PROMOTION
“LIGHTER” Advertised through social media, magazines and street posters around major cities (Hong Kong, New York, London). Press Release in order to inform the new launch of the OFF –WHITE lighter. Bloggers and influencer’s promote the lighter through social media. Arrange a deal with a cigar brand in order to promote the lighter for the smoker consumers. Promote at concerts where Abloh DJs and other rapper concerts. Free package and one free fuel for the lighter. 3 years guarantee. Word of mouth through celebrities, bloggers, brand ambassadors and consumers. 10 first costumers will get a customize lighter signed by Virgil Abloh.
“Lighter” 4.6.18. New York . London . Hong Kong