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February 2017 Vol 5 Issue 05

Inside: A Detailed list P.26

Postal Registration No. : DL(S)-01/3496/2016-18 Posted at IPMBC on the 9th & 10th same month RNI No: DELENG/2012/43525 Published on the 5th of the same month

INDIA’S BEST B SCHOOLS 2017 Management Education In India : Disrupting the Status Quo

Acting as a Forthcoming Career

A career in the lap of Nature


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Contents

84 Pages including Cover February 2016 I Volume 5 I Issue 05 I `40

16 Cover Story

Management Education In India

Management education in India is experiencing a very positive phase presently. Management education offers all necessary tools to equip one with the necessary techniques of successfully handling various business and management related issues. It equips students with basic tools which enables them to make contributions to the global economy.

Features

Letters to the Editor........................................06 News...............................................................08

l Understanding MBA through a different lens................................................................10 l The Newborns of Management Sector............................................................................36 l A career in the lap of Nature...........................................................................................42 l Foreign languages: The way to steer your career to the next level .............................46 l Acting as a Forthcoming Career.......................................................................................52 l Stress Management: A way to Be in Alignment With Peace.........................................56

Interview l Dr KJS Anand, Executive Director, IMS Noida...........................60 l Dr Tapan Kumar Panda, Professor and Dean, Jindal Global Business School..........................................................................62

l Dr Raveendranath Nayak, Director, School of Management, Manipal University.......................................................................64

Success Story

l Abhay Gupta, Founder and CEO, Luxury Connect Business School

Sciences........................................................................................66

l Professor Swarup K Mohanty, Director, Sona School of Management................................................................................68

l Dr K Karunakaran, Principal, SNR Sons College, Coimbatore...................................................................................70

l Dr Nagaraj Shenoy, Director, Indian Academy School of Management Studies...................................................................71

l Dr Manish Mittal, Principal, Acropolis Institute of Management

Atishi Marlena , Advisor to the Deputy Chief Minister, Govt of NCT of Delhi.....................................................81

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Studies and Research..................................................................72

l Dr Kuldeep K Raina, Vice Chancellor, DIT University.................74 l Dr J Sundeep Aanand, President, Bharath University...............76 l Dr. (Prof.) Satish Ailawadi, Director, IMTH..................................78


Letters to the Editor

Editor and Publisher Smiti Suri Principal Correspondent Ritika Arora Bhola Feature Writer Tariq Ahmed Nicin Varghese Gaurav Dubey Sheena Sachdeva Deepashree Banerjee

January 2017 Vol 5 Issue 04

Facts Behind Education Loans The cover story on ‘Smart Loans for Smart Students’ which gave a wide knowledge about the education loan programs was really informative. The topic was covered in depth and was quite useful to understand various loan schemes for students. Great effort! Praveen Thakur, New Delhi

Director Marketing Ajeet Kumar

Assistant Manager Marketing Asad Mohammad Marketing Executive Rajesh Basu Mehuli Choudhury Administration Vipin Marwah Senior Designer & Visualiser Shaique Ahmad Designer & Visualiser Mayank Bhatnagar

CAREERConnect is printed, published and owned by Smiti Suri, and is printed at Compudata Services, 42, Dsidc Shed, Scheme–1, Okhla Industrial Area Complex, Phase–II, New Delhi-110020, and published at 6/31-B, Jangpura–B, New Delhi-110014. Editor–Smiti Suri

Teaching as a career

Entrepreneurship in beauty and cosmetic industry

Education not so immune

Ever yone discussed about demonetisation’s impact on different sectors and clearly missed the education sector. T h e d e m o n e t i s a t io n w i l l certainly create a level-playing field for aspiring and deserving students of middle class. I would like to appreciate the diligent efforts made by the editorial team. Priyanka Kaushik, Bengaluru

SURECOM MEDIA

6/31-B, Jangpura-B, New Delhi-110014 Tel: +91-11-24373365, 24373465 Mob: 9711383365, 9810962016 Email: cargoconnect@gmail.com info@surecommedia.in Website: www.surecommedia.in

`

Become a great leader: Learn leadership skills

I completely agree with the fact that teaching is one of the most respectable and noble professions of the world. I want to become a teacher in future as I am very idealistic by nature and love to teach and guide people. The best part of the story ‘Teaching as a career’ was qualities and skills part which we need to inculcate if we want to pursue teaching as a career in future. Rajiv Gupta, Jaipur

All material printed in this publication is the sole property of CAREERConnect All printed matter contained in the magazine is based on the information of those featured in it. The views, ideas, comments and opinions expressed are solely of those featured and the Editor and Publisher do not necessarily subscribe to the same.

Smart Loans for Smart Students

Smart loans for smart students

I am studying in class XIIth and I come from a middle class family. I have a dream to pursue my graduation from some top notch management college, but these premier colleges charge hefty fees. I came across the education loan schemes being offered by different banks from the story titled ‘Smart loans for smart students’ in Career Connect. Ruchika Gupta, New Delhi

Manager Marketing Niti Chauhan

Postal Registration No. : DL(S)-01/3496/2016-18 Posted at IPMBC on the 9th & 10th same month RNI No: DELENG/2012/43525 Published on the 5th of the same month

Excellent communication skill and emotional intelligence both play vital role in scripting success in today’s corporate world. The interview of Dr Mel Bull, Principal Lecturer, Sheffield Business School was worth reading as she gave really good tips on leadership in her discussion with the editorial team of Career Connect. It was a great read, good job team. Ruhi Sharma, Lucknow

Entrepreneurship in cosmetic i ndu st r y is i nde e d a new concept in India. The guest column written on the subject of entrepreneurship in cosmetic industry was very informative and it has motivated me to open my own salon. As soon I will finish my degree in Fashion Technology. Mark Thomas, Goa

The scientific way of home management

People generally limit the field of ‘Home Science’ only in the purview of cooking, laundry, needlework and home decoration. I would like to appreciate the author of the article as she has aptly defined the field and also informed the readers about the variety of job opportunities available in the article. Rohan Dubey, Kolkata

Write to:The Editor, CareerConnect, Surecom Media, 6/31-B, Jangpura B, New Delhi-110014 Email: surismiti@gmail.com CareerConnect reserves the right to edit letters for brevity and clarity before publication.

6 < CAREERCONNECT < February 2017


AURORA'S BUSINESS SCHOOL HYDERABAD

Admissions open for the batch of 2017-19

Commencement of the program January 2017 & June 2017

Securing Top Placements with Attractive Salaries The Aurora’s Business School was founded in 2005 by leading professional education group, the Aurora Education Society having 22 professional colleges across Telengana. It offers PGDM program both full-time & parttime in 5 different specialization (Finance, Mktg, HR, Hospital Management & Rural Management) The Aurora’s Business School is rated as top BSchool by reputed magazines like Business World, Business India, The Week & Dalal Street. It is centrally located in Hyderabad city and has state -of- art- infrastructure

TAKEAWAYS

www.absi.edu.in

Programs Offered 2 year full-time PGDM (General) with Finance/Mktg/HR Majors 2 year full-time PGDM (Marketing) 2 year full-time PGDM (Rural Management) 2 year full-time PGDM (Hospital Management) 3 year part-time PGDM 15 months full-time PGDM (Executive) Unique Features Summer Placements Excellent placement record Trimester system with 35 courses High profile faculty drawn from Industry & premier B-Schools Professional Certification Corporate ties-up for training & placement World Class teaching methodology Support to the students Course material Courses on personality development and communication skills Grooming kit having backpack, cap, T-shirt and books Memberships in professional bodies

Ask queries and follow us on: COURSE MATERIAL ADD ON COURSES

BACKPACK

CAP

T-SHIRTS

NOTEPAD

MEMBERSHIPS

1. CERTIFICATION The PGDM courses offered by Aurora’s Business School are recognised & deemed equivalent to MBA by AICTE. Ministry of HRD. 2. ELIGIBILITY AND SELECTION PROCESS: Graduates in any discipline from any recognized college/university with 45% or equivalent grades are eligible to apply. However, final year students completing their courses and examinations may also apply. Scores of CAT/XAT/MAT/GMAT will be considered for the selection. Preference will be given to those students with distinguished academic record and continued participation and achievements in co-curricular activities. 3. HOW TO APPLY Prospectus and application forms are available at Aurora’s Business School on payment of `1000/- either in cash or DD in favor of Aurora’s Business School payable at Hyderabad. Students may also download the application form or apply online from website. Filled in application form should reach Aurora’s Business School with payment and relevant documents to Admissions Office, Aurora’s Business School, 6-3-456 / 18& 19, Punjagutta, Hyderabad-500082. Tel:04023350062, 23351892 Mobile+ 91-9248000802/4/5 E-mai:admissions@absi.edu.in


News

Educational institutions to adopt villages, give inputs for rural policies

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he M i n i s t r y of Hu m a n Resource and Development (HRD) has directed higher education institutions to adopt villages, carry out field studies and devise a solution of problems faced by the rural population. The Central Government further plans to use the solutions devised by these institutions in their policies for rural development.

DU admissions 2017: Entrance tests, admissions likely to start by March-end

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elhi University is thinking to st a r t t he a d m ission process two months ahead of its usual deadline, which used to be the month of May. This year, the students are likely to be admitted through an entrance test rather than the traditional cut-offs. This may add up to the trouble of CBSE and ICSE students who are already unhappy with the dates, as a few competitive exams are being scheduled to take place during the board examinations.

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Education budget 2017: Experts give mixed reaction

A

part from bringing the National Testing Agency which will organise entrance examinations such as JEE, NEET and NET under one roof, the Budget announced colleges will be given autonomous status based on accreditation and ranking. The 2017 Budget also emphasised on science education in schools by bringing forth ICT-enabled education. Experts say this would boost the learning process in schools. “Not all of India’s students are required to become engineers, doctors or college professors,” says Prateek Bhargava, CEO and Founder of Mindler. The Finance Minister also proposed

Jamia Millia Islamia launches film club to boost cinema education

I

n a bid t o e n c o u r a ge c i n e m a education, a pivotal medium of mass communication and discipline of art, the Jamia Millia Islamia (JMI), New Delhi, inaugurated its first film club. The film club was inaugurated by legendary Bollywood film star Sharmila Tagore. She is also the former chairperson of Central Board of Film Certification (CBFC) and a member of several film festival juries, including that of the Cannes Film Festival. While the former president of NASSCOM Kiran Kar nik graced the inaugural function as the chief guest, several luminaries such as Amit Khanna, film producer-director, and Prof Talat Ahmad, VC of JMI, were also in attendance.

Swayam, an online education platform, or Massive O pen O n li ne Cou rse (MOOC) to help people build skills and gain employment. The reactions to this move have been largely positive, but some still remain uncertain.

Pradhan Mantri Kaushal Kendras to be expanded in more than 600 districts

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he main key of the Budget 2017 is to empower youth. Several announcements in Education, Skill and Youth Development will play a vital role in Education, skilled manpower and prepare the youth for the next generation for the hyper age of automation. 600 Pradhan Mantri Kaushal Kendras along with 100 India International Skills Centers and Skill India is envisaged as Strengthening for Industrial Value Enhancement (STRIVE) to be launched.


News

Promoting quality, excellence in National level higher education is need of the entrance test for B.Ed admissions hour: AICP

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romotion of quality and excellence of global standards is the need of the hour in higher education sector in India, Association of Indian College Principal (AICP) has suggested. A group of 25 leading universities in the country should be identified and encouraged to work towards the improvement of standards, since there was not a single university in India that figured in the list of top global universities. In a resolution

adopted at the two-day international conference on the ‘Role of Higher Education in National Building,’ which concluded in Coimbatore on Sunday, AICP suggested that the government set up a separate body comprising heads of these institutions at the national level to draw up a time-bound action plan, supported by the Centre with adequate funding.In view of the need for increasing the Gross Enrollment Ratio (GER), efforts be made to raise the number of universities and colleges in the country, restricting the number of colleges affiliated to each university. Appointments of ViceChancellors, Principals and faculties should be corruption free. Now deemed universities shall be granted autonomy to conduct degree examinations also.

Universities must obtain approval from UGC and AICTE to tie up with foreign universities

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ndian universities mulling to tie up with foreign universities for various prog ram mes will now have to achieve top accreditation grades. As per the recent circular issued by the UGC, the commission will be however imposed regulations in technical education as well besides All-India Council for Technical Education (AICTE). Indian universities and colleges with the highest grade of accreditation and those conforming to other eligibility conditions laid down in the regulations can apply online to the UGC to start twinning arrangements with foreign educational institutions (FEIs), reads the UGC (Promotion and Maintenance of Standards of Academic Collaboration between Indian and Foreign Educational Institutions) Regulations 2016. According to Association of Indian Universities (AIU), universities or institutes willing for twinning programmes must adhere to

UGC and AICTE regulations. It is widely accepted that the t win ning prog ram me concept can successf ully br i ng t wo academ ic i n st it ut ion a nd excha nge value s, curriculums, and other education related aspects without any changes in the academic curriculum, mode of delivery, and pattern of examination. “Institutions can get the best of the two systems of education, learn lessons, improve the quality of education and get better branding” said Anil D Sahasrabudhe, AICTE chairman.

soon:HRD

W

ith the standard of teaching in government schools is on the decline due to less facilities being given to teachers, the Human Resource Ministry (HRD) Ministry is making all efforts to improve this. With the aim to improve quality of teaching in these schools, the ministry has recently announced national-level entrance test for the Bachelor of Education (Bed) course, Exit test for all BEd graduates, a compulsory induction programme for gover nment school teachers, Certification of BEd colleges To implement this, the National Council for Teacher Education (NCTE) has been given the responsibility to work on the modules of the exam.

PU: Seminar held on higher education, research opportunities in Japan

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he Ministry of Education, Culture, Sports, Science and Technology of Japan along with Panjab University (PU), Chandigarh, organised a seminar on the topic “Higher Education and Research in Japan – 2017” at PU’s Physics auditorium on Monday. The participating universities at the seminar included Ritsumeikan University and the University of Tokyo. February 2017 < CAREERCONNECT < 9


FEATURE

Understanding MBA through a different lens Management education in India is considered to be more of a status quo rather than a ladder for success. A lot of students and professionals these days follow the set pattern of pursuing MBA without knowing the career path forward. However, understanding the significance of a higher management degree irrespective of the prevailing trends is a major point to understand. Sheena Sachdeva explores the mainstream importance of a management degree in respect to learning as a whole.

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FEATURE

Why is MBA important? Masters of Business Administration (MBA), is considered to be the most sought after courses to be opted after a normal graduate degree. But the most pertinent question is “Why MBA”? This is the most ignored question as it is trending since the dawn of 20th cent u r y. Even st udents prepar ing for t he cou r se a re also u nawa re about what they gain after an MBA degree. MBA was initially commenced from United States. Harvard School was the first to initiate this programme w it h a rou nd 50 st ude nt s a nd 13 faculties. However, since then, the programmeme has enhanced a lot till yet. The education st r uct u re along with the mindset of the people have always given a preference for MBA over other PG courses as the wave of M BA ha s a r rested all t he major countries. He re, CA R EER CON N ECT i s t r y i n g t o g i ve yo u a b e t t e r understanding of the myth and reality of MBA degree. • Myth: “Best B school ensures the best job opportunities” • Reality: Not actually, in the B schools, the competition is much harder and tougher. But, a good B-school definitely gives better oppor t u nities to its st udents. It act ually makes its st udents do t remendou s backbrea k i ng work to reach its zenith caliber. Along with the most toughest compet it ive a nd cor porate environment these days it’s more of the knowledge of the student that is given emphasis on. • My th: M BA f rom the best B scho ols ne e d a n exce pt ion al academic record • R e a l i t y : C e r t a i n l y, a g o o d academic record surely increases your chances to fall in the cut off of top ten B-schools (like IIM-A, ISB, SP Jain). However, such B-schools lay a lot of emphasis on the profile of the candidate. But, other good B schools consider both the management test marks and profile of the candidate. • Myth: “After completing Master’s in management, I will get my

dream job” Reality: These days B - s cho ol s p r ov id e a va r ie t y of specialisations in different fields like finance, HRM, rural management, etc. However, after pursuing MBA, the spectrum of jobs widens up. But on the other hand, campus placement is not at the student’s disposition rather on the type of companies visiting the B-School along with the student’s specialisation. It depends on the industry academia linkage of a par ticular B-School. Thus, in order to grab your dream profile, one has to work hard and maintain a genuine interest in the field.

T y pes o f E x aminati o ns for MBA 1. CAT- (Common Entrance Test)Considered to be mother of all MBA tests in India, is conducted by Indian Institute of Management(IIMs). As per Government norms, IIMs reserve 15 percent seats for SC candidates, 7.5 percent seats for ST candidates and 27

autonomous cont rol over its dayto-day operations and cur riculum. Today, there are 20 IIMs as public autonomous institutes in India. The application process generally starts from the month of August and ends in September. Many of the top B-Schools in India accept CAT scores which includes all the IIMs and IITs for their MBA courses. Below is a list of the top colleges apart from the IIMs and IITs that accept CAT scores in their admission procedure – • Faculty of Management Studies (FMS) • SP Jain Institute of Management Studies (SPJIMS) • Management Development Institute, (MDI) • Jamnalal Bajaj Institute of Management Studies (JBIMS) • National Institute of Industrial Engineering (NITIE) • Institute of Management Technology, (IMT) • International Management Institute, (IMI) • Institute of Rural

Eligibility Criteria The candidate must hold a Bachelor’s Degree

Recognized by the MHRD/UPSC/ AICTE

At least 50 percent (45 percent for SC, ST and PWD candidates)

Bachelor’s Degree from any University

At least 50 percent (45 percent for SC)

At least 50 percent (45 percent for SC, ST and PWD candidates)

Students who are pursuing final year of bachelor’s degree/equivalent qualification examination and can also apply

Continuing graduation from university. Recognized by MHRD/ UPSC/ AICTE/ UGC

At least 50 percent (45 percent for SC, ST and PWD candidates)

percent seats for NC-OBC candidates. Therefore, seats are also reserved for students with disabilities. IIMs also provide scholarships for deserving students who need financial support. The Indian Institutes of Management a r e p u bl i c e s t a bl i s h m e n t s w i t h

• • •

Management, (IRMA) J Somaiya Institute of Management Welingkar Institute of Management Xaviers Institute of Management, (XIMB) February 2017 < CAREERCONNECT < 11


FEATURE

• • • • • • •

Birla Institute of Management (BIM) T A Pai Management Institute (TAPMI) Mudra Institute of Communications, (MICA) Birla Institute of Technology, Mesra Department of Management Studies, Indian Institute of Technology, Vinod Gupta School of Management, Indian Institute of Technology, National Institute of Industrial

• • • • • •

Engineering, Shailesh J Mehta School of Management, Indian Institute of Technology, Indian Institute of Forest Management, ABV- Indian Institute of Information Technology and Management, Loyola Institute of Business Administration, Delhi School of Management, Delhi Technological University, Department of Management Studies, National Institute of

Eligibility Criteria The candidate must hold a Bachelor’s Degree Students who are pursuing final year of bachelor’s degree/ equivalent qualification examination and can also apply

Recognized by the MHRD/UPSC/ AICTE

At least 50 percent (45 percent for SC, ST and PWD candidates)

Continuing Graduation from University. Recognized by MHRD/ UPSC/ AICTE/ UGC

At least 50 percent (45 percent for SC, ST and PWD candidates)

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• • • • • •

Technology, Goa Institute of Management, Motilal Nehru National Institute of Technology, National Institute of Agricultural Extension Management, Xavier Institute of Management and Entrepreneurship, Institute of Finance and International Management, Lal Bahadur Shastri Institute of Management 2. XAT: Xavier Aptitude Test is the second biggest entrance exam for MBA in India. It is conducted by XLRI Jamshedpur. The exam is ge ne r al ly conduct e d i n t he early days of January every year. The application process starts in the month of August and ends in December. This is a written exam where the students have to mark answers on OMR sheets. Below are the list of top colleges that take XAT score – • Xavier Labour Relations Institute • SP Jain Institute of


FEATURE

• • •

Management Studies Xaviers Institute of Management A. Pai Management Institute Goa Institute of Management

• •

Management Symbiosis Institute of Management Studies Symbiosis Institute of Media & Communication,

