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T H E S E R O U TES

A portrait of a girl that became a Designer

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51.5212°N.0.0718°W ~ BRAND DESIGN & PHOTOGRAPHY

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Stairs. A set of steps. A single step. As simple as it can get.


“In the Middle of Nowhere” photographic series, Boa Vista - Cape Verde


51.5212°N.0.0718°W

My name is Carlota, a girl that graduated from a Masters degree in Graphic Branding & Identity at London College of Communication. The course enabled me to deeply investigate the core of branding as a subject and have a deeper understanding in what refers to the visual aesthetic of a brand, in both print and digital terms. But, deeper than that, the course challenged me to look at each little thing, as insignificant as it might seem, in a thousand of different perspectives. This learning process was fundamental in what refers to my personal and professional growth. Nowadays, I consider myself a much more complete individual and designer. I believe that a creative person can come from diverse backgrounds and experiences and there is no need for a label. I consider our diverse paths as individuals our point of difference that will lead us to somewhere new and different and help us to shape our own perspective, different from each other, unique. I believe that this diversity is one of the fundamentals to generate creativity. My name is Carlota, a girl that once was a dancer and later became a designer. Not all the paths are straight, not all the journeys are uniform. My experience as a dancer gave me a sense of perfectionism that constantly enables me to reach a higher level of quality as a designer. It allowed me a level of sensibility that makes me feel and enjoy each project at its deepest. It enabled me to look at the outside world with a magical approach, where everything is deep and full of meaning. At this precise moment, you may be questioning yourself about the portfolio page where I list all my skills as a designer but I would not expect one. I will leave that conclusion up to you, - the reader. My name is Carlota, a girl without a label that simply needs to create. As simple as it should be.


THESE ROUTES

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CONTENTS STEPHEN WEBSTER . Graphic Design . Styling

THESE ROUTES . Brand Design . Editorial

MISSOMA JEWELLERY . Styling & Photography . Fashion

DROPP SHOES

JJS LEE

. Styling & Photography . Website Design

. Website Design

SELF ISSUE

. Brand Design . Communication

IN THE MIDDLE OF NOWHERE EMILIA WICKSTEAD

. Photography .Visual Research

. Photography

SOPHIA SMITH THE STUDY OF A RECONNECTION

UNAESTHETIC . Fashion Styling & Photography . Brand & Graphic Design . Conceptualisation

. Brand Design . Research & Conceptualisation . Writing

COMMONSPHERE . Styling & Photography . Brand & Graphic Design . Exhibition

. Brand Design .Visual Identity


“These Routes” Book Design - Physic version, London - UK


THESE ROUTES 51.5074°N,0.1278°W - EDITORIAL DESIGN

“These routes” visually represents my brand design and photography portfolio, the one that you might be looking at right now.Together with a digital version, I decided to create a printed book that would allow me to explore a different range of printing techniques and textures. During the printing process I managed to play with different types of paper, in what refers to their weight but deeper than that, to their textures and compositions. Each piece of paper used played the leading role in telling the story of the book, my story. In this way, previous tests were fundamental in order to get the perfect feel for the final outcome. The book cover was printed in a really unique and special paper of Japanese origin which allowed each layer of colour to blend in with each irregular grain of the paper, resulting in a minimal, conceptual and meaningful cover that truly transmits the essence of the inside.

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“These Routes” Book Design - Physic version, London - UK


“These Routes” Book Design - Physic version, London - UK


“Stephen Webster”, Invitation Design - London - UK


STEPHEN WEBSTER 51.5074°N,0.1278°W - GRAPHIC DESIGN

As part of my role as a Graphic Designer at Stephen Webster company, I was challenged to create an invitation design to promote the launch of one of the new collections - Jitterbug. Jitterbugs are fantasy creatures altered through the journey of Metamorphosis. Brought to life with a blaze of coloured gemstones and enamels, the collection captures the imagination of curious minds that expect the unexpected. In this way, I developed a series of illustrations, based on the key element of the collection, a ring, playing with different colours based on the gemstones. As a final design, I presented a more minimal version based on a nude colour and a colourful version in order to transmit the diversity of the gemstones. The minimalistic design presented in shades of pink aimed to transmit the authenticity and truth that feature the process of metamorphosis, where the creatures are fully exposed to a true and genuine transformation. The concept of transformation was the inspiration for the colourful version of the design, where the overlap of different layers and the use of transparencies allowed the creation of an unclear and undefined shape, as the metamorphosis process itself. As a final process, I explored different printing techniques in different types of paper in order to get the most suitable design in what refers to Stephen Webster’s identity. Textured and translucent papers were the most successful ones at the end, allowing two strong and distinct outcomes but still representing the glamorous essence of the brand.

