yixiaocai's portfolio

{Por tfolio} (n o u n . ) s e le c t e d w o r k s f ro m 20 1 7-2021 / C o m m u n ic a tio n Desig n /

Yixiao Cai

{Content}

(01 PHALA Network.)

(02 DODO.)

目录

Phala科技

(08 Shanshui.)

渡渡鸟

(03 Huggie&Anggie.)

暴暴和抱抱

(04 Rijks Collection.)

(05 Dunhuang 2020.)

(06 724 Health.)

(07 Uncle Congee.)

阿姆博物馆文创设计 敦煌2020日历

健康724

三叔粥铺

山水茶系列

(09 Cooking!memo.)

美食回忆录

(10 Aerilon Kingdom.)

(11 Opioid Crisis.)

(12 Photo Diar y.)

Aerilon王国

鸦片危机 摄影日记

01 PHALA Network.

Phala科技

Year 2020 | Branding Design Phala.Network guarantees the reliable execution of smart contracts while keeping the data secretly. Confidential contracts run in miner nodes with Trusted Computing capable hardwares, which guarantees the secrecy of the contract data.

Based on the core "privacy protection" of the brand, the client put forward a request for a comprehensive upgrade of the brand vision. After analysis and research, we selected pixels as the design element to make a comprehensive modification.

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Ph a l a 科 技 是 W e b3 . 0 模式下的数据交易基础设施，通过 P h a la N etw o r k 的保密智能 合 约 能 力 提 供 隐 私 数据的收集、托管、分析与交易服务。 客 户 基 于 品 牌 核 心 “隐私保护” 向我们提出对品牌视觉全面升级的要求，我们在分析调 研 后 选 取 像 素 为 设 计要素进行全面的修改。

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SMART

CONTRACTS

WHILE

KEEPING

THE

DATA

SECRETLY. WITH REMOTE ATTESTATION PROTOCOL, USERS CAN VERIFY THAT ALL THE TRANSACTIONS ARE EXECUTED IN A TRUSTED ENVIRONMENT.

NEW EXPERIENCE

PHALA GUARANTEES THE RELIABLE EXECUTION OF

NEW VISUAL

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JIM JOOH

YVEN BERGMAN

YOKO IBAMOTO LILY ADAM

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PHALA NETWORK

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0 2 D O D O.

渡渡鸟

Year 2020 | Branding Design DODO is a liquidity protocol powered by the game-changing Proactive Market Maker (PMM) algorithm in the blockchain market. Clients want the brand tonal to be cute and credible, which will attract more attention in the blockchain field.

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DODO是一种在区块链市场中流动的协议，它可以为改变PPM算法提供支持。客户希望 品 牌 形 象 为 一 个 可 爱的可信的d o d o 鸟形象，在区块链领域吸引更多人关注。

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Keep a Group of Dodo in Zoo.

Keep a Group of Dodo in Zoo

Dodo ®

Keep a Group of Dodo in Zoo.

News

Dodo is based on a brand new market maker algorithm with an essential idea of risk neutrality to keep liquidity providers’ portfolio stable. Compared with AMMs, Dodo will perform 10x better in liquidity. Dodo tries to build a brand new AMM by imitating human market makers to bring sufficient on-chain liquidity.

Dodo ® Dodo ® Dodo is based on a brand new market maker algorithm with an essential idea of risk neutrality to keep liquidity providers’ portfolio stable. Compared with AMMs, Dodo will perform 10x better in liquidity. Dodo tries to build a brand new AMM by imitating human market makers to bring sufficient on-chain liquidity.

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Happy Chinese Valentine's Day

VALENTINE

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03 Huggie&Anggie.

暴暴和抱抱

Year 2019 | Visual Design The Children's exhibition Huggie & Anggie is a parent-child brand that focuses on innovative education for 3-12 years old. It is dedicated to allowing children to retain curiosity in a new interactive space that is fun and educational. Based on the `_ai + ground and some visual identities of this brand, we focus on collaborating some of the posters and exhibition maps.

