New Frontier Chronicle November/December 2025 | Vol. 43, No. 06
Mattel celebrates 80th birthday with Salvation Army parties for kids and seniors
The iconic toy company and The Salvation Army celebrate their ongoing partnership.
BY KAREN GLEASON
The Salvation Army has long relied on Mattel to help bring joy to children and families—from An gel Tree toy donations to Santa’s Workshop to emergency relief.
This year, as Mattel celebrates 80 years, the company highlighted that partnership with two birthday galas in Southern California: one for kids and seniors at the Long Beach Red Shield, and another for children at the Los Angeles Red Shield—epitomizing joyful giving.
The gatherings were just one expression of a much larger story. As part of its “80 Moments for 80 Years” campaign, Mattel is spotlight ing more than 80 nonprofit partners worldwide. With The Salvation Army, that has meant co‑hosting birthday parties, delivering tens of thousands of toys, and standing alongside fam ilies during the holidays—and in times of crisis.
“Anytime we show up in the com munity, whether with volunteers or product, it is our curated play ex perience come to life—there are
so many ways it can play out, lit erally,” said Brittany Cruickshank, Associate Manager, Mattel Chil dren’s Foundation and Corporate Philanthropy.
“We’re thrilled to be here and to celebrate with you,” she added during the Long Beach Red Shield party. “This is such a special way to mark our 80th anniversary with one of long standing partners.”
Mattel’s toy donations reach families across The Salvation Army Western Territory during the holiday season, including through Alaska’s Operation Santa. For Christmas 2024, the company provided more than 7,000 toys territory wide to support the Angel Tree program.
But the collaboration goes beyond toys and events. Mattel
Rileys farewell from Western
Territorial
leadership
BY CHRISTIN THIEME
The Salvation Army Western Territory will farewell Commissioners Douglas and Colleen Riley from territorial leadership on Jan. 1, 2026, as Douglas Riley retires from active service. Colleen Riley will take on a new role as Territorial Officer Care and Support Secretary.
From their first appointment as corps officers in Port land to their most recent service as Territorial Command er and Territorial President of Women’s Ministries (TPWM), the Rileys’ journey has been defined by their love for peo ple, their steadfast faith and a deep commitment to hope.
For the Rileys, officership has always been rooted in calling and their covenant with God.
“It was emotional,” said Douglas Riley, recalling the mo ment he signed his officer covenant. “I remember thinking, this is a covenant with God. We were committing our lives
‘Give With Joy’ launches across America
The Salvation Army launched a new campaign across the U.S. this holiday season called Give With Joy, designed to redefine the meaning of helping others.
“Giving shouldn’t feel burden some or overwhelming. It should uplift, not just for the receivers but for the givers,” according to cam paign materials released by Nation al Headquarters.
The concept is rooted in 2 Cor inthians 9:7: “Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver.”
At Christmastime, the Army acti vates with urgency—serving meals, providing shelter and helping fam ilies put toys under the tree. Last year alone, more than 2.5 million people received holiday assistance thanks to gifts made through the iconic Red Kettle campaign.
Give With Joy is an open invita tion to all officers, donors, volun teers and anyone who longs to ease the burdens of others to join The Salvation Army in lifting humanity with a smile on their face and in their heart.
See more on the Red Shield Toolkit. NFC
Science agrees, as research from the Greater Good Science Center at UC Berkeley confirms generos ity can improve health, lengthen life, strengthen relationships and increase happiness.
MATTEL PAGE 13
Commissioners Douglas and Colleen Riley |PHOTO BY JOHN DOCTER
RILEYS PAGE 11
Children at the Long Beach Red Shield received gifts from Mattel as part of the toy company’s 80th birthday celebration. Another celebration took place at the Los Angeles Red Shield. |PHOTO COURTESY SOUTHERN CALIFORNIA DIVISION
The Salvation Army responds to Philippines quake
deadliest quake in over a decade. Over 372,000 people were affected, with 71 confirmed deaths and severe infrastructure damage. The Army is providing food, clean water, shelter and emotional support.
Sheetz, Inc. named 2025 recipient of Evangeline Booth Award
Sheetz Inc., a convenience store chain, received The Salvation Army’s highest national honor—the Evangeline Booth Award—in recognition of its Sheetz For the Kidz holiday program, providing toys, clothing and essentials to children since 1992. The award was presented Sept. 30 during The Salvation Army’s National Advisory Board meeting in Pittsburgh.
The partnership now spans three Salvation Army territories and involves more than 800 Sheetz stores and their employees. In the past six years, Sheetz has helped more than 64,000 children experience a brighter Christmas by do nating over $12 million. NFC
What if five minutes a day could re-center your family on the reason we celebrate?
Meet the free Caring Advent Paper Chain—25 days to Read, Reflect and Pray. Refreshed for 2025!
Together Congress 2025: United in spirit, culture and mission
People from across The Salvation Army’s New Zealand, Fiji, Tonga and Samoa Territory gathered in Kirikiriroa, Hamilton, New Zealand, for the Together Congress 2025, held Sept. 26 28. The weekend marked a powerful celebration of unity, cultural diversity and spiri tual renewal as delegates from New Zealand, Fiji, Tonga and Samoa gathered for the first time in six years. The congress opened with a moving pōwhiri, a traditional Māori welcome ceremony, honoring the presence of international leaders General Lyndon Buckingham and Commissioner Bronwyn Buckingham, World President of Wom en’s Ministries. The Buckinghams delivered stirring messages that reverberated across the territory, with the General’s reminder: “We are commissioned to be salt and light in a world aching for healing and hungry for hope.” NFC
Salvation Army urges global action to end child labor
The Salvation Army and the World Evangelical Alliance is sued a joint statement during the United Nations (UN) Human Rights Council’s 60th Session this fall, urging an end to the worst forms of child labor. The statement affirms every child's inherent worth and calls for ur gent global action. Salvationist
EDITORIAL STAFF
Thieme, Editor in Chief and Literary Secretary 562/491 8723 • christin.thieme@usw.salvationarmy.org
For to us a child is born, to us a son is given, and the government will be on his shoulders. And he will be called Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace (Is. 9:6).
But the angel said to her, “Do not be afraid, Mary; you have found favor with God. You will conceive and give birth to a son, and you are to call him Jesus” (Luke 1:30–31).
While they were there, the time came for the baby to be born, and she gave birth to her firstborn, a son. She wrapped him in cloths and placed him in a manger, because there was no guest room available for them (Luke 2:6–7).
But the angel said to them, “Do not be afraid. I bring you good news that will cause great joy for all the people. Today in the town of David a Savior has been born to you; he is the Messiah, the Lord” (Luke 2:10–11).
When they saw the star, they were overjoyed. On coming to the house, they saw the child with his mother Mary, and they bowed down and worshiped him. Then they opened their treasures and presented him with gifts of gold, frankincense and myrrh (Matt. 2:10–11).
ON THE DO GOODERS PODCAST
“Not every family is as fortunate as us and we should always do what we can to help where we can. It's a really exciting, teachable moment for children, for our teams, for our partners outside, that just that little bit of effort can go a long way.”
—-KRYSTLE BRYAN, THE NOX GROUP
CHIEF OF STAFF, ON THE DO GOODERS PODCAST EPISODE 245 PROFILES IN JOYFUL GIVING.
Follow along with a Give With Joy series this season on The Do Gooders Podcast. Follow the show in your favorite podcast player or find it at caringmagazine.org/podcast.
Markus Hofer spoke, emphasiz ing the role of churches in pro tecting children and supporting education.
The Salvation Army has held Special Consultative Status at the UN since 1946 and works in almost two thirds of the 193 UN member states. NFC
ONLINE AND SOCIAL MEDIA
Cory Gaudaur, Digital Operations Director 562/491 8326 • cory.gaudaur@usw.salvationarmy.org
Emily Anderson, Digital Content Producer 562/491 8793 • emily.anderson@usw.salvationarmy.org
FIND MORE WAYS THE SALVATION ARMY DOES GOOD AT CARINGMAGAZINE.ORG.
Caring is a magazine from The Salvation Army for people who care about making an impact for good. As a Salvation Army officer or employee, you’ll also find a curated collection of inspiring news for you in the New Frontier Chronicle print edition and our email newsletter, the Weekly.
caringmagazine.org
new.frontier@usw.salvationarmy.org newfrontierchronicle New Frontier Chronicle founded 1983 Bob Docter, Founding Editor ISSN 2164 5930 • westernusa.salvationarmy.org
The Salvation Army mobilized emergency services in response to the 6.9 magnitude earthquake that struck near Bogo City, Cebu, Sept. 30—the Philippines’
|PHOTO COURTESY VISAYAS ISLANDS DIVISION
The light of the world
THE GENERAL'S CHRISTMAS MESSAGE
BY LYNDON BUCKINGHAM, GENERAL
As a young boy, I suffered from chronic bronchi al asthma. Often, asthma attacks would come in the dark of the night. The result: fear of the dark, panic and, as I recall, a sense of desperation as I struggled to catch my next breath. Cue Mum to the rescue: calming, reassuring, helping, embracing.
“Mum, can you leave the light on?” I would ask. The passage light was left on, my door was pulled to. The light, shining through the crack in the door, signified so much to me: I could see, the dark was not nearly as oppressive and the light represented the reality of my mother’s presence. It calmed, re assured, reminded and, most of all, it dispelled the darkness and my fear. The light has come!
Over the centuries, light and dark have been used by cultures and religions to differentiate between good and evil, pure and impure, right and wrong, life and death. Light overcomes the darkness, good triumphs over evil, right prevails over wrong, hope wins over hopelessness. “Mum, can you leave the light on?”
Light and dark is a recurring theme in Scripture from the very beginning. Early in the first book of the Bible, these memorable words are noted: Then God said, “Let there be light” (Gen. 1:3 NLT).