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“Stephen Webster”, Invitation Design - London - UK


“Stephen Webster”, Invitation Design - London - UK


“Stephen Webster”, Candle Vessel Design - London - UK


STEPHEN WEBSTER 51.5074°N,0.1278°W - GRAPHIC DESIGN

The Jitterbug’s illustrations previously presented were continuously developed and used throughout the brand designs. On the left hand side are presented the proposals for the candle’s vessel design. The project was developed based on a black glass candle to be given as a little gift during the launch of the collection. In this way, I aimed to create a design that could both transmit the essence of the collection and be mysterious at the same time. The design presented last was the selected one to be produced soon.

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“Stephen Webster”, Newspaper Design - London, UK


STEPHEN WEBSTER 51.5074°N,0.1278°W - EDITORIAL DESIGN

“Altered Perspectives” was a fictional newspaper created as part of the concept behind the “Dynamite” Collection - the latest collection from Stephen Webster. Dynamite features pieces of jewellery resulted from a process of explosion, originating fragmented and versatile designs. “Lady Dynamite” emerged from the concept behind the collection that was turned into a character, being the best way of representing the newest collection through a face, a style, an identity, and most importantly, a personality. For the newspaper, “Lady Dynamite” was metaphorically represented as the explosion itself that was capable of changing and destroying multiple lives and landscapes. For the creative shoot, “Lady Dynamite” was represented by a red-head woman with a strong vintage style defined by red lips and nails and dark long-sleeved shirts. This woman metaphorically represents the chaos of the explosion through her strong personality and attitude, followed by suspicious behaviours. The newspaper was carefully designed and written to complement the storytelling featured on the creative shoot. The process of the design followed multiple steps from conceptual brainstorming and storyboards to typography studies and photography and text editing. As part of the project, I was also able to support the team in terms of models’ casting, styling and studio assistance.

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London edition - No.2

WEBSTER ON THE RUN! An enormous earthquake hit the county of Kent yesterday morning, which some have described as a ‘freak occurrence’. The Kent earthquake registered 4.3 on the Richter scale and struck South East England on 28 April 1976 at 07:18:12 UTC, at a shallow depth of 5.3 km. The worst affected area was the town of Folkestone, although the towns of Deal, Dover and Ashford were also affected. There are rumours circulating that the earthquake was the result of an accident caused by Stephen Webster himself, in his plight to find some extremely rare large diamonds for his upcoming statement jewellery collection. A witness spoke: “As I strolled past the local Chislehurst caves, I could hear shrill drilling noises from within but was unable to pinpoint what they were coming from... Suddenly, I noticed a large crack form in the ground in front of me. I decided to follow it to find the source; it led me to a young male with punky hair who appeared to be totally engrossed by something glinting in the light. He must have heard me, because he looked up and caught sight of me. Before I could utter a word he was already gone and had sprinted into the depths of the caves.” Webster has not been seen since. Although Webster is the proud discoverer of the Dynamite Diamonds, local inspectors are attempting to track him down for several accounts of criminal activity: vandalism of public property and damages to the naturally occuring caves.

There is talk of Webster’s plans of heading to the City of Westminster, Central London, to sign a serious Dynamite Diamond Deal. If you have any evidence of the whereabouts of Webster, please urgently call 020 3298 0970 or file in evidence at 130 Mount St, Mayfair,

London W1K 3NY.

Official Press Release

ARTICLE BY

A.WEBSTER

ALTERED PERSPECTIVE Tuesday 6th November, 1976

London edition - No.2

25p

LADY DYNAMITE STRIKES!

Buoyed by the excitement and uncertainty of living in a time disrupted politically and digitally, one thing is certain, only brave and curious minds will see the endless possibilities. The Altered Perspective trilogy collection captures Stephen’s thoughts on life at the moment; “It’s about being unsettled, but embracing it rather than trying to fight it.” – Stephen Webster. Part of the design trilogy “Altered Perspective”, Dynamite represents the aftermath of the digital Big Bang theory. Constructed from fragments of post-modern architecture, the collection has strong geometric lines, finding a new symmetry in asymmetry. The collection combines traditional and progressive craftsmanship and cutting techniques, coupled with an unlikely spectrum of coloured gems, enamels and golds. Monochrome tones of grey and moss colours as well as ultra violet add to the modernity of this fine jewellery collection which consists of rings, striking earrings, bracelets and neckpieces.

