Canongate Autumn 2016

Page 20

Non-Fiction

RICHARD REED If I Could Tell You Just One Thing: 99 Remarkable People Share Advice For Life With his business partners, Richard Reed built Innocent Drinks from a smoothie stall on a street corner to one of the biggest brands in Britain

On the road to success over the past fifteen years it has been Richard’s habit, whenever he meets somebody successful in their field, to ask them for their best piece of advice. If they could tell Richard just one thing that might help him along his way, what would it be? Richard has collected pearls of wisdom from some of the most impressive, established, game-changing people in the world – in business, tech, politics, sport, art, spirituality, medicine, film, and design. From Bill and Hillary Clinton to Bear Grylls, from Eric Schmidt, the president of Google, to Stephen Fry, and from Richard Branson to Joanna Lumley, Richard has picked some of the world’s most interesting brains to give you a lesson in how to live, how to create and how to succeed. Richard Reed studied geography at St. John ’s College, Cambridge before starting a career in advertising. A few years later Reed and two friends left their jobs to found Innocent Drinks. Starting from a market stall, today Innocent produces more than a million smoothies a day and sells them in 17 countries across Europe. He is a cofounder of the Innocent Foundation and JamJar Investments, the founder of annual outdoor art exhibition Art Everywhere, and presented the BBC Three series Be Your Own Boss. This is his first book. October 2016 Hardback: 9781782119227 / £14.99 | Ebook: 9781782119234 / £12.99 Rights: W


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