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HIGH PROTEIN
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Boneless Skinless Chicken Breast
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$ 78
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Ground Fresh Several Times Daily! DOLLAR STRETCHER
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90% Lean Ground Sirloin
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20 grams protein per can 5 OZ CAN
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Starkist Chunk Light Tuna
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10 - 14 grams protein per serving 5.3 OZ
88 ¢
Chobani Greek Yogurt
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88 ¢
Prices good at all Baton Rouge, Zachary, Gonzales and Prairieville stores December 31st, 2025 - January 7th, 2026.
OLE MISS AVERTS OVERTIME FIGHT WITH GEORGIA 1C
THE
ADVOCATE T H E A D V O C AT E.C O M
BATON ROUGE, LOUISIANA
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F r i d ay, J a n u a ry 2, 2026
$2.00X
“Until we find a way to get outside influences out of the lives of our high school athletes, we’re going to continue struggling with this.” J.T. CURTIS, football coach at John Curtis Christian School
High school athlete endorsement rules eyed
Health anxiety on the rise
More accessible data can mean more worry BY EMILY WOODRUFF
Staff writer
STAFF FILE PHOTO By MICHAEL JOHNSON
The Zachary Broncos take the field for the District 4-5A game against Catholic in November in Baton Rouge. A 22-person legislative task force involving Louisiana lawmakers, lawyers, college athletic administrators, coaches and student athletes has been empaneled to study the effects of paid endorsements and salaries for the state’s high school and college players.
Abi Caswell got an Oura ring to make her life easier. The 30-year-old owner of Batter a bakery wanted a way to track her menstrual “It’s a catch-22. cycle without waking up evIt’s good information. ery morning take her But sometimes to temperature. I just want a It was easy. cocktail without No alarms refeeling like I’m minding her to take her temburning the no world down.” perature, thermometer. But then came ABI CASWELL, owner of Batter a the scores. A sleep score, an bakery activity score, a body stress score, even a “readiness” score to measure how prepared her body was for the day. If she had a single cocktail, the ring knew. If she ate dinner later than normal, her sleep score wobbled. If she worked out harder than usual, she wasn’t as “ready” the next day. It got to the point she couldn’t sip on a cocktail without
ä See ANXIETY, page 4A
Task force includes coaches, lawmakers, lawyers and students BY JOSEPH CRANNEY Staff writer
With elite high school football and basketball traditions stretching from Shreveport to New Orleans, the new pay-theplayers era that allows kids to profit from paid endorsements has led to big business in Louisiana, and some athletes are bringing home six-figure in-
comes before they even graduate. But it’s also spawned a host of concerns around a lack of financial protections for young athletes and who can claim a stake in the money they’re now allowed to earn. Those concerns were a key focus this year of a 22-person legislative task force involving Louisiana lawmakers, lawyers,
college athletic administrators, coaches and student athletes. The group was empaneled to study the effects of paid endorsements and salaries for the state’s high school and college players. They began shortly after a landmark NCAA settlement in June that allowed college athletes to begin collecting salaries directly from their universities
this season. For the past four years, college athletes could earn money through outside endorsement deals but not directly from their schools. Over the course of five meetings, the panel zeroed in on the so-called “NIL” era in high school sports, named for the money that athletes have been
ä See ATHLETE, page 4A
STAFF PHOTO By DAVID GRUNFELD
Abi Caswell, 30, wears an Oura ring for health tracking while decorating cupcakes at her Batter a bakery location on Baronne Street in New Orleans.
At least 40 dead, 115 injured in New Year’s fire at Swiss Alpine bar BY JAMEY KEATEN, STEFANIE DAZIO and JOHN LEICESTER Associated Press
CRANS-MONTANA, Switzerland — About 40 people were killed and another 115 injured, most of them seriously, after a fire ripped through a bar’s New Year’s celebration in a Swiss Alpine resort less than two
WEATHER HIGH 75 LOW 64 PAGE 6B
hours after midnight Thursday, police said. Authorities did not immediately have an exact count of the deceased. The Crans-Montana resort is best known as an international ski and golf venue, and overnight, its crowded Le Constellation bar morphed from a scene of revelry
into the site of one of Switzerland’s worst tragedies. The country will hold five days of mourning. Valais Canton Police Cmdr. Frédéric Gisler said during a news conference that work is underway to identify the victims and inform their families, adding that the com-
ä See FIRE, page 5A
Classified .....................7D Deaths .........................3B Nation-World................2A Comics-Puzzles .....4D-6D Living............................1D Opinion ........................4B Commentary ................5B Metro .........................1B Sports ..........................1C
Police officers inspect the area where a fatal fire broke out at Le Constellation bar and lounge during a New year’s celebration in Crans-Montana, Swiss Alps, Switzerland. KEySTONE PHOTO By JEANCHRISTOPHE BOTT
101ST yEAR, NO. 186