The prophet Isaiah, writing at a time of political tur moil and spiritual despair, shared a message of hope and light. Against a backdrop of uncertainty, fear, op pression and spiritual hunger, the prophet declared,
LIGHT SYMBOLIZES THE PRESENCE OF GOD. THE PROPHECY IS FULFILLED IN THE BIRTH OF JESUS CHRIST, GOD’S SON, SENT TO BE THE LIGHT OF THE WORLD! “
The people who walk in darkness will see a great light. For those who live in a land of deep darkness, a light will shine (Is. 9:2). For a child is born to us, a son is given to us. The government will rest on his shoul ders. And he will be called: Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace. His government and its peace will never end (Is. 9:6 7).
Light symbolizes the presence of God. The proph ecy is fulfilled in the birth of Jesus Christ, God’s Son, sent to be the Light of the World! He comes to bring the light of God’s presence into the darkness of our world. He brings forgiveness, redemption, healing, hope, comfort, courage and purpose—life in all its fullness. He reveals the nature, character and heart of God. He introduces a kingdom that will have no end, and he invites all of us to step into the light.
In John’s Gospel we read, The light shines in the darkness, and the darkness can never extinguish it (John 1:5 NLT). God’s light for our world today is the revelation of himself in the person of Jesus Christ— the Light of the World who conquered the darkness of death with a radiant resurrection, vindicating ev
The Salvation Army Ranked 3rd on ‘America’s Favorite Charities 2025’ list
The Salvation Army has again earned national recognition for its unwavering commitment to serving those in need. In the 2025 edition of America’s Favorite Charities, published by The Chronicle of Philanthropy, The Salvation Army ranks No. 3 among the top 100 nonprofits in the United States, based on average annual private support raised between 2021 and 2023.
This honor reflects the generosity of supporters nationwide and the organiza tion’s enduring mission to meet human
needs wherever and whenever they arise.
“We are deeply grateful for the trust placed in us by donors, volunteers, and communities across the country,” said Commissioner Merle Heatwole, National Commander of The Salvation Army. “Ev ery day, we see the growing need for food, shelter and hope. Our commitment is to meet those needs with compassion and dignity, ensuring that no one is left behind.”
The America’s Favorite Charities re port focuses exclusively on cause driv en nonprofits and excludes government
erything he taught about his Father, the Kingdom, himself and us as both true and trustworthy. Jesus reveals God’s intention and desire for all human kind—life in all its fullness through faith in him.
Once again, this Christmas we have the opportu nity to reflect, celebrate and worship the God who steps down into darkness and brings light.
Friends, stay with me a little more. Jesus said to his followers, “You are the light of the world” (Matt. 5:14). You. Me. Us! This is the beautiful purpose of people who belong to God through faith in Christ. We become vessels through whom the light of God is revealed: hope and healing, truth and grace, com passion and mercy, forgiveness and love. Light!
“God, can you leave the light on?”
“I have.”
May God reveal again his light as you celebrate this Christmas. May we, who have placed our faith in his Son, shine like stars in the universe as living testimonies to the power and sufficiency of Jesus, the Light of the World.
God bless you. NFC
grants, donated products and donor ad vised funds. It offers a clear view of how organizations like The Salvation Army earn direct financial support from individ uals, foundations and corporations. With more than 1.5 million volunteers nationwide, The Salvation Army helps more than 28 million people in America overcome poverty, addiction and eco nomic hardships by preaching the gos pel of Jesus Christ and meeting human needs in Christ’s name without discrimi nation in nearly every ZIP code. NFC
A new era in donor management
Western Territory transitions to Blackbaud CRM as part of development roadmap.
After over 15 years of use, the current Constituent Relationship Management system will be replaced by Blackbaud CRM (BBCRM), resulting in a change to how The Salvation Army Western Terri tory manages donor relationships and fundraising operations. This transition, culminating with the system going fully live Aug. 25, represents far more than a simple software upgrade—it's a fun damental reimagining of donor engage ment capabilities.
The BBCRM conversion represents a key milestone in the comprehensive Territorial Community Relations and De velopment roadmap. Building on years of work creating a centralized data ware house that consolidates constituent data across departments, BBCRM now adds sophisticated relationship management capabilities to this foundation.
“This isn’t just about replacing a sys tem—it’s about transforming how we understand and serve our donors,” said Territorial Executive Director of Devel opment Maria Todaro. “With our data warehouse providing a unified view of constituent behavior, BBCRM managing relationships and interactions, and our upcoming Constituent Data Platform enabling personalized outreach, we're moving beyond transactional interac tions toward truly relationship driven en gagement. Every touchpoint will reflect our mission and values."
While the current CRM has served the Army well, its limitations—especially in tracking donor cultivation and solici tation strategies—became increasingly apparent, according to Will Fitzmaurice, Territorial Donor Applications Manager.
“BBCRM not only delivers dynamic, integrated solutions, but also connects directly with DonorSearch, giving us real time access to giving capacity, DS level and predictive analytics,” he said. “With queryable fields for segmentation and pipeline planning, it’s a game chang er for strategic fundraising.”
Perhaps most significantly, BBCRM transforms how we capture and connect donor engagement within our CRM, Fitz maurice noted.
“The new system replaces the ‘Yearly Donor Plan’ spreadsheets with sophis ticated Prospect Plans that track every move in an ask strategy—complete with templated steps and performance metrics,” he said. “By entering interactions—such as meetings, phone calls or handwritten notes—fundraisers seamlessly track these
Q&A: Meet The Salvation Army’s Senior Director of Marketing and Communications in the West
Through the magic of storytelling, Michael Padian aims to make new and lasting connections that transform lives.
After a nationwide search that drew more than 160 applicants, Michael Padian has joined The Salvation Army Western Territory as the new Senior Di rector of Marketing and Communications.
Padian brings exten sive experience in communications and marketing leader ship from higher education and corporate sectors. Most re cently, he served as Director of Communications and Digital Marketing at West Coast University, where he expanded dig ital reach and engagement through integrated campaigns. Previously, he was Senior Manager of Corporate Commu nications at Southern California Edison, where he built an award winning team and led high profile campaigns, execu tive communications and thought leadership initiatives.
Known as a collaborative and thoughtful leader, Padian is de scribed by colleagues as “one of the best leaders they’ve worked with”—a mentor who empowers teams while strengthening orga nizational mission and brand.
We recently caught up with Padian about his background, his philosophy of communication and his vision for the role ahead.
What drew you to this role with The Salvation Army?
There are a couple of things, but more than anything, it’s the chance to be a part of an organization whose mission is to serve, to give back, to help the most vulnerable among us. I won’t be on the front lines in our service centers on a daily basis, but I will have the chance to visit and volunteer and of course, my “day job” is to spread the word about that service. Just this week, I visited the Stillman Sawyer Family Service Center in Harbor City and the Red Shield in Long Beach, and I’m looking forward to more visits to come.
You’ve led teams across corporate, utility and educational settings. What lessons from those experiences will you bring into this new season?
I think the common thread that stitches all of those experiences to this one is viewing everything we do through the lens of the customer, or the student, or now in the case of The Salvation Army, the donor/volunteer/beneficiary of our services. That’s something I’m learning on the fly here, and the greatest source of learning has come from our own wonderful resources, from Caring Magazine to visiting our corps and service centers.
How do you see marketing and communications supporting The Salvation Army’s mission in the West?
We have so many moving and emotionally inspiring stories here. I mentioned my visit to Stillman; when I was there I
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How Salvation Army livestream auctions connect shoppers with secondhand finds
BY HALEY OSNESS
In the back corners of The Salvation Ar my’s Long Beach and Anaheim, California, thrift store sorting warehouses, second hand shopping is getting a digital twist.
With ring lights, a smartphone and racks of donated fashion, staff go live twice a week on Whatnot—a livestream shopping platform—auctioning off unique clothes, bags and accessories to online thrifters.
“We’re selling brand name items like Michael Kors, Marc Jacobs, Lounge fly, Lululemon and Coach,” said Jacob Presnell, Salvation Army E Commerce Specialist and Whatnot livestream host. “Many shoppers are surprised by what they can find for a good deal.”
During each show, Presnell and E Commerce Specialist Dorthea Nemtoc present up to 200 items live on camera. Bidding starts at $10 per item, with just 15 seconds on the clock.
In a fast paced format, viewers place bids online until the timer runs out, then it’s on to the next piece.
Additional e commerce staff and ARC beneficiaries keep the process moving off camera—once an item sells, they col lect it and prepare it for shipping.
“Everything happens very fast,” Pres nell said. “At the same time, we’re an swering questions—checking the ma terial, measuring the length, or even modeling the item.”
Presnell said he takes current trends into account when suggesting how someone might use an item, drawing on
his sales experience and work in e com merce with The Salvation Army to high light its value and help close the deal.
“This blazer can be great for the office or dressed up for a night out,” Presnell told a viewer, helping convince her to make the $20 purchase.
While live, he reminds shoppers that every dollar supports Salvation Army Adult Rehabilitation Centers (ARCs), helping fund recovery programs for those in need.
“We’ve had several viewers comment that they didn’t realize The Salvation Army
runs Adult Rehabilitation Centers, and learning this inspired them to make a pur chase to show their support,” he said.
Livestreaming on Whatnot launched in May and runs Monday through Thursday from 1 4 p.m. On average, each session generates around $2,700 with a record high of $4,369 from an Anaheim show.
ARC Director of Strategic Projects Piers Fairclough said the online sales channel is ideal for those who prefer to shop virtually.
“We’re reaching new shoppers who
Jacob Presnell showcases a black and white Anne Klein
Michael Padian |PHOTO BY JOHN DOCTER
PADIAN
Echelon expands in the West as young leaders mobilize to serve communities
BY HALEY OSNESS
Tables lined with school supplies filled the room at The Salvation Army Algeria House family shelter, where young professionals from Echelon’s new Los Angeles chapter welcomed families to a back to school drive in August 2025.
