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This isn’t it. Carl Vallin Selected Works 2014—2017


This isn’t it. Carl Vallin Selected Works 2014—2017


Carl Vallin

This isn’t it.

Copyright © 2017 Carl Vallin — All rights reserved. No part of this publication may be reproduced, stored in retrieval systems or transmitted in any form or by any means without permission from Carl Vallin

Selected Works 2014—2017

04


Project —

Dedication & Copyright

Till min familj.

05


Carl Vallin

This isn’t it.

Index

Selected Works 2014—2017

06


Project 01—09

Index

National Public Radio 08—029 Stutterheim Raincoats 030—047 Home Box Office 048—069 Opulent Wine 070—089 Duck Trump Board Game 090—105 The Hikesome App 106—121 Scandinavian Airlines 122—145 Hendrick’s Gin 146—155 Bits & Pieces 156—167 07


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

This is National Public Radio Class Visual Systems 2 Instructor Sean McGuire Discipline Printed Matter Key Words Investigative, Informative Selected Works 2014—2017

08

08


C arl Val l in

Project 01

T h is is n ’ t it .

National Public Radio

Project 01 —

09

09

Background —

With 20 million listeners each week, NPR is one of the most trusted news sources in the U.S. It also produces talk, music, art and entertainment programs from member stations and independent producers. NPR strives to create and tell stories that amuse, inform and inspire. It explores questions and it never settles for obvious answers. This kind of deep investigative journalism is as important today as at any time in the history of this country.

Concept —

In today’s society it can be difficult to keep up with and make sense of all the news that is reported. Previously is one answer to this problem. It is a quarterly that gathers the most popular articles written by NPR journalists, covering politics, news, arts and music. The photography and layouts are designed to support each article and evoke a visceral feeling beyond the written word.

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

Selected Works 2014—2017

This isn’t it.

010


Project 01

011

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

012


Project 01

013

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

014


Project 01

015

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

016


Project 01

017

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

018


Project 01

019

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

020


Project 01

021

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

022


Project 01

023

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

024


Project 01

025

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

026


Project 01

027

National Public Radio


Carl Vallin

Selected Works 2014—2017

This isn’t it.

028


Project 01

029

National Public Radio


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

This is Stutterheim Raincoats Class Visual Systems 1 Instructor Christoph Oppermann Discipline Printed Matter Key Words Melancholy, Joy Selected Works 2014—2017

030

030


C arl Val l in

Project 02

T h is is n ’ t it .

Stutterheim Raincoats

Project 02 —

031

031

Background —

Stutterheim Raincoats was founded in 2010 in Stockholm, Sweden. The company was, and still is today, inspired by the Swedish archipelago and its rainy seasons. To ensure the highest quality, the coats are all made by hand. Stutterheim lately received a great deal of acclaim for its collaborative work with rapper Jay-Z. Stutterheim’s philosophy and manifesto is about embracing both the melancholy and thoughtfulness of rain. Because without the rain, the comfort of sunshine would not be as deeply felt.

Concept —

Stutterheim’s manifesto is very appealing and I was looking closely at it for the extent of this project. To believe that feeling blue can inspire creativity and that you need it in life to be happy speaks to me. I wanted to bring joy and creativity into Stutterheim’s melancholic world through a promotional brochure. Vibrant colors are an expression of happiness to me. I balanced colors with black and white photography, sharing Stutterheim’s story and its process of creating beautiful and durable raincoats.

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

Selected Works 2014—2017

This isn’t it.

032


Project 02

033

Stutterheim Raincoats


Carl Vallin

Selected Works 2014—2017

This isn’t it.

034


Project 02

035

Stutterheim Raincoats


Carl Vallin

Selected Works 2014—2017

This isn’t it.

036


Project 02

037

Stutterheim Raincoats


Carl Vallin

Selected Works 2014—2017

This isn’t it.

038


Project 02

039

Stutterheim Raincoats


Carl Vallin

Selected Works 2014—2017

This isn’t it.

040


Project 02

041

Stutterheim Raincoats


Carl Vallin

Selected Works 2014—2017

This isn’t it.

