Carla's Portfolio

Carla’s Portfolio

BitsnBobs

‘Bitsnbobs’ is a professional service that facilitates the seamless transformation of textile materials and surplus garments into alternative forms, catering to users who seek to responsibly dispose of their unused or ill-fitting clothing items. By adopting a circular fashion approach, the platform addresses the pressing concern of excessive clothing waste deposited into the environment at an alarming pace.

In order to establish the brand’s visual identity, I scanned various clothing items. I deliberately opted for a retro color palette, complemented by a bold and elongated font, given its trend at the time of this project. Given that the brand targets a younger audience, it was essential for the visuals to be attention-grabbing. To accomplish this, I made careful choices regarding color schemes, typography, and incorporated witty posters.

https://vimeo.com/826283463

tailor

tailor was born from a speculative, UX project. It is heavily driven by research and, problem solving. The issue that I address is how fast fashion contributes to a lot of global waste. How the cuture of fashion can be elitist and does not cater to individuals.

tailor offers a sustainable and streamlined clothing service that is available to users anytime and anywhere. It achieves this by digitizing wardrobes, enabling users to access a vast array of clothing options from the comfort of their own devices. This approach reduces the need for physical clothing production, resulting in a reduction in environmental waste.

tailor is driven by a commitment to sustainability, innovation, and inclusivity. It aims to revolutionize the fashion industry by creating a more personalized and sustainable approach to fashion consumption. With Tailor, users can enjoy a unique and customizable wardrobe that aligns with their personal style and values while minimizing their environmental impact.

You can watch my promotional graphic here: https://vimeo.com/823340254

The "Fashion Pact" comes into light. Majour brands promise to lower the industry’s negative impact on the environment.

Majour brands promise to lower the industry’s negative impact on the environment.

Fashion companies are obliged to donate their unsold stock instead of incinerating and destroying it.

Culture identity crisis due to gentrification

Economic crash due to recession after the pandemic. People are more frugal with their money and how they spend.

Societal, environmental and regulatory changes get brought in for the fashion industry.

People become more aware of materials used in production since more animals are becoming extinct.

Rivers and freshwater reserves become depleted.

Natural resource scarcity cause brands to radically rethink the way they use materials.

A blank canvas which can change colour and style. People ‘try on’ clothes in virtual mirrors using 3-D body scanners in shops.

AR glasses are being worn more often and are in almost every household.

3D printers are now also in every household and has become more accessible for people to purchase.

Nanotechnology and nanomaterials created a garment that can do many things in order to adapt to the world outside.

Research into new materials are being made. Mimicking certain animals way to camouflage onto clothing. Alongside the technology of 3D printing and body scanning.

Have now successfully mimicked the cuttlefishes’ way of camouflage onto clothing.

A new subscription based product allows people to now download di erent styles of clothing onto themselves.

Clothing shops have now turned into a museum.

Jane, 20 Years

Needs

To be more eco friendly. Enhance her followers experience when doing sponserships or when selling her own designs.

Kyle, 32 Years

Needs

To be able to quickly adopt new trends as they are progressing. With such high price tags, Kyle is unable to stay up to date with fashion.

Stephen, 65 Years

Needs

Stephen tends to buy more heavyweighted clothing such as hoodies and jumpers so they will last longer. Not really bothered by “fashion”.

Frustrations

Recieveing too much material packaging. Wardrobe space becoming exceptionally limited.

Frustrations

Kyle considers himelf a non-conformist. Because selfexpression is becoming harder, he seeks something that will truely reflect his self described unqiueness.

Frustrations

Stephen doesn’t like clothes shopping, but online services are much more accesible to him.

Do you want to wear all black again?”

tailor compiles all your online activity to make accurate clothing suggestions.

Based on my analytical research I can detect feelings of angst.”

High fashion, low maintainance.

tailor clothing is water resistant, which means a powder wash once a week will do the trick.

Changing with you.

Dont worry if you outgrow or outslim your base model, just trade in for your new size free of charge.

Art Catalog for Tomy Ceballos

The Grocer’s Pantry

Loneliness among Ireland’s elderly community is a significant issue, as highlighted by our insufficient efforts compared to other EU nations. Over half of those living alone receive little contact with their family, and one-fifth of people aged over 70 have contact less than once every two weeks.

The Grocer’s Pantry is an app service which the elderly community can use in order to grocery shop. The Grocer’s Pantry collaborates with AgeAction, an organization dedicated to serving older individuals in Ireland. This service facilitates the development of meaningful relationships between shoppers and the elderly, while also ensuring that over 25% of them who cannot purchase essential groceries have a safe and comfortable means to do so. AgeAction screens each shopper, ensuring that the elderly are in safe hands. Donations to AgeAction can support the work of The Grocer’s Pantry and assist the elderly community in various ways.

Logotype

Secondary Font & Strapline

Colour Palette

Visual Assets

User’s Landing Page: Website

Shoppers and users have their own landing pages that provide them with information that best suits each of their needs.

Putting Things in Order

The brief required me to explore techniques individuals use to bring order into their daily routines. Initially, I investigated superstition and its relation to conspiracy theories. I then delved into Andrew Wakefield’s controversial claims about the MMR vaccine and autism, which had negative impacts on society. Additionally, the Capitol Hill riots started in the middle of this project, which led me to recognise that the rioters aligned with conspiracy theories and inspired me to create a QAnon-centered newspaper.

I communicated the group’s biased ideas through angled lines, slanted columns, and italicised headings. As the conspiracy theory disrupts order, I interrupted the large paragraphs with excerpted quotes.During this project, the riot took place on Capitol Hill and most of those who participated were members of QAnon (a conspiracy theory group). I communicated the group’s biased ideas through angled lines, slanted columns, and italicized headings. As the conspiracy theory disrupts order, I interrupted the large paragraphs with excerpted quotes.

Double page spreads

Double page spreads

Thank You!