Selected Works of Carolina A Tjahjadikarta | Graphic Design & Product Photography Portfolio 2021

Selected Works of

CAROLINA ANGELITA T J A H J A D I K A R TA

About Me

I

am an Indonesian born graphic designer who

believes in the power of creative problem solving and storytelling to create memorable design experiences.

Moreover, growing up in a diverse culture and learning abroad has significantly inspired my artworks and opened my mind more as a designer. I have a focus on branding, packaging, and UI/UX design as well as product photography. Throughout the production process of product photography, my composition skills, patience and attention to detail have improved remarkably. Organizing and creating stories to accurately communicate messages to an audience is what I enjoy the most from both graphic design and product photography.

- Carolina Angelita Tjahjadikarta

Contact Info carolinangelita@gmail.com +62 878 1786 5884 instagram.com/claedesign/

08 Lazy Oaf

Publication Design

02 Lula

10

03 Dollar

18

22

05

PAUS

28

Branding, Packaging, Photography

06 Onion Fairy

32

Branding, Illustration, Product Design

07

Firmin Didot Typography

38

42

Packaging, Social Media, Photography

11 Koura

Branding, Album

40

Logo Design, Business Card

10 Sky Nest

UI/UX, Branding

04 Tell the World

Illustration

09 PT. SGS

Branding

39

44

UI/UX, Branding

12 Josie Maran

48

13 Photography

52

Packaging

Contents

4

Table of

01 Eatly

Eatly YEAR

PROJECT

2020

PUBLICATION DESIGN

A

minimal appetizing food magazine specially

targeted for food enthusiasts. Eatly is not just centered on food recommendations but is also focused on educating the readers about food photography.

Since Eatly is created during the pandemic era, the chosen content is also relevant to the time. In addition, most photography depicted in this project are photographed by Joanie Simon and myself.

4

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

5

6

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

7

8

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

9

Lula YEAR

PROJECT

2020

BRANDING

customers could experience a luxury store’s customer service. Lula aims to help customers to feel relax and rest assured while shopping through therapeutic store design as well as offering a free styling consultation.

The target audience is young women aged 18-40 years old who are active on social media. Therefore, Lula mainly utilizes social media for marketing purposes and it also offers an online shopping service to reach a wider audience for 24/7.

10 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 11

12 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 13

14 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 15

16 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 17

Dollar YEAR

PROJECT

2020

BRANDING, UI/UX

Dollar is an existing car rental company which has a damaged brand image. It has an application available for download but does not serve its purpose. The rebrand aims for Dollar to be seen as a helpful, trustworthy and approachable brand that is suitable for all legal driving age users. Hence, the UI/UX must be simple enough for all adult users and senior users to navigate easily which is achieved through thorough research and multiple usability testing.

18 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 19

20 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 21

Tell the World YEAR

PROJECT

2020

BRANDING, ALBUM

Tell the World is a Christian music album by Hillsong Kids.

The redesign is needed to replace the outdated style of the album and the redesign is applied not just to the whole album package, but also posters as well as social media. Since the band members keep changing, it is hard to find a high resolution image of the band members back then when this album is released in 2007. As a solution, the band picture used in this project is consist of the current members of Hillsong Kids and illustration is mainly used throughout the album package.

22 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 23

24 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 25

26 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 27

PAUS YEAR

PROJECT

2020

BRANDING, PACKAGING, PHOTOGRAPHY

PAUS is an online business that offers various healthy cashew products such as cashew milk, vegan cashew cookies, and other healthy snacks. The purpose of the business is to provide healthy products that taste as delicious as non-healthy foods targeting mothers, customers on diet, and kids who are allergic to dairy products or egg products.

PAUS uses Instagram as their main marketing platform.

All photography are taken by me and I am also responsible to provide digital content as well as managing the social media account.

28 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 30

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 31

Onion Fairy YEAR

PROJECT

2020

BRANDING, ILLUSTRATION, PRODUCT DESIGN

Onion Fairy is a cartoon show for kids that focuses on the spy adventures of Sally, who is a housewife during the day and turns to a secret fairy agent at night. Along with her pet Roca, they work together to protect their country from the shallots who try to steal Oniopia’s intelligence data to destroy Oniopia.

Sally is married to Nio who works at a technology company called Sillonio Valley. Since Nio is not aware that his wife and his pet are secret agents, Roca walks in four legs during the day to pretend that he is not a hacker and is just a normal pet.

The assets shown here are only depicting some parts taken from the complete style guide.

32 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 33

K

K

34 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 35

36 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 37

Firmin Didot YEAR

PROJECT

2020

TYPOGRAPHY

A typography poster about Firmin Didot’s life, who is the founder of Didot typeface. Since Didot is a very elegant typeface, a big ampersand and a combination of different Didot fonts are used to best showcase the beauty of it.

The type illustration shown below is an illustration of him.

38 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

Lazy Oaf YEAR

PROJECT

2020

ILLUSTRATION POSTER

An illustration poster for Lazy Oaf’s summer collection inspired by Bali’s tourism experience. The concept of the poster is to show that Lazy Oaf’s collection is both fashionable and comfortable for a casual or semiformal beach outfit. The setting portrayed here is a luxury beachside cafe.

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 39

PT. SGS YEAR

PROJECT

2021

LOGO DESIGN, BUSINESS CARD

PT. Sinar Gowa Sukses (PT. SGS) is a fast-moving consumer goods distributor company that targets various market segments ranging from local retailers in remote area to national wholesalers.

The new look of PT. SGS aims to depict their work culture which includes integrity, reliability, innovation, loyalty, and discipline in order to build trust with both consumers and principals.

40 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

41

Sky Nest YEAR

PROJECT

2021

PACKAGING, SOCIAL MEDIA, PHOTOGRAPHY

Sky Nest is a swiftlet bird’s nest trader based in Makassar, Indonesia which highly values quality, health and wellness. Since bird’s nest is a luxury commodity, Sky Nest has to preserve its elegance throughout the branding. They also offer bird’s nest concentrate in jars to reach a wider target audience as it becomes more effortlessly consumed.

42 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 43

Koura YEAR

PROJECT

2020

UI/UX, BRANDING

Koura is a creative agency based in San Francisco that believes in the power of storytelling and is also very client-oriented. Koura needs a website to raise brand awareness, showcase work to a wider audience, and also to attract clients and potential interns.

Koura means gold in Maori language hence, the main color schemes used are gold, grey, black, and white. The black and white combination is to represent timelessness and reliability of Koura. Meanwhile gold is to represent the elegance of Koura.

This project is a collaboration project with Aliyah Ayala.

44 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

koura.

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 45

46 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 47

Josie Maran YEAR

PROJECT

2021

PACKAGING

Packaging redesign for Josie Maran Cosmetics which is a high-end cosmetic brand focusing on arganbased products and nature. The new packaging aims for a more organic look which also targets both male and female audience.

The aftershave balm is an additional product that I include in this project and is not originally taken from Josie Maran’s product portfolio.

48 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 49

50 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 51

Photography 52 SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 55

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 53

SELECTED WORKS BY CAROLINA ANGELITA TJAHJADIKARTA 55