Over 45 kids and families staying at Salvation Army housing across Los Angeles walked away with pencils, notebooks and backpacks in hand, along with the con fidence to start the new school year.
As one of the chapter’s first projects, the event show cased a growing group of leaders stepping up to sup port The Salvation Army through service, fundraising and community building.
Through the national movement of young profession als ages 21 to 35, Echelon unites those passionate about making a difference. In the West, new chapters in Los An geles and Colorado Springs join a network that now in cludes eight chapters in the territory and 40 nationwide.
Echelon members work within their communities to address pressing issues—from homelessness and food insecurity to youth programs—while building skills and hands on experience.
“Of course, there’s the community engagement side, providing needed resources, but it also engages young adults so that in the future we have compassionate leaders who consider the varying perspectives of vul nerable populations,” said Ulber Ramirez, Events Chair of the Los Angeles Echelon Chapter.
As Events Chair, Ramirez coordinates with local or ganizations and businesses to support Echelon’s initia tives. For the back to school drive, he partnered with Staples to secure donated supplies for families.
“We’re able to come in and work with multiple re sources to help meet needs,” Ramirez said. “It may be difficult for students or families to collect donations on their own, so as Echelon, we can step in and say, ‘I’ll handle that for you.’”
Ramirez noted kids were especially excited at the event as they could pick out their own backpacks.
“It’s fun to see the kids choose what stands out to them,” he said. “It gives them a chance to have some of that experience of picking out their own supplies.”
Along with seeing the smiles of those they serve, Kath erine Fukuda, Salvation Army Southern California Corpo rate Engagement Volunteer Manager, emphasized the personal impact that comes from helping others.
“Echelon members quickly see how even small acts of effort can go a long way,” Fukuda said. “They learn and experience the value in coordination, teamwork and just how meaningful it is to them to give a little time and energy.”
She added that volunteering gives individuals a first hand view of community needs and inspires them to keep making a difference.
Research from the U.S. Census Bureau and Ameri Corps found that nearly 30 percent of Americans aged 16 and older volunteered through an organization be tween September 2022 and September 2023, a rate comparable to pre pandemic levels.
The resurgence in volunteering is visible across the West, as young professionals continue stepping up to serve within The Salvation Army, supporting the mission to meet human needs and bring hope to communities.
After graduating from college, Chase Silverman, president of the Los Angeles Chapter, joined Echelon to stay connected with his community.
“People find a lot of value in volunteering,” Silverman said. “It’s a chance to meet new people and work together to tackle the many challenges facing LA County—some
thing people are passionate about and eager to be part of.”
In July 2025, the Colorado Springs Echelon chapter became the 40th chartered chapter in the U.S.
Chloe Hoeft, Salvation Army El Paso County Advi sory Board member and Echelon Chair, said the chap ter works to address a wide range of needs, reaching one in every 30 residents in El Paso County in 2024, through programs widely supported by volunteers.
“Being a part of Echelon gives young adults an op portunity to build connections and understand what it means to serve,” Hoeft said. “They work together, but they also gain the skills to go out on their own and nur ture their community.”
For their first project, the Colorado Springs chapter helped more than 200 children select clothes for the new school year at a JCPenney shopping spree orga nized by The Salvation Army.
The Echelon members walked alongside the families, helping them select $100 worth of clothes while taking time to offer guidance and make the experience spe cial for each child.
“Volunteering allows people to be a part of the com
munity they are serving,” Hoeft said. “They come along side others, hear their stories, and learn the best ways to continue helping.”
Jacqueline Baumgartner, Salvation Army Colorado Springs case manager, said the Colorado Springs chap ter left a lasting impression when they visited the Fam ily Hope Center shelter to paint guest room doors and hallways, inviting kids to join in on the painting fun.
“The colors make a huge impact on the energy in the shelter,” Baumgartner said. “It looks like a place of heal ing now and makes it feel a little bit more like home.”
She added that kids now walk through the hallways pointing out their favorite doors.
With ongoing efforts, both chapters plan to con tinue brightening communities and lending a helping hand through upcoming holiday fundraising and vol unteer initiatives, including preparing Thanksgiving meals and bellringing.
“We can all find some time to volunteer,” Ramirez said. “The more you stay involved, the more positive change you will witness and be a part of.” NFC
Los Angeles Chapter Echelon members hand out school supplies to elementary school children.
|PHOTO BY CHLOE HOEFT
Karaoke plus a hot meal equal a recipe for joy for Club 60 seniors
The Salvation Army’s Club 60 offers older adults connection, care and purpose.
BY KAREN GLEASON
It’s 10 a.m. Monday at The Salvation Army Chula Vista (California) Corps, and seniors are waiting for a turn at the mic.
Passersby might catch the sound of songs like “My Girl” or “I Will Survive” drifting out of the building—which, on this day, could be the most happening spot in town. There’s no lull in the action until the sound shuts down at noon.
It’s karaoke day at the corps’ Club 60 senior nutrition program. Participants ar en’t there just for a meal; they’re there to bring the house down with singing, dancing, laughter and applause.
“It’s their place,” said Harold T. Ross, Site Manager for the Chula Vista Corps Senior Nutrition Program. “We don’t impose a lot of rules and regulations. We want people to feel comfortable coming here.”
And they do. Ross said about 80 90 seniors take part in the Monday sessions, with many staying the full two hours.
“People get up out of their seats and move,” he said. “The music motivates them. When we have something like ka raoke, people don’t just eat and leave— they want to stick around.”
A couple—Club 60 participants them selves—bring their karaoke machine ev ery Monday and act as MCs for the morn ing entertainment. Some of the other helpers are volunteers, while others are part of the Senior Community Service Employment Program, which offers paid job training for older adults.
The Salvation Army’s Club 60 senior nutrition program operates in other lo
cations throughout San Diego County, including El Cajon, San Diego Citadel, Oceanside and Centre City. On a typical Monday, the program serves more than 200 seniors combined.
At first glance, it may appear to be just a lunch program, but Club 60 is much more than that. It’s designed to enhance seniors’ overall quality of life—promoting spiritual, emotional and social well be ing while fostering a strong sense of community. Activities vary by location,
like bingo, art and the occasional dance class. No matter the programming, the spirit is the same: communal connection around lunch.
Meals are served at no cost to partic ipants. Club 60 is funded by the county through the Older Americans Act, with additional support from local donations. Each center offers rides to ensure se niors with mobility or transportation chal lenges can attend.
In Chula Vista, a newcomer can walk in
and immediately feel welcome. Ross said they see new faces nearly every week.
Greg Power, a regular at Club 60, was once one of those new faces—though he wasn’t quite 60 when he first arrived.
“A friend of mine talked me into it, and I wasn’t even 60 years old, so I lied about my age,” he said, laughing. “I gave my birth year as 1946 instead of 1947, and they still have it down that way.”
He had no idea at the time that he
Central California volunteer boosts efficiency in Salvation Army disaster response
BY HILLARY JACKSON
When Bob Bradley retired at 51 following years of running a successful business, he knew he wanted something more.
“Instead of just sitting home on that recliner watching TV, I'd rather be out here doing something that makes a difference to our commu nity,” he said.
He decided to get into emergency and disaster response by first vol unteering with the American Red Cross in the Modesto, California, area, where he is based.
Nine years and a Clara Barton award later, he was ready for more. That was when the then chair of The Salvation Army Emergency/Disas ter Services (EDS) contacted him. His first task? Getting an old canteen up and running after it had been sitting for a decade in the warehouse.
That was 10 years and some 20 deployments ago. Today, Bradley is the EDS chair—someone who has helped shape The Salvation Army’s systems, processes and future responses in the Golden State Division, which serves Central and Northern California. He’s also deepened his commitment by serving on The Salvation Army Modesto Advisory Board and the Stockton (California) Adult Rehabilitation Center (ARC) Advisory Board.
Following the flooding caused by a levee collapse in Planada, Califor nia, in January 2023, Bradley was part of a team that responded.
“You get jacked up when you get that call,” he said. “It gets my blood going, and it's just something that I enjoy doing. I know I'm doing good. I'm making a difference for them and that's what keeps me going.”
Seniors sing, dance, eat and make new friends during the Chula Vista Corps’ Club 60 karaoke day.
|PHOTO BY MIMI WILLIAMS
KARAOKE PAGE 12
Bob Bradley (front, second from left) with an Emergency/Disaster Services team that responded alongside and served firefighters during a vegetation fire in central California.
Salvation Army supports women fighting addiction with new Guam facility
BY HILLARY JACKSON
Inside the family room at The Salva tion Army Guma Famaolo’an Lighthouse Recovery Center (LRC) in Tiyan, Guam, Mondays, Wednesdays and Fridays are mom visit days. That’s when women who are in residential treatment see their chil dren who are in the care of Child Protec tive Services (CPS).
“It doesn't matter what phase they're in, we want them to have contact with their children sooner rather than later,” said The Salvation Army Lighthouse Re covery Centers Executive Director Val erie Reyes. “We have a family room with toys and a TV so the moms don't have to leave treatment. And CPS has been so gracious, dropping them here.”
Reyes estimates some 40 percent of participants at the LRC are mothers. Many of them have older children, who visit at later phases. If the kids are in CPS custody with the goal of reunification, Reyes said they encourage having the moms see the kids sooner rather than later to grant some peace of mind and help them stay commit ted to the program.
“It's hard for the ladies,” she said. “There's an element of concern that comes up.”
Across Guam, a U.S. territory in the western Pacific Ocean with a popula tion nearing 170,000, women make up 37 percent of substance abusers, com pared to men’s 26 percent, according to data from Guam Behavioral Health and Wellness Center.