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Huggie＆Anggie是一个亲子品牌，专注于3-12岁的创新教育。 它致力于让孩子们在充满乐 趣和教育意义的新互动空间中保持好奇心。 基于该品牌的背景及视觉系统，我协助完成了线 上及线下的部分展览海报、手册等相关设计。

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04 Rijks Collection

阿姆国立博物馆文创设计

Year 2020 | Creative Design Rijks collection is a spontaneous design exercise that uses the digital collection of the Rijks Museum to create interesting cultural and creative products for the ksqcsk,

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阿姆斯特丹国立博物馆文创设计是一个自发的设计练习，利用博物馆的公开电子藏品， 为 博 物 馆 创 作 有 趣的文创产品。

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0 5 D u n h u a n g 2 0 2 0.

敦煌2020日历

Year 2019 | Product Design This product is a creative product commissioned by Dunhuang Research Institute. It was designed during my work experience at TRE Design Lab. According to the feedback results of user research, the product includes three parts: calendar, notebook, and stickers. The date label at the bottom of the calendar can also be torn off and used as a sticker for daily usage, continuing the style of “the weekly sign” on its wechat official account.

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此 款 产 品 是 受 敦 煌研究院的委托，在TRE Des ig n L a b 工作期间完成的一款文创日历产 品 。 根 据 敦 煌 研 究院公众号的每周一签产品线为基础，将线上产品拓展至线下。 根据用户调研的反馈结果，锁定了目标用户为喜爱手账文化的年轻人，于是产品礼盒包 括根据市场的流行趋势分成了日历，手账，贴纸三部分。其中日历底部的日期标签也可 以 撕 下 来 当 成 每 日一签的贴纸，延续公众号每周一签的情怀。

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0 6 H e a l t h 7 2 4.

健康724

Year 2019 | Branding Design 724 Health care is a vertical platform that integrates health products, a health solution a platform that integrates health products and nutritionist consulting services. As a startup company, they hope that they can be remembered by more people through the visual upgrade of branding. Therefore, after comprehensively analyzing the status of their brands, I positioned a brand new vision based on their brand temperament and carried out a new strategic plan for their brands.

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724医疗保健是一个集成保健产品的垂直平台，一个保健解决方案是一个集成保健产品 和 营 养 师 咨 询 服 务 的平台。 作为一家初创公司，他们希望通过视觉化的品牌升级能够使 更 多 的 人 记 住 他 们 。 因此，在全面分析了其品牌地位之后，我根据其品牌气质确定了一 个 全 新 的 愿 景 ， 并 为其品牌制定了新的战略计划。

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07 U n c l e C o n g e e .

三叔粥铺

Year 2019 | Branding Design Uncle Congee is an old brand promotion project. The chain restaurants "Uncle Congee" who has more than ten years of history, hoped the new design could help them to build an energetic and fashion visual system. Therefore, according to the brand history and local style, we created a cool stylish brand image. The inspiration for the illustration came from Tai Chi, and the visual style refers to the _btcprgqc+ ments in the early 20th century. I added the modern colour schemes to the rp_bgrgml + al visual language, to create a retro, humour and approachable _rkmqnfcpc,

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三叔粥铺是一个品牌形象更新项目。连锁餐厅“三叔粥铺”已经有十年以上的品牌历史， 他们希望这次品牌更新可以帮助餐厅构建一个更有能量，更时髦的视觉识别系统。因此 ，我们根据品牌的历史和品牌所在地的特色，将怀旧的视觉语言与新样式相结合，设计 出了具有强烈风格的新品牌形象。图形灵感来自太极拳的招式，品牌风格参考了民国时 期广告的样式，加入具有现代感的颜色搭配，营造出一种复古，诙谐，平易近人的品牌 氛围。

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老

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字

号

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08 Shanshui.

