Two young women in Cardiff make a name for themselves through the usage of social media
Abbie Walsh-Greenfield and Briony Devereux-Batchelor discuss their life behind the lens in lockdown and the power of influencer culture By KellieWilliams followers in an effort to destigmatise conversations around mental health. “It’s not something I’ve shied away from at all, and I think it’s really important for me to share that with my audience. If I’m having a down-day I’ll just say, ‘I’m really sorry, I’m having a down day I’m not going to be as active today.’” ‘It’s important to be realistic’ Lockdown has been a challenge for Abbie, who has been living at home with her partner and their dog. Aiming to start her day at 9am to incorporate structure in her week, Abbie gets to work on her social media platforms. Although Abbie stated that if she doesn’t make it up for nine, she doesn’t
An advocate for loving yourself, Abbie Walsh-Greenfield shows off her new hairstyle. Credit: Abbie Walsh-Greenfield The term ‘Influencer’ is a job role described as a form of social media marketing involving endorsements by those
punish herself for it, after all, we are in a pandemic. Depending on whether it’s a food shop day, Abbie decides on whether to wear “mask makeup” or go all out with a full face. Mask makeup includes a half face of makeup covering
with expertise and large online followings.
the eyes and forehead. A full face can take Abbie up to an
Abbie Walsh-Greenfield, a 24-year-old married influencer
makeup look is camera ready for shooting content.
has skyrocketed to fame in Cardiff following her stance on celebrating the human body for all of its lumps, bumps and uniqueness. Fed up of seeing models and mannequins that fail to represent her body type, Abbie took to social media to be the model that women from all over the world desperately needed. “If I would have seen someone like me on social media when I was younger, things would have been slightly different; I would have seen myself in a different light, and for me that’s what it’s all about.” With 30.5K followers on Instagram, Abbie is flying the flag for plus size women and body acceptance. Abbie openly discusses her mental health and wellbeing with her
46 CARDIFF TIMES
hour to get ready in the morning, ensuring her hair and Abbie’s new, glitzed out dressing room and work area. Credit: Abbie Walsh-Greenfield