PY X I S G U I D E S BR AND GUIDELINES
PYXIS GUIDES/ PG. 1
PRIMARY LOGO
PYXIS GUIDES’ logo is elegant with a vibe reminiscent of The Golden Age of Travel and the calling to explore. Its modern san sarif strikes a balance of confidence and a feeling of refinement. It attracts an audience who enjoys nurturing their curiosity, spontaneity, and experiencing what life has to offer. The stars symbolizes the cornerstone of the brand, the mariner’s compass. The circular lines represet the obits of the planets and human nature’s own wonder with the stars. This is the main logo that will be used across primary brand applications. This trademark helps audiences easily identify the website, social media presence, ads and other materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
FO NT: FO NT Y E S S I C A R E G U L A R PYXIS BORDER WEIGHT 1PT GUIDES BORDER WEIGHT 0.5PT
PYXIS GUIDES/ PG. 2
CURIOSITY
WONDER
CONNECTION
PYXIS GUIDES/ PG. 3
SECONDARY LOGO
Secondary marks can supplement the primary logo or be used in replace of the primary logo. These marks should never be used directly next to the primary logo. Otherwise it looks repetative and isn’t good use of the brand elements. The secondary logo and badge can be used when the full primary logo is not necessary or in cases where the brand name is already displayed in plain text.
SECONDARY MARK
BADGE
PYXIS GUIDES/ PG. 4
COLOR HIERARCY
ACCENT ACCENT
MAIN
MAI N NEU TRAL
LIGHT STEEL BL UE RGB 17 6, 196 , 222
MEDIUM B LU E RGB 0,0, 20 5 PYXIS GUIDES/ PG. 5