The Acadiana Advocate 01-02-2026

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“Until we find a way to get outside influences out of the lives of our high school athletes, we’re going to continue struggling with this.” J.T. CURTIS, football coach at John Curtis Christian School

High school athlete endorsement rules eyed

Looking back at 2025’s top business news Trader Joe’s, Northgate Mall sale lead highlight reel

BY ADAM DAIGLE

Acadiana business editor

Stay with me if you’ve heard this before: A big-name national retailer parachutes into Lafayette and announces plans to open a store. In 2024, everyone went bananas for Buc-ee’s. In 2025, it was Trader Joe’s. And just like Buc-ee’s did the year prior, Trader Joe’s closed on its deal to buy land to make their Lafayette plans official. Trader Joe’s coming to Lafayette is the top Acadiana business story of the year for 2025. The specialty grocer officially bought the land two weeks ago at the corner of Camellia Boulevard and Bluebird Drive, and it’s been a long time coming. Back in January we first learned of its interest in Lafayette, and throughout the year the company went through the permitting process to get it done.

ä See 2025, page 4A STAFF FILE PHOTO By BRAD KEMP

St. Thomas More takes the field against Lafayette High during the LHSAA high school football playoff game in November in Lafayette. A 22-person legislative task force involving Louisiana lawmakers, lawyers, college athletic administrators, coaches and student athletes has been empaneled to study the effects of paid endorsements and salaries for the state’s high school and college players.

Task force includes coaches, lawmakers, lawyers and students BY JOSEPH CRANNEY Staff writer

With elite high school football and basketball traditions stretching from Shreveport to New Orleans, the new pay-theplayers era that allows kids to profit from paid endorsements has led to big business in Louisiana, and some athletes are bringing home six-figure in-

comes before they even graduate. But it’s also spawned a host of concerns around a lack of financial protections for young athletes and who can claim a stake in the money they’re now allowed to earn. Those concerns were a key focus this year of a 22-person legislative task force involving Louisiana lawmakers, lawyers,

college athletic administrators, coaches and student athletes. The group was empaneled to study the effects of paid endorsements and salaries for the state’s high school and college players. They began shortly after a landmark NCAA settlement in June that allowed college athletes to begin collecting salaries directly from their univer-

sities this season. For the past four years, college athletes could earn money through outside endorsement deals but not directly from their schools. Over the course of five meetings, the panel zeroed in on the so-called “NIL” era in high school sports, named for the money that athletes have been

ä See ATHLETE, page 5A

STAFF FILE PHOTO By SOPHIA GERMER

Trader Joe’s will open a store at the corner of Camellia Boulevard and Bluebird Drive possibly this year.

At least 40 dead, 115 injured in New Year’s fire at Swiss Alpine bar BY JAMEY KEATEN, STEFANIE DAZIO and JOHN LEICESTER

Associated Press

CRANS-MONTANA, Switzerland — About 40 people were killed and another 115 injured, most of them seriously, after a fire ripped through a bar’s New Year’s celebration in a Swiss Alpine resort less than two hours af-

WEATHER HIGH 77 LOW 55 PAGE 10C

ter midnight Thursday, police said. Authorities did not immediately have an exact count of the deceased. The Crans-Montana resort is best known as an international ski and golf venue, and overnight, its crowded Le Constellation bar morphed from a scene of revelry into the site of one of Switzerland’s worst tragedies. The country will

hold five days of mourning. Valais Canton Police Cmdr. Frédéric Gisler said during a news conference that work is underway to identify the victims and inform their families, adding that the community is “devastated.” Thirteen of the wounded were

ä See FIRE, page 5A

Classified ..................10C Living............................5C Nation-World ................2A Comics-Puzzles .....7C-9C Lottery ..........................4B Opinion ........................2B Commentary ................3B Metro ...........................1B Sports ..........................1C

Police officers inspect the area where a fatal fire broke out at Le Constellation bar and lounge during a New year’s celebration in Crans-Montana, Swiss Alps, Switzerland. KEySTONE PHOTO By JEANCHRISTOPHE BOTT

101ST yEAR, NO. 186


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