Services
Weʼre here to help you transform your marketing!
• Letʼs Connect:
• Supporting 500+ agents in achievingreal results through innovative marketing
WHO WE ARE CONTACT
US OUR (MOST IN-DEMAND) SERVICES SERVICES
OUR SERVICES: PRINT & DIGITAL MARKETING
Print/Digital Marketing
• Property Listing Brochures & Flyers
• Open House Flyers
• Agent Newsletters (monthly/quarterly)
• Property E-Blasts
• Digital Advertising (Meta and Google)
• Direct Mail Postcards
& SEO
• Fully Optimized Agent MoxiWebsite
• Custom Websites
• Landing Pages for campaigns
• Starter, Essential, Standard, and Premium
Social Media Subscriptions
• Facebook/Instagram/LinkedIn
When you're looking for something a bit more personalized and branded for you, our you, our bespoke print/digital marketing solutions have you covered!
Brochures & Flyers Agent Newsletters
Property E-Blasts
AGENT WEBSITES
Our Agent MoxiWebsites are fully-optimized and designed to make the highest and best use of MoxiWorks technology.
Tami Newman, Marion
Monte Grandon, GrandonRE, Charlotte
Expect custom home pages, contact forms, home home valuation, Testimonials/Reviews from Google and Google and Zillow, analytics and more!
Give your social media a makeover! Let us boost your profile and create consistent content across a variety of key subjects. Sales activity, behind-the-scenes, community, education, and inspiration; all in one highlyengaging feed.
SOCIAL MEDIA
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