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TABLE OF

CONTENTS 04

06

FOREWORD

MILESTONES

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10

NEW SOCCER ECONOMY OF CANADA

MAJOR AWARD WINNERS

12

14

ENGAGEMENT

ACROSS THE LEAGUE

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38

OUR PARTNERS

FOREVER FIRST

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FOREWORD Dear CPL Supporters,

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DAVID CLANACHAN COMMISSIONNER

Canadian Premier League

SCOTT MITCHELL CEO

Canadian Soccer Business

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MILESTONES

SEASON SEASON TICKETTICK SALES LAUNC SALES LAUNCH

YORK9 FCYORK9 FC HFX WANDERERS HFX WANDERER FC FC EDMONTON FC EDMONTON

JANUARY 2019

FORGE FC FORGE FC VALOUR VALOUR FC FC

JANUARY 2019

YORK9 FCYORK9 FC HFX WANDERERS HFX WANDERERS FC FC FC EDMONTON FC EDMONTON

FEBURARY 2019

SEASON SEASON TICKETTICKET SALES LAUNCH SALES LAUNCH

FEBURARY 2019

MEDIAPRO MEDIAPRO PARTNE P ANNOUNCED ANNOUNCED

NOVEMBER 2018

USPORTS USPORTS PARTNERSHIP PARTNERSHIP ANNOUNCED ANNOUNCED

SEASON SEASON TICKETTICKET SALES LAUNCH SALES LAUNCH

OCTOBER 2018

CAVALRYCAVALRY FC FC

OCTOBER 2018

PARTNERSHIP PARTNERSHIP WITH WITH CANADA CANADA SOCCER SOCCER ANNOUNCED ANNOUNCED

NOVEMBER 2018

MARCH 2018

MARCH 2018

CANADIAN CANADIAN SOCCER SOCCER BUSINESS BUSINESS FORMED FORMED

SEASON SEASON TICKETTICKET SALES LAUNCH SALES LAUNCH

JANUARY 2018

JANUARY 2018

MAY 2017

MAY 2017

CPL UNANIMOUSLY CPL UNANIMOUSLY APPROVED APPROVED BY CANADA BY CANADA SOCCER SOCCER MEMBERSHIP MEMBERSHIP

CANADA CANADA SOCCER SOCCER CLUB CLUB LICENCE LICENCE ACHEIVED ACHEIVED BY BY ALL 7 CLUBS ALL 7 CLUBS

VOLKSWAGEN VOLKSWAGEN PARTNERSHIP PARTNERSHIP ANNOUNCED ANNOUNCED

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ONESOCCER ONESOCCER PLATFORM PLATFORM LAUNCHED LAUNCHED

CAVALRY CAVALRY FC DEFEATS FC DEFEATS MLS MLS VANCOUVER VANCOUVER WHITECAPS WHITECAPS TO ENTER TO ENTER CANADIAN CANADIAN CHAMPIONSHIP CHAMPIONSHIP SEMIFINALS SEMIFINALS

NOVEMBER 2019

NOVEMBER 2019

AUGUST 2019

FEATURED FEATURED ON ESPN ON ESPN TOP 10TOP GOALS 10 GOALS

FORGEFORGE FC ANDFC CAVALRY AND CAVALRY FC FC PLAY IN PLAY THE IN FIRST THECPL FIRST FINALS. CPL FINALS. FORGEFORGE FC WINS FCCHAMPIONSHIP WINS CHAMPIONSHIP

MAJORMAJOR AWARD AWARD WINNERS WINNERS ANNOUNCED ANNOUNCED

OCTOBER 2019

JULY 2019

CAVALRY CAVALRY FC DEFENDER FC DEFENDER DOMINICK DOMINICK ZATORZATOR IS CALLED IS CALLED UP UP TO NATIONAL TO NATIONAL TEAM TEAM

CAVALRY CAVALRY FC GOALKEEPER FC GOALKEEPER MARCOMARCO CARDUCCI CARDUCCI IS THE IS FIRST THECPL FIRST PLAYER CPL PLAYER CALLED CALLED UP TO NATIONAL UP TO NATIONAL TEAM TEAM

OCTOBER 2019

CPL ROSTERS CPL ROSTERS COMPLETE COMPLETE

JULY 2019

JUNE 2019

JUNE 2019 APRIL 2019

APRIL 2019

CBC PARTNERSHIP CBC PARTNERSHIP ANNOUNCED ANNOUNCED

FORGEFORGE ADVANCES ADVANCES TO TO ROUNDROUND OF 16 IN OFTHE 16 IN THE CONCACAF CONCACAF LEAGUE LEAGUE

AUGUST 2019

CAVALRY CAVALRY FC WINS FC WINS SPRINGSPRING SEASON SEASON

ERSHIP

FC EDMONTON FC EDMONTON DEFENDER DEFENDER AMER DIDIC AMERIS DIDIC CALLED IS CALLED UP UP TO NATIONAL TO NATIONAL TEAM TEAM