Eligibility Criteria Qualification

University

The candidate must hold a Bachelor’s Degree

Recognized by the MHRD/UPSC/AICTE

Students who are pursuing final year of bachelor’s degree/ equivalent qualification examination and can also apply

Continuing Graduation from University. Recognized by MHRD/ UPSC/ AICTE/ UGC

J Somaiya Institute of Management • Welingkar Institute of Management 3. IIFT: Indian Institute of Foreign Trade is a deemed university and conduct s it s ow n ent r a nce exa m for admissions into its programme. Although none of the other top colleges look into the scores of IIFT, the sheer number of students appearing for this exam compared to the seats available makes this one of the toughest exams. Around 50,000 students write this exam every year for a total of 220 seats. This exam is also generally held in the month of November. The application process starts in the month of July and ends in September. 4 . S N A P: S y m b i o s i s Na t i o n a l Aptitude Test is the entrance exam conducted by Symbiosis International University for the MBA programmes of all its colleges. The application process starts in the month of August and ends in September. Below are a list of Symbiosis affiliated colleges that accept SNAP scores – • Symbiosis Institute of Business Management • Symbiosis Institute of Computer Studies & Research • Symbiosis Centre for Management and Human Resources Development • Symbiosis Institute of International Business • Symbiosis Institute of Telecom

Symbiosis Institute of Operation Management • Symbiosis Centre for Information Technology • Symbiosis Institute of Health Sciences • Symbiosis Institute of Business Management • Symbiosis Institute of Media & Communication • Symbiosis School of Banking and Finance 5. NMAT: NMIMS Management Aptitude Test is the entrance exam conducted by Narsee Monjee Institute of Management Studies for admission to all the MBA courses of NMIMS Mumbai and the PGDM courses of

range of MBA programmes as given below – • M B A t w o y e a r f u l l t i m e programme • MBA Human Resources • M B A P h a r m a c e u t i c a l Management • PGDM – Bengaluru Campus • PGDBM – Hyderabad Campus 6. IR MA Entrance Test: Though IRMA accepts CAT scores, it also conducts its own entrance exam. The exam is generally conducted in the month of January. The application st a r t s gener ally i n t he mont h of September and last date generally is in the month of December. The students can apply for the exam either online or offline. 7. TISS: Tat a I nstit ute of Social Sciences conducts its entrance exam cal le d T ISSN ET ( T ISS Nat ional Entrance Test). This is a computer b a s e d e x a m w h ic h i s ge n e r a l ly conducted in the month of January. The applications start from the month of November. 8. CMAT: Common Management Admission Test is an online computer based test conducted by AICTE. This is an ent rance test for ad mission into the MBA programmes offered by instituted approved by AICTE. The exam is conducted in the month of February. In terms of the number

Eligibility Criteria The candidate must hold a Bachelor’s Degree

Recognized / Statutory University or Institute

NMIMS Hyderabad and Bengaluru. This is a computer based test conducted over a period of ten weeks. The exam is generally held from the month of October to December. The applications start by the month of July and end by October first week. The unique feature of this exam is that a student can write the exam a total of three times in a year. The best of the three scores will be considered for the admission process. NMIMS Offers a

At least 50 percent (45 percent for SC, ST)

of students appearing, CMAT is the second biggest MBA entrance exam after CAT. About 1.2 lakh students wrote CMAT last year. Below are some of t he i nst it utes acce pt i ng CMAT scores • Goa Institute of Management • J Somaiya Institute of Management • Welingkar Institute of Management • AIMS Bengaluru February 2017 < CAREERCONNECT < 13


FEATURE

• •

PGS Institute of Management Asia Pacific Institute of Management • IMT Nagpur • XIME, Bengaluru • GITAM Institute of Management 9. MAT: Management Aptitude Test is conducted by All India Management Associat ion. T here a re over 60 0 B-schools accepting MAT scores in India. The exam is conducted both two formats – paper based and computer ba se d . T he st ude nt s ca n cho ose the for mat they want. This test is conducted twice a year – in February and in September. The application for MAT in September will begin by July and the application for February will begin by November. Below are some of the institutes that accept MAT scores – • AIMS Bengaluru • PGS Institute of Management • Asia – Pacific Institute of Management • Amity Business School • ITM Business School 1 0 . A T M A : A I M S Te s t f o r Management Admissions (ATMA) is a n e nt r a nce t e st for M BA prog ra m meme conducted by T he Association of Indian Management Schools (AIMS). The Association of Indian Management Schools (AIMS) was formed in 1988 as a network of management schools in the country at the National Conference of the Heads of Management Education Institutions on “National Education Policy and its I mplications for Management Education in the Country” held at Indian Institute of Management, Bengaluru in April 1988. 11. GMAT- Graduate Management Ad m i s s i on Te s t i s a c o m put e radaptive test which assesses a person’s a naly t ical, w r it i ng, qu a nt it at ive, verbal and reading skills.The test is administered entirely in English. Different sections of the test are computer adaptive, meaning questions a r e c h o s e n fo r t h e c a n d i d a t e’s per for ma nce i.e. how he/she has a n swered prev iou s quest ion s. I n general, the more cor rect answers 14 < CAREERCONNECT < February 2017

“Out of total 2,18,664 registered candidates for CAT 2015, 179602 candidates appeared in the test. While there were 112,012 engineers who appeared in CAT last year, 67590 candidates were from other academic streams like commerce, science, arts, and humanities.” given by the candidate, the more difficult the test becomes. GMAT’s score is based on both the difficulty of the questions answered and the number of correct responses. By adjusting according to candidate’s individual ability level, the computer adaptive test establishes a higher level of accuracy than a fixed test. Tips The main concepts used in such exams are of X class but the questions are quite confusing. However, a lot of practise should be done to get a hang of all type of questions asked in CAT and other competitive based exams. A fair logical thinking and practising over a good six months time span shall help you make a mark in such examinations. Management st udies graduates work in a wide range of professional sectors wh ich i ncludes, sales, marketing and retail and f inance. Almost 65 percent of 2009 graduates went i nto f ull-t i me employ ment. Of those, 22 percent work in the industrial, commercial, and public management sectors. Others have been found working a s h e a l t h p r o f e s s i o n a l s (14 . 8 percent), in retail (14.4 percent) and marketing (12.5 percent). There are many career options one can pursue af ter completing the management studies. Some of them are listed below. • Consulting • Entrepreneurship • Human Resources • Marketing • General Management

• • •

Non-Profit Operations Management Strategic Planning The key pointers that should be taken care while writing or appearing for any Management based competitive exam are as follows: 1. Take a mock test in an online env ironment- Du r ing the preparation time, online tests or mocks tests should be taken to understand the functionality of an online based exam over three hour time frame. 2. Analysis is must- After every mo ck t e st one mu st a n a lyse their performance and evaluate their scoring areas based on the CAT question pattern. This will help one to u nderst a nd t hei r strengths and weaknesses and thereby leading to work on the weaknesses with time. 3. Fo c u s o n t h e s t r e n g t h - A s per the evalu at ion, one must focus on all the key areas of required study and also enhance its strength over strong areas. 4. Practice a lot- Regular practice with a scheduled st retch will help in increasing the question solving speed and also prepare the students to sit for three hours at a stretch while they actually give the exam. Consistent revision of all the formulas and rules shall help a student before the exam. 5. Set targets and always be open on numbers of attempts- As one gradually understands about the pattern of the CAT, one should set a target of how many questions one must be attempting in CAT and other competitive exams. 6. Time management- The most i mp or t a nt of a l l is t he t i me management which shall help the candidate while appearing for the examination. If one is doubtful about any question in the first glance, one should leave it in the first round of attempt and then come back again in the sequences in the second round attempt. By applying this method, one will gain confidence and this will in turn help in solving the difficult questions during the second round of attempt.


FEATURE

Syllabus

Quan titativ e Abi Number lity Syst

ems | Profit,Lo L | Spee ss, and Discoun CM and HCF | d, Time t and Dist | Percentag Work | S im ple and ance | Time es | Ratio Com and Quadrat and Proportion pound Interes ic E t | | Comp quations | Lin Averages | | Binom lex Numbers | ear Equations and Ser ial Theorem | Logarithm Seq Inequalit ies | Surd s and In uences ies | and Com Probability | dices | Perm Function bination | Set Theo utation s | Ge ometry ry and All Coordin igations | Trig | Mixtures ate Geo metry onometry | | Mens uration

n and o i t a t re Interp easoning a t a D al R raphs Logic | Bar G

| s | Table | Line Charts e s t e l e s Th s Ca n Graph Pie Chart | ked m u l o C | | types lin r rams e g r ia o D m n r n Ve f two o mber and Lette ks o n io t a combin other. | Nu Cubes Cloc to each Calendars | ary Logic | Bin | Series n Diagrams | gism | | o l l y S | Ven rrangement al Sequence A Seating ching | Logic od Relations Blo Mat Logical Connectives Logical

nd bility a sion A l a b r Ve rehen p m o gC ) | Readin Antonyms

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COVER STORY

Management Education Disrupting the Status Q

Management education in India is experiencing a very positive phase presently. Mana necessary tools to equip one with the necessary techniques of successfully handling vario related issues. It equips students with basic tools which enables them to make contribution as a catalyst of change for this burgeoning environment, a number of institutions are offe Tariq Ahmed, in this special B-School edition, talks about certain crucial elements of m as well as assign ratings for each of the institutions in an attempt to help students make management education. 16 < CAREERCONNECT < February 2017


n In India Quo

agement education offers all ous business and management ns to the global economy. To act ering courses on management. management education in India e better choices in the field of

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T

he I nd ia n e conomy is booming right now and is creating a serious demand for high-quality managers to oversee the nation’s g rowi ng busi nesses. T hat ma ke s a cqu i r i ng an MBA a valuable proposition that ensures a quick return on investment. Management education has grown considerably over the last 45 years to keep pace with the growing demand. T he re a re ove r 1, 250 ap prove d business schools, 1,25,000 full-time and 1,00,000 distance MBA students and nearly two lakh MBA aspirants take the Common Admission Test ever y year. I n ter ms of g row th, management education in India has followed global (read US) trends with some lag. Just like in the US, in India too, the two year MBA was followed by one year executive MBA and currently the focus is shifting to evening and part-time MBAs, often backed with distance learning.

The ever-increasing competition

The competition for admission to good schools has become tougher over the years. In 1968, IIMA got to select one out of 30 applicants. Today they get to select one out of 400 applicants (against one in 10-20 in comparable schools in US). The immediate challenge for management education is to enhance the academic standards across the board to create a reasonably large pool of good quality institutions. For upgrading the quality of education, paucity of good faculty is the major bottleneck. This problem can be addressed by having strong doctoral programmes in our top 20 business schools. In offering doctoral programmes top Indian schools should collaborate with each other and with schools abroad making use of new technologies. Rating and accrediting agencies have to focus on the lower end of the spect r um of business schools, so that there is stringent enforcement of quality standards, lea d i ng hopef u lly to closu re of substandard teaching shops. Regarding content, management schools all over the world have been modifying their curricula. Growing

globalization of business has led to greater inter national focus in the curriculum incor porating courses on g loba l le a de r sh ip, d ive r sit y m a n a ge m e n t , m a n a g i n g a c r o s s cultures, etc. Moving a little away from the basic business proposition of western MBA programs defined as “the enhancement of the careers, measured mostly in terms of salary, of their graduates”, business schools in India need to take up the challenge of enhancing ethical, interpersonal and intercultural sensitivity of business st ude nt s a s a n i nt eg r al pa r t of management educator’s responsibility! It includes holding a cor poration accountable to a multiplicity of key stakeholders, not just shareholders, responsible not simply for wealth creation through fair means, but also for long-term preservation of harmony with the environment.

Changing Scenario in Management Education in India

The management education scenario in India is changing dramatically over the past few years. There is an obvious change in demand and supply. Let’s check the perspective. If you look at the pat ter n of demand and supply in management education, you will find that it has gone through a significant transition. The pattern is very interesting when it comes to management education with prog rams or iented towards fresh university graduates and other traditional B-School aspirant in India. Scarcely a decade ago, university graduates and other aspirants found it very attractive as well lucrative to wake up to the potential of having management education from a top ranked b-school. This development r e s u lt e d i n a m a s sive b o om i n institutes offering various MBA and PGDM courses. Such institutes grew up like mushroom and overwhelmed the market. However, like the famous dot com bubble, this proved to be another bubble in the making. The obvious “mass production” and release of management graduates in the market soon gave bir th to s o m e p r oble m s i n t h e fo r m of employability concerns, etc. Today, February 2017 < CAREERCONNECT < 17


COVER STORY

“You can teach all sorts of things that improve the practice of management with people who are managers. What you cannot do is teach management to somebody who is not a manager, the way you cannot teach surgery to somebody who’s not a surgeon.” Henry Mintzberg

18 < CAREERCONNECT < February 2017

we have a sit u at ion whe re most of the management instit utes are str uggling to get enough students. As a consequence, getting an MBA, or a PGDM deg ree is no longe r sufficient today. With quantity, quality has eroded, and only established and renowned management institutes can attract big pools of students with their tried and tested pedagogy and industry exposure. However, the scenario is a bit different when it comes to working professionals. There is an interesting and positive trend observed, which is gaining importance with every passing day. As a management executive moves on his career path and completes 8-10 years in his or her professional life, stagnation starts to chime in. Ma nagement execut ives face t he danger of getting redundant in this phase. These factors of magnitude have resulted in a pressing need for skill development of these senior executives at par with global standards. In response, renowned management are offering executive education programs a long w it h r eg u la r m a n age me nt development programs.

A comparative analysis

One of the emerging trends in business is the availability of large amounts of micro data through increasingly per va sive u se of i n for mat ion technology. To make use of this data for managerial decisions, knowledge of quantit ative dat a analysis and modelling needs to be strengthened. On the other hand, increasing size and complexity of organisations requires softer skills to manage diverse teams working in different geographies. It has been difficult for most schools to balance these two approaches in their curriculum. It is not even clear whether the two sets of skills should coexist in the same person or, like many large corporations do, a team of backroom analytical boys can support the field-savvy soft-skilled frontline managers. Whereas, good schools abroad have students from a variety of academic backgrounds, with their multiple perspectives lending rich insights to class discussions, in India, there is preponderance of engineers among management students. The

twin challenge for Indian schools is to increase the presence of non-engineers in the classroom, and to attract students f r om d evelo p e d a nd d evelo pi ng countries both of which would enhance diversity in the classroom and would expose the leaders of tomorrow to the Indian business world. Compared to some other disciplines wherein knowledge generation and its dissemination through education sets the direction for application of knowledge in the field, management as a discipline has been a lot more reactive to its environment. Much greater emphasis is needed, especially in India, on basic and applied research for management education to lead practice. For bolstering their position, good management schools i n the country need to keep the global best schools as their lodestars. Blessed with exceptionally bright students, dedicated faculty and staff, and a formidable reputation for professionalism, IIMs have the potential to emerge as global leaders in setting new aspirations for management education, and showing the way to achieve them. They need complete autonomy in determining their salary structures, raising funds, etc. It is their autonomy which has brought IIMs this far. For raising management education in the country to the next level, it is vital that this autonomy of IIMs is protected and enhanced.

Challenges in Indian Management Education

The management education in India emphasizes mostly on theory, not on practical education. When you look at engineering education, there are laboratories to experiment and verify the theoretical aspects. However, the same is not possible in the management education. Hence, the management educators emphasize on case study driven education to ensure takeaways to the students. They are supposed to create case studies as per the profile of students to share their knowledge. It is also essential for students to have some industry experience to enable them to relate what is taught in the classroom. Unfortunately, students i n I nd ia pu r sue f rom KG to PG without any break. Hence, they don’t


COVER STORY

have any industry exposure and find it tough to digest the management education in the classroom. Most of the management education across the globe is case study driven and the management educators are a blend of industry, teaching, training, research and consultancy experience. They are able to leverage their experience a nd sh a re t hei r k nowle dge w it h st udents who al ready have some years of industry experience. Such management education helps ensure effective takeaways in the students. The students will be able to relate the theoretical aspects with their practical knowledge. When such students hit the industry, they will be able to leverage their management education in the corporate world. They will be able to customize their knowledge as per their verticals, sectors and industry. On the other hand, when you look at management education in India, it is mostly faculty-centric, not studentcentric. It is not customized as per the aspirations of the students. It doesn’t cater to students as per the industry expectations resulting in a huge gap between industry and academia.

Tools and Techniques to Ensure Quality

Management Education The industry has certain expectations and the educational institutions are unable to match as there is no effective industry-academic interface. Here are some tools and techniques to adopt to ensure quality management education to students. • Ma ke ma nagement educat ion st ude nt- ce nt r ic, not fa cu lt ycentric. • Interact with industry to find out the pulse and craft management curriculum accordingly. • Impar t practical education to st udent s. Encou r age t hem to interact with industry regularly to get adjusted and mould as per the industry expectations. • Ensure that aspiring management students have minimum industry exper ience to enable them to understand and acquire knowledge in the classroom. • Make sure that the faculty has the diversified experience including i ndu st r y, t e a ch i ng, t r ai n i ng, research, and consultancy. • Provide team teaching in the classroom where two educators teach to st udents – one f rom indust r y; and another f rom teaching. It helps students connect

theory with practice quickly. Encou rage i n novat ion a nd creativity in education. Avoid memor y based management education to students. Avoid out d at e d c ou r s e s a nd st reams. Int roduce cou rses which will be in great demand in future. It helps students ensure employability and employment apart from enlightenment.

Conclusion

W hat worked in the past will not work in the f ut ure. Hence, create new courses and customize them as per the aspirations of students and expectations of industry. If the Indian management education has to survive, it is essential to address the challenges and reinvent with the rapid changing times and technologies. It must be in tune with dynamic global business environ ment. To sum marize, the industry must come forward to support management education. The gover n ment must f u nd to encourage research in faculty. There must be support from all stakeholders including industry, educators, students, educational institutions, government and thought leaders to streamline Indian management education. February 2017 < CAREERCONNECT < 19


COVER STORY

Experts say Earlier MBA graduates in India walked from a business school campus straight into top jobs. Now a major part faces months of agonising unemployment after graduation. The main issue with the depreciating value of MBA or PGDM in India is scarcity versus abundance. There are business schools scattered like mushrooms around the country. There is an abundance of instates but an alarming scarcity of quality education. AK Shrivastava, Chairman, Asia-Pacific Institute of Management

There is a common concern among universities of management education world-wide on how to build socially sensitive business leaders for tomorrow. Our institute undertakes many pedagogic innovations in this regard. For example, the programme called ‘Abyudaya’, where our students mentor underprivileged students from neighbouring slums. Rukaiya Joshi, Professor, S P Jain Institute of Management & Research

There has been a dearth of serious people in education. I feel the faculty and students are the heart of any institute. We should invest in delivering quality knowledge and more value for all stakeholders. For instance, we have a structured mentorship programme for students at our institute, where faculty and industry leaders come together to guide our students. Prof Pankaj Gupta, Director General, Jaipuria Institutes of Management

Today, the B-School aspirant is spoilt for choice. An MBA aspirant has several admission offers. Therefore, it’s advisable for them to pick and choose their B-School with care – one that builds the requisite skills in them to do well and excel in the corporate world. Anil Somani, Chairman, IFBS

An excellent college not only opens up the gate to a fabulous career, but also enables the students to perceive everything in a more appropriate fashion. Thereby, while deciding a college for pursuing education, one must always go to a college that is reputed. This will eventually lead to a successful career, which is the ultimate aim. Dr KJS Anand, Executive Director, IMS Noida

As we know in recent years many B Schools in the private sector are facing closure due to poor student enrolment. This is partly because of the fact that the governance of most of this B-School is mainly in the hands of the promoters. This is not a very healthy situation. These B-Schools requires academic and professional administrators, who should be given plenty of freedom in their working. Dr JK Goyal, Director, JIMS Rohini 20 < CAREERCONNECT < February 2017


Research Methodology

TEMPLATES SENT Module 1

DATA COLLECTED

An extensive scientometric exercise was conducted to shortlist the top 400 institutes in the management domain, irrespective of whether they are stand-alone institutions or university departments.

Module 2

SECONDARY RESEARCH

A detailed template was sent to all the institutes across India to collect primary data over a period of three months. The various parameters assessed through the information template were:

• •

Accreditation | Faculty | Curriculum Placements | Infrastructure

Module 3

DATA ANALYSIS

Responses recieved were recorded and a thorough resesarch was conducted to find information about missing institutes.

