FALL CONTACT DRIVE ALUMNI ADMISSIONS REPRESENTATIVES
The admissions’ AAR team is so appreciative of all the work you do as an AAR. You help make Carleton a better more diverse learning environment. You bring amazing students to Carleton who may not have had the opportunity without you. We could not do this work without you. This pamphlet briefly outlines why and how you should approach this fall recruitment cycle, as well as how to find those next prospective students to contact. We also recommend reading through the AAR objectives to re-center on how we want to collectively approach our outreach. Thanks for your hard work! Phyllis Dixon Chris Leppink-Shands ’19 Adam Webster ’00 Hello from Scoville!
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This year’s application season has begun and that means it’s time to get to work on pointing prospective seniors towards Carleton. These students have likely received materials from Carleton in the past, but there is something special about a personal outreach from an alum! The application deadline will be here before we know it so we ask that you contact prospective seniors before November 15. Your note sets Carleton apart. Students rarely receive personal notes from colleges. These postcards stand out and are very effective. Parents also see these postcards and they are “key influencers” in the college search. to say? yourself as a Carleton alumni admissions volunteer who is willing to share your own experiences. your email (or phone number if you wish) as a way for the student to contact you. them to get more information about visit info sessions, and more at go.carleton.edu/visit.
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Fall Outreach
Whether you’re sending postcards or emails, the AAR Portal makes it easy to claim and report contacts. 1. Find prospective students in the AAR Portal: go.carleton.edu/aarportal 2. Login and select “Seniors to Contact” tab. Search by name, city, state, or school. 3. Return to the “HOME” tab to get the student’s contact information. 4. Write and mail the postcard or email; see sample messages on the reverse side. 5. Remember to report any students you contact. For assistance or to request additional postcards, contact us at aar@carleton.edu or 507-222-4560. These personal touch points really stand out in the sea of college mail — thank you for your help! Instructions
Sample Messages
Traditions like Late Night Breakfast, a 10 pm pre-finals meal of waffles and eggs, and Spring Concert, an outdoor BBQ concert extravaganza, are some of my best memories at Carleton. At Carleton we studied hard but also had a lot of fun. At Carleton my favorite activity was _____ (put any activity you enjoyed, e.g., clubs or sports), which was something I had never even tried before college! Come to Carleton to explore and discover new passions inside and outside the classroom.
We recommend signing off with “Email me if you’d like to learn more!” followed by your name, “Carleton Alumni,” class year, and email.
Carleton believes strongly that any admitted student who wants to attend Carleton should be able to do so, regardless of financial situation. The college meets 100 percent of a family’s demonstrated financial need. If you have any questions about financial aid, never hesitate to email financialaid@carleton.edu.
POSTCARD MESSAGES FOR SCHOOL SENIORS
Carleton brings together many driven and motivated students who have a vast array of interests. There is something for everyone! I took classes in _____ (e.g., geology, history, theater), which was something I had never learned about before.
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At Carleton teaching is the first priority of the professors. When I attended Carleton, I got to know my professors personally and I could always reach out to them for support.
Provide additional support to underrepresented students and offer to connect them to additional information about Carleton. Consider putting them in touch with alums from similar racial, geographic, or socioeconomic backgrounds who may be able to answer some of their questions in an even more nuanced way.
Carleton’s AAR Objectives
Attend college fairs to represent Carleton and share with prospective students the many opportunities at Carleton. Additionally, organize, host, or attend gatherings for prospective students and their families in order to recruit and offer information in a warm, personalized setting.
RECRUIT WIDELY AND INTENTIONALLY
STAY UPDATED
BE A TRUSTED RESOURCE
Contact prospective students and, upon request, provide a conversational interview experience to help them evaluate whether Carleton is a good fit. Be candid in your depiction of Carleton. Acknowledge the biases implicit in your perspective and work to compensate for them.
Educate yourself about what Carleton is like today, paying special attention to what has changed since you left and aspects of Carleton life that you may never have known or known well. Stay engaged: go.carleton.edu/aar
BE CURIOUS Reflect and connect with prospective students. You have wisdom about Carleton to share, but a first step is to listen to whom prospective students are, what stories they bring, and what they are seeking in a school.
REPRESENT CARLETON