CAVALRY CAVALRY FC WINS FC WINS FALL SEASON FALL SEASON

KIT REVEAL KIT REVEAL

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NEW

SOCCER ECONOMY OF CANADA

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1,440

• all-female •

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refereeing crew 140+


GUYANA

CANADA AMER DIDIC FC EDMONTON

SAINT KITTS

DOMINICK ZATOR CAVALRY FC

MARCO CARDUCCI CAVALRY FC

TRISTAN BORGES FORGE FC

TRINIDAD JUSTIN SPRINGER YORK9 FC

QUILLIAN ROBERTS FORGE FC

CHINESE TAIPEI RYAN TELFER YORK9 FC

AKEEM GARCIA HFX WANDERERS FC

EMERY WELSHMAN FORGE FC

SOMALIA EMELIO ESTEVEZ YORK9 FC

HFX WANDERERS FC

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OVERALL UVPM

14M

230+

110M

PUBLICITY VALUE

ARCTICLES COVERING THE AWARDS

POTENTIAL REACH

GOLDEN BOOT

AWARDED TO THE TOP SCORING PLAYER IN THE Like the hunter, true goal scorers are courageous and fearless in the hunt. They need to be versatile and adaptive no matter the conditions.

WINNER:

Artist: PITSEOLAK QIMIRPIK

GOLDEN GLOVE

AWARDED TO THE GOALKEEPER VOTED TO BE THE

Importantly the Canadian Inuit Dog is a protector - playing a vital role in protecting their community and possesses traits of loyalty, toughness, bravery, as well as intelligence.

WINNER: Marco Carducci

Artist: KELLIPALIK ETIDLOIE

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PRESENTED TO THE COACH VOTED TO HAVE

The skillful Owl has been a symbol of heightened wisdom, guidance, and knowledge for centuries. Along with its heightened sense of vision which gives the Owl the ability to see what others cannot, the “all-seeing” bird is considered to be adeptly skilled and wise.

WINNER:

,

Artist: PALAYA QIATSUQ

AWARDED TO THE PLAYER SELECTED AS THE BEST

The Polar Bear at birth is playful and adored by all. As ‘Atiqtalaaq’ - the young cub grows it shows promise to become “Nanook” one of the most respected and formidable animals roaming Canada’s North.

WINNER: Tristan Borges

Artist: TAQIALUK NUNA

AWARDED TO THE MOST VALUABLE PLAYER IN THE CANADIAN PREMIER LEAGUE BASED ON THEIR The ‘Nikisuittuq’, a stone landmark built by the Inuit, is a type of Inuksuk whose top stone points towards the North Star. It is used as an important landmark to navigate and lead a traveler home; sending them in the right direction.

WINNER: Tristan Borges Artist: PITSEOLAK QIMIRPIK

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LOCAL AND GLOBAL

ENGAGEMENT 7.2B MEDIA IMPRESSIONS

$58M

27,000+

26M

PUBLICITY VALUE

ARCTICLES COVERING THE LEAGUE

PAGE VIEWS

MEDIAPRO

In addition to this milestone, the

the

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Jan Feb Mar Apr May Jun Monthly impressions

Jul Total

6.9b 253m

468m

763m

403m

918m

1.25b

821m

490m

328m

225m

125m

50,000,000

100m

2,050,000,000

1.37b

3,050,000,000

756m

2.62b

4,050,000,000

1.007b

3.38m

4.3b

5,050,000,000

1,050,000,000

5.7b

5.3b

6,050,000,000

6.4b

7,050,000,000

7.2b

8,050,000,000

Aug Sep Oct Nov Dec


MEDIA OUTLET GLOBAL NEWS CBC SPORTS

HEADLINE HAMILTON’S FORGE FC MAKES HISTORY BY ADVANCING TO CONCACAF LEAGUE ROUND OF 16 CAVALRY DEFEAT WHITECAPS, BECOME 1ST EVER CPL SQUAD TO BEAT MLS TEAM

TORONTO SUN CBC TRISTAN BORGES CAPS OFF MEMORABLE SEASON WITH CPL PLAYER OF THE

YEAR AWARD GLOBE AND MAIL FORMER CANADA INTERNATIONAL CARMELINA MOSCATO TAKES JOB

WITH CANADIAN SOCCER BUSINESS TORONTO SUN CPL COMMISH PLEASED WITH FIRST YEAR OF SOCCER FOR CANADIANS REUTERS CANADIAN PREMIER LEAGUE REACHING FOR THE STARS CALGARY SUN CAVS ‘KEEPER CARDUCCI GETS CALL UP TO CANADIAN NATIONAL

TEAM POST MEDIA

MRU’S EL GANDOUR ‘PROUD’ TO GET DRAFTED BY CAVALRY

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ACROSS THE LEAGUE

highway and everyone just looking at it and realizing that we were about to make history.

