• Interior architecture projects; Residential and public
• Illustration projects; Digital and Hand-drawn
• Branding identity projects;
• Product design;
2015 - 2016
Interior architect - Platform s.a.l
Full-time
FF&E consultant for interior projects; residential homes, offices and public spaces
• Collaboration with high-end furniture brands such as B&B Italia, Minotti, Cassina, Vitra, Arper and Capellini...
• Sourcing, production, and documentation of the FF&E and interior finishes aspects of interior design projects
• Conception of furniture plans, specifications, textile samples and technical details
• On-site survey and display supervision
.SKILLS.
Languages: English - French - Arabic
Softwares: Adobe Photoshop - Adobe Illustrator - Adobe in DesignAutoCAD - Rhinoceros - Sketchup - 3D Max - Procreate
Interests: Illustration - Painting - Photograpy - Model making
CAREL MARSO
Carel Marso is an artist who lives and works independently in Beirut. Her practice encompasses the fields of interior architecture, graphic design and product design. Carel holds a Bachelor’s degree in interior architecture from the Academie Libanaise Des Beaux Arts. After completing her degree, she delved more into the world of graphic design and the creation of contemporary modern living spaces.
The key element in Carel’s works is the colorful set of illustrations that adds value and brings a different identity to each project.
.SELECTED WORKS.
CONTENT
PROJECTS •
Crumb
Graphic and Packaging Design
Bijou
Graphic Design
Baby J
Graphic Design
Adm
Graphic Design
ICB’s
Graphic Design
Udo
Product and Graphic Design
Ilo
Illustration and Grpahic Design
Udo x carel marso
Illustration
Archi
Illustration
Piki’s World
Product and Graphic Design
Abstract Toys
Product and Graphic Design
Adaptable Space
Graphic Design
Graphics
Graphic Design
Nature Play
Product and Graphic Design
Avatars
Graphic Design
.CRUMB.
Visual Identity, Print Design, Logo Design
Concept:
A gourmet sandwich place located in Beirut, offering fast food made with fresh products.
Design:
Crumb identity is based on a simple design, easy to grasp and fun to look at. From a funky bold logo to a doodle style menu and packaging kit.
Client: Crumb, Lebanon
.BIJOU.
Visual Identity, Print Design, Logo Design
Concept:
Amanda Hunt is a metalsmith and jewelry designer living in Northern California. She creates each design by hand striving to echo mother nature’s simple, feminine, and timeless forms so that each piece seems as though it came right out of the earth.
Design:
Amanda wanted a unique minimalist branding, with a mystical feel, incorporating some of her favourite elements like waves and dots, represented in earthy tones.
Client:
Amanda Hunt, Los Angeles
Primary logo: Icons:
Alternative logo:
.BABY J.
Illustration, Packaging Design, Branding
Concept:
Saudi based company, specialized in selling baby products.
Design:
Rebranding Baby Joy’s wet wipes range, creating fun and interactive packaging designs with engaging illustrations. Multiple design options to offer a fresh and appealing look.
Client:
Baby Joy, Saudi Arabia
.ADM.
Visual Identity, Print Design, Illustration
Concept:
L’atelier du Miel is a high-end store selling locally sourced honey, connecting their customers to nature and bees.
Design:
ADM wanted their branding to be simple, clean and modern incorporating illustrated elements of nature. A sustainable and fun packaging that would stand out on the market.
Client:
L’atelier du miel, Lebanon
ILLUSTRATIONS PRINTED ON HEMP BAGS
.ICB’S.
Illustration, Logo Design, Visual Communication, Print Design
Concept:
To support better public health systems, ICB’s has developed a new system that allows improving and strengthening public health internationally.
Design:
With the use of simple illustrations across a variety of formats, ICB’s could realize their ambitions and present their idea for funding purposes.
Client:
Private public health company, Dubai
.UDO.
Print Design, Brand Identity & Strategy, Packaging, Logo Design, Illustrations, Art Direction, Product Designer
Co-Founder
Udo’s story began in a small studio, with the belief of pursuing a simpler way of living, and the devotion to create unique design pieces that everyone can enjoy!
Quick and easy to assemble, all of udo’s flat-pack products are made from quality birch plywood featuring sustainability and durability, sold through an online shop.
Aiming to build healthier relationships between humans and their habitats, by supporting the future life of a product.
Illustration, Visual Identity, Print Design
Concept:
Urban Gatherings is a series of urban furniture proposed for Beirut Souks outdoor spaces after careful observation and analysis of people behavior, activities and needs.
Design: A set of informative illustrations.
Client: Udo + Solidere International, Lebanon
Smoker
.UDO X CAREL MARSO.
Print Design, Illustration
Concept:
A limited series of four illustrated drawings, to be printed on Udo’s stool tops made from birch plywood.
Design:
The creation of negative and positive voids, showcasing the wood’s texture.
Client: Udo, Lebanon
.ARCHI.
Illustration
Throughout my career paths, I combine graphic design and interior architecture harmonizing the visual aspect of my work.
Introducing colorful illustrations into my architectural works adds value and brings a different identity to each project.
At an early design stage Strathaus wanted to create a toy for children made from natural wood, evoking a sense of warmth. A set of toy that encourages the child to role play.
Design:
A complete storyboard with an illustration style that went along with the brand identity, a rich visual as a concept explanation.
Research and illustrate a series of three toys following the philosophy of the early child devolpment.
Design:
The creation of colorful figurative illustrations, representing different toy ideas to be introduced on the local market.
Client:
Strathaus, Paris
.ADAPTABLE SPACE.
2D / 3D Illustration, Research
Concept:
Research and illustrate the philosophy of a child’s space and how to design it.
Design:
The creation of colorful figurative illustrations, representing different narratives to gain a deep understanding of a child’s environment during development.
Client: Strathaus, Paris
PLAY CHANGES DURING DEVELOPMENT
Fig 02. An adaptable space, scenario 01 with annotations.
PLACES CHILDREN CAN CALL THEIR OWN
DIVERSE ENVIRONMENTS
Fig 03. An adaptable space, scenario 02 with annotations.
Fig 04. An adaptable space, scenario 03 with annotations.
.GRAPHICS.
Illustration, Brand Identity
Concept:
Research and illustrate the philosophy and ways of play during child development.
Design:
The creation of colorful and easy to grasp vector illustrations.
Client:
Strathaus, Paris
.NATURE PLAY.
Illustration, Brand Identity
Concept:
At an early design stage Strathaus reached out to create a toy that encourages children to create a set of toy that encourages the child to play outdoors and bring nature in.
Design:
From sketches to 2D & 3D illustrations, a visual identity was created with a complete storyboard with a rich visual as a concept explanation, and different scenarios of play.
Client: Strathaus, Paris
.AVATARS.
Graphic Design
Concept:
Boshies is a middle-eastern street wear line with a purpose the inspire the lebanese and arab youth.
Design:
A set of NFT collectibles.
2D graphics of various characters reflecting the arab youth and its diversity.