Explosion’s cause unknown At the crack of dawn this morning, the residents of London were rudely awoken by a colossal explosion that shook the entire city. Chaos ensued immediately. Windows smashed, concrete cracked, electricity surged and we have been in darkness ever since. The sound of the explosion was so loud, there are claims it was heard across the English Channel in Northern France. Scientists have likened it to a modern ‘Digital Big Bang’. Records show this may be the largest explosion on Earth since the Big Bang itself. It has been named Lady Dynamite. A witness to the scene recounts the moment Lady Dynamite struck “I was sitting on the bank of the River Thames catching eel, like I do every morning before heading to the workshop, when suddenly the ground beneath me started to tremble, the water started vibrating and all the Perch darted out of sight. Seconds later, a deafening bang went off followed by a huge billowing cloud of smoke. A high pitched ringing sound resonated in my ears. I was so disorientated and shocked, I just froze and watched the sky fill with black. Shards as sharp as knives were exploding in all directions. I’m lucky I got out alive.” As of yet, there have been no reported victims. We do not know when our lives will return to normal, or if they ever will! But it is not just humankind that has been affected by this bang. Lady Dynamite has also taken its toll on Mother Nature. Large swarms of insects or ‘Jitterbugs’ have been seen hovering en masse in the sky. No one knows where these mysterious flying bugs have come from, nor whether they are dangerous. This may sound terrifying for those amongst us suffering from insect phobia, but we spoke to an excited Entomologist who has another side of the story to tell: “Full of surprises and instantly recognisable, ‘Jitterbugs’ are fantasy creatures altered through the journey of Metamorphosis. Brought to life with a blaze of coloured gemstones and enamels, the collection captures the imagination of curious minds that expect the unexpected. We have seen some incredibly rare species, such as the green Toro Beetle, the magnificent Cuckoo Bee, as well as the striking Horsefly. Although brought to us in this time of uncertainty, we must see this as an incredible spectacle”. This could be the greatest mystery of our time.

1976, Black and white photographic print. From: S.Webster, AP pictures. London: Altered Publications,1976. Copyright “The Websters”. Reprinted with permission.

1976, Black and white photographic print. From: S.Webster, AP pictures. London: Altered Publications,1976. Copyright “The Websters”. Reprinted with permission.

ARTICLE BY

A.WEBSTER

“Stephen Webster”, Newspaper Design - London - UK


“Stephen Webster”, Dynamite Collection Shoot where the newspaper was featured as part of the story and concept created - London, UK


“Missoma� photographic series, London - UK


MISSOMA

51.5074°N,0.1278°W - STYLING & PHOTOGRAPHY

The photographs presented were created in order to promote the unique jewellery pieces from Missoma. Missoma is a British designer jewellery brand leading the way in demifine contemporary jewellery.The brand focuses on creating the perfect jewellery for the everyday wardrobe, providing delicate and distinctive pieces. In this way, during the styling process I played with several textures and a soft colour palette in order to create a clean and minimalistic background that matched with the brand visual aesthetic. Marbles and stones were the key element in terms of the scenario created. Shades of light blues, greys and whites in contrast with silvers and golds presented on the jewellery pieces resulted in clean and pure images, transmitting a sense of coldness that somehow tells the story of the everyday strong, powerful and independent woman that wears each piece of design as a symbolism of individuality and self confidence. that simply needs to create. As simple as it can get. See the full photographic series at https://www.behance.net/gallery/66648425/ MISSOMA-Styling-Photography.

