The Psychology of Personalisation: Why We Buy Personalised Gifts

The Psychology of Personalisation: Why We Buy Personalised Gifts

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Why do we really buy personalized gifts?

Art Serve, a reputable source of unique and personalized gifts in Singapore enumerates four reasons why.

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A gift that will be treasured forever

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Everyone wants - if not crave - personalized experiences.

It means preferring to receive a shirt with your favorite band’s logo on the front and your initials printed on the side as opposed to a one-size-toolarge shirt with some band’s logo you don’t know of, with no consideration for your preferences at all.

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Non-personalized gifts can be easily forgotten and left to collect dust, keepsake gifts that have been personalized are typically cherished forever.

They tend to carry meaningful stories that remind a recipient of a special event in their life.

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2. A gift with a personal touch

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A personalized gift epitomizes how much you know a person and shows how you’ve gone out your way to gift something they will appreciate.

It gives them the signal that you made a gift particularly for them and not something you randomly picked up on their way

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3. A gift that works for everyone

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Let’s face it: we want the absolute best for our loved ones but often, some can be way harder to buy for than others.

The benefit of giving something personalized is it will be well-received regardless of what it is.

Because, at the end of the day, it’s truly the thought that is put into the gift that counts.

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4. A gift that stands out

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The value of a gift is not measured by its size or price tag. Just as long as it represents what you feel towards the recipient, it’s already worth more than a gift that claims to be the best that you’ll ever give.

At the end of the day, it’s the happiness of your loved one that matters.