For years, The Salvation Army has op erated Guma Lalahi Lighthouse Recovery
Center for men. After Reyes and Program Coordinator Lourdes Hongyee observed an increasing number of women seeking treatment, they got to talking. If a number of women were getting into outpatient treatment, what about residential?
Thus began a multi year journey in volving multiple applications for funding, a global pandemic and subsequent con struction delays. The result? A $3 million facility designed to meet the needs of women fighting addiction in Guam, which opened to its first participants Jan. 27.
“Women in need now have a safe, nur turing place to reclaim their lives, guided
by compassionate professionals who will walk alongside them every step of the way,” Hongyee told attendees at a ribbon cutting ceremony held Feb. 14.
The event was attended by a number of local dignitaries, including Guam Gov. Lou Leon Guerrero, who joined the com munity in showing support.
“It takes the whole island of Guam to fight addiction,” Leon Guerrero said at the event. “It is not one person’s respon sibility; it is all of our responsibility to treat not just our women, but our men, our children and even our uncle.”
According to statistics reported in Pa
cific Daily News, more than 10 percent of Guam adults use illicit drugs other than marijuana, with crystal methamphet amine accounting for the largest number of drug related sentences.
“We serve the people most in need, and that part of the community is really in need of help,” said Guam Corps Officer Major Eric Tumale. “The number of people who are drug dependent is very high.”
The Women’s LRC has American So ciety of Addiction Medicine (ASAM) level one and level two treatment along with residential withdrawal management. For women who seek residential treatment, the program can range from 30 to 180 days with the ability to extend up to three months.
The program is currently at capacity, with 15 beds full and two detox beds. Reyes said they need more beds and more help with longer term housing. A goal? To identify a grant that would completely fund up to 12 months of post treatment housing assistance.
“That’s the dream,” she said.
Until then, support from the community has helped meet a range of needs, includ ing the LRC’s constant demand for person al hygiene products and undergarments.
While Reyes and Hongyee agree the process has been a “labor of love,” they know it’s making a difference.
“This facility will change thousands of lives, repair countless relationships and lay uncharted places for many people who struggle with drugs and alcohol,” Reyes said. NFC
Help on the Go youth volunteers bring color, music and hope to communities alongside The Salvation Army
Youth from Help on the Go’s Project Muse create a mural at The Salvation Army Seimon Center preschool.
BY KAREN GLEASON
In South Los Angeles, a once blank preschool wall now bursts with color—featuring the letters of the alpha bet alongside images of the sky, trees and animals—at The Salvation Army Siemon Center. The mural is a mark of service created by young volunteers from Help on the Go who spent their summer learning their time and talents can leave a lasting impact.
Help on the Go was founded in 2021 by LA area students as an online peer tutoring service during the pandemic. Since then, it has evolved into a student led nonprofit that enriches Salvation Army programs across multiple cities, weaving art, music and education into opportunities for both service and leadership.
“This is more than tutoring or painting walls,” said Ju lia Jung, Help on the Go founder. “It’s about giving our young people purpose and letting them see how their gifts can make a difference.”
The mural is part of Project Muse, Help on the Go’s vi sual arts branch. Over several months, youth volunteers designed and painted the wall, section by section—us ing digital tools to map out the alphabet and illustrations before bringing them to life with brushes and paint.
“We wanted to create something for the kids,” said Ryan Kim, one of the student volunteers. “But it was also for us—to learn how to plan, to paint and to keep showing up.”
That spirit of commitment extended beyond the wall itself. Earlier, volunteer Sky Lee helped organize a ben efit concert that raised $5,000 for the Siemon Center— funding both the mural and new technology for the pre school and after school programs.
“What these young people have done here is more than paint a mural,” said Major Lisa Barnes, The Salva tion Army’s Divisional Secretary of Metro Los Angeles. “This is hope on a wall. This is going to inspire the kids who go to this preschool to dream bigger, knowing there are people in their community who care about them and believe in them.”
Help on the Go’s music outreach, Classic4U, began
when students brought instruments to a senior resi dence to play “Happy Birthday.” From there it grew into monthly concerts for seniors at Silvercrest residences and veterans at the Bell Shelter.
“We saw people remember songs. Some would cry. We just kept going,” said Lena Kim, who co founded the ensemble with Sky Lee in 2021.
The idea has since spread. Earlier this year, volun teers in Bellevue, Washington formed a second ensem ble modeled on Classic4U. Today, they perform at the Eastside Corps and nearby facilities, while also tutoring younger students.
The team at The Salvation Army Guma Famaolo'an Lighthouse Recovery Center. |PHOTO COURTESY VALERIE REYES
Project Muse members spent the summer creating a mural for the Siemon Center preschool. |PHOTO COURTESY JULIA JUNG
Western Territory welcomes Proclaimers of Transformation Session
BY CHRISTIN THIEME
With music, testimony and prayer, the Western Terri tory welcomed the Proclaimers of Transformation Sept. 5 at the College for Officer Training (CFOT) at Crest mont in Rancho Palos Verdes, California.
This year’s session takes its name from 2 Corinthians 5:17: “Therefore, if anyone is in Christ, the new creation has come. The old has gone, the new is here!” The title reflects the cadets’ call to share the message of Christ’s transforming power as they begin training for Salvation Army officership.
The evening opened with music from the Tustin Ranch (California) Corps Band and the Territorial Head quarters (THQ) Praise Team, followed by a prayer for transformation from Colonel Genevera Vincent, Territo rial Secretary for Women's Ministries.
In a unique moment of worship, Gracie Kuyper, a soldier from the San Diego Citadel Corps, presented “Goodness of God” in sign language before the Tustin Ranch Band performed Kevin Larsson’s “The Beauty of Jesus.”
Major Jennifer Masango, Territorial Candidates’ and Recruitment Secretary, introduced the 12 cadets to the territory, acknowledging their commitment to God’s call. The cadets then marched in with divisional leaders car rying their respective flags. Commissioner Colleen Riley, Territorial President of Women's Ministries and Secretary for Spiritual Life Development, prayed over the group be fore Territorial Commander Commissioner Douglas Riley presented the session flag.
The Cadet Chorus, joined by the Keepers of the Covenant, sang Joy Webb’s “New World.” Cadet Sharira Thomas then gave her testimony, sharing how substance abuse had left her without hope be fore she entered The Salvation Army’s Adult Rehabil itation Center. Just days later, her son died by suicide. “I called on Jesus Christ, and he heard my cry,” she
said. Surrounded by people who believed in her future, she experienced the love of Christ in a new way. “God wasn’t asking me to be perfect—he was asking me to be willing. Every dark place I survived was preparing me for full time ministry. My story is still being written, but I know this: God takes what the world sees as lost and turns it into a vessel of his light.”
The congregation sang “Knowing You, Jesus” led by Major Rutendo Masango, CFOT Director of Continuing
Education, and Centennial (Colorado) Corps soldier Nelly Vesikula shared the special music “Seasons.”
Douglas Riley delivered the evening’s message, re minding the cadets and congregation that only Christ has the power to transform lives. “You’re here to learn, to pre pare yourselves and to lead this Army,” he said. “It won’t be easy, but our mission is clear. Keep your eyes on Jesus and nothing else.”
Pointing to the session verse, he noted that transfor mation is more than self improvement. “It’s not about turning a new leaf—it’s about God remaking us from the inside out. We don’t need another self improvement project. We need new life.”
He shared the example of Majors Larry and Julie Fiest, who recently retired after decades of service. Larry Fiest often wears a T shirt reading “You Matter” to spark gospel conversations. “That should be our goal,” Riley said. “That being in Christ, we live in such a way that others are drawn to him. We all have flaws, but we’ve been changed day by day. Be bold, stand tall, lift up your banner so all may know: in Christ, we are a new creation.”
Riley invited anyone present who had something holding them back to stand. “If you know something needs to change in your life and you want to see that change happen, stand—claim willingness to surrender,” he said.
The meeting concluded with the congregational song “And Can It Be,” led by Chief Secretary Colonel Eddie Vin cent, a benediction from Training Principal Major Terry Ma sango, and a recessional by the Tustin Ranch Band.
As the Proclaimers of Transformation begin their training at CFOT, the evening served not only as a wel come but as a charge to carry the message of new life in Christ into the world. Riley left the congregation with a question: “What needs to change so that others may see Christ in me?” NFC
Cadets of the Proclaimers of Transformation Session on stage for the Welcome of Cadets event Sept. 5 at the College for Officer Training at Crestmont.
|PHOTO BY JOY YI
Commissioner Douglas Riley hands the session flag to Cadet Carlos Hernandez. |PHOTO BY JOY YI
Top left: Centennial (Colorado) Corps soldier Nelly Vesikula shares the special music
“Seasons.” Top right: The Cadet Chorus, including the Keepers of the Covenant Session, sing. Middle left: Gracie Kuyper, a soldier from the San Diego Citadel Corps, presents “Goodness of God” in sign language. Middle right: Bandmaster Neil Smith conducts the Tustin Ranch Corps Band. Bottom left: Colonel Genevera Vincent offers a prayer for transformation. Bottom right: Commissioner Douglas Riley spends a moment with attendees and Salvation Army adherants.
|PHOTO BY JOY YI
Vincents farewell to International Headquarters
Colonels Eddie and Genevera Vincent to take up new responsibilities as International Secretaries for the Americas and Caribbean Zone, with the rank of Commissioner.
As the calendar turns to 2026, The Salvation Army Western Territory will farewell Colonels Eddie and Genevera Vincent, who have served as Chief Secre tary and Territorial Secretary for Women’s Ministries, respectively, since September 2022. Appointed to In ternational Headquarters (IHQ) in London, the Vincents will take up new responsibilities as International Secre taries for the Americas and Caribbean Zone, with the rank of Commissioner.