Module 4

PERCEPTUAL RATING

Our research team did an assessment to find out individual scores secured by institutes in respective parameters based on the received information template forms.

Module 5 Exceptional Excellent Very Good Good Satisfactory Average

The cumulative scores were calculated and the institutes were divided into clusters/categories based on their percentile and were median-rated in the form of ‘stars’ (please refer the table below).

NB: The institutes/universities have been rated alphabetically at each level of the star rating. February 2017 < CAREERCONNECT < 21


COVER STORY

CAREERCONNECT Presents

Best B Schools

CareerConnect proudly presents a special issue on best management management institutes (stand-alone or university departments) after believe that our rating edition will be highly beneficial for the students as

Name of the Institutions ABV - Indian Institute of Information Technology and Management, Gwalior Accurate Institute of Management and Technology, Greater Noida Acharya Bangalore B School, Bengaluru Acropolis Institute of Management Studies and Research, Indore AISECT University, Bhopal Alliance School of Business, Bengaluru Amity Business School, Noida Apeejay Stya University, Sonepat

Delhi School of Management, Delhi Technological University Department of Business Economics, University of Delhi Department of Business Management, Osmania University, Hyderabad Department of Commerce and Business Management, Gurunanak Dev University, Amritsar Department of Industrial and Management Engineering, IIT Kanpur Department of Management Sciences, University of Pune, Pune

Army Institute of Management, Kolkata

Department of Management Studies, Anna University, Chennai

Assam Institute of Management, Guwahati

Department of Management Studies, IIS, Bengaluru

Aurora’s Business School, Punjagutta, Hyderabad

Department of Management Studies, IIT Delhi

Balaji Institute of International Business, Tathawade

Department of Management Studies, IIT Dhanbad

Balaji Institute of Management and Human Resources Development, Tathawade

Department of Management Studies, IIT Madras

Balaji Institute of Modern Management, Pune Ballari Institute of Technology and Management, Ballari Banasthali University (WISDOM), Newai, Rajasthan Bharath School of Management, Bharath University, Chennai

Department of Management Studies, IIT Roorkee Department of Management Studies, National Institute of Technology, Tiruchirapalli Department of MBA, Radha Govind Group of Institutions, Meerut

Bharati Vidyapeeth’s Institute of Management and Research, Delhi

Dev Bhoomi Institute of Management Studies, Dehradun

Bharati Vidyapeeth’s Institute of Management Studies and Research, Navi Mumbai

Dhruva College of Management, Hyderabad Don Bosco Institute of Technology, Bengaluru

Birla Institute of Management Technology, Greater Noida

Doon Business School, Dehradun

CERT Group of Institutions, Meerut

Dr K.N.Modi University, Newai

Chandigarh Business School of Administration, Chandigarh

Faculty of Management Studies, ICFAI University, Solan

Chandigarh University, Mohali

Faculty of Management Studies, University of Delhi

Chitkara Business School, Patiala

Farook Institute of Management Studies, Calicut

COER School of Management, Roorkee

FLAME University, Pune

College of Business Management Economics and Commerce, Mody University, Laxmangarh

Fortune Institute of International Business, Delhi

22 < CAREERCONNECT < February 2017


COVER STORY

of India

institutes of India. The purpose behind the endeavour is to highlight the top analysing them on various parameters for the overall benefit of students. We well as parents as it gives a detailed picture of management education in India. GD Goenka World Institute, Sohna

Indian Institute of Management Ahmedabad

Geeta Group of Institutions, Panipat

Indian Institute of Management Ranchi

Gian Jyoti Institute of Management & Technology, Chandigarh

Indian Institute of Social Welfare and Business Management, Kolkata

GITAM Institute of Management, Vishakhapatnam

Indian School of Business, Hyderabad

GL Bajaj Institute of Management and Research, Greater Noida

Institute for Financial Management and Research, Chennai

GLA University, Mathura

Institute of Finance and International Management, Bengaluru

GNA Business School, GNA University, Phagwara

IMS, Noida

Goa Institute of Management, Goa

Institute of Management Studies, Ghaziabad

Great Lakes Institute of Management, Chennai

Institute of Management Technology, Ghaziabad

Himachal Pradesh University Business School, Shimla

Institute of Management Technology, Hyderabad

Hindustan University, Chennai

Institute of Management, JK Lakshmipat University, Jaipur

IBS Business School, Gurugram

Institute of Management, Nirma University, Ahmedabad

IBS Business School, Hyderabad

Institute of Public Enterprise, Hyderabad

IBS Business School, Mumbai

Institute of Rural Management Anand

ICFAI University, Dehradun

Institute of Rural Management, Jaipur

Indian Academy School of Management Studies, Bengaluru

ISBR Business School, Bengaluru

Indian Institute of Foreign Trade, Delhi

ITM Business School, Navi Mumbai

Indian Institute of Forest Management, Bhopal

ITM School of Business, Gwalior

Indian Institute of Information Technology and Management, Kazhakkoottam

Jagan Institute of Management Studies, Rohini

Indian Institute of Management Bangalore Indian Institute of Management Calcutta Indian Institute of Management Indore Indian Institute of Management Kashipur Indian Institute of Management Kozhikode Indian Institute of Management Lucknow

Jain University, Bengaluru Jaipur National University, Jaipur Jaipuria Institute of Management, Indore Jaipuria Institute of Management, Lucknow Jaipuria Institute of Management, Noida Jamnalal Bajaj Institute of Management Studies, Mumbai

Indian Institute of Management Raipur

Jawaharlal Nehru School of Management Studies, Assam University, Silchar

Indian Institute of Management Rohtak

Jaypee Business School, Noida

Indian Institute of Management Tiruchirapalli

Jindal Global Business School, Sonepat

Indian Institute of Management Udaipur

KIIT School of Management, Bhubaneswar February 2017 < CAREERCONNECT < 23


COVER STORY Kirloskar Institute of Advanced Management Studies, Harihar Kirloskar Institute of Advanced Management Studies, Pune KLU Business School, Guntur Lal Bahadur Shastri Institute of Management, Delhi Lovely Institute of Management, Phagwara Loyola Institute of Business Administration, Chennai Luxury Connect Business School, Gurugram MAEERâ&#x20AC;&#x2122;s MIT School of Business, Pune Maharishi Markandeshwar Institute of Management, Mullana Management Development Institute, Gurugram Management Sciences and Liberal Arts, Shoolini University, Solan Manav Rachna International University, Faridabad Motilal Nehru National Institute of Technology, Allahabad MS Ramaiah Institute of Management, Bengaluru Myra School of Business, Mysuru Narsee Monjee Institute of Management Studies, Mumbai National Institute of Agricultural Extension Management, Hyderabad National Institute of Industrial Engineering, Mumbai National Institute of Technology, Durgapur

School of Management, National Institute of Technology, Warangal School of Management, Presidency University, Kolkata School of Management, Raffles University, Neemrana School of Management, SRM University, Chennai SCMS Cochin School of Business, Kochi SDM Institute for Management Development, Mysuru SGT University, Gurugram Sharda University, Greater Noida Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru Siva Shivani Institute of Management, Secunderabad SJM School of Management, IIT Bombay Sona School of Management, Salem SP Jain Institute of Management and Research, Mumbai Sri Balaji Society, Pune SSN School of Management, Kalavakkam SV Institute of Management, Kadi Swami Vivekanand Subharti University, Meerut

Noida Institute of Engineering and Technology, Noida

Symbiosis Centre for Management and Human Resource Development, Pune

NRI Institute of Information Science and Technology, Bhopal

Symbiosis Institute of Business Management, Pune

NSHM Business School, Kolkata

Symbiosis Institute of International Business, Pune

Patel Group of Institutions, Bhopal

TA Pai Management Institute, Manipal

Prin. LN Welingkar Institute of Management Development and Research, Mumbai

University Business School, Panjab University, Chandigarh

PSG Institute of Management, Coimbatore Quantum School of Business, Roorkee Rajiv Gandhi Indian Institute of Management, Shilong Reva Institute of Technology and Management, Bengaluru RKDF University, Bhopal S.N.R. Sons College, Coimbatore Sarvottam Institute of Technology & Management, Noida School of Business Management Studies & Commerce, MVN University, Palwal School of Management Studies, Ansal University, Gurugram School of Management Studies, Graphic Era University, Dehradun School of Management Studies, JNTU Hyderabad School of Management Studies, University of Hyderabad, Hyderabad School of Management, IMS Unison, Dehradun School of Management, Manipal University, Manipal 24 < CAREERCONNECT < February 2017

University of Petroleum and Energy Studies(UPES), Dehradun Uttaranchal Institute of Management, Uttaranchal University, Dehradun Vel Tech Institute of Management, Chennai Vidyavardhaka College of Engineering, Mysuru Vignan University, Guntur Vinod Gupta School of Management, IIT Kharagpur VIT Business School, Vellore Woxsen School of Business, Hyderabad Xavier Institute of Management and Entrepreneurship, Bengaluru Xavier Institute of Management, Bhubaneswar Xavier Institute of Social Service, Ranchi XLRI - Xavier School of Management, Jamshedpur YMCA University of Science and Technology, Faridabad


COVER STORY


COVER STORY

A detailed list... Following the top 100 list of institutes that provide excellent education in the field of management, we provide a more comprehensive list that gives a state-wise overview of management education in India. The purpose behind this comprehensive listing is to highlight major stakeholders in the manegement scenario for each state in India. We strongly believe that this comprehensive list will be an eye-opener for management aspirants across the country. Andhra Pradesh Vignan University, Guntur GITAM Institute of Management, Vishakhapatnam KLU Business School, Guntur Institute of Financial Management and Research, Changambakkam

Arunachal Pradesh North Eastern Regional Institute of Science and Technology (NERIST), Nirjuli

Assam Assam Institute of Management, Guwahati Jawaharlal Nehru School of Management Studies, Assam University, Silchar Girijananda Chowdhury Institute of Management and Technology, Guwahati Kaziranga University, Jorhat Centre for Management Studies, Dibrugarh University, Dibrugarh

Chhattisgarh Indian Institute of Management Raipur Disha Institute of Management and Technology, Raipur Dr CV Raman University, Bilaspur Pt Ravishankar Shukla University, Raipur Shivalik Institute of Management Education and Research, Durg

Delhi Department of Management Studies, IIT Delhi 26 < CAREERCONNECT < February 2017


COVER STORY Faculty of Management Studies, University of Delhi Indian Institute of Foreign Trade, Delhi Delhi School of Management, Delhi Technological University Department of Business Economics, University of Delhi Lal Bahadur Shastri Institute of Management, Delhi Bharati Vidyapeethâ&#x20AC;&#x2122;s Institute of Management and Research, Delhi Fortune Institute of International Business, Delhi Jagan Institute of Management Studies, Rohini Jagannath International Management School, Kalkaji, Delhi University School of Management Studies, GGSIP University, Delhi

Goa Goa Institute of Management, Goa

Gujarat Indian Institute of Management, Ahmedabad Institute of Management, Nirma University, Ahmedabad Institute of Rural Management Anand SV Institute of Management, Kadi Amrut Mody School Of Management, Ahmedabad University, Ahmedabad BK School of Business Management, Gujarat University, Ahmedabad Pandit Deendayal Petroleum University, Gandhinagar C K Shah Vijapurwala Institute of Management, Vadodara Maharaja Sayajirao University of Baroda, Vadodara

Haryana Management Development Institute, Gurugram School of Management Studies, Ansal University, Gurugram Indian Institute of Management Rohtak Maharishi Markandeshwar Institute of Management, Mullana Manav Rachna International University, Faridabad Jindal Global Business School, Sonepat February 2017 < CAREERCONNECT < 27


COVER STORY Apeejay Stya University, Sonepat GD Goenka World Institute, Sohna Geeta Group of Institutions, Panipat IBS Business School, Gurugram Luxury Connect Business School, Gurugram School of Business Management Studies & Commerce, MVN University, Palwal SGT University, Gurugram YMCA University of Science and Technology, Faridabad JK Business School, Gurugram KR Mangalam University, Gurugram Samalkha Group of Institutions, Panipat Institute of Business Management and Research, Gurugram Kurukshetra University, Kurukshetra

Himachal Pradesh Management Sciences and Liberal Arts, Shoolini University, Solan Himachal Pradesh University Business School, Shimla Faculty of Management Studies, ICFAI University, Solan HP Institute of Management Studies, Shimla

Jharkhand XLRI - Xavier School of Management, Jamshedpur Indian Institute of Management, Ranchi Department of Management Studies, IIT Dhanbad Xavier Institute of Social Service, Ranchi Birla Institute of Technology, Mersa Institute of Management Studies, Ranchi University, Ranchi Institute of Science and Management, Ranchi

Karnataka Indian Institute of Management Bangalore 28 < CAREERCONNECT < February 2017


COVER STORY Institute of Finance and International Management, Bengaluru TA Pai Management Institute, Manipal Acharya Bangalore B School, Bengaluru Alliance School of Business, Bengaluru Department of Management Studies, IIS, Bengaluru Indian Academy School of Management Studies, Bengaluru Kirloskar Institute of Advanced Management Studies, Harihar MS Ramaiah Institute of Management, Bengaluru Reva Institute of Technology and Management, Bengaluru School of Management, Manipal University, Manipal Ballari Institute of Technology and Management, Ballari Don Bosco Institute of Technology, Bengaluru ISBR Business School, Bengaluru Jain University, Bengaluru Myra School of Business, Mysuru SDM Institute for Management Development, Mysuru Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru Vidyavardhaka College of Engineering, Mysuru Xavier Institute of Management and Entrepreneurship, Bengaluru IBS Business School, Bengaluru PES University, Bengaluru Prin. LN Welingkar Institute of Management Development and Research, Bengaluru Acharya Institute of Technology, Bengaluru Bapuji B Schools, Devangere Christ University, Bengaluru Institute of Technology and Management, Bengaluru Presidency College, Bengaluru

Kerala Indian Institute of Management Kozhikode February 2017 < CAREERCONNECT < 29


COVER STORY SCMS Cochin School of Business, Kochi Farook Institute of Management Studies, Calicut Indian Institute of Information Technology and Management, Kazhakkoottam Rajagiri Centre for Business Studies, Kochi DC School of Management and Technology, Kuttikanam

Madhya Pradesh Indian Institute of Management Indore ABV - Indian Institute of Information Technology and Management, Gwalior Indian Institute of Forest Management, Bhopal ITM School of Business, Gwalior Patel Group of Institutions, Bhopal Acropolis Institute of Management Studies and Research, Indore AISECT University, Bhopal NRI Institute of Information Science and Technology, Bhopal RKDF University, Bhopal Devi Ahilya University, Indore School of Management, Jagran Lakecity University, Bhopal Jaipuria Institute of Management, Indore Prestige Institute of Management, Gwalior

Maharashtra National Institute of Industrial Engineering, Mumbai SJM School of Management, IIT Bombay SP Jain Institute of Management and Research, Mumbai Balaji Institute of Modern Management, Pune Department of Management Sciences, University of Pune, Pune FLAME University, Pune Jamnalal Bajaj Institute of Management Studies, Mumbai Narsee Monjee Institute of Management Studies, Mumbai

30 < CAREERCONNECT < February 2017


COVER STORY Prin. LN Welingkar Institute of Management Development and Research, Mumbai Sri Balaji Society, Pune Symbiosis Centre for Management and Human Resource Development, Pune Symbiosis Institute of Business Management, Pune Symbiosis Institute of International Business, Pune Balaji Institute of International Business, Tathawade Balaji Institute of Management and Human Resources Development, Tathawade Bharati Vidyapeethâ&#x20AC;&#x2122;s Institute of Management Studies and Research, Navi Mumbai IBS Business School, Mumbai ITM Business School, Navi Mumbai Kirloskar Institute of Advanced Management Studies, Pune MAEERâ&#x20AC;&#x2122;s MIT School of Business, Pune Management Institute for Leadership and Excellence, Pune SIES College of Management Studies, Navi Mumbai School of Management Sciences, Apeejay Stya University, Sonepat Bharati Vidyapeeth Abhijit Kadam Institute of Management and Social Sciences, Solapur Dr. VN Bedekar Institute of Management Studies, Thane Durgadevi Saraf Institute of Management Studies, Mumbai GNVS Institute of Management, Mumbai IBS Business School, Pune IES Management College and Research Centre, Mumbai Indira School of Business Studies, Pune Indus Business School, Pune International Institute of Management Studies, Pune International School of Business and Media, Pune MIT School of Telecom Management, Pune Sai Balaji International Institute of Management, Pune

Meghalaya Rajiv Gandhi Indian Institute of Management, Shilong February 2017 < CAREERCONNECT < 31


COVER STORY Odisha Xavier Institute of Management, Bhubaneswar KIIT School of Management, Bhubaneswar Centurion University, Paralakhemundi KIIT School of Rural Management, Bhubaneswar National Institute of Technology, Rourkela Berhampur University, Berhampur Regional College of Management, Bhubaneswar Utkal University, Bhubaneswar

Punjab Chandigarh University, Mohali Lovely Institute of Management, Phagwara Chandigarh Business School of Administration, Chandigarh Gian Jyoti Institute of Management & Technology, Chandigarh GNA Business School, GNA University, Phagwara Chitkara Business School, Patiala University Business School, Panjab University, Chandigarh Department of Commerce and Business Management, Gurunanak Dev University, Amritsar

Rajasthan Banasthali University (WISDOM), Newai College of Business Management Economics and Commerce, Mody University, Laxmangarh Dr K.N.Modi University, Newai Indian Institute of Management Udaipur Institute of Management, JK Lakshmipat University, Jaipur Institute of Rural Management, Jaipur Jaipur National University, Jaipur School of Management, Raffles University, Neemrana Indian Institute of Health Management Research, Jaipur 32 < CAREERCONNECT < February 2017


COVER STORY Jaipuria Institute of Management, Jaipur Malaviya National Institute of Technology, Jaipur

Tamil Nadu Department of Management Studies, IIT Madras Bharath School of Management, Bharath University, Chennai Great Lakes Institute of Management, Chennai Hindustan University, Chennai Indian Institute of Management Tiruchirapalli Institute for Financial Management and Research, Chennai Loyola Institute of Business Administration, Chennai Department of Management Studies, Anna University, Chennai Department of Management Studies, National Institute of Technology, Tiruchirapalli VIT Business School, Vellore PSG Institute of Management, Coimbatore S.N.R. Sons College, Coimbatore School of Management, SRM University, Chennai Sona School of Management, Salem SSN School of Management, Kalavakkam Vel Tech Institute of Management, Chennai Thiagarajar School of Management, Thirupparankundram KCT Business School, Coimbatore Sri Sai Ram Institute of Management Studies, Chennai

Telengana IBS Business School, Hyderabad Indian School of Business, Hyderabad Auroraâ&#x20AC;&#x2122;s Business School, Punjagutta, Hyderabad Department of Business Management, Osmania University, Hyderabad Institute of Management Technology, Hyderabad Institute of Public Enterprise, Hyderabad February 2017 < CAREERCONNECT < 33


COVER STORY National Institute of Agricultural Extension Management, Hyderabad School of Management, National Institute of Technology, Warangal School of Management Studies, JNTU Hyderabad Siva Shivani Institute of Management, Secunderabad Dhruva College of Management, Hyderabad School of Management Studies, University of Hyderabad, Hyderabad Woxsen School of Business, Hyderabad Hyderabad Business School, GITAM University, Hyderabad Warangal Institute of Management, Warangal

Uttar Pradesh Department of Industrial and Management Engineering, IIT Kanpur Indian Institute of Management Lucknow Amity Business School, Noida Birla Institute of Management Technology, Greater Noida GL Bajaj Institute of Management and Research, Greater Noida GLA University, Mathura Institute of Management Technology, Ghaziabad Noida Institute of Engineering and Technology Sharda University, Greater Noida Swami Vivekanand Subharti University, Meerut Accurate Institute of Management and Technology, Greater Noida CERT Group of Institutions, Meerut Department of MBA, Radha Govind Group of Institutions, Meerut Institute of Management Studies, Ghaziabad IMS, Noida Jaipuria Institute of Management, Lucknow Jaipuria Institute of Management, Noida Jaypee Business School, Noida Motilal Nehru National Institute of Technology, Allahabad 34 < CAREERCONNECT < February 2017


COVER STORY Sarvottam Institute of Technology & Management, Noida Galgotias University, Greater Noida JSS Academy of Technical Education, Noida School of Commerce and Management, Sri Venkateshwara University, Gajraula Shiv Nadar University, Dadri Greater Noida Institute of Technology, Greater Noida Indus Business Academy, Greater Noida ITS Institute of Management, Greater Noida KCC Institute of Technology and Management, Greater Noida

Uttarakhand Department of Management Studies, IIT Roorkee Doon Business School, Dehradun Indian Institute of Management Kashipur COER School of Management, Roorkee Quantum School of Business, Roorkee School of Management Studies, Graphic Era University, Dehradun School of Management, IMS Unison, Dehradun University of Petroleum and Energy Studies(UPES), Dehradun Uttaranchal Institute of Management, Uttaranchal University, Dehradun Dev Bhoomi Institute of Management Studies, Dehradun ICFAI University, Dehradun

West Bengal Indian Institute of Management Calcutta Vinod Gupta School of Management, IIT Kharagpur Indian Institute of Social Welfare and Business Management, Kolkata School of Management, Presidency University, Kolkata Army Institute of Management, Kolkata National Institute of Technology, Durgapur NSHM Business School, Kolkata February 2017 < CAREERCONNECT < 35


FEATURE

The Newborns of Management Sector With more number of foreign universities being launched here, the future of Indiaâ&#x20AC;&#x2122;s management education is bright and shining. Global competition, emergence of consulting business and internet based transactions are changing the product offerings in management. Nicin Varghese, with the help of some industry experts analyses the upcoming trends and emerging streams in management education in India

36 < CAREERCONNECT < February 2017


I

n d i a’s m a n a g e m e n t education is u ndergoing a major transition. Internationalisation, cross cultures, strategic alliances, par tnership and mergers are the new trends in management education to establish greater collaboration between management i nstit utions and the industry. Management students are in big demand. According to the Corporate Recruiters Survey, conducted by the Graduate Management Admission Council (GMAC) in 2015, employers are out hunting for business school graduates and this has showed up strongly in 2015, with 84 per cent companies worldwide planning to add new MBAs to their workforce — up from 74 per cent in 2014 and 62 per cent five years ago. Before a few years, the management education i n I ndia was conf i ned to some traditional branches such as f inance, marketing and human resource management. But, with the growing demand of various industries, the management education industry witnessed the rise of various innovative b r a n c h e s s u c h a s s u p pl y c h a i n management, hospital management, media management, textile management, tourism management etc. Dr P Venkataramana, Professor, Depar t ment of MBA, Siddaganga Institute of Technology, speaks about the reason behind this shift, “Management is essential to all organisations and not just for business organisations. There is also the need for world class institutes offering innovative courses. “It is important and necessary to establish a few world-class institutes like MICA Institute for Strategic Marketing and Communication and Institute of Rural Management,” he continued. It is quite natural to feel a dilemma while choosing an apt specialisation in MBA. Apart from checking out the popularity of the course, it is always better to choose something you have an aptitude for. One should be through about the new trends and specialisations in the management education sector before choosing one. Here, CareerConnect identifies 12 major specalisations in management education in India.