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“Missoma� photographic series, London - UK


“Missoma� photographic series, London - UK


“Missoma� photographic series, London - UK


“Missoma� photographic series, London - UK


Business cards created for “Sophia Smith�, London - United Kingdom


SOPHIA SMITH 51.5074°N,0.1278°W - BRAND & GRAPHIC DESIGN

The brand concept generated is based on Sophia’s Smith Instagram identity and visual aesthetic. As a Fashion influencer that are values that are already enforced as the sharing and real character that enable the audience to deeply engage with each post. In order to find a point of difference between Sophia’s Instagram and the remain competitors, I attempted to work on top of values such as authenticity and genuineness that I felt to be the key element of the social account. Scrolling through the fascinating gallery I felt that there is something truly particular in each post.There is soul present in each detail Sophia shares with the world. In this way, the whole brand identity was created on top of the social account basis, - the Instagram picture frame that combined with each other results in a grid. I intended to highlight the fact that Sophia is a social influencer that, more than sharing, she particularly dictates a lifestyle in each little frame. In terms of the colour palette, I intended to transmit a natural look based on pastel shades.Taking into account the typology of the images shared by the social influencer, I felt a certain serenity and Nature influence that definitely needed to be enforced. The palette of shades was obtained in a selection of images shared on Sophia’s Instagram feed. I also had the diversity of locations shared into account, creating business cards that visually remind a polaroid frame that metaphorically represents a memory from the world being shared.

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51.5074°N,0.1278°W - BRAND & GRAPHIC DESIGN

In a more conceptual approach, I took the opportunity to play with words, creating a connotation between each word and shade of colour. Thus, to each pastel shade a word and a colour number were applied, metaphorically representing a collection of unique colour pantones, The S S M I T H Collection. Concepts such as soul, simplicity, sharing and sophistication were considered to be the fundamentals of the social account and, in this way, the basis of the whole concept. The chromatic gradient created was divided per colour throughout the promotional tote bags and postcards as we were watching a deconstruction of a rainbow. In this way, each chromatic shade was simplified and metaphorically associated to one single emotion, out of a million of sensations lived daily by the social influencer. In what refers to typography elements, I opted for a clean and minimalistic font since it fits the whole identity generated as well as the social account visual aesthetic.The logo created presents a contrast between the name and surname of the Fashion influencer, becoming visually stronger and easily readable. The contrast between colours enables several associations that will unconsciously remind the audience of the brand logo, - Eg.: S S M I T H . See the full project at https://www.behance.net/gallery/63024509/SOPHIA-SMITHVisual-Identity-Design.

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“Sophia Smith� - Brand concept applied in postcards and tote bags.


Tote bags created for “Sophia Smith”, London - United Kingdom


Postcards created for “Sophia Smith”, London - United Kingdom


“CommonSphere” photographic series, MA Final Major Project - LCC


COMMONSPHERE 51.5074°N,0.1278°W - STYLING & PHOTOGRAPHY

The name CommonSphere emerged from the fundamentals of alternative communal lifestyles investigated throughout my Master’s thesis. The term itself results from the convergence of two singular words,- common and sphere. Referring to the singularity of the meaning of each word according to the English grammar, the term “common” consists in something that is meant to be shared by two or more individuals, while the term “sphere” refers to a place or an environment within an individual or thing exists. In this way, CommonSphere manifests itself as an opposite to something that is private, for the use of one particular individual or group of individuals. The brand provides a reflective exercise based on a term of comparison between two contrasting realities that will enable its audience to reevaluate their principles as human beings and prioritise emotional values instead of materialistic ones. It plays a sociocultural role once it involves social and cultural aspects. The brand believes in values such as authenticity and simplicity as the fundamentals to create emotional attachments. There is a narrative visualised by a series of photographs.The imagery provided is part of the photographic series presented on the brand fifth book (presented in the following pages). The whole collection of images was edited and presented in both black and white and colours, in order to provide a visual harmony that enforces the sense of familiarity and union portrayed during the story. The project was created as part of my final thesis of a Master’s degree in Graphic Branding and Identity at London College of Communication, UAL. Models featured: Daniel Neto, Daniella Tecchio, Filipa Sousa, Gustavo Tavares and Inês Santos Location : The Flat 5 - Brick Lane, London UK See the full photographic series at https://www.behance.net/gallery/61169879/ COMMONSPHERE-Styling-and-Photography.

