presi dent ’ s quarterly u pdate carlow university
• office of the president • december 2014
MILITARY FRIENDLY STATUS ACHIEVED Carlow University has been named a Military Friendly® school by Victory Media, a veteranowned business and the publisher of
G.I. Jobs and the Guide to Military Friendly Schools, and—additionally—has signed a memorandum of understanding with the United States Department of Defense to be a preferred provider for education, which will allow military students to have full reimbursement of their Carlow tuition. The Military Friendly® Schools designation, a program in its sixth year, is awarded to the top 15 percent of colleges, universities, and trade schools in the country that are doing the most to embrace military students, and to dedicate resources to ensure their success in the classroom and after graduation.
STRATEGIC PLAN UPDATE In September 2014, I charged the Strategic Effectiveness Team with providing highlevel oversight for the implementation of our Strategic Plan. The members are: Erin Bridgen (Career Development), Anne Candreva, Chair (Institutional Research, Effectiveness, and Planning), Deanne D’Emilio (Academic Affairs), Carol Descak (Enrollment Management), David Gallaher (Chemistry), Carey Libertini (Finance and Administrative Services), Allyson Lowe (College of Leadership and Social Change), Emily Martin (University Communications and External Relations), Diane Matthews (Fraud and Forensics), Amy Schnarrenberger (Advancement), and Carla Tomas (Nursing). The Team meets during the first 10 days of each month to review the current status of the plan, problem solve, and alert me and the Cabinet to any aspect of the plan that may need prompt attention. This team will be sending out a monthly newsletter to keep you all informed. Click here for the inaugural issue. This year, nine of the twenty objectives in the
The methodology used for making the
strategic plan have been identified as priority
Military Friendly® Schools list has changed
objectives:
the student-veteran landscape to one that is much more transparent, providing service
• Plan Enrollment
members with clear, date-driven ratings
• Diversify Programs and Formats
about post-military education and career
• Enhance Brand
opportunities. The survey captures more
• Expand Enrollment
than 50 leading practices in supporting
• Increase Fundraising
military students, and is provided free of
• Foster Distinctive Learning
charge to the more than 8,000 schools
• Elevate Experiential Learning
approved for Post-9/11 G.I. Bill funding.
• Grow Partnerships
Carlow is also a participant in the Yellow Ribbon G.I. Education Enhancement Program, which provides matching funds from the Department of Veterans Affairs to supplement the Post-9/11 G.I. Bill.
• Realign Master Plan Each of these objectives has multiple measures and initiatives in place to move Carlow University forward. Some examples of what has been accomplished so far in these initiatives include: creation of a business plan model for new
program development, a reorganization of the Enrollment Management function, development of tactical recruitment plans for new students, partnerships explored and developed with local community colleges, Carlow became a Military Friendly® school, several new programs are under development for Fall 2015 matriculation, an integrated marketing plan to increase regional brand awareness and perception has been finalized, a social media marketing plan has been finalized, a targeted marketing campaign for selected programs is under way, and the University Commons is 18% complete. Our new emphasis on enrollment is already bearing fruit: we have admitted 65% more traditional first-year students for Fall 2015 than we had last year at this time! Congratulations to the Enrollment Management team for that success. That news is tempered a bit by the fact that we are behind on our targets for traditional transfer students and adult students. It is earlier in the recruitment cycle for those students than it is for first-year students, so we have time to adjust our strategies and refocus our energies for those populations, and I will be commissioning a task force to focus on Adult students in January. More information to follow.
SEARCH UPDATE As mentioned in an email to the campus community, the search committees for the deans for the College for Health and Wellness, College of Leadership and Social Change, and College of Learning and Innovation have been formed and the national search has commenced. Following the initial review of candidates, it is anticipated that semi-finalists will be evaluated in February, with finalists coming to campus in March. The Vice President for Advancement search is ongoing, with new candidates coming to campus in early spring.
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