ETNOFLORA Moodboards and Concept Ideas
CO N C E P T BY H E L LO C A R A . CO M
Etnoflora An explorative study of the relationship of people and nature. Notes: relationship of people and nature science study of nature tree bench herbarium native use of plants / heritage biology
2
E TNOFLOR A LO G O / CO N C E P T UA L D I R E C T I O N S
CO N C E P T BY H E L LO C A R A . CO M
Unconvential Botanist With the heritage of botany, this concept explores the duality of nature, it’s mystery and beauty. Illustration styles from early botany books and tarot cards, adding a mystic element. Use of hands and tree symbols to speak to the pairing of humans and nature, from the scientic study of Ethnobotany, Ethnoecology and Ethnopharmacology. Exploring stamping methods, hand illustration and gold foil accents.
Rococo Charm An ode to french romanticism and art nouveau. Feminine, confident, and soft lines. Use of oversized florals as graphical interests, and leaf shapes incorporated into the letters.
Organic Abstraction Using bold, imperfect shapes found in nature, like the texture of water or striking silhouettes of leaves. All done with an abstract point of view. Exploring watercolor and the balance of paint strokes paired with metallic details.