Officers of the Canada and Bermuda Territory, the Vincents have given nearly four decades of ministry across corps, youth, divisional, territorial and interna tional appointments. In their time in the West, they have led with warmth, integrity and a deep love for God and his people.
We asked them to reflect on their time in the West, the lessons they’ll carry forward, and their hopes for this next season of service.
As you prepare to leave the Western Territory, what stands out to you most about your time here— whether in ministry, community or personal growth?
EV: The people and the place. It’s people first. From our first day arriving in the territory, we sensed a warm wel come from everyone. The warmth of that welcome has grown and developed into a deep love and respect for the various people and cultures that make the Western Territory so distinct. From Alaska to Hawaii, the lower western states, to the Marshall Islands and beyond, we have felt the family acceptance and love of our people, making us feel very much at home. Combining the beauty of the people with the beauty of this vast and amazing geography makes for a ministry experience that is very difficult to leave.
You’ve often spoken about trusting God to supply what you lack. How have you experienced God’s provision during your appointment in the West?
GV: First, God has provided abundant joy in service. We have experienced an overwhelming sense of fulfillment here in the West where each day we thank God for the gift of serving in this place. Also, God has provid ed his strength and wisdom in working with leadership through some very difficult situations that tend to drain us of energy. He has given us the ability to keep up with the multitude of responsibilities and engagements when we often wondered how we’re going to keep up the pace, whether in administrative responsibilities, personnel matters or being prepared for preaching and teaching opportunities. God has always provided and continues to be sufficient for every need.
What do you hope your legacy will be in the West? Is there a story or moment that, for you, captures the heart of your ministry here?
EV: I hope my legacy will not be so much about what I did, but rather one of leaving a positive imprint on the people we loved and served. I hope they saw the Spirit of Jesus in my living and leadership. I love to be an encourager to people and speak words that will lift them up and speak value into their lives. If I have done
NEW APPOINTMENTS
Effective Oct. 15 unless otherwise noted.
INTERNATIONAL HEADQUARTERS
Colonel Eddie Vincent, International Secretary for the Americas and Caribbe an Zone—Jan. 1, 2026, with the rank of Commissioner
Colonel Genevera Vincent, Interna tional Secretary for the Americas and Caribbean Zone—Jan. 2, 2026, with the rank of Commissioner
TERRITORIAL HEADQUARTERS
Colonel James Betts, Territorial Com mander—Jan. 3, 2026, with the rank of Commissioner
Colonel Sue-Ellen Betts, Territorial President of Women’s Ministries—Jan. 4, 2026, with the rank of Commissioner
Lt. Colonel Ivan Wild, Chief Secretary— Jan. 1, 2026, with the rank of Colonel
Lt. Colonel Jennifer Wild, Territorial Secretary for Women’s Ministries—Jan. 1, 2026, with the rank of Colonel
PERSONNEL SERVICES
Commissioner Colleen Riley, Territorial Officer Care and Support Secretary— Jan. 1, 2026
that, I will be grateful to God for the privilege of speaking life and health into others. I don’t have a particular story to share, but I pray the story of the individual relation ships, each unique, will suffice.
Moving into international leadership is a significant change. What excites you most about this new role, and how do you anticipate God will use your gifts and experiences in serving the Americas and Caribbean Zone?
GV: I know this will be another stretching opportunity for my personal life and leadership. Moving into this new responsibility will be a learning curve, which can bring a sense of anxiety mixed with excitement. I am looking forward to serving with our IHQ staff, learning more about our international Army, and having the priv ilege to support and minister in areas of the Americas and Caribbean Zone that I have not yet seen. I trust God will use me to be an encourager to all our territorial leaders and to speak into international issues from a strong biblical and godly perspective.
What encouragement would you give to officers, soldiers and friends of The Salvation Army in the Western Territory as they continue to live out their calling?
EV: Always ensure you keep the main thing, the main thing. Be intentional in developing your relationship with Jesus and remain true to the Word of God. We can not be successful or pleasing to God if we compromise our foundation of faith.
What are you most looking forward to in this next chapter—whether in ministry or life together?
GV: We are looking forward to the opportunity to meet new friends and grow in our understanding of areas in the Army world currently unfamiliar to us, especially in Mexico, the Caribbean, Central and South America, which are areas we have not served. We aim, as an of ficer couple, to be God’s vessels to speak encourage ment and life to all we encounter along this next chap ter of our joint journey of ministry.
Lt. Colonel Charles Fowler, Territorial Secretary for Personnel—Jan. 1, 2026
Major Daniel Freeman, Divisional Commander—Jan. 1, 2026
Major Doreen Freeman, Divisional Director of Women's Ministries and Divisional Leader for Officer Develop ment*—Jan. 1, 2026
GOLDEN STATE DIVISION
Majors Darren Trimmer and LeAnn Van Cleef-Trimmer, Silicon Valley Coordina tors—Jan. 1, 2026
INTERMOUNTAIN DIVISION
Captain Ryan Boyd, Harbor Light and Denver Metro Social Services Chaplain— Oct. 1
SOUTHWEST DIVISION
Major Dina Graciani, Divisional Director of Women's Ministries and Divisional Secretary for Program*—Jan. 1, 2026, with the rank of Lt. Colonel
Major Henry Graciani, Divisional Com mander—Jan. 1, 2026, with the rank of Lt. Colonel
Major Kelley Buckbee-Lutcher, Divi sional Women’s Ministries Secretary and Community Care Ministries Secretary* and VAVS Representative*
Major Michael Lutcher, Men’s Ministries Secretary and Herberger Campus Chaplain*
Captain Stacy Antonovich, Corps Offi cer, Bullhead City/Laughlin, Arizona
Captains John and Mysti Birks, Corps Officers, Mesa, Arizona
* Additional responsibility
RETIREMENTS
Major Connie A. Hall—July 2025
Corps Officer, Bell Lighthouse (California) Corps
Major Michelle L. Pierce—July 2025 Administrator for Program, Fresno (California) Adult Rehabilitation Center
Majors Julie and Larry Feist October 2025
Corps Officers, Eureka (California) Corps
Colonels Eddie and Genevera Vincent
to him, not knowing what the next 30 years would look like, but trusting that he would find us useful.”
That trust guided them through sea sons of both joy and challenge, espe cially as they assumed territorial lead ership in July 2020, at the height of the COVID 19 pandemic.
“As I look back and see the storms, the challenges and the hurdles, and I can also see God’s blessings in those times,” he said. “God is more powerful than any thing we faced, and as I look back, I see his faithfulness to the mission and to me personally.”
He continued, reflecting on leader ship and uncertainty. “Without him as the anchor amidst the storm, I would not have made it. I am flawed, imper fect and yet God does what we cannot even comprehend,” he said. “As lead ers, we need to listen, be agile and flexible, so that when the storms come, we can maneuver through them with the guidance of God. I stand in awe and wonder of his amazing love and that he continues to use us and others for his work and ministry here, building the kingdom of God.”
That sense of hope became a hall mark of their leadership—one that those around them say has deeply influenced the culture of the West.
“When the world felt upside down, they stood firm,” said Major Nesan Ki stan, Intermountain Divisional Com mander. “They rallied behind leaders, sent care packages, addressed mental health needs, and reminded us that we were not alone. They didn’t just speak love—they lived it.
“Doug and Colleen are truly ‘The People’s Commissioners,’” Kistan add ed. “For them, people aren’t just part of the mission—they are the mission. Their leadership is a rare blend of humility and strength, and their presence instills cour age in everyone they encounter.”
Chief Secretary Colonel Eddie Vincent agreed, noting the consistent encourage ment the couple offered through it all.
“They have been a constant source of encouragement for me,” Vincent said. “It’s never been a one time thing, but a pattern of leadership that has impact ed my personal life and influenced my leadership practice. They are examples of godly leaders whose hearts are in the right place. People have seen their ex ample of compassion and humility, which many will hopefully emulate in their lives. They are never about rank or position, but always about people. Ultimately, that is the heart of God and the Rileys display his heart beautifully.”
From shelters to street corners, youth retreats to hospital rooms, Riley said he’s seen God move in powerful ways— restoring families, transforming lives and meeting people in their deepest need and their most desperate times.
“As a camp counselor being asked to pray with campers because they wanted to accept the Lord. Doing a funeral for a board member’s one month old grand child who suddenly died. Praying with an employee experiencing health concerns…” Douglas Riley recalled. “Memories of God’s presence bring joy and anticipation of what he has in store. I’m ready and look ing forward to what he wants to do.”
Upon becoming territorial leader,
Commissioner Colleen Riley said, “It is the church’s job to lead with love,” and it’s a tenet the pair has stood by through out their ministry.
“In the midst of all the demands of be ing our territorial leaders, they consistent ly kept people the focus of their ministry,” said Jodianne Mulch, Executive Assistant to the Territorial Commander. “They take time to check in with officers, soldiers and employees alike. Their desire to help peo ple—spiritually, emotionally and practical ly—was evident every day.”
During their tenure, more than 17.9 mil lion people were served across the West, 504,204 souls were saved, and over 2.4 million attended worship services. More than 1,900 new soldiers—junior and se nior—were enrolled, reflecting the focus of the West under their leadership.
“The Rileys are highly relational officers who seek God’s best for every person and for the Army,” said Lt. Colonel Cindy Foley, Northwest Divisional Commander. “Their servant hearts shown through their leadership, desiring that God and his
work in and through us would be at the forefront of their ministry.”
The Rileys met at Camp Mt. Crags in Southern California and were married in 1991. Four years later, they were com missioned with the Messengers of Hope Session in 1995. Both lifelong Salvation ists—Douglas a fourth generation and Colleen a fifth—they carried forward a family legacy of ministry, serving in ap pointments across the West, including six years at Portland Moore Street Corps and divisional leadership in Del Oro and Southern California.