044


Project 02

045

Stutterheim Raincoats


Project 02

047

Stutterheim Raincoats


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

This is Home Box Office Class Identity 2 Instructor Thomas McNulty Discipline Branding Key Words Radiant, Entertaining Selected Works 2014—2017

048

0 48


C arl Val l in

Project 03

T h is is n ’ t it .

Home Box Office

Project 03 —

049

049

Background —

HBO is one of the largest pay-TV channels and streaming services in the U.S., with a subscriber base of around 33 million and earnings of $400 million annually. HBO provides their subscribers with movies, original series, documentaries, family shows and sports. HBO is most known for their original shows, including Game of Thrones, The Wire, Oz, Girls and The Night Of. Creating a new visual language for such an iconic network proved to be a unique opportunity that not only challenged me but one that I found very enjoyable.

Concept —

When updating the new logo, I aimed to keep the same classic characteristics from the old HBO logo and refine it to fit the modern and digital market. The vivid color spectrum came to life by giving each program category a specific color and then mixing all of these together personifying HBO’s large library. The flow of the visuals together with the rich colors, support and create excitement and pacing that emulates the dramatic style characteristic to HBO.

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

Identity Overview —

Brand —

This isn’t it.


Project 03

Home Box Office

Typography — Okapi Bold

Okapi Light

AaBbCcDdEeFfGgHhIiJjKkLlMm

AaBbCcDdEeFfGgHhIiJjKkLlMm

NnOoPpQqRrSsTtUuVvWwXxYyZz

NnOoPpQqRrSsTtUuVvWwXxYyZz

Okapi Regular AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

Visual Language —


Carl Vallin

Selected Works 2014—2017

This isn’t it.

052


Project 03

053

Home Box Office


Carl Vallin

Selected Works 2014—2017

This isn’t it.

054


Project 03

055

Home Box Office


Carl Vallin

Selected Works 2014—2017

This isn’t it.

056


Project 03

057

Home Box Office


Carl Vallin

Selected Works 2014—2017

This isn’t it.

058


Project 03

059

Home Box Office


Carl Vallin

Selected Works 2014—2017

This isn’t it.

060


Project 03

061

Home Box Office


Carl Vallin

Selected Works 2014—2017

This isn’t it.

062


Project 03

063

Home Box Office


Carl Vallin

Selected Works 2014—2017

This isn’t it.

064


Project 03

065

Home Box Office


Carl Vallin

Selected Works 2014—2017

This isn’t it.

066


Project 03

067

Home Box Office


Carl Vallin

Selected Works 2014—2017

This isn’t it.

068


Project 03

069

Home Box Office


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

This is Opulent Wine Class Packaging 3 Instructor Christine George Discipline Packaging Design Key Words Extravagant, Lush Selected Works 2014—2017

070

070


C arl Val l in

Project 04

T h is is n ’ t it .

Opulent Wine

Project 04 —

071

071

Background —

It’s easy to get lost while walking down the aisle in search for that perfect bottle of wine. There are hundreds of brands that are competing for your attention and most people tend to choose a label that catches their eye. One label may have an elegant color, the next, a striking illustration and another may have a unique embossed label. Luxurious wines often come with ornate floral patterns or beautiful illustrations that tell a story about the wine or the winery. These elements not only elevate the brand, but produce an opulent state of mind.

Concept —

In order to embody the brand Opulent, I used aesthetics associated with high-end wines but tried to do so in a way that not only make the wine stand out, but also give it a unique personality. I created a label system that focuses on details, line art and typography. The labels wrap around the bottles to create visual interest and make the bottles look majestic. The artwork is set in gold foil to strenghten a feeling of luxuriousness and opulence.

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

This isn’t it.

Identity Overview —

Brand —

Selected Works 2014—2017

072


Project 04

Opulent Wine

Typography — Athelas

Bodoni 72

AaBbCcDdEeFfGgHhIiJjKkLlMm

AaBbCcDdEeFfGgHhIiJjKkLlMm

NnOoPpQqRrSsTtUuVvWwXxYyZz

NnOoPpQqRrSsTtUuVvWwXxYyZz

Brandon Grotesque AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

Material & Colors —


Carl Vallin

Selected Works 2014—2017

This isn’t it.

