THREATS
Off–White generic graphic logo makes it easier for other brands to recreate it. Due to high prices, the target market is not as wide as it could be. PESTEL Factors: Political issues and events might influence the prices and offerings for the customer. Economical factors as employment, crisis and other aspects affect the fashion industry worldwide sales. Socio-cultural factors are key aspects for the fashion industry’s worldwide sales success since the arisen of social changes. Technological developments have change the fashion industry and consumer purchase experience, giving the opportunity to reach global market. Environmental factors and sustainability are some of the most important factors for the fashion industry. Consumers want to know how the product is sourced and how it was made. Legal factors such as ethics and compliance are crucial for the fashion industry’s success.