THEN Another Italian luxury brand recognised for it’s unusual and often themed designs. Moschino was founded by Franco Moschino in 1983, inspired by his love of fairies and dislike of the fashion industry and the way it functions, he even used it to create social awareness with issues that he felt needed more attention. It was almost reminiscent of pop art with some of it’s bright and contrasting choice of design and colour combination. Franco did sadly pass in 1994 and his assistant took on role of creative director of Moschino making sure Franco’s vision for the brand continued to live on.
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Keeping it’s use of bright and unusual designs, Moschino seems to almost mock the fashion industry with it’s choice of print on products. A collection they created which definitely supports this idea is the Dollar Teddy Bear collection which has been repeatedly brought back for several years and is a graphic design of a teddy bear just surrounded by falling dollar bills, a design that to most brands wouldn’t be high fashion. There’s also two labels that are under the Moschino name which are ‘Boutique Moschino’ which provides clothes that are more appropriate for special events and ‘Love Moschino’, original ‘Moschino Jeans’, is slightly cheaper but still holds a price we’d expect from a luxury brand producing different but similar products as the parent company it stems from.
CARBON MAGAZINE I FASHION
Name after founder Gabriella Chanel (also known as Coco Chanel), her designs were immediately successful with celebrities wearing them even though she was at the fresh age of 21 when she opened her first boutique in Paris. By 1915 Chanel had her reputation established in the fashion industry and opened a couture house in Biarritz, France. In 1921 the first Chanel fragrance was released known as Chanel N°5 which turned into the first of many fragrances to be released. In 1954, Chanel felt fashion was growing tired and now moving forward so she created a new age for fashion herself by designing new and different clothes that she felt defined a new era of fashion.
NOW Definitely a brand that people will spend their life saving for just to have something as simple as a handbag, Chanel is renowned for it’s high quality expensive products. Favouring using Lambskin for accessories, their clothes are often made of tweed and cotton for an elegant look. With endorsement from high status celebrities like the Kardashians having a love for Chanel, it’s really encouraged their followers to invest in the luxury brand. They have slowed down in perfume production last bringing out Chanel Gabrielle in 2017, the latest fragrance before that being Chanel Chance which was released in 2002. There’s no stopping Chanel and it’s popularity still continues to rise despite the high prices, they’re definitely worth the cost.
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