Colleen Riley served as the TPWM and also as Territorial Secretary for Spir itual Life Development, anchoring her ministry in Isaiah 43:19: See, I am doing a new thing! Now it springs up; do you not perceive it? The first Holiness Retreat started under their leadership, helping everyone to know holiness is available for all.
“There’s just so much desert out there right now, you don’t see what God is do ing right in front of you,” she said, “and yet he still promises that we’re going to have streams in the wasteland—that he is doing a new thing. Only he knows what that is so we are trusting in him.”
Douglas Riley encouraged creativity and boldness in ministry.
“We can’t be afraid to step out into new areas that God is leading us to,” he said. “Take some risks for kingdom’s sake.”
That spirit of innovation led to initia tives like mass drive through feedings during the pandemic, a prayer initiative to gather weekly at the flag pole for prayer, a focus on discipleship and evan gelism that led to the Testify Congress, growing local engagement of advisory boards, developing the Territorial Ad visory Board, and adaptive retreats for young adults with special needs, which have since expanded across the territo ry, offering a model of inclusion and care that reflects The Salvation Army’s mis sion to serve the most vulnerable.
“We have some incredible young adults across this territory who are deeply spiritual, who want to know more about the Lord, who want to be in com munity,” Colleen Riley said. “Their thirst and their desire for that is so exciting, because that shows me that the future of the church is secure.”
As people who love God, love people and truly care, the Rileys’ leadership has left a lasting impact on the West and be yond. Now, as they step into a new chap ter, excited to see where God leads, the Rileys expressed gratitude for those who have blessed them along this journey.
“Draw close to God, pray more and en courage more,” Douglas Riley urged the next generation of officers. “This will be the strength that carries you through try ing and difficult times and then stop and see what God has done. He’s faithful.” NFC
Above left: Commissioners Douglas and Colleen Riley enter the Welcome of Cadets Sept. 5; Left: the Rileys and twin sons upon being commissioned as Salvation Army officers in 1995; Top right: Commissioners David and Sharron Hudson install the Rileys as Western Territorial leaders in 2020; Bottom right: Commissioner Douglas Riley speaks during the 2024 Testify Congress.
PROMOTED TO GLORY
MAJOR FRANK BROWN
July 17, 1935–Aug. 24, 2025
Major Frank Brown was promoted to Glory Aug. 24 from Rancho Cordo va, California.
He was born July 17, 1935, in Idaho Falls, Idaho. He met his future wife, Joy Bennett, at the Boise (Idaho) Corps, where her parents were corps officers. After their marriage, they entered The Salvation Army School for Officer Training in 1956 with the Faithful Session. They were commissioned in 1957, and their first ap pointment took them briefly to the Glendale (California) Corps as assistant corps officers, followed by an appoint ment as corps officers of the Anaheim (California) Corps. Together, they served in corps appointments across the Southern California and Northern California divisions. Later, Brown served as Intermountain Divisional Financial Secretary and concluded his active officer
LIVESTREAM
FROM PAGE 4
seem to prefer the online experience,” Fairclough said.
ship in that role at Del Oro Divisional Headquarters. In August 2000, the Browns retired to Antelope, Cal ifornia, where they remained active at the Sacramento Citadel Corps. The corps honored them in 2015 for their years of volunteer service.
Frank Brown is survived by sons David and Richard, daughter Dorothy Compton, and many extended fami ly members. His wife, Joy, predeceased him in 2023. A celebration of life service took place Oct. 4 at the Sacra mento Citadel Corps.
ENVOY KEVIN NAGASAKI
Aug. 16, 1960–Sept. 11, 2025
Envoy Kevin Nagasaki was unexpectedly promoted to Glory Sept. 11 from Lahaina, Hawaii.
He was born Aug. 16, 1960, in Honolulu. Though raised in the church, he later experienced years of strug gle before committing his life to Christ and to service through The Salvation Army.
The channel has over 7,000 followers, and Fairclough said many tune in every week.
“Some get to know the host's name and stop by just to say hello,” he said.
Others, Fairclough said, are on the hunt for specific items or sizes. One shopper, Amber Andrade Foltz, joined a lives tream and mentioned she was looking for a Lululemon workout set. Presnell acknowledged her request, and off camera staff quickly searched the nearby Whatnot inventory.
Within 10 minutes, staff returned with a Lululemon dress for Presnell to showcase. After explaining that the built in shorts made the dress perfect for exercise, Andrade Foltz placed a bid and won the dress for $26.
PROJECT MUSE
FROM PAGE 7
What began as an online tutoring program during the pan demic has evolved into a network of student volunteers serv ing at Salvation Army centers in Modesto and Tri Cities, Califor nia; Tucson, Arizon; Bellevue and Los Angeles.
In LA, 30 Help on the Go volunteers spent their summer assisting at the Red Shield’s camp, leading art, science, mu sic and sports activities for children. That same group is now developing Project Grow, a garden and nutrition initiative at the center.
And the vision reaches beyond U.S. borders. This year, Help on the Go also partnered with The Salvation Army in South Korea, where college students from the U.S. led online English sessions with high schoolers and hosted two in person work shops during summer visits.
“This is about students seeing each other as resources,” Jung said, “and then bringing that energy to places that need it.”
Help on the Go’s impact is also being noticed beyond its programs. The group recently received a certificate of recogni tion from the Los Angeles Mayor’s Office, with an awards cer emony scheduled for October—affirming the growing role of youth led service in the city.
As the Siemon Center’s mural celebration came to a close, students gathered beneath their finished work for a photo. Be hind them, the wall stretched wide—alive with color and letters that preschoolers will see each day as they play.
“Help on the Go is a powerful example of what it means to
DONOR MANAGEMENT
touchpoints alongside the plans and op portunities they create. This integration provides a much clearer, more dynamic snapshot of the donor journey and en sures that every meaningful moment is part of a strategic narrative.”
The mobile functionality alone rep resents a leap forward. Through Bright Vine's mobile interface, development offi cers can now use voice to text for contact reports and access donor information
He became a Salvation Army sol dier in 1996 and began working for the Army in 1998. For nearly three de cades, he ministered faithfully to the West Maui community through the La haina Lighthouse Corps.
Known for his compassion and lived experience, Nagasaki was especially committed to serving those facing homelessness, addiction and loss. In 2022, he received The Salvation Army William Booth Award for exemplary service.
Following the 2023 wildfires, in which he lost his own home, he continued to lead recovery efforts, help ing distribute over 800,000 meals to survivors and first responders. After his original William Booth Award was lost in the fires, it was re presented to him during the 2024 Testify Congress in Pasadena, California.
He is survived by his wife, Vidella, and their family. NFC
“I wasn’t expecting you to actually find something!” she com mented in the livestream chat.
E Commerce Supervisor Fatima Jimenez said livestreams are a natural addition to The Salvation Army’s online thrift store.
“We already sell clothing and some accessories online, but the livestreams add energy and create a real time connection with shoppers,” she said.
Looking ahead, Fairclough said they plan to expand lives treams to Salvation Army thrift stores in Riverside and Cano ga Park, which already contribute to the online thrift store and have the space to host livestreams.
“We’ve seen success in Long Beach and Anaheim,” Fair clough said. “Shoppers enjoy it, and so the next step is to con tinue expanding and grow our reach.”
serve,” Barnes said. This is what the kingdom of God looks like—people using their gifts to make the world brighter, bring more joy and leave a mark of beauty that points toward hope.”
For Siemon Center Director Edwin Perry, the moment marked both an ending and a beginning.
“My heart is so warm seeing the vision that started on pa per come to life,” he said. “It is a wonderful feeling, because so many kids who come through the preschool and our af ter school program will be able to see hope.” NFC
FROM PAGE 4
without lugging laptops to every meeting.
"I'm thrilled about the new capabili ties BBCRM brings to our work," said Mali Cuda, Assistant Director of De velopment for Golden State. "After completing the training, I'm confident this powerful tool will help us main tain more accurate donor records and strengthen our fundraising efforts by seamlessly integrating our annual plans into the system."
The implementation journey has been methodical and comprehensive. Following extensive system configura tion, teams participated in Power User sessions in June, followed by divisional trainings through July. Virtual training sessions continue, tailored for each de partment's specific needs—from Major Gifts to Finance.
“This transition marks the beginning of a new chapter in donor stewardship,” Todaro said, “one where technology amplifies our ability to serve those who make our mission possible.” NFC
KARAOKE
FROM PAGE 6
would have been welcomed regard less—but he knew one thing: Club 60 was a place he wanted to be.
Now a confident regular behind the mic, Power said the experience has helped him shed lifelong stage fright.
“You’re not trying to be perfect… all that goes away,” he said. “You just have a good time.”
Ross said he’s seen many friend ships form at Club 60—some of them life changing.
He recalled two women, Lulu and Mi chelle, who met outside the building and walked in together for the first time. Mi chelle had been using a walker for three years. As they became friends, Lulu en couraged her to improve her diet and get moving again. Today, Michelle no longer uses a walker.
“Lulu invested in Michelle as a friend,” Ross said. It’s crazy—how friends and community can improve lives.”
Club 60 is designed for adults 60 and older—but accommodations are sometimes made for younger indi viduals in need of support. Ross re called a woman who called to ask if her mother could attend. Though her mother hadn’t yet turned 60, she had suffered a stroke and needed a wel coming community.
“I told her, we’ll make it work,” Ross said. The woman now attends Club 60 every day.
“We’re trying to do something here, right?” he added. “If The Salvation Army is not going to help these people, then who is?”
With that in mind, Club 60 helps participants connect with services like Medicaid and CalFresh food assistance. Ross recalled one regular guest—an un housed man whose walker’s worn out wheels needed replacing. Ross helped get them fixed.