SPECIAL FEATURE

Finance Management Fi nancial decision-mak i ng for ms the crux of business operations in any organisation. A specialisation on financial markets helps students understand the role of financial markets, their operations and risk management instruments. Finance forms a part of the core courses mandatory for the flagship programmes of most renowned business schools. The core courses are designed to equip financial enthusiasts with the expertise to deal with the financial decision-making process, a crucial set of all business functions. Most graduates start as associates or analysts depending on their prior work experience and profile.

“ “

Apart from checking out the popularity of the course, it is always better to choose something you have an aptitude for. One should be through about the new trends and specialisations in the management education sector before choosing one.

However, within five years time, good performers can become vice presidents or associate vice presidents of the segment. Fresh graduates are responsible for doi ng systemat ic analysis and collecting information to help facilitate decisions of any company. Recruiters like to hire people with experience who are good at dealmaking. Top Colleges: • Indian Institute of Management, Ahmedabad

• • •

Indian Institute of Management, Kolkata Indian Institute of Management, Bengaluru Xaviers Labour Research Institute Jamshedpur

Marketing Management Marketing is a cr ucial component for any company to be able to make a mark in this competitive world. A trained marketing graduate can play a key role in analysing the competition, identifying customer behaviours and their needs and can accordingly develop business strategies more efficiently. Marketing programmes aim to instill a customer-oriented approach in students and introduce them to relevant managerial skills through elective courses on advertising and sales promotion, brand management, product management, business to business marketing, customer-based business strategies, international business, global branding, and market research and information system. Top Colleges: • Indian Institute of Management, Ahmedabad • Indian Institute of Management, Kolkata • Indian Institute of Management, Bengaluru • Xaviers Labour Research Institute, Jamshedpur Human Resource Management An evergreen management education programme, HR is preferred by most graduates, given the constant demand for trained professionals across sectors. The role of a human resources manager is to hire and train employees. The curriculum introduces students to the changing role of HR professionals and to the nitty-gritty of talent acquisition, human resource planning, compensation and reward management, competencybased management, talent management and employee engagement connect. Human resource management, since its inception, has massively transformed. Organisations operating globally require skillful and talented professionals to handle key positions and challenging work assignments. This has increased the demand of HR functions among February 2017 < CAREERCONNECT < 37


SPECIAL FEATURE

Dr Raghu Naga Prabhakar, Director, Aurora

Business School

“Scope of technology management is widening fast due to paradigm shifts in technology. The Fourth Industrial Revolution that is on the anvil is metamorphasing the business scenarios at a break neck speed making technology management imperative. There will be increased demand for computer system analysts, management information directors and computer support specialists on account of this paradigm shift.” various sectors. With the positive outlook in the hiring activities, the d e m a nd of H R M g r a d u at e s h a s increased. HR teaches you the kind of skills managers need in order to bring in and retain a strong workforce, from initial recruitment to the effective training and development of employees. Top Colleges: • Xaviers Labour Research Institute, Jamshedpur • Tata Institute of Social Sciences, Mumbai • Symbiosis Institute of Business Management, Pune • Management Development Institute, Gurgoan International Business Management An MBA in international business will commonly cover a variety of issues affecting global business including 38 < CAREERCONNECT < February 2017

understanding globalization and crosscultural differences; the process of doing business in emerging markets; managing multinational enterprise and the role of multinational organisations in social and environmental issues. Compa n ies li ke Gold ma n Sachs, Deloitte, Pricewaterhouse Coopers, Cognizant and Amazon figure among the dream employers for most MBA g raduates. A management cou rse in international business can be a passport to several such companies. In fact, several domestic companies have been enthusiastic about going global in recent times. The course in international business gives students in-depth knowledge of global and local management issues. Most institutes offering the programme have electives on basics of financial management, orga n isat ional behav iou r, global strategic management, international logistics, trade f inance and forex management, the global political economy, international commercial law and foreign trade policy. Top Colleges:

• • • •

Amit y Inter national Business School, Noida Indian Institute of Foreign Trade, New Delhi Aligarh Muslim University, Aligarh Asia n School of Bu si ness Management, Bhubaneswar

Operations Management T his specialization looks at how products, services and supply chains a re de sig ned a nd ma naged. T he MBA program ensures that students get both the concrete aspects of manufacturing operations as well as the more strategic dimensions of global supply chain management. Operational excellence allows many companies to outperform competition in several industries. The course, which looks at operations planning problems, capacity management and logistics design as well as new strategies, tools and practices, seeks to provide st udents with a deeper understanding of how to solve complex planning problems and assess operational risk. Top Colleges:


SPECIAL FEATURE

Dr Josph I Injodey, , Executive Director, Rajagiri Centre for Business Studies

• • • •

Indian Institute of Management, Kolkota Indian Institute of Management, Lucknow Indian Institute of Management, Bengaluru National Institute of Industrial Engineering, Mumbai

Supply Chain Management Supply chain management is a subset of operations management which focuses on the f low of goods or ser vices. Wit h t he a dve nt of e - com me rce giants, knowledge of supply chain management and operations is very crucial for the industry to survive. Supply chai n ma nagement along with operations management as a specialisation is a hot combination for such recruiters. With the increasing number of e-commerce companies, there has been an increasing stress on making their supply chain efficient for not only containing their costs, but also to meet customer expectations and, therefore, win their confidence. Given

this scenario, this field gives ample opportunities to explore and create impact on the business directly. The idea of a combined course on supply chain management and operations management is to equip a student to analyse issues and come out with good solutions when faced with a supply chain problem. Top Colleges: • SCM Hub Logistics, Kerala • Institute of Supply Chain Management, Mumbai • Indian Institute of Logistics, Chennai • Indian Institute of Management, kolkota Retail Management Retail is one of the fastest growing sectors in the country, largely propelled by the growth of e-commerce, consumer consciousness about luxury brands and access to internet. Retail management, a fairly new branch in the space has gained popularity among students, more because of its low application of quantitative skills. Retail management

The 21st century focuses more on the softer side of management where they emphasize more on data oriented decision making. The current era of management totally depends on the principle of “management as a science” which was developed through scientific observation and verification. It is also seen that the world of management is been limited to one market than dividing into sectors. gives a complete perspective right from procurement of product or service to the end-delivery, further combining with the marketing strategy to understand c u s t o m e r p r efe r e n c e s a n d e n d consumer behaviour. The specialisation includes courses on consumer buyer behaviour, visual merchandising and shopper experience management, retail selling skills, industrial retailing, retail merchandising and buying, retail stores and operations management, franchising in retail, retail finance and analytics and e-retailing. FMCG, retail companies, retail consultants and financial service retailers are the largest recruiters. Top Colleges: • EMPI Business School, Delhi • Imarticus Learning, Gurugram • K J Somania Institute of Management Studies, Mumbai • Birla Institute of Management Technology, Noida Media Management October 2016 < CAREERCONNECT < 39


SPECIAL FEATURE

• •

Dr Vishal Bishnoi, Head-

Management Studies, Institute of Management and Research

“I feel the horizontal specialisation format has become obsolete and now it is the time to switch to vertical specialisations such as marketing and retail, marketing management and rural marketing or Financial Management and Corporate Finance. It is the time to choose micro or functional specialization.” With the boom in the entertainment space, the influx of digital agencies, and more number of films being supported by corporate firms, the media industry is in search of trained professionals who can handle day-to-day operations. It is one of the few management courses that can be taken up by graduates irrespective of their past qualifications. The course is best-suited for graduates in bachelors of mass media or a bachelor in media sciences, as they are already familiar with the workings of the industry and have been introduced to the fundamentals of media studies. The media management programme gives students an overview of the field through marketing management, media research, PR, event management, entertainment through radio, television and print, art and culture entertainment, rural media, basics of post production, media laws, consumer buying behaviour and campaign planning. Top Colleges: • Institute for Media Management and Communication Studies, New Delhi • Symbiosis Institute of Media and 40 < CAREERCONNECT < February 2017

Communication, Pune Indian Institute of Social Welfare and Business Management, Kolkota I ndian I nst it ute of Mass Communication, New Delhi

Public Policy and Management This is a course which is finding its way among the Indian youth. It has come up as a solution to the various problems in framing policies. It helps in tackling new challenges in context of liberalisation, poverty, social exclusion and crisis. It sharpens the conceptual and analytical skills of public policy makers. Post G raduate Diploma prog ram me in public policy and management is an evolving professional prog ram me i n I nd ia . T he publ ic pol icy a nd management specialisation is rare, as Indian institutions have not yet realised the relevance of this specialisation. The lead has been taken by B-schools to start programmes on public policy and management, emphasising an integration of management practices with the priorities of bringing efficiency and effectiveness in public organisations. Students can join the development and policy sector and work in international organisations, bilateral and multilateral organisations, work as an independent consultant for government and nongovernmental organisations. They can even start their own organisation and can work as academicians, researchers and journalists as well. Top Colleges: • Indian Institute of Management, Bengaluru • TERI University, New Delhi • O P Jindal Global University, Haryana • Management Development Institute, Gurugram Rural Management A career in rural management is all about the upliftment of rural community of India. This programme moulds students to expertise as rural managers with the heart of a social worker and mind of a business manager. It cultivates among students a sense of respect for the poor and underprivileged. In this programme, attention is given to develop the students to work for and

with the poor and the marginalised. The basic philosophy behind this programme is that a student will acquire knowledge on different rural development programs through testing the theoretical learning i n a f ield sit u at ion du r i ng r u ral camps, institutional visits and and in participating in regular field work in local slum areas. The niche job markets for the programme is the rural and developmental sectors. Agribusiness, N G O s , C S R (C o r p o r a t e S o c i a l Responsibility) wings of corporate, rural banks like NABARD, Grameen Bank and FMCG (Fast Moving Consumer Goods), Microfinance organisations and cooperatives and others. Top Colleges: • Institute of Rural Management Anand, Gujarat • KIIT School of Rural Management, Bhubneswar • Institute of Rural Management, Jaipur • Indian Institute of Social Welfare and Business Management, Kolkota Textile Management Textile management is a professional industry concerned with the make and management of clothing and apparel. The textile industry is often combined with fashion merchandising and design, and universities that prepare students to enter a career in textile management usually have one department for textile, fashion and design. The goal of these programmes is to create professionals who will enter the field able and willing to create and interpret knowledge of clothing materials to better serve the industry. Top Colleges: • EMPI Business School, New Delhi • S a r d a r Va l l a b h b h a i P a t e l International School of Textiles and Management • Sasmira’s Institute of Management Studies and Research, Mumbai • Technological Institute of Textile and Sciences, Haryana Event Management Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.


SPECIAL FEATURE

It i nvolve s s t u d y i ng t he b r a nd , identifying the target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with cur rent and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches. Event managers may also use traditional newsmedia in order to target their audience, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event. Top Colleges: • Na t io n a l I n s t it u t e of Eve n t Management, Mumbai • Impact Education Institute of Event Management, New Delhi • EMPI Business School, New Delhi Conclusion The future of management education in India seems to be very bright and

Management education is moving from ‘doing to knowing to being’. There has been lots of emerging branches in this field. This helps the management aspirants to realise his potential, harness his strengths and apply key learning to what he is good at.

looking beneath the surface, we find that our strengths are many and our potential limitless. Management education is

moving from ‘doing to knowing to being’. There has been lots of emerging branches in this f ield. This helps the management aspirants to realise his potential, harness his strengths and apply key learning to what he is good at. The emerging trends in the fields of management 1. Growing pace of globalization and the rising number ,scope and clout of MNCs. 2. Emerging of virtual Organizations 3. The growing sweep of the Fourth Industrial Revolution that is leading to digitization. 4. In the field of human resources management there is continuous down-sizing of organizations due to BPO/outsourcing and casualisation of employment. 5. Growing diversity of organization and the consequently growing importance of diversity management 6. Raise of e-commerce 7. Sh if t of m a nu fa ct u r i ng jobs to developing cou nt r ies f rom developed countries 8. Decline of collective bargaining and raise of individual bargaining. February 2017 < CAREERCONNECT < 41


FEATURE

he lap of t in r e e r a c A

If you are a person who likes to live close to the nature, hates the hustle-bustle of metro cities and your soul finds solace under the lush greenery of trees then you are the best suited candidate for the course of forestry or forest management. By pursuing a career in forestry, one can live in serene and healthy atmosphere and also can earn decent amount of money for living. Gaurav Dubey presents a report on how one can pursue a career in the field of forestry and what are the best career options available in the sector. 42 < CAREERCONNECT < February 2017


FEATURE

T

he science of the development and taking care of forests is known as forestry. Some educationalists also call it as a management of growing timber or forest management. It is considered as both independent scientific branch and practical field, containing many aspects of forestry, which formulates synthetic conclusions indicating the main directions of management. A forester remains engaged in the formation of relation between nature and man on the basis of knowledge of forest state, demand society for forest functions as well as scientific achievements and solves the problems of maintaining the organic structure of forest. Several issues like global warming, deforestation, global climatic change, water scarcity, natural disasters, etc, are all directly related to the effective and controlled use of forest wealth. In India 175 million hectares of land is considered as wasteland and another 110 million hectares forms severely degraded land. Rejuvenation of these large chunks of land has become need of the hour, through a series of forestry-related programs. The profession of forestry has experienced rapid and perceptible changes during the last few years. What used to be considered as a business and a responsibility of the local villagers has turned into a field of global concern where the preservation and conservation of biodiversity play a main role. “The study of nature has no beginning and it has no end,” Jim Corbett had said in Jungle Lore. The forests of our country provides an opportunity to spend a lifetime in admiring nature and make a living at the same time. In the remote areas of India, where a sizable proportion of the population depend on forests, directly or indirectly for the raw materials, employment and other daily needs, forestry is the main source of employment. In these areas appropriate steps are undertaken towards energy conservation, proper utilization of wastelands and goods and services are also produced.

Nature of work

A forester takes care of forest resources by protecting them from fire, pests, disease, encroachment and indiscriminate cutting of trees. Their tasks typically involve: • They advise clients on good forestry practices. • They advise woodland owners on planting design and species choice, budgeting, public access, ecological surveys, and forest certification. • They are entrusted with the task of organising the growing, harvesting, marketing and sale of timber. • Annual work programs are planned and implemented by them and they ensure the effective use of resources to meet the current objectives of the forest area.

February 2017 < CAREERCONNECT < 43


FEATURE

They supervise forest workers and contractors in the field. • T h e y h e l p i n w a s t e l a n d development. • T hey cont act t he cu stomer s, landowners, timber merchants, the public and local authorities. • Liaising with and working on many projects with other professionals, such as landscape architects, biologists, surveyors and engineers, and charitable bodies. • They have to attend meetings of professional bodies. • They have to keep them up to date with legal changes and other developments. • Budgets are planned and controlled by them and they prepare costing and financial forecasts. Forest managers/foresters are also involved in forest protection, which is a wide-ranging part of the role reflecting the government’s desire to promote sustainable forest management. This includes: • Conducting research in areas such as tree improvement and entomology. • Mon itor i ng ex ist i ng forest r y practices. • Protecting forests from illegal felling, pests and diseases. • Ensuring that the presence of forests do not affect the surrounding

44 < CAREERCONNECT < February 2017

envi ron ment a nd wildlife by damaging wildlife habitats, water supplies or soil. They help in promoting eco tourism

Career options

The field of forestry offers various career options to the students. Foresters may work closely with professionals of several fields, such as entomology, geology, hydrology, soil science, and wildlife biology. Foresters also share ideas and develop plans with other agencies, as well as with citizens’ action groups. A professional forester may multitask across several areas of responsibility, or specialise in a particular area such as soil science, fire suppression, or pest management. Let’s have a look on the available options Forester: The forester is responsible for protecting and regenerating forests, protecting wildlife habitats, checking for and fighting wild fires, landscape management and so on. Dendrologists: Their work involves research on the history, life span, measuring, grading, classifying the varieties of trees, and studying ways and means of tree improvement through aforestation etc. Ethnologists: An ethnologist studies and analyses the evolution, behavior, biological functions etc. of an organism in its natural environment. Ethnologists

design healthy habitats for animals in zoos, aquariums, and laboratories and also study animal behavior. Entomolog ists: Entomolog ist s specialize in the study and control of diseases caused by insects and pests. Silviculturists: Silviculture is an aspect of forestry that refers to the growth of plantations that yield periodic harvests. Forest Range Officers: Forest range officers take care of public forests, sanctuaries, botanical gardens etc. They have conservators, loggers and other junior personnel working with them. Zoo curators: They are responsible for animal welfare in the zoos and also undertake conservation programs. Zoo curator plays a role in the administration of zoo functions and captive breeding programs. Other than career options mentioned above forestry specialists from India are finding jobs abroad as wildlife consultants for esteemed organisations. The most important of these being the World Wildlife Fu nd( W W F). Many organisations are hiring Indian personnel for working in countries like Kampuchea, Vietnam, South Africa, and other such countries.

