WWW.SMUSOLVEDASSIGNMENTS.COM GET BEST QUALITY SOLVED ASSIGNMENTS VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com YOU MAY CALL US ON - 7506193173 WHATSAPP NUMBER- 9967480770 INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2019 EXAMINATION Treasury Management in Banking 1. ABC global bank is operating in over 40 countries and has assets worth USD 30 Billion. Due to high growth in the emerging markets in the last two decades, the bank has been facing challenges due to high growth in volumes and increasing product complexity. The major treasury operations of the bank include Trading and settlement, cash management, back office management back office function, trade matching, reconciliation etc. Considering the mentioned challenges and growth of the bank, suggest whether integrating treasury operations would prove beneficial for ABC global Bank or not? Highlight the benefits of integrating the treasury operations. (10 Marks) 2. Risk Measurement forms an important aspect for sound banking system. Keeping the above statement, enumerate the two risk methods i.e. value at risk and Scenario Analysis methods which are used widely by the banks. (10 Marks) 3. “A prudent liquidity management ensures bank’s solvency and overall stability in an economy” a. Discuss The impact on liquidity and inflation when CRR increases and reduces respectively. (5 Marks) b. Highlight the differences between Cash Reserve Ratio and Statutory Liquidity Ratio. (5 Marks) International Banking & Foreign Exchange Management 1. An exporter wants to hedge his one year receivables in USD for $20 million, for which he wants to enter into a futures contract. The spot exchange rate is USD-INR70. The futures price for a contract having the same maturity date is ₹71. Is perfect hedging possible with the futures contract in this case? Calculate loss or profit in the cash and futures market if the spot price is ₹ 72 on the maturity date. (10 Marks) 2. Amaron Ltd was exporting goods to Axa Ltd in Japan and wanted to be sure of payment to be received on time. It made a request to the importer to issue Letter of Credit in the name of Amaron Ltd. The manager at Axa Ltd approached his bank manager to understand the steps involved in the issue. If you are the manager mention the steps that would be involved in the Letter of Credit transaction. (10 Marks) 3. Aruna had completed her post-graduation in International Banking and had joined the forex department of a bank. She was explained clearly by her manager that the merchant buying and selling rates are derived with the help of the rates prevalent in the inter-bank markets and both are calculated differently. Her manager wanted her to prepare notes on how the rates are determined in the case of: a. Market’s Selling Rate (5 Marks) b. Market’s Buying Rate (5 Marks) Insurance & Risk Management 1. Sam took a health insurance policy from a reputed insurance company. At the time of taking policy, he was a smoker and he didn’t disclose this fact intentionally to the insurance company. He got cancer few years later and died subsequently. Insurance company denied the claim. Analyse the above statement and highlight which insurance principle will be applicable in the above scenario. Also mention the facts that must be disclosed by the insured while entering into a contract. (10 Marks)
WWW.SMUSOLVEDASSIGNMENTS.COM 2. Elaborate the myth “It is better to invest money in some other financial instrument rather than buying life Insurance ‘’ (10 Marks) 3. Alexandria owns a house and has an elderly cousin living with her. She decides that she needs fire insurance on the house and a life insurance policy on her cousin. Alexandria takes fire insurance from ABC Pvt Ltd. insurance company and life insurance from XYZ insurance Pvt ltd. One year later she sells the house to Ronald transfers the title to him. Alexandria and her cousin moved into an apartment. Within two months remaining on the ABC insurance policy, a fire totally destroyed the house and meanwhile Alexandria cousin died too. In both the cases the two insurance company did not fulfilled for their claim amount a. Suggest if ABC Pvt Ltd insurance company insurance company was right at this instance or Alexandria would be compensated for the loss. (5 Marks) b. Suggest if XYZ Pvt Ltd insurance company insurance company was right at this instance or Alexandria would be compensated for the loss. (5 Marks) Marketing Strategy 1. Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20,000 locations. Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks opened its first store in India in Oct-2012, and as of Feb-2019 had c. 135 stores in India. “We look at activating more stores roll out in the next few years” – L Krishnakumar, Group CFO, TGBL (source: Business Today, 10-Feb-2019). Recently, the brand has started accepting orders via food delivery firms (e.g. Swiggy). Chaayos – founded by Nitin Saluja – an IIT Bombay alumnus – opened its first store in India in NCR region in Nov-2012. Nitin refers to Chaayos as ‘one of the finest Chai cafe chain in India’ on his LinkedIn profile (accessed May-2019). You work as a Marketing Strategy consultant, and have been hired by Nitin to develop the Marketing Strategy for Chaayos, which would help Chaayos increase the sales 10 times by 2025 (relative to sales in financial year ending Mar-2018). Provide your recommendations regarding the Marketing Strategy and Marketing Mix along with explanations. (10 Marks) 2. Customer buying behaviour plays an important role in Marketing Strategy, and is affected by four key factors/influences/characteristics. Identify and explain the major influences on buying behaviour, for application in brand communication/ promotion, for the following products/brands: (1) Raj Comics, (2) Pizza Hut India, (3) Amazon India, and (4) LinkedIn India. (10 Marks) 3. Founded in 1939, Marvel Comics (www.marvel.com) is a well-known brand – in comic books and related media – owned by The Walt Disney Company. Dhruv, a first generation entrepreneur founded ‘Ossum Comics’ in 2019 with a vision to launch and build the first Indian billion-dollar brand in comic books and related media, and feature among top 3 international brands in the same category by 2030. Dhruv wants to launch the company by Oct-2019 and has hired you as a consultant. a. Explain various stages and their characteristics in an industry life cycle, with specific comments regarding the current stage of comic books and related media industry in India. (5 Marks) b. There are 5 key themes/ ways to identify competitive advantages for a brand/ differentiate from other brands, as a part of differentiation and positioning strategy; explain these with suggestions/examples in context of ‘Ossum Comics’, and (2) suggest a positioning strategy for ‘Ossum Comics’. (5 Marks) International Marketing 1. You are the manager of a European company and now want to set up a manufacturing unit in Asia to lower your cost base as well as to address the growing Asian market. You have a choice of setting up either in India or in China. Evaluate the two location options of setting up the Plant and Business on basis of International Business & Marketing Environment parameters to come to a decision. (10 Marks) 2. You are the CEO of a Mining Equipment company and wish to enter India. You have a strong global brand and generally potential customers in India know about your brand. Evaluate any 3 entry options to enter into India. Which of the market entry options would you finally choose & why? (10 Marks)
WWW.SMUSOLVEDASSIGNMENTS.COM 3. The Sri Lankan Shampoo market has strong growth and reasonable volume. The market is dominated by Unilever and P&G which have more than 85% market share amongst themselves. The rest 15% percent are scattered between 2-3 local players. Unilever and P&G are at similar price point while all the other local players are about 10-15% cheaper in prices. The top two parameters of buy of the consumers there are Long Hair & Dandruff in that order. While Unilever positions itself more on long hair, P&G is more strong on dandruff platform, Other local players are mixed (confused?) positioning. One of the biggest reason for lower market share of local players is perception of poor quality of packaging and product. Both Unilever and P&G manufacture in India and export to the Sri Lanka market. You are an Indian FMCG player with Shampoo in your portfolio and have a reasonable share in the Indian market on herbal platform. You are now eyeing that market where there is no clear number 3. You have decided to export your product to the Sri Lanka market a. Suggest what would be your pricing strategy for the new brand of shampoo that you would introduce in Sri Lanka market based on the information. (5 Marks) b. Suggest the possible brand positioning for your Shampoo. (5 Marks)
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