山水茶系列

Year 2018 | Packaging Design YangXianXueYa, a specialty of Yixing City, Jiangsu Province, is a geographical indication of national agricultural products. The name of the tea is derived from Su Shi's poem . The tea borned in the mountains and rivers.

Invited by my friend's family tea company, to target a younger market, I designed a brand new package for their Shanshui Tea. The visual experience has been updated to broaden the market.

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阳羡雪芽，江苏省宜兴市特产，全国农产品地理标志。茶名是根据苏轼“雪芽我为求阳 羡 ” 诗 句 而 得 之 ,茶 浓于山水之间。 受好友家族茶企业的邀请，定位于更为年轻的市场，我为他们的山水茶阳羡雪芽设计了 一 套 全 新 的 包 装 。 更新了视觉体验，以此拓宽市场。

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09 Cooking!memo.

美食回忆录

Year 2018 | Interaction Design Cooking memo is the smart scale connected to an app for kids and their ep_lbn_p + ents that improves the cooking experience and saves the memory of the family traditional recipes by recording the recipe through the smart scale on the app while cooking together.

The project was developed during the 2018 edition of Interaction Design Studio at Politecnico di Milano, with the aim of learning the role of human-machine glrcp_a+ tion in computer-mediated communication artefacts—considering both nmrclrg_jg + ties and imposed constraints—and of providing the methodological and technical tools to analyze, design, and evaluate the various aspects of human-computer glrcp+ _argml,

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C ook in g

m e m o是一款连接到应用程序的智能秤, 通过连接智能秤并在应用程序上记录

食谱，改善孩子和他们的祖父母一起烹饪的体验，促进亲子关系，保存家庭传统食谱的 记忆。 该 项 目 是 在 米 兰 理 工大学2 0 18 年交互设计工作室期间开发的，旨在了解人机交互在计算 机介导中的作用，同时考虑潜力和施加的限制-熟悉分析方法，设计思路和评估人机交 互各个方面的工具。

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Amlacnr

概 念呈 现

create wi-fi

create recipes for the first time, app saves weights & processes. 初次使用时创造属于孩子与祖父 母的菜谱记忆，并存储相应数据

wi-fi connection wifi 连接

repeat

kids can repeat alone the recipes following the instructions. 重复使用阶段，孩子可以通过存储 的数据独立完成烹饪

smart scale

interactive app

records weight of ingredients visual and audio outputs

receives the weight from the scale creates the recipe while doing it

智 能 电子秤

连接应用程序

update

update weight, time for baking and process to improve the recipe. 更新阶段，孩子可以和祖父母重新优 化升级原有的菜谱，使之更加美味

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APP Design

界面 设计

welcome pages 欢 迎界面

create pages 创 造界面

U I界面设计 点击查看视频

repeat pages 重 复界面

update pages 更 新 界面

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Npmrmrwnc 产 品 原 型

点 击 查 看 视频

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Qacl_pgm

使用 场景

点 击 查 看视频

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10 Aerilon Kingdom.

Aerilon王国

Year 2018 | Storytelling The project was developed during the 2018 edition of Complex Artefact and System Design Studio at Politecnico di Milano, with the aim of learning interactive narrative, its concepts, vocabulary and production as applied in media, and how to use its approaches in one’s own design and artistic work. As a group, we investigated how to conceptualise and design interactive narratives for new digital media including storytelling structures for writing concepts and content for narrative glrcp_argtc-+ generative (audiovisual) new media work, from personal media to community cvncpg+ clacq, 该 项 目 是 在 2 0 1 8 年 米兰理工大学期间完成的，目的是学习用交互式叙事的方式把故事在 媒体中传播并应用。作为一个小组，我们研究了如何从传统纸质媒体传播转化为新的数 字 媒 体 传 播 。 深 入 了 解设计交互式叙事，包括从个人媒体到社区体验的叙事结构。