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“CommonSphere” photographic series, MA Final Major Project - LCC


“CommonSphere” photographic series, MA Final Major Project - LCC


“CommonSphere” photographic series, MA Final Major Project - LCC


“CommonSphere” photographic series, MA Final Major Project - LCC


“CommonSphere” photographic series, MA Final Major Project - LCC


“CommonSphere” photographic series, MA Final Major Project - LCC


“CommonSphere” photographic series, MA Final Major Project - LCC


“CommonSphere” photographic series, MA Final Major Project - LCC


“CommonSphere”, fifth book of a photographic series, MA Final Major Project - LCC


COMMONSPHERE 51.5074°N,0.1278°W - BRAND & GRAPHIC DESIGN

The project presented consists in the result of the theoretical and visual study of a reconnection (previously posted) conducted throughout a Master’s degree in Graphic Branding and Identity at London College of Communication, UAL. CommonSphere provides a series of books that visually transmits the essence of hidden lifestyles throughout the cities. What might commonly be perceived as a shelter for the homeless is often a conscious choice. Covering five real stories across Europe, each book narrative will allow the audience to explore parallel realities and discover homes that extend far beyond a physical existence. By pursuing simplicity and authenticity as the basic principles to achieve true happiness, each story portraits an individual that has discovered his own way of connecting to the surroundings where the minimum of a daily routine becomes the essential. The book presented consists in the book five from a photographic series. Each book will make up a collectable set that will provide a reflective exercise to the audience. Each narrative will present one main colour as the key element of the book design. As a collectable set, the different shades of the five books will create a gradient that will be expressed from the spines and metaphorically transmit the level of reconnection achieved by the individual. In this way, the first book will present the lightest shade of the collection and so, the lower level of reconnection. Each spine will have a connection symbol (based on the wireless symbol normally used) that will increase according to the number of the narrative, enforcing the fact that a reconnection consists in the improvement of a low level of connection. As the individual acquires the following book, his level of reconnection will increase until he reaches the top,- the fifth book. All the contents provided throughout the publication (regarding the concept, book design, photography and writing) were generated by me. See the full publication and read the whole story at https://issuu.com/carlotacfsantos/ docs/carlotasantos_mathesis_outcome.

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“CommonSphere”, fifth book of a photographic series, MA Final Major Project - LCC


51.5074°N,0.1278°W - BRAND & GRAPHIC DESIGN

The layout created throughout the collection presents a minimalistic character in order to enforce the essence of living with the minimum and the importance of disconnecting from the materialistic world. The cut in a rectangular shape presented in each cover of the collection set, represents the idea of a window, - an opening that allows the individual to see the inside -, transmitting the sense of sharing and truth featured by a communal place. The book design provides a smaller range of layers built on top of each other which expresses the sense of diversity characteristic of a squat. This feature allows the individual to enjoy a pause moment during the narrative, in order to focus on the simplest details. The narrative is visualised by a series of photographies.The whole imagery was edited and presented in both black and white and colours, in order to provide a visual harmony that enforces the sense of familiarity and union portrayed during the story. The paper selected for the production of the book presents a range of textures and patterns that allow a more natural and realistic character to the visuals.

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“CommonSphere”, fifth book of a photographic series, MA Final Major Project - LCC


51.5074°N,0.1278°W - BRAND & GRAPHIC DESIGN

As the second part of the outcome,I attempted to create a brand manifesto that expresses itself as a bookmark. Once again, the design fits the whole identity of the brand.The bookmark also provides a smaller layer on top of the text which transmits a sense of mystery to the audience, when reading the manifesto.The two layers are hold by a thin string of rope which is metaphorically portrayed as an emotional bond during the narrative. The third and final part of the brand resolution is expressed through a tote bag. Following the concept provided during the narrative of the fifth book, - the minimum as an essential,- I attempted to create a front and back designed tote bag that metaphorically transmits the relation of duality between two types of bag: ‘a bag’ which refers to any bag, the easily replaceable one that it is associated to the common society; and ‘the bag’ which refers to the one and only bag, the irreplaceable one that is associated to the communal society. In this way, the minimal concept provided was also applied in regards to the material and methodologies adopted.The design was placed on a natural coloured cotton fabric, using the transfer printing technique. As simple as it should be.

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“CommonSphere”, Book mark of the fifth book, MA Final Major Project - LCC


“CommonSphere”, Tote Bag, MA Final Major Project - LCC


Postgraduate Shows 2017 - Design & Screen, MA Graphic Branding & Identity - LCC


COMMONSPHERE

51.5074°N,0.1278°W - EXHIBITION

Postgraduate Shows 2017 - Design & Screen MA Graphic Branding & Identity, London College of Communication 05.12.17 ~ 09.12.17 The photographs provided were taken during my Master’s degree final exhibition where I had the opportunity to present the final major project previously posted on the website. “How can you reconnect to your own city?” consisted in the research question created to generate curiosity and engage the reader thoughts throughout the concept provided. The diverse elements of the project were displayed in detail enabling the reader to have a deep insight regarding the theme presented, from the visual and theoretical study until the final outcome.