Some Club 60 regulars volunteer— serving others, setting tables or greeting newcomers—finding purpose through giving back. Ross sees this as part of what makes the program sustainable, not just as a service, but as a community built by its members.
“We don’t just want to feed people; we want to really see them,” Ross said. “We want to know their name and their story.”
And at Club 60, every story matters.
NFC
A new mural from Project Muse brightens the play area at the Siemon Center in Los Angeles. |PHOTO COURTESY JULIA JUNG
recently made its first financial gift— $25,000—to The Salvation Army South ern California Division. The company also contributed $10,000 toward The Salvation Army’s wildfire relief efforts.
Each holiday season, Mattel hosts Santa’s Workshop at its El Segundo, Cal ifornia, headquarters, inviting families from nonprofit partners—including The Salvation Army—to shop for toys with gift cards, while Mattel volunteers wrap the gifts. Employees also participate in the Angel Tree program by adopting “forgot ten angels,” children whose tags were not initially selected.
Year round, Mattel supports monthly birthday parties at Salvation Army cen ters across Southern California—includ ing the Long Beach and LA Red Shields— ensuring children receive new toys and feel celebrated on their special day.
“We are so grateful for our long stand ing partnership with Mattel, which brings joy to thousands of children across the Western Territory each Christmas through
PADIAN FROM PAGE 4
toy donations and brightens birthdays through programs like the one in South ern California,” said Territorial Corporate Engagement Director Amy Hudson. “We can’t thank Mattel enough for making mo ments like this possible.”
The Red Shield birthday parties were a natural extension of this partnership.
“We were planning our 80th anniversa ry and thinking about how to celebrate with long standing partners,” Cruick shank said. “We’d already been support ing the Red Shield’s birthday program for a couple of years, and during a visit to Long Beach, we saw the reserve shelf of birthday toys—and just thought, ‘Let’s do something bigger.’”
In Long Beach, the “something big ger” took place Sept. 4 at the Red Shield, and the fun began before guests even stepped inside.
Mattel transformed the Red Shield courtyard into a hands on play zone— with a Barbie Dreamhouse, Thomas & Friends Trains & Cranes, and a looping Hot Wheels racetrack—inviting children and seniors to rediscover the joy of imagination together.
learned about an individual The Salvation Army helped to recover from homelessness and addiction, and who is now “paying it forward” by teaching an HVAC class there to help lift up those coming in behind him—and our job is to ensure that these stories are told and that they are effectively distributed not just to those familiar with The Salvation Army, but also and maybe especially to those who are not. Nothing made me feel more accomplished in my previous position than when a prospective student would send us a note that they’d just read a story about a student, they saw themselves in that story and that in spired them to enroll. Now that I’m here, I can’t wait to see and experience those same kinds of revelations as we hopefully, through the magic of storytelling, make new and lasting connections that transform lives.
What is your leadership philosophy when it comes to building high-performing teams?
This is my favorite topic, and I could easily use up all
BRADLEY
FROM PAGE 6
The group served some 8,000 meals in 10 days out of the kitchen in the near by Merced Corps, which got Bradley and fellow responder EDS Officer Captain Jeff Breazeale thinking: What if The Sal vation Army EDS had coverage zones throughout California’s Central Valley so it could respond more efficiently during emergencies?
The pair got to work, taking inventory of The Salvation Army’s corps and what they could offer. Facilities and properties for setting up mobile canteens and trucks for food storage along the Highway 99 corri dor were all taken into account. Six months later, they compiled the information in a book of established zones.
“Within our EDS, we have a necessity to be able to respond rapidly in the event of an emergency,” Breazeale said. “We can activate one of those zones, and in that zone, we are able to respond within two hours to any disaster that happens along the 99 corridor.”
Since Bradley is based in Modesto, his zone spans the Sacramento and Fresno areas. He said getting on scene—even with just snacks and water while other
“The partnership between Mattel and The Salvation Army shouldn’t be a mys tery to anyone,” said Long Beach Red Shield Corps Officer Captain Jared Ar nold. “Mattel has a passion to provide toys and entertainment for all to enjoy, and The Salvation Army has a com mitment to the community to provide pathways of opportunity and hope to those in need. While these initiatives may seem separate, a single princi ple makes it clear how the two groups align—a care for others…to use our resources to provide better opportuni ties for all people.”
And Mattel tailored its toy selection for all ages.
“We pride ourselves on selecting toys by age and gender,” said Mattel Foun dation associate Isabella Andreoni. She worked with the Red Shield to get a break down of guests’ ages, then used Mattel’s website to pick age appropriate toys.
Cruickshank added, “We select the same toys kids see and get excited about in stores.”
the time we have talking about it, but for the sake of the space we have, let me just say that first and foremost, I am someone who prioritizes more than anything strong values, honesty and integrity, and treating everyone on the team and in the organization with respect. These are foundational.
And then in terms of the work, across the team, it’s critical to set a clear vision for where we’re going and how we’re going to get there; and individually, to figure out what each person needs to achieve their goals, get them the resources they need to achieve those goals, and then get out of the way and let them leverage their expertise and creativity to figure out the best way to get there. Some people do need a little more attention, and it’s important to be tuned into that, but in my expe rience, most of the people I’ve worked with thrive when given the space and freedom to do their work, and so that’s my default position.
What are your priorities in these first months?
To learn as much as I can about The Salvation Army as fast as I can. Like a journalist assigned to a story with a press
agencies assemble and meal services are planned—is helpful to first responders, es pecially local fire departments who other wise would have to send someone from the fire to get refreshments for those on the front lines.
“We don't want them to leave the scene,” Bradley said. “We'll say, ‘You stay and fight the fires. We'll be more than happy to come and get you the water. We’ll feed you. We'll get you snacks, and we'll get anything you need so you can continue to fight the fire and we'll do this other part.’”
It’s all about being prepared.
“The hard part is the prep work,” Bradley said. “If you don't have a lot of that prep in place, and then you get a call to hit a disaster, you're go ing to be the disaster. You don't want to be the one that gets a call and says, ‘Well, my canteen’s down,’ or ‘I don't have the folks to get out there’... The disaster, when it happens, is the easiest part, because you're already prepared for it.”
“We started focusing on the kids, then asked, ‘What about seniors in their 80s? They remember these toys from child hood…Seeing their faces light up at a Barbie or Magic 8 Ball—it’s special,” Cruickshank said.
Both she and Andreoni said it’s wonder ful to witness the intergenerational play.
The guests included about 40 chil dren and 40 seniors, adding up to the magic number: 80. They could eat, play games for Mattel prizes, dive for candy from a giant piñata, and take photos in themed Barbie and Ken booths.
During the festivities, Miss South Bay Volunteer Nyla Davis arrived—dressed for the occasion.
“When she walked in, one little girl came up and said, ‘You’re Barbie.’ It was hard not to tear up,” Cruickshank said. “That’s the kind of moment that lasts. Moments like this remind us how Mattel’s belief in play and The Salvation Army’s mission come together—creating joy not just today, but in communities for years to come.” NFC
A unique feature of the Long Beach event was the inclusion of seniors, thanks to the center’s active senior programs.
ing deadline, I will be working every possible source for information and, fortunately, I’ve already made many great connections across the Community Relations and Devel opment team—and beyond. And not surprisingly, given the culture here, everyone has been incredibly generous in sharing information about their respective areas of ex pertise, about how their work and my own may intersect, and of course about the Army and its donors and those individuals who are in need of, and who benefit from, the Army’s many programs and services.
And finally—what’s something people might not know about you?
I love to read. And while I do read traditional novels, both recent ones and classics, the books I’m most drawn to are non fiction across a range of topics from things like space and U.S. history to building and engineering. The book I just finished, “The Great Bridge,” about the con struction of the Brooklyn Bridge, combines a couple of those interests, and I’d highly recommend it to anyone who’s ever looked at a bridge or a skyscraper and won dered how in the world did they ever build that? NFC
WE’RE TRYING TO GET—AND KEEP GETTING—PEOPLE EXCITED ABOUT EDS. “
To help The Salvation Army further its EDS preparations in the Golden State Division, Bradley has helped train new volunteers in different areas, covering topics like how to use a canteen.
“We’re trying to get—and keep get ting—people excited about EDS,” he said.
Another element? Ham radio—some thing Bradley said is being implemented in the region. In Turlock, California, where Breazeale is the corps officer, The Salva tion Army has a mobile communication truck—something Bradley said will play a “big part” if there is a major disaster.
“Bob has an amazing heart, and he has a drive and a will and a want to help in the community, and he's really latched on to the Emergency/Disaster Services operations on how and how we provide support for survivors,” Breazeale said.
But Breazeale is quick to note, EDS isn’t Bradley’s only commitment. He’s the chairperson of the Modesto Adviso ry Board and volunteers on the Stock ton Adult Rehabilitation Center Advisory
Board—a position Bradley said is one he deeply enjoys.
“We've taken up quite a few different folks that have different types of addic tions and got them up to Stockton,” he said. “When we go up there once a month, fellas come up to us and give us a big hug and tell us ‘Thank you for what you did.’”
He tells them: “No, we just got you here. God did the rest.”
“That's very rewarding, because we could see with our own eyes the differ ence that we've made,” he said.
Bradley’s difference making has been felt. He’s received the Others Award, one of the highest civic awards given by The Salvation Army. He was also part of a small number of honor ees with the Golden State Division’s The Way Out Award, named for Salva tion Army founder William Booth’s “In Darkest England and The Way Out,” which sought to improve the condi tions for those living in poverty.
Bradley is the first to say he’d much rather be on the inside helping than on the outside looking in.
“I still just need something to look forward to in the morning, to get up, get out of bed, and a purpose to come down here and still try to make a difference,” he said. NFC
ALASKA
EDS responds to Anchorage condo fire
Following a fire at an Anchorage condo complex Sept. 25, The Salvation Army mobilized Emergency/Di saster Services (EDS) to provide lunch and dinner to 16 displaced individuals. The Salvation Army's Older Alas kans Program—a senior nutrition ministry—supported the EDS effort by providing various dinner options from their extra supply of frozen meals.
