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Sinergy Marketing OGCDP AIESEC in Colombia


OUR New Products!


OUR New Products!


What we need to sell?

We don’t have a second chance to make a first impression


Let’s see the diference Producto el producto es el punto central de la oferta que realiza toda empresa u organización (ya sea lucrativa o no) a su mercado meta para satisfacer sus necesidades y deseos, con la finalidad de lograr los objetivos que persigue.

Campaing Es el conjunto de actos mediáticos que se llevan a cabo con la intención de lograr un determinado objetivo. Las campañas pueden desarrollarse desde la sociedad civil (a través de organizaciones no gubernamentales, asociaciones de ciudadanos, etc.)


OGCDP Portfolios Define Market Segment

National promotion implementation

National Portfolio

Partnership

Choose product

Sales process

Subcription (# Applicants)

Selection

Agreement

MKT KPIs • # Subscriptions • % selection rate • % NPS filling rate Operations

Operations KPIs • # Ra • # Ma • # Re • Matching time

Delivery / NPS

• • • •

Realization time % Match rate % Realization rate Others based on programs

MKT OP + MKT

Feedback Process

MKT Strategic Synergy

Campaign planning, education, support on execution Guarantee message alignment Work with proper content/endorsement partners (supporters and enablers) Tracking and strategies in follow up of enrolled


Timeline Campaign Peaks de campa単a Campa単a de Reclutamiento Continua August

September

October

November December

Peak: Necesidad de acciones y estrategias especificas para impulsionar resultados

How to cooperate Provide/share access to possible channels for promotion University partnership focused on communication support Not just sell oGCDP but negotiate the access to official spaces Specific mailing Managing possible detractors (fire fighting)


Campaign Management Define main segments to target Define main channels and aligned message Define offline/online strategies to reach them Continuously track of quality deliver Fire-fighting Emergency strategies (final sprint) Enrolled management follow up


Activity ! Pick 2 focused products Considering the steps for campaign management, define the main strategies and sinergies for the next recruitment focus.

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