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8 Tips on Exhibition Booth Design
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1. Get noticed
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A brand’s exhibition booth design should stand out. The design should be bold and eye-catching. It should also stand apart from the crowd. It can combine unique design with amazing graphics to really catch the attention of visitors.
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2. Have a clear and uncluttered design.
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Ask your exhibition design company in Singapore for a clutter free and clear design. It should have wide open spaces that will invite passersby to visit the booth. It should also provide an open area away from the crowded trade show floor. This way, the brand and the products that are featured are easily seen from afar and can be easily visited. Its best to have low walls and an open layout.
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3. Make sure your brand’s design is consistent
Brand consistency is important for the success of a trade show. That’s why exhibition design in Singapore should establish strong brand consistency. It can be done by promoting different product lines under a unified feel and look. Uniform colours can be used along with images of the product. Plus, the signage of the brand should be visible at different points.
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4. Broadcast your brand
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Brand consistency is important for the success of a trade show. That’s why exhibition design in Singapore should establish strong brand consistency. It can be done by promoting different product lines under a unified feel and look. Uniform colours can be used along with images of the product. Plus, the signage of the brand should be visible at different points.
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5. Choose a fun design
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A great exhibition design in Singapore should be fun because most trade shows can be boring. You may incorporate games into the booth. This can be attractive and engaging to prospects.
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6. Pick a design that tells visitors what your company actually does
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You can pick a design that lets attendees know what your brand can do. For example, if your company specialises on making water tanks, a water tank structure can be built and placed on your booth. It can immediately communicate brand messaging to visitors of the booth without too much effort.
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7. Make the most of your given space.
It doesn’t matter if you have a large or small booth. The space should be maximised to the brand’s advantage. Even if you just have a small area, you can make a lot of impact by choosing a space saving yet eye-catching design.
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8. Incorporate giveaways.
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Visitors will be delighted to take home a giveaway from your booth. It can be something as simple as a fan or reusable bag. A great idea would also be to have a photo booth area with hats and other props. This will attract visitors to your booth. Then, they can have their pictures taken. After that, it will be printed and they can take it home as a souvenir.