CARMEN JOY KING
Writer
PhotographybyXaviBou
BornandraisedinruralAlberta,Iembarkedona globaljourneyinmyteensand20s,livinginJapan, Brazil,andFrance,amongothers,beforemakinga homeofMontreal.Aftermorethanadecadeinthat vibrantcity,I’mbackintheRockieswithmydog Stevieatmyside.
Iworkedasacopywriteronbehalfoftheworld’stop brandsandroundedoffmyadscareerasaCreative LeadatCossette.MymostrecentrolewasasHeadof ContentatRodeoFX,anaward-winningvisualeffects studio.
I’vebeenpublishedinTheCut,adbusters,CHICbySt. Germain,andL’Officielmagazines,TheHumber LiteraryReview,literaryanthology“emerge”,andone ofmypublicationslivesinaWilsontextbookonessay writing.I’mcurrentlywritingastreamof consciousnessmemoiraboutanxietyand psychedelics.
NationalandInternationalCampaigns
McDonald’sCanada
SeniorCopywriter,Cossette
FulladaptationsofMcDonald’s campaignsinQuebecforEnglishspeakingQuebeckers.
TourismQuebec
CreativeLead,Cossette
Helpedpenaward-winningoriginal campaignsong.Conceivedfresh, newvoiceforthebrand.
8 Million Views
NationalandInternationalCampaigns
QuébecOriginal
CreativeLead,Cossette
Ambitiousinternationalcampaign featuringwell-knowninfluencerswho hadto“letgo”oftheirphonesfora weekwhileexperiencingQuebec.
Copywriter,FCB
Leadwriteronseveralnational campaignsfortheRoyalCanadianMint.
RoyalCanadianMint
DigitalAds-Concept&Copy
Print-Concept&Copy
L’OréalParis
JuniorCopywriter,McCann
Atalipstickpitchmeeting,Ireadastory‘byJLo’ theclientswereontheedgeoftheirseats.This wasafictionalizedtale,butthewritingwas captivatingandthehard-to-impressL’Oréal clientsinsistedthisbecomeanationalprint campaignfortheirsignaturelipstickbrand.Et voila,theselipstickstorieswereborn.Claudia, Jennifer,andFreidapersonallysignedoffonthe copyandconcept.
Copywriter,FCB
BreakingDown theBreakdown
WhileatRodeoFX,Iconceptualizedand co-directedvideocontentinitiatives.
Thisoriginalseriesfeaturedcreative andproductionleadersofferingbehindthe-scenesdetailsfromdiverse perspectives.Thesevideoswerewidely sharedandcommentedon.
StrangerThingsS3
StrangerThingsS3
StrangerThingsS4
Halo
TheSandman
PRLandingorganicstorieswithtop-tier entertainmentjournalistsaswellas collabswithourclientsrequired patienceandtenacity.I’mveryproud ofthecoveragemyteamandI achieved.
VFXArtistsReact
“Inthisvideowithalreadymorethana millionviews,Rodeo’sVFXsupervisor JulienHerytalksabouthisrecentEmmy nominationsforWandaVisonandStranger Thingsseason4,andbreaksdownsome iconicshotsfromhispastshows,including thebigbadVecnaandafieryscenefrom GameofThrones.”
Theexamplespresentedhereare reflectionsofsavvytiming,creative pitches,andprescienttopics.
“Ontheoccasionofthe70theditionofthe CannesLionsInternationalFestivalof Creativity,RodeoFXAdvertising& Experiencesforgedanexhilarating alliancewithNetflix,craftinganingenious activationforStrangerThingsthat capturedparticipants'imagination.”
CannesLions
VIPInstall
COVERAGE
32MImpressions
19MImpressions
7MImpressions
BLOG Writing
RodeoMagazineisablogIinitiatedandwroteprimarilyforthevisualeffectsandfilm industry.ItfeatureddiversethoughtleadersatRodeoFX.Belowareafewentriesfora seriescalledWomeninVFX.
“NoRoomforFailure-BreakingDownthe
BarriersintheSTEMFields”
“CelebratingProducers-It’shardtobewhatyou can’tsee”
“CreativeLeaders-ButINeedtobe
PerfectFirst”
“RedesigningVisualEffectsforEveryone”
VOICEOVER
Overmydecade-longcareerinadvertising,Iwroteandrecordedmany voiceoversforagencyshowreelsandguidetracks.Ialsodirectedvoiceactors instudio,Later,atRodeo,Iexpandedintoawardsubmissions.Submissions areprivate,butIcanlisttheawardswewonwithmytextandvoiceasguides.
ThelastlinkisaprojectourAds&ExperiencesdivisiondidforNetflixat CannesLionsusingmyvoice.Iwasalsobehindthebusinessdevelopment andclientrelationshipforthisinstallationatthefamousCannesLions InternationalFestivalofCreativity.
carmenjoyking@gmail.com
Email: Website
www.carmenjoyking.com
PhotographybyXaviBou