Required attributes

The field of foresting requires walking long miles in a forest as only few forests have trails or approach roads inside. Many times foresters have to walk kilometers inside a dense forest for completing the field work. Hence a forester must be physically as well as mentally fit to accomplish task in dense and deep forests. We have lined up few essential physical attributes below which are required to be a forester • Liking for outdoors • Spirit of adventure • Stamina and physical fitness • Patience and scientific temperament • Organizing ability • Public relations skills • Practicality • Courage • Decision-making ability • Capacity to work for long hours • A genuine interest for preservation of the natural environment and habitat. • I ncl i nat ion for re sea rch a nd academic bent of mind. • Curiosity and excellent skills of


FEATURE

Management students can also opt for the Post Graduate Diploma in Forestry Management (PGDFM) which is a field-based course it combines managerial qualities concordant with the demands made by the forestry sector. Courses in forestry and forest services are: • B.Sc Forestry • M.Sc Forestry • B.Sc Wildlife • M.Sc Wildlife • M.Sc Wood Science and Technology

observation. I nterest in ag r icult u re and geography.

Career prospects

Fo r e s t e r s c a n wo r k i n of f i c e s , laboratories or outdoors depending on their field of specialisation. Employment opportunities exist with:• Governmental, non-governmental organisations i nterested i n preservation of forest resources • Corporate having own plantations for timbering • I ndu st r ies t hat ut ilise forest resources employ industrial and agricultural consultants • I n d i a n C o u n c i l of Fo r e s t r y Research and Education (ICFRE) and its affiliated forestry research institutes such as Forest Research Institute, Dehra Dun, Institute of Social Forest r y a nd E co rehabilitation, Allahabad etc. • Wildlife Research Institutes in Dehra Dun and Coimbatore • Zoological Parks • Wildlife Ranges • Education sector (as tutors) Green watchers, Wildlife Trust of India, World Wildlife Fund (WWF), the Environment Awareness Society, People for the Ethical Treatment of Animals (PETA), Society for the Prevention of Cruelty to Animals (SSPCA) etc are some of the national and international voluntary organisations that actively work towards the preservation and conservation of wildlife and forests.

Entry to the Central Government is through the Indian Forest Service (IFS) examination conducted by the Union Public Service Commission. Applicants with a graduate degree in animal husbandry and veterinary science, botany, chemistry, geology, mathematics, physics, statistics, zoology, agriculture, forestry or engineering, and between 21 years and 30 years of age are eligible to apply. Initial t raining is done at Lal Bahadur Shastri Academy, after which the selected candidates are trained at the Indira Gandhi National Forest Academy at Dehra Dun. They are then posted as the assistant conservator, district conservator, conservator, chief conservator, principal conservator, and the inspector general of forests. The seniormost post is that of the environment secretary in the union government.

Professional courses

After going through the article you must have been thinking about the courses which will open your way of being a forester. So, the students with the background of physics, chemistry and biology at the intermediate level can go for B.Sc Forestry course. The field also has a scope for the students of arts and commerce background as they can go for masters in the specialised subjects like forest management, commercial forest r y, forest economics, wood science and technology, wildlife science, veterinary science etc.

Popular institutes There are many institutions all over India conducting courses on forestry and wildlife; few are listed below in the table:

Birsa Agricultural University Forestry Research Institute Indian Institute of Forest Management Orissa University of Agriculture and Technology Wildlife Institute of India College Of Agricultural Engineering and Technology Konkan Krishi Vidyapeeth College Of Agriculture University Of Agricultural Sciences Bengaluru College Of Agriculture and Regional Research Station Jawharlal Nehru Krishi Vishwavidyalaya, Faculty of Agricultural Engineering February 2017 < CAREERCONNECT < 45


FEATURE

Foreign languages The way to steer your career to the next level

If you are a public relation executive, tour operator, content writer, translator, interpreter, call centre representative or a businessman and wants to broaden the horizon of your career then learning a foreign language will certainly add stars in your professional life. Gaurav Dubey presents a short report on the scope of foreign languages in India, which will help you to choose the right foreign language to learn.

F

lair for lang uages could open a bright gateway of career for a person in the field of foreign languages. The globalisation of Indian economy facilitated the expansion of trade links overseas, it also shot up the requirement of people who were skilled and well-versed with the foreign languages. After India got globalised, several multinationals put their feet in the country and on the same line many Indian companies also entered in the joint ventures with foreign companies. It created an ideal situation for foreign language professionals which widened 46 < CAREERCONNECT < February 2017

their horizon of growth as well. Skilled professionals in foreign languages like French, German, Russian, Chinese and recently, Japanese, Spanish and Korean are in great demand. After learning any foreign language, a sea of career opportunities becomes available for a person, which ranges from tour operators, public relation executives, online content writers to technical translators or decoders, interpreters and translators. Among all the available opportunities, the job of interpreters and translators demands thorough knowledge of a language. Interpreters have to transfer spoken statements from

one language to another and translators have to translate written documents which need excellent writing skills and proficiency in languages. The future growth prospects also vary from language to language. Less popular languages like Pashpio, Uzbek, Tajiks, Hebrew, Portuguese are in a huge demand nowadays. Earlier, only French, German, Spanish, Japanese languages used to dominate the market. Letâ&#x20AC;&#x2122;s have a look on the scope of learning some popular foreign languages. Available courses


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There are th ree t y pes of courses available to pursue a career in foreign languages, i.e. cer tif icate course, diploma course and degree courses. Some i nst it utes of fer both basic and advanced level cou rses such as postgraduate and PhD and some courses are even extended up to five to six years. A person should have passed at least class XIIth examination to enroll in certificate and diploma courses in any foreign language. School of Languages of Jawa ha rlal Neh r u I nst it ute is considered as one of the best centres in India to learn the foreign languages. T h e r e i s a s p e c i a l l a ng u a ge prof iciency test conducted by the Mombusho Schola r s Associat ion for Japanese and similarly, Alliance Française is the centre for conducting various French tests like the TEF (requ i red by t he Ca nad ia n Hig h Commission), the TCF, DELF /DALF tests and diplomas delivered by the French Ministry of Education. Cost of learning foreign languages Cent r al u n iver sit ies such a s t he University of Delhi and Jawaharlal Nehr u University charge minimal fees for foreign languages whereas educational institutes like Max Mueller Bhawan or Inlingua charge considerable fees from students. The fee of the course depends on the language and number of students enrolled for the course. Learning Japanese, Chinese and Korean are difficult to learn as compared to the

other foreign languages, hence cost to learn them is also very high. Languages like Arabic and Persian are available at most of the national universities and that too at a very nominal cost. Alliance Francaise offers courses in French language and the whole course lasting for a five-year cost around Rupees three to four lakh. Job Prospect A person who is proficient in any of the foreign languages can work on secretarial, executive positions and on public relation assignments as well as for translation and interpretation jobs. Translators are employed with industries, publishing houses, research and government organisations such as the Ministry of External Affairs (MEA) and embassies etc. Stalwart multinational companies such as HP, Oracle, Samsung, Hyundai, LG, Thomson, GE, Aventis, Moulinex etc are employing language experts for handling their overseas operation. Apart from these sectors, several lucrative job opportunities are also present in travel and tourism sector, hotel industry, exhibitions and fairs, airline offices, export agencies, radio stations, trade organizations and teaching. For pursuing a career in teaching, the candidate should be a foreign language graduate and must possess a teaching degree. Pay packet Fo r e ig n l a n g u a ge p r ofe s sio n a l s ear n handsome remuneration

Learning German

Next, to the USA, Germany seems to be a potential target for academically driven people. The education system is very good and job opportunities are plenty. However, German is not an easy language to learn. Its syntax is very different from English. Since very few people in Germany speak English, learning German has become a necessity, if you wish to work or study there. By learning German, you could pu rsue you r Ph D or work as a design engineer in a top technology company. Else, you could become an interpreter in government agencies such as external affairs and tourism. Learning Spanish and French If you are thinking about learning a language that will act as a magic wand to get access into many different countries for your job and business, learning either French or Spanish or both is an excellent idea. Spanish and French, both have similar syntaxes as English. Spanish is easier and is more widely spoken than the French language. Learning Chinese and Japanese Both of them sound tough for those who have no idea of characters, tones and kanji. These two languages have a grammar which is a whole lot different from the regular ‘noun, verb, adjective, syntax’ kind of grammar. Interpreters and businesspersons learn Chinese and Japanese to further their horizons in the market and build relationships with their Chinese and Japanese counterparts. depending upon the profile and nature of the work. Professionals working in PR or marketing department of any multi-national can earn Rs 30,000 and Rs 50,000 per month. Teachers can earn any salary in the range of Rs 15,000 to Rs 25,000 per month. Translators, on the other hand, receive Rs 250 to Rs 500 per page for the translation work, and the pay depends a lot on the language proficiency. Similarly, an interpreter

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more than 1, 60,000 foreign language professionals in various BPO, IT and KPO processes in India. Moreover, there is a strong requirement for skilled foreign language professionals who can effectively work in languagesensitive processes outsourced to India by companies located in the European countries. The total addressable market for language-sensitive work is worth USD 14.4 billion. The demand is putting aside the English language experts which are plenty in India. A major issue with Indiaâ&#x20AC;&#x2122;s foreign language professionals is that they are not efficient enough to work in language sensitive processes thanks to their inefficient training. Numerous companies hire foreign professionals with prof iciency in languages for outsourced work despite their heavy fees which, in fact, shows that Indian language professional can cash in, given right training is provided to them.

who is paid on an hourly basis can earn Rs 2000 to Rs 4000 per hour, again depending on his calibre and work experience. Demand and Supply Despite the huge demand for foreign la ng u age profe ssionals, t he re is not much information available for aspirants of languages. As a result, foreign language institutions produce only a few professionals every year and it ultimately leads in a dearth of fully trained and skilled people. India requires a huge number of foreign language experts, particularly in Chinese, Japanese and Korean languages. Whereas India possesses millions of English language experts, it faces a shortage of people who know French, German and Portuguese. One important reason for the shortage of trained foreign language professionals is the lack of infrastructural setup in institutes and universities. Also, there are not many institutes which offer quality training in the foreign language. Additionally, most of the foreign language training centres or universities are located only in metros and big cities and candidates from small cities cannot afford to come to learn languages in 50 < CAREERCONNECT < February 2017

Several international research companies claim that there would be a requirement of more than 1, 60,000 foreign language professionals in various BPO, IT and KPO processes in India. metros. Market watch The market for professional experts in foreign languages, particularly in a European language is expected to widen up in a couple of decades. Several international research companies claim that there would be a requirement of

Advantages and Disadvantages The demand for a language depends a lot on the country and its economic prowess; therefore, it is important to take an informed decision while choosing a particular language as a field of study. The Russian language is one of the best examples of the market conditions. When the Soviet Union was at the helm of international business a nd I nd iaâ&#x20AC;&#x2122;s biggest development partner, Russian experts were high in demand. However, after the breakdown of Soviet Union the requirement of Russian language professionals turned southwards drastically. The same situation happened with the Persian language too. As the China and Japan are now treading fast on the development path, the requirement of people proficient in Chinese and Japanese language have increased to a great extent. Despite the involvement of certain inherent risk factors in learning a new foreign language, it is an interesting career option. Nevertheless, the satisfaction of knowing a foreign language is worth taking the risk. And, a right decision taken after setting priorities will certainly steer personâ&#x20AC;&#x2122;s career in the right direction.


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Acting as Forthcom Career During the era of cut-throat competition, acting and theatre is gaining spark in the country. Such passion driven career opportunities have strenuous path but great examples and favourable chances have generated the trending curiosity for theatre and acting. Sheena Sachdeva gives an insight to career opportunities in acting and theatre in India.

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sa ming

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All the world’s a stage” is the phrase that begins a monologue from William Shakespeare’s As You Like It. This phrase actually gives a brief about how acting and theatre as a career aspires various youngsters to join acting schools and theatre companies. From the nukkad nataks society of Hindu College to Asmita Theatre Group specialised for the skills of Nukkad Nataks in India, to English Theatre group of St. Stephen’s College to Shakespearean Society of Ramjas and Hansraj College, all these Delhi University societies and other college societies have triggered theatrical interest and enthusiasm in students. Although, the acting schools of today specialize in making successful actors. To become a thorough professional an aspiring actor not only needs to hone his/her acting skills but various other skills like dancing, singing, to many such traits have to “Theatre be adopted to become a successful actor. as an art There was a time when it was form is inconceivable to think of theatre as a career coming option. As little as a decade ago, you would have been likely to be back from rebuked by your family when you mentioned obscurity. theatre as a career, but the times are changing, as aptly put by Rupkatha Sarkar, founder member of LOK, a prominent youth theatre group in the city of joy, Kolkata. When asked about pursuing a career in theatre, she answers with a bubbling, infectious optimism, “Theatre as an art form is coming back from obscurity. That is what happens when the youth take an active interest in it. We now live in a time where people, especially the young, aren’t afraid to follow their hearts and chase their passions. Earlier it was inconceivable to live off theatre, but thanks to a renewed interest in the art form, call shows from various organisations, corporate house sponsored events and even some government grants, theatre may even help you earn more than a conventional MBA.” A formal program in acting gives exposure, training, education and increases the chances of success. T he minimu m educational qualifications required to get admitted in any acting course is ‘a degree in graduation from any discipline from a recognised university February 2017 < CAREERCONNECT < 53


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in India’. A good com mand over the language is essential. Another prerequisite is experience in drama productions in the school or amateur drama groups. Some of the premiere institutes of Acting and Theatre are given below. Film and Television Institute India (Pune): Since its inception in 1960, FTII Pune has evolved to become one of the premier film institutes of India. Under the Government of India, it is an autonomous institute under the Ministry of Information and Broadcasting. It offers a two year post graduate diploma course in acting. Diploma courses are also offered in other disciplines of filmmaking, viz., editing, direction, sound recording and cinematography. National School of Drama (Delhi): One of the oldest acting and theater schools of India, the National School of Drama (NSD) was set up in 1959 by the Sangeet Natak Akademi and today is 54 < CAREERCONNECT < February 2017

One of the oldest acting and theater schools of India, the National School of Drama (NSD) was set up in 1959 by the Sangeet Natak Akademi

Barry John is a famous British-Indian theater director, settled in Mumbai. He initially started with the Theater Action Group in Delhi and then ventured to open a media company. He eventually shifted to Mumbai and started the Barry John Acting Studio. The studio still retains its roots in Delhi, and every year, besides Mumbai, it also organizes d iplo m a c ou r s e s a nd nu m e r ou s workshops in Delhi.

an autonomous organisation under the Ministry of Culture, Government of India. Most of the top bollywood actors in the industry are the products of NSD, including, Naseeruddin Shah, Om puri, Nawazuddin Siddiqui etc. Although getting into the NSD is a tough process. The National School of Drama, New Delhi offers a diploma course for three years majorly and various other shortterm courses in dramatic arts.

Anupam Kher’s Actor Prepares (Mumbai): Anupam Kher, a veteran actor of the Indian film industry, is the founder of the Actor Prepares. The institute offers a one-year diploma course in acting and also offers one-month certificate course. The acting academy actively organizes weekly workshops and children’s courses not only in Mumbai, where it is based, but across major cities in the country. It also has a fully-fledged branch operational in UK as well.

The Barry John Acting Studio (Delhi/Mumbai):

Whistling Woods International (Mumbai):


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Satyam Bhattacharya of Hypokrites “it is not impossible to achieve success in terms of remuneration that will put one at par with B school graduates, but it’s definitely more difficult. Having said that, I am hopeful that the future has better things in store”. W h istl i ng Wo o d s I nt e r n at ion al, Mu mbai, ha s been promoted by Subhash Ghai and his production company Mukta Arts. Listed as one of the ten best film schools in the world, Whistling Woods indeed enjoys wide popularity. It offers a one-year course in acting, which is divided into four semesters – the freshman, the sophomore, the junior and the senior.

founder and head of the department of Film and Television School of India (FTII), has been teaching acting for the last 49 years. The institute today offers a four month acting course under which everything from improvisation to yoga and from action to dance is taught. Lectures from renowned actors helps in the overall development of the student.

Asian Academy of Film and Television (Noida): An internationally acclaimed acting institute, the Asian Academy of Films and Television (AAFT) has indeed evolved to become one of the strongest media institute. Beside the regular acting courses, the institute also offers a short term three month course in acting. Being a complete film and television institute, it is not restricted to Acting alone and also offers courses in film direction, audio and video editing.

CRAFT (Centre for Research in Art of Film and Television) Delhi: Though not exclusively an acting institute, CRAFT has been able to secure a position among India’s top ten acting schools. The institute is a non-profit organization registered as a charitable trust. They offer a six month diploma in acting and modeling for which there are only ten seats in total. One can also enroll for course on radio jockeying, film direction or cinematography.

Roshan Taneja School of Acting (Mumbai): Professor Roshan Taneja, the former

Kishore Namit Kumar Acting Institute (Mumbai):

With names like Hrithik Roshan and Vivek Oberoi associated with the Kishore Namit Kumar Acting Institute, there is hardly any other testimony you’d need. The institute offers an 18-month acting course that trains students in building the right acting skills, proper voice modulation, dancing, action, memory exercise and more. Besides this, students can also take up meditation, music and stress management courses alongside the principal course. R.K Film and Media Academy (Delhi): Located in the heart of the capital, R.K Film and Media Academy is one of the most prestigious acting institutes of India. The institute began solely as an acting academy but over the years, because of the growing relation between media and acting, it has expanded into the area of mass communication as well. The institute integrates the best i ndust r y practices for i mpar ti ng pr a ct ica l a s wel l a s t he oret ica l knowledge about both the diverse yet closely linked subjects. February 2017 < CAREERCONNECT < 55


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Stress Mana

Stress-related illnesses are forecast to be the leading causes of the global disease burd that job stress is rapidly emerging as the single greatest cause of work-related disease an in the area of stress management. Nicin Varghese delves into the concept of stress manag management professional. 56 < CAREERCONNECT < February 2017


agement

den by 2020 -WHO The epidemiological evidence indicates nd injury. There is a severe dearth of skilled professionals gement, its scope as a career and how to become a stress

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S

tress is what you feel when you have to handle more than you are used to. When you are stressed, your body responds as though you are in danger. It makes hormones that speed up your heart, make you breathe faster, and give you a burst of energy. This is called the fightor-flight stress response.Some stress is normal and even useful. Stress can help if you need to work hard or react quickly. For example, it can help you win a race or finish an important job on time. But if stress happens too often or lasts for too long, it can have bad effects. It can be linked to headaches, an upset stomach, back pain, and trouble sleeping. It can weaken your immune system, making it harder to fight off disease. If you already have a health problem, stress may make it worse. It can make you moody, tense, or depressed. Your relationships may suffer, and you may not do well at work or school. You may feel thereâ&#x20AC;&#x2122;s nothing you can do about stress. The bills wonâ&#x20AC;&#x2122;t stop coming, there will never be more hours in the day, and your work and family responsibilities will always be demanding. But you have a lot more control than you might think. Stress management is all about taking charge of your lifestyle, thoughts, emotions, and the way you deal with problems. No matter how stressful your life seems, there are steps you can take to relieve the pressure and regain control.

The Concept of Stress Management

Stress management is an important skill that all adults need in order to improve themselves as problem solvers and to be more in control of their lives. Stress management consists of making changes to your life if you are in a constant stressful situation, preventing stress by practicing self-care and relaxation and managing your response to stressful situations when they do occur. Stress management encompasses techniques intended to equip a person with effective coping mechanisms for dealing with psychological stress. It is a predetermined strategy for overcoming psychological or emotional turmoil. Stress management is beneficial to reduce blood pressure, heart disease, digestive troubles and February 2017 < CAREERCONNECT < 57


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many more physical ailments. It also helps improve sleep, mental health, cognition and libido. There are simply too many benefits to list them all. When the stress of life leads to drug abuse, chronic physical ailments or pain, an absence of pleasure or relaxation in life, or when it affects one’s well-being negatively in any way, it may be helpful to meet a mental health professional or stress management counsellor to receive treatment for the manifested symptoms of stress and work through the issues causing it. Stress management is a rapidly growing stream since people get stuck with their busy life schedules and they often need someone to help them out. A stress management professional or counsellor helps one person to analyse and find out his reasons for stress and also help him overcome the stress through counselling, stress release medicines and various therapies.

