Satin Glass Interactive Style Identity Guide

Style Identity Guide Composed by Carly Covello

Table of Contents

Logo Guidelines Color Use 3 Single Ink Use 4 Incorrect Use 5

Supporting Elements Typography 6

Branding Packaging 7 Souvenirs 8

Our Story Satin Glass sets out to make beautiful people everywhere feel their best no matter what the day may throw at them. This skin care company aims to reach people who value their natural beauty and wish to enhance it without unnatural costly cosmetic procedures and even make-up. The creator and founder of Satin Glass, Sarafina Grego, spent years struggling to find a natural science derived treatment for aging while desperately throwing money at any products that claimed to work. Only after years of trial and error and being frustrated with claims fueled by commercialism she created an all-natural skin care line that can be customized to all skin types.

The nature conscious beauty brand uses modern technology with the help of accredited dermatologists to create a unique treatment specific to each user. After years of research and making these ingredients accessible, Satin Glass is able to reach out to the world and help anyone see their true radiant selves.

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Logo Guidelines Color Use

Proper color use in association with brand identity is very important to maintain a cohesive aesthetic. The Satin Glass color logo is to be used on a white background only.

For print use: The Satin Glass logo can be transferred onto any substrate company operations feels is applicable to the Satin Glass company. Always order test prints to view colors side by side with examples given in this guide. Pantone or CMYK swatches are to be used for print.

CMYK for Print C= 40 M=0 Y=26 K=25 Pantone for Print PANTONE P121-9C Web Safe RGB #78A99F CMYK for Print C= 23 M=0 Y=12 K=0 Pantone for Print PANTONE P132-10C Web Safe RGB #C3E6E2

For screen use: The company logo can be reproduced for screen use. Color consistencies can be referenced with the web safe RGB codes listed here.

Full Color Print

Color Block Print

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Logo Guidelines Single Ink Use

0.5” 0.5”

The Satin Glass logo may be reproduced in black and white in the form of black text on a white background or vice versa. It can also be transformed to a single-color print using the color “Sea Glass” in lieu of black. An example can be found on the page prior to this one.

Smallest Size Use

B&W Knockout

When reproducing the logo, it may not be shrunk down smaller than one half inch by one half inch. The clear space around the logo is an invisible frame. A defined area that must not have objects placed inside or overlapping it. The area is defined by a one inch margin around the Satin Glass logo.

Traditional B&W

Logo with Clear Space Visual

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Logo Guidelines Incorrect Use

As mentioned before, a cohesive aesthetic is one that is consistent in looks. Listed below are some common mistakes to avoid when working with the Satin Glass logo for screen or print.

1 Do not tilt

1

2

2 Do not scale unproportionally 3 Do not change colors

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4 Do not place on colored background 5 Do not use color logo on black background 3

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Supporting Elements Typography Headers and Titles Castela Molgate a b c d e fgh ij k l m n o p q r st uv w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ

Subheads and Body Text Agenda Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Agenda Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Aa Aa Aa Castela Molgate

Agenda Light

Agenda Semibold

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Branding Packaging

Packaging for the brand must maintain a modern and clean look. The base color for all packaging must be white and negative space is an asset to be used. Examples of existing brand packaging are printed in this edition. To maintain brand consistency, model future packaging after these examples and keep designs simplistic.

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Branding Souvenirs

Satin Glass branding can expand upon other products that may not pertain to skin care. Items can be adjacent to beauty or everyday items that may bring joy to our customer base with custom Satin Glass branding applied. Examples shown: makeup compact mirror, hardcover blank page notebook, spiral notebook, and zipper makeup bag.

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