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Qrmpwrcjjgle 故 事 线

Alaric Stormswift the shapeshifter

Lilith Stormswift the shadow

same one

Wizard Poke the trickster

Tesidra Royce the herald

cousin

Hilay Royce the hero

brother/sister

adoptive mother

boss/staff

daughter

husband/wife

brother/sister

The Monster the shapeshifter

/adoptive son

lover Rook Royce the threshold guardian

Alaric Stormswift the shapeshifter

love with Tesidra, a beautiful young woman. At the same time, Lilith adopted Ales, a young orphan boy, and, with the help of the wizard , she turned her brother into a monster, that steals memories from people to nourish himself. But, Tesidra was pregnant and Hilay is born. Uncle Todh and cousin Rook join her in Aerilon. Hilay will meet ales, and they

son/father

There’s Lilith, the evil queen of the Aerilon kingdom. Her older brother Alaric, the former prince of Aerilon, who fell in

will fall in love... 在Aerilon王国里住了一位邪恶的女王Lilith，她夺取了哥哥Alaric国王的权利,

成为了新的统治者，并在巫师的帮助下将哥哥变成

了一个偷取别人记忆的怪物。在这一切发生前，Alaric和一个美丽的女子Tesidra相爱并生下来一个可爱的女孩Hilay。随着Fgj_w 逐渐长大，Lilith感到了威胁，于是安排自己的养子Ales去接近Hilay，并窃取Alaric留给Hilay的宝物，没想到Ales渐渐爱上了这 个可爱的女孩，于是Hilay在叔叔Todh，堂兄Rook和爱人Ales的帮助下，开始了她的复仇之行...

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Uncle Todh the mentor

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instagram: @aerilon_kingdom

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11 Opioid Crisis.

鸦片危机

Year 2019 | Data Visualization "Does that mean a drug is good for you, just because it’s prescribed? " More and more every year people in the US are dying because of the so-called “opioid epidemic”.

The project collects the official data about opioids in the USA, displays it in the form of data visualizations to discover, analyze and understand the reasons behind this growing phenomenon.

The project is divided into three phases. In the first phase, we collected data from official channels (government reports, medical papers, and authoritative institutions) to understand the official attitudes towards the use of opioid; in the second phase, we extended the channels for collecting information to a wider range of areas, in order to derive people’s attitudes towards opioid; in the third stage, we tried to use a more interesting form to integrate the information collected from the first two stages to engage more audience to this topic.

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“仅仅是因为它是处方药，就对您有好处吗？”每年，越来越多的美国人死于所谓的“阿 片类药物流行病”。 该 项 目 是 在 米 兰 理 工大学2 0 19 年数据可视化设计课程期间完成的，我们收集了有关美国 阿片类药物的相关数据，并以数据可视化的形式进行展示，分析这种现象不断增长的原 因。 该项目分为三个阶段，在第一阶段，我们从官方渠道（政府报告，医学论文，权威机构 ）收集数据，了解官方对于鸦片剂使用的态度并进行数据可视化设计；在第二阶段，我 们将收集信息的渠道扩展到更广泛的领域，以此得出民众对于鸦片药物的态度；在第三 阶段，我们试图通过一个更有趣的形式，将前两个阶段收集到信息进行整合呈现，使鸦 片 药 物 这 个 主 题 得 到更多人的关注。

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Phases 1

第一 阶段

click to visit

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Phases 2

第 二阶 段

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Phases 3

第 三阶 段

click to visit

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12 P h o t o D i a r y

摄影日记

Year 2018-2020 | Photography

Am I going to take photos and trying to hold back what flees? Taking photographs is what I enjoy most in life, like writing diaries, holding things back is possibly a way of compensating for life and passing moment.

W OO RR KK SS 22 00 11 88 -- 22 00 22 00 YY I I XX I I AA OO CC AA I I // TT HH EE SS EE LL EE CC TT EE DD W

摄 影 是 我 的 一 大 爱好，就像写日记一样，可以留住一些美好的回忆。

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