Colleges Offering Courses in Stress Management

To Become a Stress Management Counsellor

Everyone deals with stress on a daily basis. While many people have little difficulty managing stress on their own using self-help techniques and relaxation methods, some people seek professional intervention, especially when their problems become unmanageable or are hurting their physical or mental health. According to a study published online in November 19, 2012 issue of the “Archives of Inter nal Medicine,” stress plays a role in roughly 60 per cent to 80 per cent of all primary care visits, yet only three per cent of patients reported receiving any form of stress management counseling. Becoming a stress management counselor can help you to help others handle stress and conflicts more effectively, giving you the opportunity to make a significant difference in the lives of your clients. Here are some tips that will help you to pursue a career in stress management. • Obtain a bachelor’s degree from an accredited university. • Complete a post-graduate program in a mental health-related field, such as counseling, psychology or social work. You will need a post-bachelor’s deg ree in a mental health field to practice as 58 < CAREERCONNECT < February 2017

Barkatullah University, Bhopal Rashtriya Sanskrit Vidyapeetha, Tirupati The Stress Management Institute, Delhi International Stress Management Association •

a professional counselor. Apply for state certification or licensure in your chosen field of study, especially if you wish to work in private or group practice. Certain positions may not require a license, but having one can help to increase your chances of finding a desirable job. Also, certification and licensing guidelines vary by state and profession. Apply for internships in counseling or psychology. Spending time working with psychologists and counselors will create valuable professional relationships, and it

will also give you a good idea of the nature of work. • R e s e a r c h c o u n s e l i n g a n d psycholog y g raduate schools. Few people start clinical practice in psychology with a bachelor’s degree. Apply for schools that offer courses in stress management to have a better understanding. • M a r ke t you r s el f a s a s t r e s s management consultant or counselor. This profession can be useful to a number of different organisations and individuals. Consider the following methods: 1. S l o w l y d e v e l o p a s t r e s s management pr ivate practice. This course of action takes time, because you must develop your client base f rom personal or medical referrals. Get in touch with hospitals, clinics and doctors who m ay r e c o m m e nd s t r e s s management to their patients. They may be able to prescribe stress management counseling. 2. Contact companies or hu man resou rces ( H R) depa r t ments. You may be able to become a workplace stress management counselor or train HR departments to handle stress in the workplace. 3. Apply to be a stress management cou n selor at a u n ive r sit y or college. Many students become stressed out as they st udy for degrees. Some schools employ people to counsel the students and teach them how to handle stress.


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INTERVIEW

â&#x20AC;&#x153;Educational Institutions Must Keep Evolving Themselvesâ&#x20AC;? IMS Noida, one of the leading B-schools in the country believes in teaching students to predict the uncertain future by being part of it. This futuristic institute is radically changing its curriculum, infrastructure and industry interface to meet the challenge of delivering the best. Dr KJS Anand, Executive Director, IMS Noida, in a candid conversation with Nicin Varghese speaks about the current status of management education in India. Can you please tell us about your Centres of Excellence? Also tell us how do these centres support IMS to offer additional skill development for your students and faculty? T hese cent res br i ng an ocean of knowledge at the feet of an aspiring mind and help them to enhance their skills. All of the centres are industry aligned, help to develop skills amongst students which eventually help them face the challenges that lie ahead in the future and make them industry ready. I MS Noida has six cent res of excellence. I MS Center for Dat a Scie nce prov ide s a plat for m for researchers of different fields. Centre for E- Com merce St udies aims to prov ide a plat for m to propagate a ca de m ic p rog r a m s a d he r i ng t o industry ready curriculum; corporate training and consultancies for skill enhancement. Centre for Digital Marketing is perfect for anybody involved in the arranging, execution or estimation of digital marketing systems or any individual who might want to seek a vocation around these. Center for Entrepreneurship hopes to bring a phase of democratising openings in India by making st udent entrepreneurs, suppor ting new organisations and ar rangi ng associations in different ways. 60 < CAREERCONNECT < February 2017

C e n t r e fo r Me d i a E d u c a t io n Research and Training (C-MERT) aims to facilitate media or iented environment and to train the future journalists, communication personnel and their creative innovations. The ce nt re is e st abl ishe d t o develop research and educational programs in the areas of law gover ning and consumer rights. W hat st e p s have you t a ken t o encourage entrepreneurial spirit among your students? Please tell us about your PGDM programme in entrepreneurship? I M S e nt r e p r e n e u r i a l e c o s y s t e m

i nclude s a n i nc ubat ion fa ci l it yIncubay and ent repreneu rship cell. E-cell is run by students and promotes entrepreneurial thinking. Ma ny st udents have st a r ted new ventures in this ecosystem. Necessary skills, mentoring, live projects and networking opportunities to build an entrepreneurial spirit amongst the students are the major programmes under this cell. Ou r PGDM prog ram me in entrepreneurship offers the aspiring students an opportunity to graduate w it h t hei r ow n st a r t-up. T h is curriculum of PGDM is delivered by entrepreneurs, star t-up specialists and entrepreneurial academician in an experiential workshop mode. Each participant gets mentored by an expert and is encouraged to create a high performance company. Do you think students are concerned more about the placements and salary statistics but not about the quality of education offered by an institute? Please share your views. To d ay, t h e o p p o r t u n it y c o s t of education is high and students are not w rong when they look at the placements vis-Ă -vis the investment made. However, this is a short term view. In the long ter m the MBAs shall aim to become CXOs of a large organisation which is possible only


INTERVIEW

with high qualit y education. The returns of such education are quite high over time, whereas that of a good campus placement are moderate over time. M a ny M BA g r aduat e s a re not getting jobs. How do you manage to stay af loat and offer effective employability to your students? We create skills in students through our live labs, which outfits them with industr y par ticular aptitudes. The students experience real time business situations in live labs to face actual complexities of business and discover solutions. These labs could be in any like, retail, media, banking, trading and e-commerce. Do you think MBA has become a mandatory prestige tag for sure success in todayâ&#x20AC;&#x2122;s competitive world? How can we overcome the MBA hype and be aware about the actual scenario? MBA/PGDM are tags of professional lear ning and of the fact that the pass outs are ready to fit into any business scenario and turn it into a success. It is not just getting a PGDM tag, but obtaining it from a good institution in an all-round fashion. The

students to understand international business scenario? International collaborations bring new pedagogies and best practices from across the world. Close interaction with partner institutions generate an Do you think the MBA programmes education mechanism that is world in their current format have reached class. Our programs help students the saturation point and need to be i nt e r a ct w it h global pa r t ne r s t o reinvented for survival in the long understand their markets and develop run? sk ills that help st udents become Wit hout rei nvent i ng it is globally competitive. impossible for an educational Different international IMS institution to stay p erceptions on the Noida enrich ahead of the changing s a m e s u bje c t m a ke s the students with t i m e s . E d u c a t io n a l students open minded unique perspectives instit utions prepare a nd i nde pe nde nt i n and experiences that students for the â&#x20AC;&#x2DC;nextâ&#x20AC;&#x2122; discovering their true open the ways in which in the indust r y. A n potential. Students also our students think and educational institution build many long lasting respond to global have to keep evolving global networks. issues. t h e m s e l ve s i n t e r m s This develops cultural of their cu r r iculu m and sensitivity amongst students teaching pedagogies to meet the and makes them communicate expectations and needs of the corporate effectively with people from diverse and the new entrants. backgrounds. Global education is interdisciplinary and provides good IMS Noida is a central hub for soil for in novation. Inter national many international students and students at IMS Noida enrich the have strong tie ups with various students with unique perspectives i nternat ional universit ies. How and experiences that open the ways in does this help you to grow as an which our students think and respond educational institution and your to global issues. corporate primarily look for business language comprehension, confidence, professionalism and strong analytical and interpersonal skills from such tag holders

February 2017 < CAREERCONNECT < 61


INTERVIEW

Success Lies in Searching for Solutions Through their strong industry partnerships and global collaborations, Jindal Global Business School offers a multidisciplinary global business education. Dr Tapan Kumar Panda, Professor and Dean, Jindal Global Business School, in a candid conversation with Nicin Varghese speaks about their approach towards management education and how they mould future management professionals. MBA vs. PGDM is a common dilemma for B-school students. Please discuss the potential of these two degrees. As per the statute, MBA degree is offered by universities. Autonomous institutions cannot offer MBA degree in India. PGDM programs from IIMs and leading B-schools like MDI, XLRI and SP Jain are of good v a l u e . S i m i l a r l y, MBA programs from leading universities have similar value. Many of the PGDM programs and MBA programs of Indian u niversities have no value addition to a student. Students should look for the structure and design of the program, level of industry integration and placement data before the selection of any program, be it PGDM or MBA. If someone wants to pursue PhD program after completing their post graduation, MBA degree is an advantage. MBA as a course will also help in student exchange as international universities do not run PGDM programs. Many MBA graduates are not getting jobs. How do you manage to stay afloat and offer effective employability to your students? Student employability is a problem across many professional courses in India. They have degrees but no professional skills to manage business. It’s important to give them skill and knowledge rather than giving a degree to them. This is a multilevel problem. B-schools should provide desired internship for their students which will give them enough industry exposure and should align them to global issues and developments. The first step to build an effective management program is the selection process. The institution should develop a valid and contemporary curriculum. It must give opportunity to the students for industry internship and 62 < CAREERCONNECT < February 2017

international exchange. Last but not the least, the institution should also guarantee effective employability. This has been the mantra at JGBS. We have a good scholarship scheme along with robust programmes comparable to international schools and various levels of relationship with foreign universities leading to meaningful placement. Most of the management institutions focus on professional education and do not provide conducive academic atmosphere for research output. How do your institution back students to promote research and publications? It is unfortunate that many B-schools have turned lecture centres. It is important to impart the capacity to ask questions in students which helps them to have inquisitive mind. The current evaluation system of JGBS involves projects, field based assignments and also opportunity to do research jointly with faculty through various study centers. What are the emerging trends and streams in management? Management education is moving from ‘doing to knowing to being’. There has been lots of courses on experiential learning. This helps the management aspirants to realize his potential, harness his strengths and apply key learning to what he is good at. The new areas include business analytics, social entrepreneurship, e-commerce, technology management and new venture planning. How do you mould future business leaders and make them capable of responding to challenges in the emerging markets? It is important for them to understand emerging market scenario and how it

differs from the developed markets. Also, they need to study cases, do projects, undertake field visits and apply what they learned. They need to realize not only about institutional voids in emerging markets but also strategies that will work in these markets. Success in emerging markets is more to do with alternate thinking, design thinking and searching for local solutions by using global applications. What steps have you taken to encourage entrepreneurial spirit among your students? St udents u nder take small business studies and help small entrepreneurs in their business which make them realize challenges in entrepreneurship. We have a social entrepreneurship center and students pursue different studies with faculty members. We have a program where students have to pitch for their business models. Some of the students also undertake in-house assignments for building business. We intend to set up an‘incubation center’ in near future for our students to not only house their business but also get connected to venture funds and angel investors. Do you think the MBA programs in their current format have reached the saturation point and need to be reinvented for survival in the long run? This was forecasted long time before. Business doesn’t run in compartments. It takes an integrative view of the problems. But, business schools teach in functional boxes. There has been lots of debate on this and it paved the path for introducing do- learn- feel model or skill- knowledge and leadership model. The pedagogy and content have undergone lots of changes in bringing issues on global marketing, base of the pyramid strategy, design and strategic thinking and technology management. Unlike traditional courses of other colleges, we highlight these changes into the forefront of business education of our institute. We have adopted the changes and made our program contemporary for our students.


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INTERVIEW

Building Managerial Competency in Students The School of Management of Manipal University has been shaping professionally competent, socially responsible and ethical management postgraduates since its inception in the year 1999. Dr Raveendranath Nayak, Director, School of Management, Manipal University who aims to produce MBA graduates packed with ethical integrity and leadership skills in a candid discussion with Gaurav Dubey talks about his approach of producing leaders of tomorrow.

How do management schools help in building the foundations of tomorrowâ&#x20AC;&#x2122;s leaders? We in the School of Management (SOM), Manipal University primarily focus on building an ethical compass of students which guide them in excelling in their future managerial career. A sense of service towards the stakeholders and community is cultivated in the students during their duration of course in SOM. Besides these things, we build a strong managerial competency in the students which help them in steering through thick and thin of their career. Finally, we make them aware of leadership qualities such as empathy, openness to new experience, conscientiousness and growth of leadership skills that include communication (both oral and written), astute decision making ability, problem solving tactics and team building skills. What is the importance of case studies used in graduate and undergraduate business education? Case Based Teaching (CBT) yields excellent results when used in an effective and correct manner. Reading a case study meticulously helps in the deep learning and eliciting new insights of difficult situations. It also guides a manager 64 < CAREERCONNECT < February 2017

in responding to a particular situation. For example, a well written case study based on corporate strategy and its guided analysis can figure out the problem and claims of competing stakeholders. A competent instructor can guide the management students in reckoning the probable outcomes of different decisions taken around the problems. So, the whole process of CBT is a good learning experience for both students and instructor. How does your institute incorporate entrepreneurial values among its students? In SOM, we have established a separate entrepreneurship development cell with a coordinator trained from the Entrepreneurship Development Institute of India (EDI), Ahmedabad. We conduct entrepreneurship development program every year in the college which helps students in exploring their entrepreneurial skills. The student members of the cell regularly organize guest talks which are delivered by successful as well as unsuccessful entrepreneurs, business persons, bank managers, managers of financial institutions and district industry center. The students with entrepreneurial mindset become team members in innovative


INTERVIEW

projects done in MUTBI which is the incubation center of Manipal University. So, for our MBA students it is brainstorming, continuous exposure, and reflection in entrepreneurship. M BA v s . P G DM i s a c om mo n dilemma for management students. Discuss the potential of each of the two degrees. The 3 letter word MBA, whoever offers, has unique brand image. The same will not be there if we offer the same management education with the name of the qualification as MA or M.Sc in Business Administration. On the other hand, since PGDM has been offered by IIMs, it is at par with MBA in stature. However, when the IIM Bill will get pass and IIMs start offering MBA instead of PGDM, then the value of PGDM will diminish overnight. How does your institute prepare students as per immediate market requirements for ready acceptance in relevant job profile in reputed organisations? A go o d e d ucat ion mu st pr e pa r e students to apply their knowledge and skills to new situations as they arise. So, our learning and teaching trains

Our learning and teaching trains students to adapt to the ever changing requirements in job markets as well as in workplaces. students to adapt to the ever changing requirements in job markets as well as in workplaces. However, we respond to specific needs of recruiters fairly quickly. For example, recently when recr uiters had a need of Business Analytics skill sets in MBA graduates, we developed the course and offered it. Apart from this, we have choice based credit system in which our students can select their electives from a range of subjects that are offered across different institutions within our university. If a particular subject in demand is not readily available within, the students

can search for and study the subject in Coursera or SWAYAM; we transfer its credits to our studentsâ&#x20AC;&#x2122; grade sheets. In the ever- chang i ng star tup environment, business administration and management e duc at ion prov ide s an e dge to entrepreneurs. Please give a comment on this statement. It is a debatable statement. I believe that entrepreneurial activity is different f rom self-employ ment. Our MBA program and curriculum are mainly designed for educating and training managers for corporate world. There might be some degree of fostering entrepreneurship in our training. We in SOM, seek expression of interest f rom those st udents who have entrepreneurial mindset, provide them additional classroom training, and enroll them as the members of teams that are engaged in creative and innovative projects (in different disciplines such as engineering and life sciences) in our universityâ&#x20AC;&#x2122;s incubation center. For them, this extra work, which they happily do in evenings and weekends with their teammates, is the purposeful training for their future entrepreneurial pursuit.

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INTERVIEW

Can you please explain about luxury management, its scope and career opportunities in the current scenario? Luxury is one of the fastest growing sector in India. The market has been growing at the compound annual growth rate (CAGR) of about 20 - 25 per cent for past several years. Besides, as per a NSDC report, it has been estimated that a total of 5.6 million people are expected to be employed by this trade by 2022. A survey report titled ‘Status of Luxury Talent in India’, carried by Forbes reported that the existing talent lacks professional management and servicing skills which are essential to the luxury domain. Therefore, the Luxury Brand Management program has been thoughtfully designed for those who have recently graduated in any field, and or for professionals with some experience in fashion and or retail sector. The industry being on constant growth trajectory is in dire need of skilled talent to add further momentum to the domain. If you evaluate any space, like say you cannot become a doctor or an engineer without doing the respective professional studies, it’s the same with luxury profession - you cannot become a luxury specialist unless you do a professional course in the same. The career opportunities range from the roles of fashion consultant, store director, visual merchandiser, buying merchandiser, brand manager, logistics management and so on.

The Luxurious Management Saga With the ever burgeoning retail sector and the myriad number of international brands entering or expanding
their base in India, there is a considerable need for trained professionals in the luxury retail and service sector. Abhay Gupta, Founder and CEO, Luxury Connect Business School in a candid conversation with Nicin Varghese speaks about the concept of luxury management, its scope and opportunities 66 < CAREERCONNECT < February 2017

What makes LCBS different in terms of academics and infrastructure from its competitors? LCBS is way different from its competitors, as LCBS is a focused institute which provides only luxury related courses at all levels ranging from full time post graduate programs to short track executive courses to certificate and online mode as well. It has a dedicated and specialized team which works towards a single category, which is Luxury ! As far as academics is concerned, LCBS has got the best practicing professionals from the trade as faculties for our students. You would find our students getting freshly baked knowledge from the industry. The industry experts train and share live examples with them. We also enrich them with case studies which helps our students to get well versed with the industry trade practices. Apart from the theoretical knowledge we impart, we have a culture of providing our students with industry based projects where they can enhance their practical skills. In addition, LCBS has tied up with one of the best universities in the world for luxury brand management International University of Monaco situated in France, the lap of luxury. We have a boutique campus situated in Gurugram, completely dedicated to just one specialised stream of educational program. The wi-fi campus is equipped with a library, computers and complete audio visual equipment with state of the art class rooms. Do you think students are concerned more about the placements and salary statistics but not about the quality of education offered by an institute? Please share your views. Today, students are intelligent to consider both of these as important. They demand both these qualities when


INTERVIEW

they are investing, keeping the future perspective in mind. It’s similar to buying a luxury product – one demands quality, authenticity and immaculate service all at the same time. We are proud to say this that just like another luxury brand, LCBS offers all these and beyond for the entire journey of the student. We not only provide finest quality education but, we also give them practical exposure as well as placements in the desired industry sectors. We have a record of 100 per cent placement with a very high salary statistics which is the best package in the industry for a fresher. Many MBA graduates are not getting jobs. How do you manage to stay afloat and offer effective employability to your students? Yes, it is a fact that many M BA graduates are not being able to find jobs. In economics, you must have learnt about supply and demand. It is the same scenario here. Many students are graduated with an MBA TAG every year. But, the industry couldn’t find more than 40 per cent as employable.

LCBS is way different from its competitors, as LCBS is a focused institute which provides only luxury related courses. We have a boutique campus situated in Gurugram, completely dedicated to just one specialised stream of educational program.

Do you think MBA has become a mandatory prestige tag for sure success in today’s competitive world? How can we overcome the MBA hype and be aware about the actual scenario? Yes, it has become a tag for most of us for sure ! Being successful or not is another question all together. It is bit tough to overcome the hype since it is created over a period of time. I believe proper awareness needs to be given at the entry level to understand that this is not everyone’s cup of tea. Students and parents have to be bold enough to try new streams of education and move a step ahead to stand out in the crowd.

T h is is where we t r y to ma ke a difference by creating specialised talent pool with completely industry ready curriculum. Our students are ready to take up the responsibilities from day one and are preferred over normal MBA pass outs. We are offering a unique course which is highly in demand by the industry. Luxury industry requires luxury professionals to work with.

