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Key findings and recommendations

Final Report, November 2009


JISC national e-books observatory project aims To license a collection of course text e-books that are highly relevant to UK HE taught course students in four discipline areas: n

Business and management studies n Engineering n Medicine (not mental health or nursing) n Media studies. To evaluate the use of the course text e-books though deep log analysis and to assess the impact of the `free at the point of use’ e-books upon publishers, aggregators and libraries. To transfer knowledge acquired during the project to publishers, aggregators and libraries to help stimulate the emerging course text e-books market.

Definitions The JISC national e-books observatory project is referred to in this report as the ‘Observatory project.’ The ‘JISC disciplines’ are business and management studies, engineering, medicine and media studies. Where the term ‘e-book’ is used, it refers to generic e-books available via the library, retail channels or on the web. Where the term ‘course text e-book’ is used, it refers to electronic versions of course texts that support taught course students (e.g. undergraduates) Where the term ‘JISC e-book’ is used, it is specific to the 36 titles licensed for the Observatory project. CIBER was provided with the raw server logs for the other e-books available on the MyiLibrary platform that were actively being used by the 127 universities. This was about 10,000 e-books and provided a control group against which use the JISC e-books could be compared. These are referred to as the ‘non JISC e-books’.


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Page 9


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Page 10


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Page 11


Study findings: the user perspective

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Page 12


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Study findings: the user perspective

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Page 13


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Page 36

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Usage Title rank

Expected sales

Actual sales

Difference

1

Organisational Behaviour and Analysis

271

883

+612

2

Media, Gender and Identity

213

291

+78

3

Management Concepts and Practices

191

360

+169

4

Integrated Marketing Communication

572

741

+338

5

Marketing Strategy and Competitive Positioning

337

640

+641

6

Cinema Studies: The Key Concepts

336

508

+172

7

Power without Responsibility

561

528

-33

8

Chemical Engineering, Volume 6

219

317

+98

9

The Dynamics of Employee Relations

352

283

-69

10

Engineering Materials, Volume 1

206

417

+211


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?DIBF#2"3"-25,#).+%#+,"#()9)+-'#5%.3&/"2#3+2%.9'0#3&99"3+3#+,-+# &3"23#.%#'%.9"2#,-8"#-.0#2"-'#3".3"#%:#q5%''"5;%.s#).#+,"#"'"5+2%.)5# ')12-20O#/-+"2)-'3#-2"#%^".#'%(9"(#).#).-662%62)-+"#3)'%3#+,-+#2"`"5+# ')12-20#-.(#6&1')3,"2#$%2*`%$3#2-+,"2#+,-.#).#5%,"2".+#5%''"5;%.3# /"-.).9:&'#+%#&3"23=#A)12-2)-.3#.""(#+%#("8"'%6#12-.().9#3+2-+"9)"3# +,-+#-')9.#$)+,#-5-("/)5#')+"2-504#62%/%+"#M&-')+0#-.(#+2&3+#-.(#\+# $)+,#+,"#/".+-'#/-63#%:#&3"23= J&<#-4("16&%4$%0$4%E?"")& N,"#2"3&'+3#:2%/#+,"#a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

Recommendations to stakeholders

L5-("/)5#3"-25,#".9)."3#3&5,#-3#R%%9'"#>5,%'-2#-2"#2-6)('0# 1"5%/).9#+,"#()35%8"20#+%%'#%:#5,%)5"#:%2#/-.0#3+&(".+3#-.(#+,")2# +"-5,"23O#P&1')3,"23#-.(#"E1%%*#-992"9-+%23#3,%&'(#:%5&3#%.# %6".).9#&6#5%.+".+#:%2#).("S).9#-3#+,)3#)3#"33".;-'#+%#()35%8"20=

P&1')3,"23#-2"#".5%&2-9"(#+%#("8"'%6#/-2*";.9#/-+"2)-'3#:%2#"E 1%%*3#+,-+#5-.#1"#5&3+%/)3"(#-.(#2"6&26%3"(#10#')12-2)-.3#+%#3&)+#-# 8-2)"+0#%:#-&()".5"3=

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ecommendations to stakeholders