076


Project 04

077

Opulent Wine


Carl Vallin

Selected Works 2014—2017

This isn’t it.

078


Project 04

079

Opulent Wine


Carl Vallin

Selected Works 2014—2017

This isn’t it.

080


Project 04

081

Opulent Wine


Carl Vallin

Selected Works 2014—2017

This isn’t it.

082


Project 04

Opulent Wine


Carl Vallin

Selected Works 2014—2017

This isn’t it.

084


Carl Vallin

Selected Works 2014—2017

This isn’t it.

086


Project 04

087

Opulent Wine


Carl Vallin

Selected Works 2014—2017

This isn’t it.

088


Project 04

089

Opulent Wine


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

This is Duck Trump Board Game Class Packaging 3 Instructor Christine George Discipline Game Board Design Key Words Immigrants, Tremendous Selected Works 2014—2017

090

090


C arl Val l in

Project 05

T h is is n ’ t it .

Duck Trump Board Game

Project 05 —

091

091

Background —

The 2016 election was a three-ring circus put on display for the entire world. A reality TV-star named Donald Trump has taken the stage and has begun throwing muslims and other minorities out of the big tent. The ideas that this would-be leader stands for are an affront to basic morality and it’s important that we keep vigilant to his machinations. We should stand our ground and never let this kind of power push us away from the tenets of human civility. I created a board game that allows people to talk about this without losing their minds.

Concept —

In the game, Duck Trump, one team plays as Donald Trump, Ben Carson and Ted Cruz while the other team takes on the role of immigrants. The mission for the immigrants is to earn as much money as possible by doing different jobs on the board. If they get in trouble, they lose all their money and are sent to prison. The game isn’t over until one of the immigrants thinks he or she has the most money and quickly flees the country, or the politicians manage to incarcerate all of the immigrants.

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

This isn’t it.

Identity Overview —

Brand —

Selected Works 2014—2017

092


Project 05

Trump Board Game Duck Trumo

Typography — Clarendon Bold

Helvetica Rounded

AaBbCcDdEeFfGgHhIiJjKkLlMm

AaBbCcDdEeFfGgHhIiJjKkLlMm

NnOoPpQqRrSsTtUuVvWwXxYyZz

NnOoPpQqRrSsTtUuVvWwXxYyZz

Gotham Medium AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

Colors —

093


Carl Vallin

Selected Works 2014—2017

This isn’t it.

094


Project 05

095

Duck Trump Board Game


Carl Vallin

Selected Works 2014—2017

This isn’t it.

096


Project 05

097

Duck Trump Board Game


Carl Vallin

Selected Works 2014—2017

This isn’t it.

098


Project 05

099

Duck Trump Board Game


Carl Vallin

Selected Works 2014—2017

This isn’t it.

100


Project 05

101

Duck Trump Board Game


Carl Vallin

Selected Works 2014—2017

This isn’t it.

102


Project 05

103

Duck Trump Board Game


Carl Vallin

Selected Works 2014—2017

This isn’t it.

0104


Project 05

0105

Duck Trump Board Game


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

This is The Hikesome App Class Graphic Design 3 Instructor Colin Hoell Discipline Application Design Key Words Social, Interactional Selected Works 2014—2017

106

0 10 6


C arl Val l in

Project 06

T h is is n ’ t it .

The Hikesome App

Project 06 —

0107

107

Background —

Moving to the U.S. after spending most of my life in Sweden made me realize a lot of things. Firstly, I learned that food as a social activity is more prevalent here than in Sweden. Second to this, that many of my American friends love hiking, which is something I’ve never really tried. In the era of social apps that encourage us to do different activities with one another, I saw a potential in my ignorance and it is how the concept of Hikesome was born.