Do you think the MBA programmes in their current format have reached the saturation point and need to be reinvented for survival in the long run? Certainly, MBA format has reached the saturation point and for their survival they should reinvent the model and ma ke it more i ndu st r y or iented. An industry-academia association is a must. February 2017 < CAREERCONNECT < 67


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Fostering New Breed of Leaders in an Innovative Way Professor Swarup K Mohanty, Director, Sona School of Management, in his 25 years of career, has held key positions in several corporate companies as well as institutions of excellence as teacher, trainer, researcher and consultant. The professor has also authored several books and presently, he is at the helm of Sona School of Management where he is carving tomorrow’s leader through his pioneering approach of I (Innovative)-School. Professor Mohanty, in a candid discussion with Gaurav Dubey, throws light on the concept of I-School and talks about its growing importance in the country How do B -Schools help building the foundation of tomorrow’s leaders? Several B-schools located across the world exaggerate the things when they are asked to define their approach of creating tomorrow’s leaders. Their views are heard prominently and are appearing in the for m of mission statements in the web pages and glossy course brochures. It sounds like a paradox to me as it is both appealing and controversial as well. As per my understanding, “A good B-school should understand that leaders are not made by just imparting a body of knowledge and practicing a requisite set of skills. It entails deeper personal work. That is, it requires acquiring a clear sense of oneself—an identity— 68 < CAREERCONNECT < February 2017

as a leader, and aligning it with one’s personal values, history and purpose. Again, becoming a leader is a social endeavour. It requires understanding, connecting and giving voice to the social context that ultimately grants or denies one’s permission to lead. Learning to lead, in short, is not an abstract matter. The only way to do it is through experiences—of leading as well as of following—and ongoing reflection on those experiences to distil lessons that may in turn inform future practice” It is not whether business schools can or cannot develop ‘leaders.’ Leaders are not the finished products of any single institution. Learning leadership skills is a lifelong process. Instead, the question should be how business schools

contribute to their students’ ongoing development. That means asking how to help them acquire knowledge and skills; stimulate personal reflection and clarification; facilitate understanding of, and connection with, communities that may affect and be affected by their leadership; and, most importantly, reinforce the habit of lifelong learning. I believe, at times, this needs a shift from B-school model to I (innovative)school model which is based on the premises of questioning, observing, networking, associational thinking, and experimenting. Those few who are emphasising and designing their courses in the above directions are indeed nurturing the foundation of a future leader.


INTERVIEW

What is the use of case studies used in graduate and undergraduate business school education? The objective of an MBA programme is not only to train students in the specific management science, but also to equip them to hold leadership positions to d r ive a nd lead orga n isat ions/ institutions, contributing meaningfully as change agents and creating ‘good’ wealth for the society while remaining socially responsible and ethical. The object ive (st ated on al most each B-school’s website) is to create change agents. The necessary abilities for such change masters would be strategic thinking power, ability to work in teams, excellent communication skills, empathy, wholesome view, creativity, technical competence, humility, and soft skills. Does case method as a pedagogy help achieve these lofty aims? If it does, how far the real life situations gets

arrange and orchestrate. The real world scenarios that case studies present help to broaden our knowledge, but used in isolation, they have real potential to create misguided case-solvers rather than informed and astute decisionmakers. A mixed method, constituted of both case studies and simulation would be more effective as it mitigates the above risk.

translated in a four wall microcosm? I n I n d i a , m o s t M BA cl a s s compositions have an average age of 22 years. Majority of the class is likely to be of freshers — those without any work experience or entry level work experience and undergraduate class would be composed of students who have absolutely no work experience at all. The real life work place needs reflective thinking, inductive perspective and team synergy. Case study method provides the space to think in the above direction to a great extent. However, it depends on the choices and quality of the specific cases that the mentors

can be learned. Innovation can also be learned through inculcating skills like questioning, observing, networking, experimenting and associational thinking.

How does your institute incorporate important values among the students? We mostly foster those values that bring sync between ‘I- school Model’ and ‘B –schools’. Thus, we focus more on the culture of learning and ref lection, achievement orientation, creativity, interdependence and respect for diversity. The recent Harvard and Marriot school research survey corroborates the fact that nearly 2/3rd of our skills

M BA v s . P G DM i s a c om mon dilemma for management students. Discuss the potential of each of the two degrees. There is no difference in industry’s treatment towards PGDM and MBA graduates. The course cur riculum and brand image matters a lot in this context. Statistically, nine out of top ten B-schools in India offer PGDM / PGP. However, a PGDM/PGP course

in autonomous institutes may have the advantage of designing their own curriculum to be taught and upgrade it regularly instead of following an outdated syllabus of some university. Universities change their syllabus once in five-seven years, which certainly is a big deterrent. In Indian context, PGDM courses have the ease of becoming more industry relevant, up to date as compared to MBA courses. How does your B school prepare students as per immediate market requirements for ready acceptance in relevant jobs profile in reputed organisations? We t r y t o i ncu lcat e a sy nt het ic approach. Apart from the wisdom of Tyrolean B-school perspectives, we also emphasise on how to switch to innovators method (I-school approach). We try to lead through experimenting,

build a deep expertise and remove the barriers during uncertain times. As the business world is becoming more uncertain, I –school model is becoming more relevant. Thus, we impart the skills to switch from executing in certainty to experimenting in uncertainty, from protecting existing resources to circumvent resources, from maximizeoptimize to minimize-suffice and from fixed cost logic to full cost logic. As the age of uncertainty develops the relevance of I-school model will become more profound, pragmatic, immediate and indispensable to the market needs. February 2017 < CAREERCONNECT < 69


INTERVIEW

Making students realise opportunities… S N R Institute of Management, which is the management wing of S N R Sons College (Autonomous), has been providing quality education to management students since 1987. The two year MBA Programme of the institute has metamorphosed many graduates into real life entrepreneurs and leading managers in the corporate world. Dr K Karunakaran, Principal, SNR Sons College, Coimbatore, in an exclusive interview with Tariq Ahmed, goes on to tell how the institute has fostered a sense of academia in the minds of management aspirants. Here are the excerpts: How do B-School help in building the foundations of tomorrow’s leaders? Every B-School want to create passionate leaders who can inspire their employees and partner with other ambitious individuals to effect real change in the world of business. MBA program should be designed with unique leadership values in mind which could prepare the next generation of leaders for the rigour of working in today’s competitive business environment. Here are a few ways that B-School can help you realise your professional goals: problem solving, integrity, teamwork, passion for development. What is the use of case studies used in graduate and undergraduate business education? A case study, just like a group discussion, is designed to assess certain group performance skills of the individual. The difference stems from the fact that a Case Study tests a larger and slightly different skill set as compared to a normal group discussion. The following is a list of special traits, which the evaluators look for while assessing a candidate: analytical skills, quantitative skills, flexibility, leadership skills, presentation /com munication skills, behavioral/personality traits, goal orientation, confidence, etc. How does your institute incorporate entrepreneurial values among its student? Our e-cell has a big role in incorporating entrepreneurial values among our students. The purpose of our e-cell is to make students realise opportunities they have during the study period, and to create a platform to fulfill their dreams. We believe that entrepreneurship is the key that can unlock India’s latent inventive potential. It will not only push India to the forefront of the world but also help raise the quality of life in the country. The non-profit entrepreneurship cell is run by the students and faculty of Management 70 < CAREERCONNECT < February 2017

Science that aims at manifesting the latent entrepreneurial spirit of the young students. We at e-cell host various workshops, speaker sessions, innovative games, competitions for aspiring entrepreneurs. Students are the greatest natural resource and the cell intends to nurture them and provide them with opportunities for excellence. It intends to pierce the corporate veil, to let the budding entrepreneurs get a feel of how the corporate world works. MBA vs PGDM is a common dilemma for B-School students. Discuss the potential of each of the two degrees. A Masters in Business Administration (MBA) is a degree course offered by the colleges affiliated to the universities while the Post Graduate Diploma in Management (PGDM) is a diploma course offered by the institutes that are recognised by the All India Council for Technical Education (AICTE). Even the prestigious IIMs offer PGDM and not MBA as they are not part of any university. Colleges offering the MBA course have to follow an academic curriculum prescribed by the University while the PGDM institutes like the XLRI, IPE, IIFT, SP Jain, NMIMS at the national level and Siva Sivani and Dhruva at the state level have the flexibility to design their own courses within the parameters prescribed by the AICTE. They can change the syllabi and introduce new courses depending on the market demands while the MBA colleges

have to strictly follow their respective University’s curriculum. An MBA is for those who seek a university programme to get a holistic view of the programme while the PGDM is for those who seek specialisation in the area of their interest. Content wise there is not much difference but MBA will not have recognition problems for those going abroad while PGDM students have to be doubly sure of taking the equivalence certificates. Earlier, a PGDM was not recognised for higher studies like M.Phil or Ph.D that seek a degree as a pre-requisite. But now, PGDM certificates of some top institutes are also being considered equivalent to MBA for higher studies. How does your B - School prepare students as per immediate market requirements for ready acceptance in relevant job prof ile in reputed organisations? The competencies developed through MBA coursework are can be seen as fundamental to greater success in the modern job market. Beyond that, with the global economy evolving into a more and more intricate system, graduate study can help students navigate the latest techniques by exploring the latest available knowledge and best practices. This has the potential to give MBA graduates an essential edge in their immediate job prospects, and an ongoing advantage throughout their careers. In the eve - chang i ng star t-up environment, business administration and management education provides an edge to entrepreneurs. Comment. The start ups have lot of challenges like collaterals, cost of loan, delayed payments, marketing and so on. Anyone could see the recovery rate of loans by banks for entrepreneurial ventures, would be low. But the fact is that they don’t get proper education. They witness failure because of many reasons like lack of marketing skills, lack of quality conscience, poor standards, etc.


INTERVIEW

“Knowledge is not the domain for any degree” The Indian Academy School of Management Studies (IASMS) has been envisaged to be a centre of excellence in management education, and has consistently endeavoured to maintain this status. Dr Nagaraj Shenoy, Director, Indian Academy School of Management Studies in an interview with Sheena Sachdeva talks about Bschool mechanisms in the shaping of smart leaders along with the wave of entrepreneurship in the industries. How do B-schools help in building the foundations of tomorrow’s leaders? A nation’s progress lies mainly in its ability to produce quality leaders. The input for a leader is not the knowledge in one particular field, but a holistic view of the functioning of entire economy, business processes, social dynamics and their interrelations. In this context, the B-schools play an important role in shaping new leaders of future by giving them the required knowledge and developing the competence required to face the VUCA (Volatile, Uncertain, Complex and Ambiguous) world. So they can lead, may be an organisation, society or nation. What is the use of case studies used in graduate and undergraduate business education? Case study is an important tool that strives to fill the gap between experienced and inexperienced. It is a medium through which a student can learn about the real world situations, how they are handled and how it should have been. Managing in real world is not a formula driven approach; it’s a test of one’s knowledge, understanding, insight and creativity. It is test of a manager’s personality attributes - behavioural, temperamental, emotional and mental. All these cannot be delivered through standard text books. The use of case studies in the classroom improves the analysis skills, reasoning ability and prepares students to become rational and balanced decision makers. How does your institute incorporate entrepreneurial values among your students? The extent of entrepreneurship among people is one of the key drivers of the health of the economy of a nation. In this context, entrepreneurship education plays a significant role shaping future of our industry. Keeping apart the debate that whether entrepreneurship can be ‘taught’, every B-school need to strive to inculcate

PGDMs offered by IIMs rated far better than any MBAs; while PGDM degrees offered by some ‘autonomous’ colleges are worth only the value of paper they are printed on. The students need to exercise caution while choosing.

entrepreneurial values among students. In this direction, in our institution apart from classroom teaching, we arrange talks from successful entrepreneurs to share their journey and experiences. We call our alumni who have turned entrepreneurs to guide present students. We take our students to start-ups to make them understand the nuances of entrepreneurship. Also, we conduct competition among students for product creation, innovative business proposal, etc. to gear up their mind towards entrepreneurship. MBA vs. PGDM is a common dilemma for B-school students. Discuss the potential of each of the two degrees. Knowledge is not the domain for any degree. The most competent may be a person with ordinary qualification. However, in the time of certifications we need to acquire a qualification that recognises our knowledge. MBA is most popular degree but is awarded only by government recognised universities. It comes with good and bad of government universities. You learn stipulated subjects, complete projects and other formalities. Its recognition is time tested and you can apply for a government job, pursue a higher degree like PhD, if you wish, in future. Whereas a PGDM is a qualification as good as the institution it offers. It claims to address the weaknesses of the regular university courses like regular updating of syllabus, flexibility of curriculum, etc. The

How does your B-school prepare students as per immediate market requirements for ready acceptance in relevant job profile in reputed organisations? The university system has its own limitations. The regular updating of syllabus and curriculum is not possible due to its inherent structure. This causes an impediment in preparing students for the requirement of industry. We have taken this as a challenge and endeavoured to fill the gap by offering add-on courses, providing interaction with industry experts, exposing them to recent industry practices. Our institution offers various skill development courses to prepare them for the job market. I n t h e e ve r - c h a n g i n g s t a r t - u p environment, business administration and management education provides an edge to entrepreneurs. Comment. Management education definitely plays an important role in shaping the destiny of a successful start-up. It provides students with the required input to start a business by providing them all the required knowledge about the business world. The knowledge is power and you do not get a second chance to give a good first impression. Entering the market well prepared can be your best bet. Recent evidences have proved that acquiring the required skills, ideas in the college provides an edge to entrepreneurs in the market. This is because the freshness, creativity, innovation, network, thinking out to the box and all those essential ingredients for a modern successful start-up are present in the college youth. The most successful start-ups of recent time flipcart, snapdeal, redbus, etc. are some examples of this phenomenon. February 2017 < CAREERCONNECT < 71


INTERVIEW

Instilling confidence in students to face competitive business environment Acropolis Institute of Management Studies and Research not only prepares students for facing the future corporate challenges but also inculcate the business and life ethics in students. The ‘Career Development Cell’ of the institute works hard on each student and makes them equipped for the fierce corporate battle. Dr Manish Mittal, Principal, Acropolis Institute of Management Studies and Research, under whose proficient guidance the institute is thriving on path of success, talks to Gaurav Dubey about his vision and approach of leading the institute How do management schools help in building the foundations of tomorrow’s leaders? The sole aim of management education is to equip students to work with others in a team. Team work and leadership skills both are the inherent part of management education. We, in Acropolis Institute of Technology and Management encourage students to participate in both indoor and outdoor activities. These activities help students to hone their leadership skills and make them ready for their future corporate life. Our several students have been working in top corporate companies of India and they have proven themselves as effective leaders at their work place. What is the use of case studies used in graduate and undergraduate business education? Going through case studies works as simulation and provide students the feel of real business world. All case studies are examples taken from industries. In a case study only those stories are incorporated which were faced by any organisation or a manager sometime in the past. Each decision is carefully analysed during the case study sessions to evaluate if the decision was the best or better alternative decisions could have been taken. The beauty of case studies is that they are away from the places they actually happened which enable students to view them rationally and take rational decisions rather than emotional decisions. How does your institute incorporate ent repreneu r i a l va lue s among it s students? In our instit ution we have in-house ‘Entrepreneurship Cell’ which is very active and organises events, workshops, and seminars f rom time to time to encourage the enthusiasm of students for becoming an entrepreneur. The cell is an active member of National Entrepreneurship Network (NEN) of India. Events such as Street Bazaar, EWeek, fete etc are organised at regular intervals to encourage students with 72 < CAREERCONNECT < February 2017


INTERVIEW

entrepreneurial bend to put their ideas into practice. Such events act as testing grounds. If the idea gets acceptance from the students then it is considered for commercial implementation. Many of our students got so much benefitted by these kinds of activities that now they have been running their own start ups or businesses. M BA v s . P G DM i s a c om mo n dilemma for management students. Discuss the potential of each of the two degrees. T he t wo cou r ses have ce r t ai n differences. MBA is a post graduate degree while PGDM is a post graduate diploma. When students opt for MBA it is easier for them to go for higher qualifications like doctorate. While on the other hand PGDM may act as a hindrance. Several universities do not recognise PGDM diploma for the PhD and higher degree courses. PGDM offers more autonomy at the college level. Institutes can have their own syllabus, can go for frequent revisions keeping in line with the changes in industry and student preferences, can have their own academic calendar etc.

MBAs are university affiliated and all these decisions are taken at university level and hence are less or almost inflexible. Institutes have to follow the academic calendar of the affiliating university. Many a times university calendar goes haywire and it results in delay of academic activities like exams, orientation etc. Fee is also one consideration. Traditionally the fee for MBA course is less than the PGDM courses. How does your institute prepare students as per immediate market requirements for ready acceptance in relevant job profile in reputed organisations? First of all, we equip students with the best of theoretical and practical knowledge in their chosen field. Then we have a well established placement department called the CDC (Career Development Cell). CDC is ver y fast and efficient in its working. The teaching department together with CDC prepare students for interviews, group discussions, interview etiquettes etc. Numerous mock exercise, practice sessions, workshops and placement

lecture series are conducted to refine the knowledge and personality of a student. CDC trainers concentrate on each student individually and help them overcome their weaknesses and at the same time push their strength to the next level. In the ever- chang i ng star tup environment, business administration and management e duc at ion prov ide s an e dge to entrepreneurs. Please give a comment on this statement. M a n a ge m e n t e d u c a t io n i m p a r t s students the complete knowledge of business and business enterprises, from the inception of an idea to formation of company to getting f inance to r u n n i ng it successf ully to cr isis management. A soldier who has the complete knowledge of his warfare and strategy is able to overcome all odds. Management education provides that to a student. It makes students confident to face the challenges offered by the real and fiercely competitive business environment. This confidence provides them the necessary edge and helps them to be successful. February 2017 < CAREERCONNECT < 73


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We encourage students to take entrepreneurial route: Dr Raina The Faculty of Management Studies, DIT University was established in the year 2004, and since its inception, the institute has produced numerous management professionals who are today steering their respective organisations on a success path. The University is under the leadership of Dr Kuldeep K Raina, Vice Chancellor, DIT University who focuses on imbibing innovative thinking, teamwork, entrepreneurship skills and overall development of the students. Dr Raina discusses the secret of making tomorrowâ&#x20AC;&#x2122;s leaders and about the management institute of the University in an interview with Gaurav Dubey How do management schools help in building the foundations of tomorrowâ&#x20AC;&#x2122;s leaders? Management schools prepare students with all requisite skills required to be a successful leader. Be it setting a vision, communicating effectively, motivating others or self, inspiring others for higher performance are all inculcated in students by providing them right kind of platforms through case study analysis, presentations, management games, live projects, business plan competitions, roles plays etc. Management students imbibe leadership through informal processes such as organising event, games, competitions etc. without consciously realising that they are learning it. What is the use of case studies used in graduate and undergraduate business education? Since, it is practically impossible to create real world business set up in class or sending students to companies on daily basis to learn real business decision making. Therefore, case study analysis provides an alternative to it by making students go through different business decision making and problem solving situations, wherein they put themselves into the shoe of protagonist mentioned in the case. How does your institute incorporate 74 < CAREERCONNECT < February 2017

entrepreneurial values among its students? We, at Faculty of Management Studies (FMS), DIT University, encourage and support our students in every possible way for taking entrepreneurial route. Apart from holding and making them participate in Business plan competitions, retail wars etc., they are also made to go through entrepreneurship workshops, seminars and expert lectures. MBA vs. PGDM is a common dilemma for management students. Discuss the potential of each of the two degrees. PGDM prog rams are diplomas i n management and are generally more rigorous and cater to business o r g a n i s a t i o n sâ&#x20AC;&#x2122; h u m a n r e s o u r c e requirements at different managerial levels. Whereas MBA is a formal two year degree program and is being run by most of the govt. and private universities in India. Although, a student with PGDM is not allowed to apply for most government jobs in India but if the institution providing PGDM is affiliated to Association of Indian Universities, then PGDM will be considered equivalent to MBA. However, if the idea is to work in private organisations then this differentiation is futile as students with right skills only will be selected, irrespective of the fact that he/she has PGDM or MBA.

How does your institute prepare students as per immediate market requirements for ready acceptance in relevant job profile in reputed organisations? We keep a close watch on industry requirements and continuously endeavour to bridge industry-academia gap by organising frequent expert lectures and workshops by industry experts. Also, we send our students on summer training after first year to let them see how real world business works. A l s o, we h old o u r b o a r d of studies meeting annually wherein industry experts and academicians are invited to discuss and finalise curriculum and specialisations in such a way that industry requirements are fully met. I n t h e e ve r - c h a n g i n g s t a r t - u p environment, business administration and management education provides an edge to entrepreneurs. Please give a comment on this statement. This is absolutely true as all the skills required to be an entrepreneur and run a start-up, are being taught and inculcated in students taking a management programs. Moreover, students are guided to take up entrepreneurship opportunities by making them aware through seminars, workshops, expert lectures, competitions etc.


