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Local Consulting Firm Helps Provide PPE
Soul Tree Connects Customers to Masks and More
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hen COVID-19 cases began surging, the nation faced an immediate shortage of personal protective equipment (PPE). Locally, District healthcare workers had to care for coronavirus patients with scant supplies of protective gear, risking exposure to the virus as they treated it. But one local consulting firm has helped people in the District and across the country access PPE, even in the pandemic’s early days. Soul Tree (www.soultreeconsulting.com) – a DC consulting firm focused on assisting government agencies, corporate customers and schools – has helped to keep people safe during the pandemic, thanks to years spent developing relationships with retailers and agencies across the DMV, according to president and CEO Marni Barron. Originally focused on education consulting, Soul Tree
by Eva Herscowitz
has expanded its scope since its founding in 2011. It has partnered with Aetna, which insures DC government employees, and AmeriHealth, which connects residents to Medicaid. Soul Tree has also developed an enduring connection with NOVA Retail, a Virginia-based promotional marketing and event company that provides custombranded products. To produce its custom products, the retail company had worked for 11 years with manufacturing plants in China. When those plants began producing COVID-19 PPE, NOVA Retail decided to shift its focus. That shift prompted NOVA Retail to call Barron in March. Around then, the retailer developed a subsidiary called Patriot Safety Company (www.patriotsafetycompany.com), sensing that its events-focused business wouldn’t be feasible during the pandemic. Patriot Safety Company employees asked Barron, whose array of clients has grown over the years, a simple question: “Do you have anyone you know who would want to buy PPE?” Barron’s response was straightforward: “The whole world.”
Supplying Locally and Nationally
A back-to-school “backpack kit” from Patriot Safety Company includes a 20-pack of kids’ flat-fold KN95 face masks, two bottles of hand sanitizer and two packs of sanitizing wipes. Photo: Patriot Safety Company
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Barron had contacts eager to purchase the masks, sanitizers and face shields Patriot Safety Company was beginning to distribute. But facilitating sales to government entities and healthcare companies required going through some technical hoops, she said. As she navigated this process, cases began to rise as PPE dwindled. “My heart would break,” she said. “I would watch the news and see places like New York City, which was one of the first that couldn’t get the supplies, and we’re sitting here with a warehouse filled with them in Northern Virginia.” Soon, though, she managed to fulfill legal requirements, first connecting with local contacts and then healthcare com-
Marni Barron, Soul Tree’s president and CEO. Photo: Marni Barron
panies. Due to longstanding relationships with the Chinese manufacturing plants and an existing delivery process, NOVA Retail did not experience supply delays. Thanks to that, Barron’s expertise and Soul Tree’s expansive clientele, Patriot Safety Company was able to provide lifesaving equipment to healthcare professionals, including Aetna employees. The company has even distributed Aetna-branded PPE kits throughout the country, including backto-school “backpack kits” stocked with child-size masks, mini-sanitizers and alcohol wipes. As distribution expanded beyond the DC area, Barron began connecting with more customers: universities, school systems, medical suppliers, hospitals, government institutions and individuals. With the help of Soul Tree, Patriot Safety Company