N,"#36""(#$)+,#$,)5,#+,"#"E1%%*3#/-2*"+#)3#("8"'%6).9#/"-.3#+,-+# ')12-2)-.3#5-.#3+2&99'"#+%#*""6#&6#+%#(-+"#$)+,#8-'&-1'"#."$3#-.(# ).:%2/-;%.4#:%2#"S-/6'"#%.#+,"#6%+".;-'#)/6-5+#%:#+,"#62%6%3"(# R%%9'"#I%%*3#>"l'"/".+=#a29-.)3-;%.3#3&5,#-3#CD>?#-.(#CD>?# ?%''"5;%.3#3,%&'(#$%2*#+%#9-+,"2#).:%2/-;%.#).+%#%."#5".+2-'# '%5-;%.#-.(#()33"/).-+"#+%#&.)8"23);"3=

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<+$S0,/%58(5/7#)

Background notes

[191%)&0.-197(,.%,-.I+)/01).7,I*)8%;*,.XRT$E[Z

Page 47


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Background notes Page 48

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!,"2"#+,"#+"2/#p%E?"")O#)3#&3"(4#)+#2":"23#+%#9"."2)5#"E1%%*3# -8-)'-1'"#8)-#+,"#')12-204#2"+-)'#5,-.."'3#%2#%.#+,"#$"1= !,"2"#+,"#+"2/#p("16&%4$%0$4%E?"")O4)3#&3"(4#)+#2":"23#+%#"'"5+2%.)5# 8"23)%.3#%:#5%&23"#+"S+3#+,-+#3&66%2+#+-&9,+#5%&23"#3+&(".+3#Y"=9=# &.("292-(&-+"3Z# !,"2"#+,"#+"2/#pCD8!4%E?"")O4)3#&3"(4#)+#)3#36"5)\5#+%#+,"#iU#;+'"3# ')5".3"(#:%2#+,"#a13"28-+%20#62%<"5+= ?DIBF#$-3#62%8)("(#$)+,#+,"#2-$#3"28"2#'%93#:%2#+,"#%+,"2#"E1%%*3# -8-)'-1'"#%.#+,"#@0)A)12-20#6'-7%2/#+,-+#$"2"#-5;8"'0#1").9#&3"(# 10#+,"#jbe#&.)8"23);"3=#N,)3#$-3#-1%&+#j_4___#"E1%%*3#-.(# 62%8)("(#-#5%.+2%'#92%&6#-9-).3+#$,)5,#&3"#+,"#CD>?#"E1%%*3#5%&'(# 1"#5%/6-2"(=#N,"3"#-2"#2":"22"(#+%#-3#+,"#p#"#4CD8!4%E?"")&O=

Background notes Page 50

J""6#'%9#-.-'03)3#$-3#&.("2+-*".#%.#+,"#bU#1&3)."33#-.(# /-.-9"/".+4#/"()-#3+&()"3#-.(#".9).""2).9#CD>?#"E1%%*3#%.#+,"# @0)A)12-20#6'-7%2/=#K.:%2+&.-+"'04#(&"#+%#+"5,.)5-'#)33&"3#-+# !%'+"23#G'&$"2#d#a8)(4#?DIBF#$-3#&.-1'"#+%#&.("2+-*"#-#(""6#'%9# -.-'03)3#%:#+,"#/"()5-'#;+'"3=# N,"#.&/1"2#%:#6-2;5)6-.+3#).#+,"#3+&(".+#-.(#-5-("/)5#:%5&3# 92%&63#)3#3/-''"2#+,-.#$-3#%2)9).-''0#3"+#%&+#,%$"8"2#+,"#'"8"'#%:# ("+-)'#9-+,"2"(#).#+,"#:%5&3#92%&63#$-3#,)9,= N,"#62).+#3-'"3#-.-'03)3#&3"(#H)"'3".#(-+-#2-+,"2#+,-.#(-+-#3&66')"(# 10#+,"#6&1')3,"23#).8%'8"(#).#+,"#62%<"5+=#H)"'3".T3#/"+,%(%'%90#)3# +2-.36-2".+#-.(#2"`"5+3#-5+&-'#2"+-)'#3-'"3#-.(#62%8)("(# 5%.3)3+".50#:%2#-.-'03)3=#


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^16$:%64<#A"6.52"#4"#4$:%4`?&%635$"674Z6"F%($45#,45++46%>"6$&456%4535<+5?+%45$4***LF<&(%?"")&>6"F%($L"6! CD>?#.-;%.-'#"E1%%*3#%13"28-+%20#62%<"5+4#G"0#]).().93#-.(#F"5%//".(-;%.34#]).-'#F"6%2+4#H%8"/1"2#b__k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l".,-/#Q%&3" V#A-.5-3+"2#P'-5" A%.(%.4#!?bB#eBH "/-)'O#5=/)''%0z<)35=-5=&*

Background notes

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JISC national e-books observatory final report