Majors Dina and Henry Graciani are the Alaska divi sional leaders.
CASCADE
Gresham Corps marches in Teddy Bear Parade
The Gresham (Oregon) Corps marched in the 43rd annual Soroptimist Teddy Bear Parade in downtown Gresham Sept. 27.
More than 70 corps members participated, including the corps’ Music Academy marching band, along with the Folklore Kids Dance Group and Women’s Dance group.
“What an opportunity to highlight The Salvation Army in the community and to spread the hope of Jesus to all viewers,” said Corps Officer Captain Caleb Montes.
DEL ORO
Culinary students serve up fall classics
At the Lodi Corps’ Hope Harbor Shelter, Culinary Arts Training Program students are building kitchen skills and working toward careers in the hospitality industry. The 14 week program includes hands on training, men toring and ServSafe certification preparation. Students assist in preparing breakfast for Hope Harbor guests and for the evening community meal served there.
Recent themed weeks have showcased their talents. “Soup Week” featured handcrafted bowls like clam chowder, chicken with rice and French onion, while “Sandwich Week” included classics like the French dip, Reuben and Monte Cristo.
“Our Culinary Arts program enables students to transform their lives, providing practical job skills and renewed confidence,” said Lodi Corps Officer Major Richard Pease. “For more than 18 years, this program has helped men and women move toward stability and independence with 94 percent of our graduates having employment on the Monday after graduation.”
GOLDEN STATE
Raymus Foundation supports Modesto boxing
The Modesto Red Shield Community Center thanked the Raymus Foundation for its continued generosity, with grant funds totaling more than $14,000 in support of the center’s boxing program.
“This is going to be another incredible year,” said Modesto City Coordinator Major Darren Stratton. “We are truly thankful for their ongoing support and belief in our mission.”
The boxing program offers youth and adults a positive outlet for fitness, self confidence and skill development. Participants gain basic self defense skills and, through a partnership with USA Boxing, have the opportunity to pursue amateur competition. With levels ranging from
beginner to competitive, the program emphasizes core values including discipline and respect.
HAWAIIAN AND PACIFIC ISLANDS
Hilo Temple Corps supports firefighters
The Salvation Army Hilo Temple Corps served three meals daily to firefighters responding to the Manowaiale Forest Reserve Brush Fire on Hawaii Island. As of Sept. 25, the corps had provided more than 3,000 meals and, at the request of Hawaii County, will continue to offer support as needed. The fire, which began Sept. 6 as a small 3 acre blaze, grew to 523 acres.
“It is an honor to serve those who are so bravely protecting our communities and preserving these vital forested lands,” said Captain Sam LeMar, Hilo Temple Corps Officer and Hawaii Island Coordinator. “We’re here to support these incredible firefighters with warm meals for as long as the need remains.”
INTERMOUNTAIN
Aurora Corps joins Congressman's Resource fair
Aurora (Colorado) Corps participated in a resource fair alongside U.S. Congressman Jason Crow Sept. 25, focused on the impact of rising housing costs on families and where they can find support. The event featured more than 30 community organizations from across the Denver Metro Area, all providing informa tion and access to resources. The Aurora Corps served more than 250 families, helping connect them to The Salvation Army’s wraparound services.
Lieutenants Carl and Melissa Esquivel are the Aurora Corps Officers.
NORTHWEST
Spokane kids Shop With a Cop
On Sept. 20, the Spokane (Washington) Corps host ed its annual Shop With a Cop event, expanding this year to serve an additional 75 children from Spokane Valley, thanks to a generous donation from Clise Prop erties. Each child received $150 to shop for new school clothes at Old Navy, ensuring they start the school year in style and with warm clothing. Officers from the Spo kane County Sheriff's Office, Spokane Valley Police and the Washington State Patrol also attended, shopping alongside the kids and helping to foster positive con nections between youth and law enforcement.
Captains David and Kelly Cain are the Spokane Corps Officers.
SOUTHERN CALIFORNIA
Los Angeles community unites at annual Homelessness Symposium
The Salvation Army LA Metro held its third annual Homelessness Symposium Sept. 9, bringing together community leaders, service providers, advocates, city council members and Los Angeles Mayor Karen Bass to discuss solutions for ongoing housing challenges. This year’s event brought a sense of hope, as Los Angeles has seen a decline in homelessness, even as nation wide numbers rose 18 percent over the same period.
Major Lisa Barnes, Divisional Secretary for The Salva tion Army Metro Los Angeles, emphasized the importance
of collaboration. “We can achieve far more working togeth er than we ever could on our own,” she said. “It's not some thing that's too big for any of us to make a difference.”
SOUTHWEST
EDS responds to Arizona floods
The Southwest Division responded to catastrophic Arizona flooding caused by severe thunderstorms that brought heavy rain, lightning and strong winds Sept. 25 27 in the Globe Miami area, killing four people and damaging more than 50 homes. The Salvation Army deployed Emergency/Disaster Services (EDS) teams to provide clean up, food, drinks and emotional and spir itual care to residents, evacuees and first responders. Supporting the efforts, Arizona Public Service donated $250,000 to The Salvation Army, along with personal protective equipment and clean up tools.
ARCC
Culinary Courtside event supports recovery
The San Diego Adult Rehabilitation Center (ARC) and the San Diego Suns semi pro basketball team teamed up Sept. 30 for a Culinary Courtside event, featuring chefs who graduated from the ARC and now train at The Salvation Army Napa Culinary Academy. The volunteer chefs prepared multicultural dishes, giving attendees a chance to celebrate food, fun and recovery. The event also served as a fundraiser, raising over $12,000 to sup port the ongoing operations of the San Diego ARC.
Majors Paul and Jennifer Swain are the San Diego ARC administrators.
CFOT
Cadets Take Part in Fall Blitz
Cadets participated in Fall Blitz Oct. 10–12, serving in Las Vegas and San Pedro, California. The Armored Up Brigade ministered at Las Vegas Citadel, Owens Cam pus and Americana Assisted Living; the Echoes of Re demption Brigade at Las Vegas Citadel, Owens Campus and North Las Vegas Silvercrest; the Good Fight Club at Henderson United Corps, Las Vegas ARC, Owens Cam pus and Spring Valley Memory Care; and the Swaddle Squad, the home brigade, at San Pedro Corps, CFOT Family Care Center and Seacrest Care Center.
“Fall Blitz provides cadets a valuable chance to apply classroom learning in real world ministry,” said Major Dr. Terry Masango, CFOT Training Principal, before they head ed out. “They are eager and well prepared for what prom ises to be a life transforming and impactful weekend.” NFC
GIVE WITH JOY
6 ways you can embrace generosity this Christmas
Both science and Scripture agree: generosity is good for you.
“The Science of Generosity” by the Greater Good Science Center at UC Berkeley examined a number of benefits of generosity, ranging from improved general health, longevity and happiness to benefits to the work place and relationships, among others.
The Lord delights in a cheerful giver, Paul writes in his epistle to the Corinthians: Each one must give as he has decided in his heart, not reluctantly or under compulsion, for God loves a cheerful giver (2 Cor 9:7).
At Christmastime, the spirit of generosity shines. In December, people are 14 percent more likely to make a donation to a cause, according to the the Journal of Economic Behavior & Organization. That’s in addition to other opportunities to give back, like volunteering time or providing material goods to those in need.
The Salvation Army activates with urgency at Christ mastime, seeking to close the gaps for those who are in need through providing meals, shelter, gifts under the Christmas tree and other forms of assistance.
Most importantly, it doesn’t do it alone.
Here are six ways you can join The Salvation Army in giving with joy this Christmas:
1. Ring the bell
Take a shift at one of The Salvation Army’s iconic red kettles to raise funds for your neighbors in need. Visit Register to Ring to sign up for a shift that works with your schedule and prepare for a fun outing of spreading Christmas cheer, knowing you’ll make a difference—on average volunteers at the kettle raise more funds than paid bellringers.
2. Donate at a kettle (or a virtual kettle) Now it’s easier than ever to stop and give money at the kettle. While traditional forms of payment like cash and change remain, you can also donate with contactless payment options like Apple Pay or Google Pay or scan QR codes to donate online via various payment apps or cryptocurrency.
Having a hard time finding an in person kettle? Give to a virtual kettle, or host one of your own. With Americans’ donations, The Salvation Army raised more than $104 million at the kettle, and provided some 2.5 million people with holiday assistance in 2023.
3. Give your time at your closest Salvation Army location
For many Salvation Army units, the time between Thanksgiving and Christmas is the busiest, between hosting holiday meals and programs and providing food, gifts and other forms of distributions. Chances are, your help is needed. Find your closest location and see how you can get involved.
4. Shop for a child in need
Through the Angel Tree program, The Salvation Army helps more than 1 million children have new clothes and toys under the tree each Christmas. Once a child in need is accepted as an Angel, you can shop their wish list by pulling off a tag from an Angel Tree inside your nearest Walmart store or shop for gifts online using Walmart’s Spark Good Registry. The Salvation Army then distributes the gifts for a Christmas to remember.
5. Pray
Spending time in prayer matters. Salvation Army Founder William Booth once said: “Work as if everything depended upon your work, and pray as if everything depended upon your prayer.” Lift up those in need this Christmas, along with those who are trying to help make a better world.
6. Clean out for good
In anticipating all the gifts and objects that will inevitably come into your home this Christmas, why not clean out now? Collect items you no longer need that can find new life at a Salvation Army thrift store. Your donations will help fund the programming for men and women seeking recov ery from addiction at The Salvation Army’s Adult Rehabilitation Centers. NFC