Concept —

Hikesome connects both experienced and inexperienced hikers in your area. The ones that are new to hiking can find trust in the experienced to lead the way and show them where the best trails are. Everyone has the opportunity to teach, learn and interact with each other for a more pleasant and exciting hike. Set up your preferences, then choose a trail in your area and your done. Hikesome will connect you with people that match your criteria. The Hikesome app features messaging, an incentive and rating system, weather and photo galleries.

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

Identity Overview —

Brand —

This isn’t it.


Project 06

The Hikesome App

Typography — Montserrat Light

Helevetica Neue Light

AaBbCcDdEeFfGgHhIiJjKkLlMm

AaBbCcDdEeFfGgHhIiJjKkLlMm

NnOoPpQqRrSsTtUuVvWwXxYyZz

NnOoPpQqRrSsTtUuVvWwXxYyZz

Helvetica Neue Medium AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

Colors / Photography —


Carl Vallin

Selected Works 2014—2017

This isn’t it.

110


Project 06

111

The Hikesome App


Carl Vallin

Selected Works 2014—2017

This isn’t it.

112


Project 06

0113

The Hikesome App


Carl Vallin

Selected Works 2014—2017

This isn’t it.

114


Project 06

115

The Hikesome App


Carl Vallin

Selected Works 2014—2017

This isn’t it.

116


Project 06

0117

The Hikesome App


Carl Vallin

Selected Works 2014—2017

This isn’t it.

118


Project 06

119

The Hikesome App


C arl Val l in

Carl Vallin

012 0

Selec t ed Work 2 01 4— 20 1 7 Selected Works 2014—2017

T h is is n ’ t it .

This isn’t it.

0120


Project 06

0121

The Hikesome App


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

This is Scandinavian Airlines Class Identity 2 Instructor Thomas McNulty Discipline Branding Key Words Genuine, Northern Selected Works 2014—2017

122

0 12 2


C arl Val l in

Project 07

T h is is n ’ t it .

Scandinavian Airlines

Project 07 —

012 3

123

Background —

Scandinavian Airlines System (SAS) was established in 1946 through a consortium agreement between three Scandinavian airlines. With over 28 million travelers every year, SAS is one of the most popular and recognizable airlines in Europe. The past decade has been tough for SAS. A strong competetive market has forced them to lower prices which in the end has affected their economy. In 2013, SAS managed to turn things around and is on the way to retrieve their status as a proud and strong nordic airline that leads instead of follows.

Concept —

In this competetive market, it is crucial to stay true to ones brand and the customers. I was going for a look and feel that’d be attractive to the Scandinavian market and also give the impression of security and quality. The outdated SAS logo underwent an update, as did the color, photography as well as the promotional language.

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

Identity Overview —

Brand —

This isn’t it.


Project 07

Scandinavian Airlines

Typography — Rotis Sans, 56 Italic

Apercu Mono

AaBbCcDdEeFfGgHhIiJjKkLlMm

AaBbCcDdEeFfGgHhIiJjKkLlMm

NnOoPpQqRrSsTtUuVvWwXxYyZz

NnOoPpQqRrSsTtUuVvWwXxYyZz

Akkurat Light AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

Visual Language / Colors —


Carl Vallin

Selected Works 2014—2017

This isn’t it.

126


Project 07

127

Scandinavian Airlines


Carl Vallin

Selected Works 2014—2017

This isn’t it.

128


Project 07

129

Scandinavian Airlines


Carl Vallin

Selected Works 2014—2017

This isn’t it.

130


Project 07

131

Scandinavian Airlines


Carl Vallin

Selected Works 2014—2017

This isn’t it.

132


Project 07

133

Scandinavian Airlines


Carl Vallin

Selected Works 2014—2017

This isn’t it.

134


Project 07

135

Scandinavian Airlines


Carl Vallin

Selected Works 2014—2017

This isn’t it.

136


Project 07

137

Scandinavian Airlines


Carl Vallin

Selected Works 2014—2017

This isn’t it.

138


Project 07

139

Scandinavian Airlines


Carl Vallin

Selected Works 2014—2017

This isn’t it.