February 2017 < CAREERCONNECT < 75


INTERVIEW

Bridging the gap between theory and practice Bharath University was established with the aim of imparting higher knowledge in Science and Technology, Medicine and Management. The Department of Management Studies was established in the year 1992 and now offers MBA programmes in 12 different specialisations. The institution boast of qualified faculty members with rich experience in academic, industry and research. In an exclusive interview with Tariq Ahmed, Dr J Sundeep Aanand, President, Bharath University talks about various aspects of the institution as well as the role of management education in today’s world How do B-schools help in building the to organise teams, motivate employees, foundations of tomorrow’s leaders? and troubleshoot productivity problems Developing leaders is what all business in the workplace. It equips the students schools aspire to contribute to the by giving them the cutting edge and takes society. a more cooperative and holistic approach, Leaders are not the finished product of any giving them the information they need to single institution. Learning for leadership relate to their employees and convince lasts for a lifetime. The question instead them to give their best at work. is how we as a business school best We, at Bharath School of Business, contribute to the students’ ongoing strive to help students see themselves as development as leaders. In pursuance of future managers who will have power and this, we provide the foundation of how responsibilities or as future leaders who to help the students acquire knowledge will be able to influence their organisation and skills, stimulate personal and community ref lection, facilitate The u nderst a nd i ng of t he What is the use of case ethos of any communities that may studies used in graduate business school is be affected by their and u nder g raduat e academic integrity and leadership, and, most business education? ethical governance, while importantly, reinforce A good case study is emphasising on a fine blend of the habit of lifelong the vehicle by which cutting-edge curriculum, learning. a c h u n k of r e a l i t y skill-building pedagogy as The curriculum is i s b r o u g ht i nt o t h e well as an uncompromising designed in the Bharath classroom. A good case adherence to learnerS c h o ol of B u si n e s s , keeps the class discussion centricity. B h a r a t h Un ive r s it y i n grounded upon some of the such a way that students get a stubborn facts that must be faced broad view of business topics, including in real life situations. accounting, human resources, finance, As an instructional strategy, case marketing, operations research, business studies have several virtues. They bridge a n a ly t ic s , i nt e r n a t io n a l bu si n e s s the gap between theory and practice and management, banking, insurance and between the academy and the workplace. project management. The content in all They also give students practice in the subjects showcase the breadth of identifying the parameters of a problem, approaches that are currently employed recognising and articulating positions, or could be employed to develop leaders. evaluating courses of action, and arguing There is a special focus on issues of different points of view. importance to management, such as how Bharath School of Business believes in 76 < CAREERCONNECT < February 2017

engraining an appreciation for principled resolution in convoluted situations, to enhance critical thinking skills by defining the root issues and proposing solutions to problems. Case studies are a means to this achievement. Students of all backgrounds and ages are familiar with stories and storytelling, making case studies natural instruments through which to present important concepts across the curriculum. How does your institute incorporate entrepreneurial values among its students? Bharath School of Business brings about value addition in two aspects: knowledge and skills. From the perspective of knowledge, the takeaway is from the various functional areas of management e.g. marketing, finance, operations, systems, human resources etc. From the perspective of skills, the takeaway is the communication training, soft skills development, professional and personality development and training on how one should present himself in his/her professional work place. With companies, always on the lookout for management students round the year, we generate opportunities for our students to work in the industry through internships by signing MOU’s with leading companies. This internship gives hands on training to the students. This gives an opportunity for the students to connect to a business network, get a holistic business perspective and brings


INTERVIEW

about better grooming towards future leadership role, thereby enabling the students to acquaint with basic business pr inciples and st rategies, the way organisations operate, the main functions in a company and the latest trends in the management discipline. Thus, these competences that we help build up during the studentâ&#x20AC;&#x2122;s educational experience is sure to take them upon the entrepreneurial road. MBA vs. PGDM is a common dilemma for B-school students. Discuss the potential of each of the two degrees. The main reason why postgraduate courses are named as PGDM is because when an institute is an autonomous body and conducts management courses then such institutes cannot offer MBA degree. Just like how University Grants Commission (UGC) controls the universities in India, All India Council for Technical Education (AICTE) has control on both technical and management courses and especially colleges not under universities. Even colleges offering UGC recognised MBA Programmes in most cases, should have approval from AICTE. It should be noted that if PGDM is to be an equivalent to MBA, then the college offering the PGDM course must have accreditation from AIU (The Association of Indian Universities). Master of Business Administration which is a two-year management degree, can be given only by recognised foreign or Indian universities. How does your B -school prepare students as per immediate market requirements for ready acceptance in relevant job prof ile in reputed organisations? A true broad based education prepares students for life, without losing their areas of specialisation and competence. Bharath University has understood the importance of broad based education and has created a conducive environment for the students to blossom into complete individuals. Bharath School of Business has distinguished full-time qualified faculty to provide continuous guidance to the students. We believe that skilled and experienced faculty is the prime factor for providing quality education and their continuous support brings out best of the talents in the students. Bharath School of Business has reputed industry linkage

which gives the students an opportunity to get industrial exposure and expand practical knowledge. Industry partnerships help in ensuring that students obtain interesting and knowledge-enhancing internships and live projects with reputed companies. These projects help in obtaining desired jobs in future as well. Bharath School of Business has credentials relating to international exposure. The students have the advantage of having, Semester Abroad Programmes, Twinning Programmes, Student Exchange Programmes and attending conferences in USA, Canada, Singapore, Malaysia, Germany and Iran due to the myriads of MoUâ&#x20AC;&#x2122;s signed with reputed B-schools in these countries. We play a pivotal role in counselling and g uiding the st udents for their successful career placement which is a crucial interface between the stages of completion of academic program of the students and their entry into suitable employment. In pursuance of the above said, we organise professional developme nt prog r a m s l i ke mo ck inter views, group discussions, preplacement talks, interactive sessions with industrial experts, case studies et c. a nd Pe r sonal it y developme nt programs covering communication skills, presentation skills, career planning etc., on a regular basis to enable the students to acquire the necessary traits to become saleable to industries. I n the ever- chang i ng st ar t-up environment, business administration

and management education provides an edge to entrepreneurs. Comment. Management education is an exciting and cutting-edge component of entrepreneurial studies. The course is designed to educate students so that they are prepared to plan for and implement a business start-up or be able to lead a business that is expanding. The ethos of any business school is academic integrity and ethical governance, while emphasising on a fine blend of cutting-edge curriculum, skill-building pedagogy as well as an uncompromising adherence to learner-centricity. We at Bharath School of Business, are committed to prepare students to be exceptional manager-leaders throughout their careers. Our mission is to provide an education that lasts a life-time and does not become redundant. Our MBA program provides a distinctive education that blends cutting-edge research and industry practice to give the students precisely the right classroom for unlimited professional and personal development. We have implemented ground breaking initiatives like business simulation, industry partnerships, case studies, twinning programs etc., where students are exposed to real - time issues, applying what they learn in the program to actual business projects. In a nutshell, Bharath School of Business endeavours to equip the students about the ground realities of starting, running, and growing a business conceivable. The universit y is com mitted to providing students with an education that lasts and evolves over a lifetime. February 2017 < CAREERCONNECT < 77


INTERVIEW

Enabling to bring in new thoughts With a lush green campus in the heart of Hyderabad, Institute of Management Technology, Hyderabad (IMTH) is a premier institute offering Post Graduate Diploma in Management as well as Executive PGDM and Fellowship Programs. Boasting about its vision to create an ecosystem of knowledge in helping businesses by generating new knowledge, it is the youngest of the four IMTs in the country. Dr. (Prof.) Satish Ailawadi, Director, IMTH in an exclusive interview with Tariq Ahmed, shares his perspective on the management education scenario in India. How do B-Schools help in building the foundat ions for tomorrow’s leaders? Apart from imparting the required knowledge to the students, B-Schools also help in developing appropriate skills required for innovation, critical thinking and creativity. As corporate leaders, the students are expected to question the status quo and bring ‘out of the box’ solutions for not only the existing processes but also be proactive in addressing the future challenges to make their organisation more efficient and effective in the competitive environments. The skills imparted to the students in B-Schools prepare them to face the corporate challenges and enable them to bring in new thoughts to combat the challenges posed by the technological 78 < CAREERCONNECT < February 2017

changes in the environment. As quoted recently by M r. N Chandrasekaran, Chairman-Elect, Tata Sons, “The students of B-Schools are required to innovate, create dissonance and deal with tension”. B-Schools serve as a breeding ground for building the above mentioned skills, thereby creating foundation for tomorrow’s leaders. What is the use of case studies in graduate and undergraduate business education? To make business education more relevant to the contemporary corporate practices, it is impor t ant for the students to understand the real life business situations, the challenges and the strategies used to address various issues concer ning the growth and

sustainability of organisations. Case studies bring these very aspects to the classroom and enable students to discuss various alternative solutions to the problems faced by an organisation. This enhances the critical thinking wh ich go e s a long way i n t hei r cor porate career. Without the use of case studies, I feel the business education will purely be theoretical and of no great consequence. How does your institute incorporate entrepreneurial values among its students? Apart from the regular course work in entrepreneurship, the students are involved in the gover nance of the institute through student council which enables to par ticipate in decision making process for the betterment


INTERVIEW

of both academic and administrative processes. The institute has a unique eco -system for developing social entrepreneurship wherein students from across the globe come to our campus and work along with ou r students in cohorts, undertake socially relevant projects and are evaluated by both our faculty members as well as mentors from our partner B-schools a b r o a d . S u c h k i n d of e x p o s u r e sensitises the students towards the social causes and solutions that can be provided to a common man using business models learnt in classroom. M BA v s . P G DM i s a c o m m o n d i lemma for B - school st udents. Discuss the potential of each of the two degrees. To my mind, this is not an important issue. Rather the concern should be how appropriate rigour and value addition can be brought in either by an MBA or PGDM Program. In any case, a B-School offering PGDM has an option to approach Association of Indian Universities (AIU) to grant equivalence of PGDM Program to MBA degree provided PGDM Program has the required ingredients expected by the stakeholders.

How does your These initiatives help the students B - S cho ol pre pare acquire the necessar y k nowledge students as per and skills and make them ready The immediate market for a good corporate profile in skills imparted requirements for reputed organisations. to the students in ready acceptance B-Schools prepare them to i n releva nt job In the ever-changing face the corporate challenges st ar t- up env i ron ment , profile in reputed and enable them to bring in organisations? business administration new thoughts to combat The institute has and management for med Subject education provides an edge the challenges posed by Boards represented to entrepreneurs. Comment. the technological by Senior Corporate The convergence of changes. Professionals and telecom mu n icat ion, computer renowned academicians in science and information technology each functional area who regularly h a s t o d ay t r a n sfo r m e d t h e way meet and review the curriculum of business is done. The traditional way each and ever y course offered in of doing business which enabled many 2-Year PGDM Program. entrepreneurs to flourish in the past is B y i n c o r p o r a t i n g t h e i n p u t s passé. received from esteemed members of Here comes the role of Business the Board, it is ensured that the course Ad m i n ist rat ion a nd Ma nagement curriculum gets aligned with emerging Education which has helped many market needs. For instance based technocrats and others to venture into upon inputs received from various different kinds of businesses using corporate professionals across different digital platform. functions a ‘Centre of Excellence in This has created a great Business Analytics’ has been formed competitive differentiation to such and also courses in ‘Design Thinking’, star tups facilitating them to grow ‘New Product Development’ a nd and sustain using different kinds ‘Technology Management’ have been of bu si ne s s mo del s , u n he a rd of made part of the program structure. hitherto.

February 2017 < CAREERCONNECT < 79


SUCCESS STORY

“Things are changing, albeit slowly but surely” Being a change maker while being a woman is quite a difficult task. Atishi Marlena , Advisor to the Deputy Chief Minister, Govt of NCT of Delhi in a candid talk with Sheena Sachdeva, gives an insight to her difficult but inspiring career path. Atishi, who studied at St Stephen’s College, Delhi and the University of Oxford, chose a path of social and political activism instead of going down the path of a lucrative career. She worked in rural Madhya Pradesh for half a decade and then joined the Aam Aadmi Party in 2013. She is currently working on improving the quality of education in government schools. As a policy maker and a changemaker, how do you see your journey till here? It has been a journey both arduous and remarkable. Watching ordinary people turn heroic at the drop of a hat, young people staking their careers, and women defying the age old bar riers has been tr uly hu mbli ng and i nspi r i ng. T hei r companionship has reinforced my faith in the power of democracy. I h ave a l s o l e a r n e d a b o u t violence of the state, the extent of its oppression, and falsehood of its claims through the Anti-Corruption social movement and the journey 80 < CAREERCONNECT < February 2017

“Watching ordinary people turn heroic at the drop of a hat, young people staking their careers, and women defying the age old barriers has been truly humbling and inspiring.”

of Aam Aadmi Party that stands for clean politics, and people’s participation in governance. From an activist to working within the f ramework of gover n ment, the journey has taught me a lot and I am privileged to be contributing to nurture the future of more than 30 lakh children. You always had a passion for education. When did you realize that educat ion is your actual calling? I realised it quite early that nothing can change unless we reconsider what a nd how we educate ou r


SUCCESS STORY

children. I did Masters in Education Research from Oxford University to develop the required competencies for my work in education. Post my masters, I taught in R ishi Valley School. However, various events drew me to social movement and politics and when I got the opportunity to work with the government, education became my natural choice. With profou nd g rou nd leve l experience on education in India, at what conclusion do you come to in terms of improvement that still needs to be made for India to become a 100 per cent literate country? My experience has taught me two important things: 1. Education needs to be made a polit ical issue. Si nce, so long the educational issues have not being inf luencing ele c t ion s. O u r s cho ol a nd college system still continue to fail. Our gover nment has revived the SMCs as mandated under Right to Education and i nvolved more than 15,0 0 0 parents in the management of the school. This has been quite transformational and has led to substantial improvement i n s cho ol s’ s a n it a t io n , u p keep, maintenance, mid-day quality, students and teachers’ regularity. Through our work, Aam Aadmi Party is shifting this discourse and the time isn’t away when elections will be fought on education. 2. Role of the non-gover nment e nt it ie s a nd i nd iv idu als is ver y cr it ical, especially i n areas of research, advocacy a n d e v a l u a t io n s . P r a t h a m through its ASER reports has exposed the failing education system, forced citizens to ask their representatives u ncom for t able quest ions leading the gover n ments to c r it ic a l ly r e c o n sid e r t hei r policies. There is increasing body of research on pedagogy, child psychology and assessments. However, more

“Our government has revived the SMCs as mandated under Right to Education and involved more than 15,000 parents in the management of the school. This has been quite transformational and has led to substantial improvement in schools’ sanitation, up keep, maintenance, mid-day quality, students and teachers’ regularity.” research needs to be done in education especially focused on processes, system design a nd evalu at ion tech n iques. Con side r able a mou nt of research is required to understand the attitude, and behaviour of administrators, teachers and parents towards policy issues and thei r contexts. What are the major steps which helped you to reach at such a high position in your career? I didn’t plan to be in politics or serve as Advisor to Deputy Chief Minister of Delhi. I am deeply committed to principles of equity and transparency. I followed these principles and the things unfolded on their own. The social movement against corruption that culminated in the for mation of Aam Aadmi Par ty led by Arvind Kejriwal drew me to politics. It was a unique social movement for many reasons and it needed to succeed for preservation of f a i t h of p e o p l e i n I n d i a n democracy and its institutions. The transition from social movement to a political party was a natural course given the indifference of our elected representatives. G iven my com m it ment to education and my skill sets because of Masters degree in Education Research from Oxford University, I deemed it fit to serve with in the education ministry. What inspired you to take up the role of an activist after such a great career path?

O r g a n i si ng ou r s elve s fo r ou r basic rights is how this country was built and is the bedrock of any democracy. Activism is the histor y of our countr y. Being a student of History, I understand the impor tance of activism and in a country where human rights violation and oppression is deeply entrenched, activism becomes the lifeline of democracy and reason of survival for many. How do you anticipate the future of education in India? T he f ut u r e of t he c ou nt r y, at the moment, looks bleak. With propaganda, false claims and mass hysteria in the name of religion and nationalism all around, the democracy of our country and its social fabric is threatened. However, I am quite optimistic that we can overcome this dark age if we all stand together. Delhi Government has raised standards of governance in this country. From doubling the budget of education, to raising reading literacy levels amongst children from a meagre 26 per cent in July 2016 to 55 per cent in December 2016, to providing healthcare services to people by means of Mohalla Cli n ic, the Aam Aadmi Party government is slowly shifting the discourse and the electorate from all the states is watching this shift keenly and closely. They are beginning to ask some inconvenient questions to their elected representatives putting the latter under increasing pressure to deliver. Things are changing, albeit slowly but surely. February 2017 < CAREERCONNECT < 81


GUEST COLUMN

Apurva Ashar

T

Digital Publication and Indian Education; Tying Hands Together

he Indian education s y s t e m h a s e mb r a c e d digital publishing across the said sector, right from t he b eg i n n i ng. It h a s c ont i nuou sly i nve st e d in cutting-edge digital content for their educational ecosystem to provide flexible and quality solutions that bring print and digital together. From blended learning platforms and learning management systems for the ‘flipped classroom ’ to award-winning smartphone apps and from digital course books to online workbooks, digitally enabled classrooms offer something for everyone - whatever their desired learning outcomes might be. Teaching methods have been largely influenced through this digital disruption and positive impacts are often seen to be instrumental for a totalitarian evolution of an outdated system. A typical Indian classroom used to be a one-way communication, with the teacher calling out the lessons, adding undue drudgery and stagnancy into what should be a dynamic exchange of information. The inclusion of e-Books has made the environment of the class more participative than ever. With the help of digitisation, teachers, now, have tools to teach students through interactive features and with easy readability, decreasing the redundancy through inclusion of proactiveness. Introduction of e-Books has made the process of education more simplified and attention-grabbing for both teachers and students. Here are the ways in which e-books are influencing teaching methods• Adds Versatilit y: eBooks can accommodate a variety of interactive features, incorporated seamlessly. High school, college and university students get an added advantage by resorting to graphical way of understanding concepts like with videos and infographics leading to 82 < CAREERCONNECT < February 2017

an enriching experience. By utilising eBooks, teachers can easily capitalise on immense learning methodologies. Lessons go beyond being just onedimensional, with students grasping faster and responding better towards these interactive cues. Helps in Search and highlight: The ability of quick searching makes eBooks comprehensive when it comes to searching for information. Being digitally powered, teachers can access information through interconnecting the vast world of internet with the reader platform. This will aid them in imparting world-based knowledge in class along with keeping up with the advancements in the teaching sector. Compactness as an asset: An added benefit of e-Books is that they take up less space. Teachers and students alike don’t need any specific space to store or carry them. All they need is a technology based reading device like a PC, laptop, tablet or even a Smartphone that will hold hundreds and thousands of e-Books at any given time. This also helps in sharing guides and reference books to students, without the hassle of any extra purchase. Preservation being a key feature: e-Books are ageless as they do not burn, catch mildew, crumble or rot. They help in restoration of many physical books that have succumbed to the ravages of time. Fine examples of literature have often suffered loss due to perishability of paper. e-Book reduces this perishability owing to their digitally powered nature, hence saving literary greats by immortalising it on a digital platform. Now, teachers can access their favourite literary books and incorporate tried and tested knowledge to the modern curriculum.

Enlisting the help of TTS (TextTo-Speech): e-Books, with the incorporation of TTS, have multiple advantages that enhance the learning experience. They help students with dyslexia, reading challenges or visual impairments and can also reduce eye strain, improve language perception and promote listening skills. Teachers of special schools benefit largely from this, as it makes the dissemination of knowledge amongst people with disabilities, much easier. • Cost effective method: e-Books are cheaper to produce and to purchase. Not only are they an aid to economically challenged students, they decrease the monopoly of big publishers by allowi ng smaller publications to contribute to the publishing ecosystem. For a developing nation like India, it helps in the infiltration of education to those remote parts where books and other stationeries cannot be accessed. For teachers it is easy to purchase close to 20 e-Books at the same time. This helps them in bulk purchase and easy distribution of books amongst the students. As mobile technology f lourishes, the demand for these mobile devices in education rises. The younger generation has seamlessly incor porated digital devices into their daily lives. This makes for an undeniable decision for its progressive use in schools. If technology is what our children are surrounded with, why disconnect them when it comes to education. With the incorporation of eBooks, teachers inject a fresh lease of life into their staid curriculum. When education flourishes, it becomes an added asset to the community in general. (The writer is the , Executive Director of ePUB-Hub, a part of Cygnet Infotech)


84 < CAREERCONNECT < October 2016

CareerConnect February 2017  

Presenting the B-School special issue featuring the top B-Schools of the country.

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