MANUEL APARICIO YORK9 FC#10

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PACIFIC FC

TOP 5 HIGHLIGHTS

FOLLOWERS

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FOLLOWERS

LIKES

Opening match against HFX Wanderers FC

constructred indoor training centre


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CAVALRY FC

TOP 5 HIGHLIGHTS

FOLLOWERS

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FOLLOWERS

LIKES

The snowy winning goal from Dominick Zator in Cavalry FC’s home opener vs York9 in front of our Footsoldiers section. Nico Pasquotti’s injury time winner in the rain at Tim Hortons Field against Forge FC Cavalry FC beats MLS side Vancouver Whitecaps in the Canadian Championships at BC Place Cavalry FC sets the record for highest scoring game with an 8-0 win vs Valour FC Cavalry FC lifts the Al Classico Trophy and wins the Fall season vs FC Edmonton


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FC EDMONTON

TOP 5 HIGHLIGHTS

FOLLOWERS

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FOLLOWERS

LIKES

FC Edmonton resumes professional football operations The River Valley Vanguard march down the Canadian Premier League goal on his 18th birthday CPL match featuring eight Edmonton raised players who developed in the FC Edmonton Academy program

professional start


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VALOUR FC

TOP 5 HIGHLIGHTS

FOLLOWERS

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FOLLOWERS

LIKES

fans and dignitaries in attendance Victorious in the Franchise’s inaugural match Franchise’s inaugural home opener against FC Edmonton, with 10,000 spectators in attendance •

Valour FC roster made up 8 Manitoban’s with a break out performance by 17 year-old Tyler Attardo, along with an

Red River Rising Supporters section named The Trench, averaging over 200 supporters each match


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FORGE FC

TOP 5 HIGHLIGHTS

FOLLOWERS

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FOLLOWERS

LIKES

record crowd in excess of 17,000 people Represented Canada & CPL in Scotiabank CONCACAF League including winning a round of competition and earning a victory in round 2 over eventual Delivering a paid-ticket-audience over 10,000, including a record for single game ticket revenue, for Leg 1 of the CPL Finals Being Forever First, CPL Inaugural Season Champions & starting 9 Canadian players in the deciding second leg in Calgary •

Incredible fan engagement in attendance at matches, partnerships, and Forge FC gear being worn by fans.


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YORK9 FC

TOP 5 HIGHLIGHTS

FOLLOWERS

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FOLLOWERS

LIKES

Playing in the inaugural Canadian Premier League match against Forge FC in front of 17,000 + soccer fans. 1000 York9 FC supporters joined the team in Hamilton for the match. Y municipalities in York Region 2-2 draw againt the Montreal impact in front of a packed stadium Away match against Montreal Impact in the Canadian Championship in front of 17,000 + Impact fans.

of the regular season.


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HFX WANDERERS FC

TOP 5 HIGHLIGHTS

FOLLOWERS

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FOLLOWERS

LIKES

Kit Launch event in Toronto including the satellite event for fans and members. FC in front of a sold out crowd at Wanderers Grounds on CBC

Live broadcast of the march to the match

Playing in the Canadian Championship against the Ottawa Fury Incredible local partner support and engagement with our Club including Military Appreciation Day


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PARTNERSHIPS

ONE SOCCER

MEDIAPRO

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PARTNERSHIPS

VOLKSWAGEN

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PARTNERSHIPS

MACRON

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PARTNERSHIPS ALLSTATE

EL JIMADOR

ESTRELLA

MOOSEHEAD

TICKETMASTER

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TIM HORTONS

NIKE

GATORADE Nutrition Provider of the CPL

NET WORLD SPORTS

NEW ERA CAP

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To the world, it’s the beautiful game. To us, it’s proving we belong. In the neighbourhoods and cities that make us who we are. This is a league we can call our own. For Canadians, by Canadians. We’re on a journey out of the shadows and back into the hearts of a nation. That noise you hear is us moving in. And we’re bringing the best home grown talent with us. Players that bleed the same red as you. Sworn to defend your home turf. Playing for your loyalty. Playing for respect. Bonds will be forged. History will be written. Rivalries born. The stage is ours. The journey has begun.

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