140


Project 07

141

Scandinavian Airlines


Carl Vallin

Selected Works 2014—2017

This isn’t it.

144


Project 07

145

Scandinavian Airlines


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

This is Hendrick’s Gin Class Packaging 4 Instructor Thomas McNulty Discipline Packaging Design Key Words Unexpected, Bold, Selected Works 2014—2017

146 0 146


C arl Val l in

Project 08

T h is is n ’ t it .

Hendrick’s Gin

Project 08 —

0147

147

Background —

Hendrick’s Gin, with it’s apothecary shaped bottle and label, was founded by William Grant & Sons in 1999. It describes itself as a gin made with an oddly delightful blend of curiosities for the individual who pursues the unusual. Traditional gin is solely made out of juniper while Hendrick’s Gin is made with juniper, rose petals and cucumber. An interesting aspect of Hendrick’s is how subtle the bottle and the label are but there is so much of the story that never is told unless you search for it.

Concept —

I was asked to make a revolutionary version of the Hendrick’s Gin, a design that would look different from their current label but still be recognizable. In my research I found out about their peculiar past and what truly makes them odd, curious and unusual. These key words led me to create a label that questions how things are done in the world of label design, just like Hendrick’s once did with gin. I kept the triangular shape of the label and the curiously shaped bottle to keep the characteristics of the original Hendrick’s brand.

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

Selected Works 2014—2017

This isn’t it.

148


Project 08

149

Hendrick’s Gin


Carl Vallin

Selected Works 2014—2017

This isn’t it.

150


Project 08

151

Hendrick’s Gin


Carl Vallin

Selected Works 2014—2017

This isn’t it.

152


Project 08

153

Hendrick’s Gin


Carl Vallin

Selected Works 2014—2017

This isn’t it.

154


Carl Vallin

This isn’t it.

Projec t 0 1

National Publ ic Rad io

Bits & Pieces

Selected Works 2014—2017

156

0 156


C arl Val l in

015 7

157

Project 09

T h is is n ’ t it .

Bits & Pieces

Selec t ed Work 2 01 4— 20 1 7


Carl Vallin

Selected Works 2014—2017

This isn’t it.

158


Project 09

159

Bits & Pieces


Carl Vallin

Selected Works 2014—2017

This isn’t it.

160


Project 09

161

Bits & Pieces


Carl Vallin

Selected Works 2014—2017

This isn’t it.

162


Project 09

163

Bits & Pieces


Carl Vallin

Selected Works 2014—2017

This isn’t it.

164


Project 09

165

Bits & Pieces


Carl Vallin

Selected Works 2014—2017

This isn’t it.

166


Project 09

167

Bits & Pieces


Carl Vallin

This isn’t it.

Min Familj —

Mamma Pappa Sarah Farfar Mormor

My Friends —

Jonath Mathew Ebba Lundgren Erik Berger Vaage Daniel Lindqvist Marcus Pettersson Jacob Bang Rasmus Nilsson Fujio Emura Zeynep Enderoglu Huyen Do Jacob Galli Lisa Lindh Eric Park

My Intructors —

Mary Scott Thomas McNulty David Hake Christine George Sean McGuire

Special Thanks —

Casey Martin Preston Stanley Blaze Gonzales Scot Crisp

Selected Works 2014—2017

168


Project —

Thank You

Thank You

169


Carl Vallin

This isn’t it.

Contact —

Carl Vallin +1 415 283 555 0 hello@carlvallin.com carlvallin.com behance.net/carlvallin

Binding —

The Key Printing & Binding

Printing —

Giant Horse Printing 100 lb. Finch Fine ID

Photography —

Carl Vallin Fujio Emura Stutterheim Oscar Nilsson Jason Blackeye Ali Inay Ales Krivec Jake Ingle

Typefaces —

Theinhardt Optimo Ogg Roman Village

Selected Works 2014—2017

170


Project —

171

Colophon


Carl Vallin

Selected Works 2014—2017

This isn’t it.

172


Project —

173

N/A


Carl vallin Selected Works  
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