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Postgraduate Shows 2017 - Design & Screen, MA Graphic Branding & Identity - LCC


51.5074°N,0.1278°W - EXHIBITION

Postgraduate Shows 2017 - Design & Screen MA Graphic Branding & Identity, London College of Communication 05.12.17 ~ 09.12.17 Postcards and business cards were designed and displayed in order to be collected by the audience, enabling the individual to remember the concept and eventually have the opportunity to get in contact. The identity created throughout the whole project was kept untouched in each single detail of the exhibition display in order to create consistency and a feeling that could last longer than the few hours of exhibition.

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Postgraduate Shows 2017, Exhibition Business Cards - LCC


Postgraduate Shows 2017, Exhibition Postcards - LCC


“A Study of a reconnection”, MA Graphic Branding & Identity final Thesis - LCC, UAL


A STUDY OF A RECONNECTION 51.5074°N,0.1278°W - BRAND DESIGN & RESEARCH

The project provided presents an investigation about the homogenisation of the urban place and its consequent lack of meaning, conducted throughout a Master’s degree in Graphic Branding and Identity at London College of Communication, UAL. “A Theoretical Study of a Reconnection” consists in the major report of the final thesis of my Master’s Degree in Graphic Branding and Identity at London College of Communication. Our postmodern culture is being developed on top of materialistic values where the urban place is defined by quantitive instead of qualitative resources. The level of connection that unifies the relationship between the individual and his surroundings is no longer a priority.We are daily exposed to a filtered vision of the city which is an indicator of the superficiality promoted. In this way, there is a necessity to encourage urbanites to pursue grounding and meaning in order to improve their connection to the surroundings. The brand model described throughout this report presents an alternative based on a reflective process, that aims to enable the individual to reevaluate his priorities. Values such as authenticity and simplicity will emerge as the principles of life. See the full theoretical study at https://issuu.com/carlotacfsantos/docs/fmp_report_submit .

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“A Theoretical Study of a reconnection”, part of the final Thesis at LCC, UAL


51.5074°N,0.1278°W - BRAND DESIGN & RESEARCH

“A Visual Study of a Reconnection” consists in the major visual study of the final thesis. In an era of globalisation, the deep-seated connections we have to our urban landscapes are at real risk of being lost.The abundance of information available throughout the urban place, - dictating where to go, what to do and who to meet, - mediates our relationship to the city, distancing us from its physical and, to a certain degree, phycological realities.The phenomenon of homogenisation resulted by the current global integration, presents the ability to standardise the urban place, generating a uniform visual landscape devoid of meaning and emotional attachment. Urban identity is fading and in this way, our sense of place is vanishing. The study provided visually explores a deep investigation regarding the issue previously reported and the possible alternative created. See the full visual study at https://issuu.com/carlotacfsantos/docs/fmp_vs_submit.

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“A Visual Study of a reconnection”, part of the final Thesis at LCC, UAL


51.5074°N,0.1278°W - BRAND DESIGN & RESEARCH

At the end of the investigation, a reflective journal was required in order to enforce the positive and negative points throughout the academic year. “The chair” metaphorically represents the partner of a discovery process. October 2016 _ In agreement with Cambridge Dictionary, a chair consists in a separate seat for one person, typically with a back and four legs. During the past academic year, the previously defined chair became the chair, the seat that enabled me to engage several thoughts and achieve a deep reflective process. December 2017_ The Chair. The one that, apart from all the features initially described, allowed me to travel in time and critically reflect about this challenging and remarkable journey, - the MA Graphic Branding and Identity.

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“A Journal of a personal reconnection”, part of the final Thesis at LCC, UAL


“A study of a reconnection”, Complete final Thesis - LCC, UAL


“In the Middle of Nowhere” photographic series, Boa Vista - Cape Verde


IN THE MIDDLE OF NOWHERE

16.0950°N,22.8078°W - PHOTOGRAPHY & RESEARCH

The photographs presented were created during a trip to Cape Verde and, in this way, they consist in a personal project. The imagery resulted from a visual exploration in what refers to the meaning of a place. The main idea of this visual record was to capture the outstanding landscape, focusing on composition and textures. The natural colour shades provided by the Viana desert allowed strong and visually overwhelming contrasts that were enforced by the black and white editing. The name of the photographic series, “In the middle of nowhere”, resulted by the contrast between the concept of emptiness and meaning, feelings that became the fundamentals of the exploration process, enabling me to dive into a visual research. Location : Viana Desert - Boa Vista, Cape Verde See the full photographic series at https://www.behance.net/gallery/66890621/In-themiddle-of-Nowhere-Photography.

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“In the Middle of Nowhere” photographic series, Boa Vista - Cape Verde


“In the Middle of Nowhere” photographic series, Boa Vista - Cape Verde


“Self Issue”, MA Graphic Branding & Identity first project - LCC, UAL


SELF ISSUE 51.5074°N,0.1278°W - BRAND DESIGN

As part of a Master’s degree in Graphic Branding and Identity attended at London College of Communication, it was requested as a first learning step to visually represent one of our peers, randomly selected. Taking into account a small and casual chat with the person selected, I attempted to analyze his personality and way of thinking in order to deeper develop my design. The 10 per 10 centimeters book provided represents a person fulfilled of constant thoughts and ideas that are usually taken to a darker and negative side. The amount of information and its complexity are so strong that this person reaches a state of deep self judgement and consequently a mental block. The final design worked as a metaphor for the level of anxiety and pressure exposed on a daily routine in the current society.The amount of layers and information combined through the transparency of the paper used was fundamental to enforce the whole concept. See the full project at https://www.behance.net/gallery/60823169/SELF-ISSUE-_Graphic-Design-Communication.

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“Self Issue”, MA Graphic Branding & Identity first project - LCC, UAL


“Self Issue”, MA Graphic Branding & Identity first project - LCC, UAL


“Emilia Wickstead AW16” photographic series - Backstage LFW, London - UK


EMILIA WICKSTEAD 51.5074°N,0.1278°W - FASHION & PHOTOGRAPHY

As part of a three month internship at the remarkable Emilia Wickstead brand , I had the amazing opportunity to attend the LFW AW16 show, supporting the team as one of the backstage members. One of my main duties was to visually record the atmosphere and aesthetic lived before the show, capturing the magic that happens behind the stage, - each simple detail becomes the fundamental of a overwhelming final show. Location of the event : 2 Pancras Square See the full photographic series at https://www.behance.net/gallery/60788275/EmiliaWickstead-LFW-AW16-Backstage-Photography.

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“Emilia Wickstead AW16” photographic series - Backstage LFW, London - UK


“Emilia Wickstead AW16” photographic series - Backstage LFW, London - UK


“Emilia Wickstead AW16” photographic series - Backstage LFW, London - UK


“Emilia Wickstead AW16” photographic series - Backstage LFW, London - UK


“Unaesthetic� photographic series, Oporto - Portugal


UNAESTHETIC

41.3804°N,8.7609°W - STYLING & PHOTOGRAPHY

The focus of my individual final project at Condé Nast College was Fashion Brand Communication. I created a brand using my own graduate womenswear collection, with the aim of launching a new fashion brand in Portugal at some time in the future. In this way, Unaesthetic shoots intend to show all the concept and the aesthetic of the brand. The shoots are conceptual and focused mainly in details.The main idea of all the shooting is to transmit a strong feeling of mystery to the audience , making the customer be curious and, at the same time, passionate about the brand. The choice of editing all the shooting in black and white fits the brand aesthetic. The retouching was really light, in order to make the shoots look natural. Model Featured : Clara Lima Location : Gimnoarte Ballet Studios - Oporto, Portugal

See the full photographic series at https://www.behance.net/gallery/35961829/ UNAESTHETIC-Fashion-Styling-Photography.

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“Unaesthetic� photographic series, Oporto - Portugal


“Unaesthetic� photographic series, Oporto - Portugal


“Unaesthetic� photographic series, Oporto - Portugal


“Unaesthetic� photographic series, Oporto - Portugal


“Unaesthetic� photographic series, Oporto - Portugal


“Unaesthetic� photographic series, Oporto - Portugal


“Unaesthetic� photographic series, Oporto - Portugal


“Unaesthetic� photographic series, Oporto - Portugal


“Unaesthetic” Brand book, London - UK


UNAESTHETIC

51.5074°N,0.1278°W - BRAND & GRAPHIC DESIGN

The name UNAESTHETIC came from the idea of symbolizing something with no aesthetic, which by other words means, a brand with a different concept of Fashion. In this way, since both contrast and reflection are fundamental elements of the brand, the logo created attempted to conceptually enforce this combination. The promotional booklet presented intended to be conceptual rather than commercial. Since the whole concept of the brand was reflected and generated on top of particular and strong values, each photography presented throughout the booklet attempted to metaphorically transmit the brand essence through the use of specific words. These words became the key elements in what refers to the brand message. They intended to play with the audience’s mind by giving to each word a metaphorical meaning, generating a reflective exercise and allowing the brand an artistic level. In terms of graphics, throughout the design I constantly played with lines and diverse layers in order to deeper combine the different associations provided. See the full project at https://www.behance.net/gallery/60575901/UNAESTHETIC-TheBrand-Expression-Graphic-Design.

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“Unaesthetic” Brand book, London - UK


“Unaesthetic” Brand book, London - UK


“Unaesthetic” Brand book, London - UK


“Unaesthetic” Brand book, London - UK


“JJS LEE” Website Design, London - UK


JJS LEE

51.5074°N,0.1278°W - DIGITAL & WEBSITE DESIGN

JJS LEE was assigned as the Fashion Brand to be explored and further developed in regards to the Fashion Communication and Promotion Unit at Condé Nast College of Fashion and Design. J. JS LEE is by Jackie JS LEE who was born in Seoul Korea and she came to London to take the Post Graduate Pattern Course at Central Saint Martin in 2007. And after her two years of working as a pattern cutter at Kisa London she came back to study at Central Saint Martin for her MA degree. In March she launched her eponymous label, J JS LEE featuring sleek and chic androgynous pieces in tailoring. Her vision for creating a label which defines a modern woman who is concerned with looking sharp in a uniquely feminine way has been given a platform to launch itself. Based on a detailed and accurate market research conducted, I realised that the best way to improve the brand recognition and, in this way, to increment sales would be a creation of a conceptual website, working as an online Trunk Show two weeks per year. The online platform would also have a dedicated content area, which would be related to the brand ethos and identity, increasing traffic for the website and making the customers see J.JSLEE as an unique brand. See the full project at https://www.behance.net/gallery/25443453/JJS-LEE-WebsiteMock-up-Digital-Design. To see the promotional development of JJS LEE brand check https://www.behance.net/gallery/25443989/JJS-LEE-Visual-Identity-Design.

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“JJS LEE” Website Design, London - UK


“JJS LEE” Website Design, London - UK


“JJS LEE” Website Design, London - UK


“JJS LEE” Website Design, London - UK


“DROPP” photographic series, Oporto - Portugal


DROPP

41.3804°N,8.7609°W - STYLING & PHOTOGRAPHY

The shooting presented was created in order to enforce DROPP shoes personality and identity. They were later used on promotional campaign of the brand, being featured on its website and social media. Dropp shoes is a Portuguese Brand launched in 2013 which focuses its creations on particular and outstanding details. It is known by providing unique and visually overwhelming shoes desired by young women. Models featured: Inês Baptista and Maria de Sá Location : The Blue House - Oporto, Portugal See the full photographic series at https://www.behance.net/gallery/25411161/DROPPFashion-Styling-Photography.

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“DROPP” photographic series, Oporto - Portugal


“DROPP” photographic series, Oporto - Portugal


“DROPP” photographic series, Oporto - Portugal


“DROPP” photographic series, Oporto - Portugal


“DROPP” photographic series, Oporto - Portugal


“DROPP” photographic series, Oporto - Portugal


51.5212°N.0.0718°W, E2 BASED ~

My name is Carlota, a girl that became a Designer.

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CONNECT TO ME ~

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CARLOTA SANTOS

www.behance.net/CarlotaCFSantos ~ carlotacfsantos@gmail.com 0044 7479508068


51.5212°N.0.0718°W these& routes .0114 BRAND DESIGN PHOTOGRAPHY PORTFOLIO

Profile for Carlota Santos

These Routes ~ Brand Design & Photography Portfolio  

"These Routes" showcases my professional and personal process as a Designer. Throughout the document, the diverse projects present cover fie...

These Routes ~ Brand Design & Photography Portfolio  

"These Routes" showcases my professional and personal process as a Designer. Throughout the document, the diverse projects present cover fie...

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