Cannabis Strains
Origine Nature Profile
Brand Positioning
Cannabis strains are distinct variations of the cannabis plant, each with its unique combination of chemical compounds, aromas, flavours or terpenes, and effects. Understanding these strains is crucial.
While Quebec producer Origine Nature aims to provide passionate consumers with top-quality cannabis products, the company was born from an entirely different purpose: to alleviate the physical pain of a severely ill person.
In the fiercely competitive world of cannabis retail, the foundation of your success isn’t just your brand; it’s the strategic positioning that underscores every decision you make.
Cannabis Prospect Magazine YOUR SEED-TO-SALE PUBLICATION FOR THE CANADIAN CANNABIS MARKETPLACE
The Quebec Market In this report we speak with Pierre Leclerc, President and CEO of the AQIC, Quebec Hemp and Cannabis Industry Association, as well as Maxime Guérin, a lawyer for the Quebec-based law firm Groupe SGF.
SEE PAGE 20
VOLUME 5 ISSUE 6 DECEMBER 2023
Table of Contents/
December 2023
BRAND POSITIONING
14
In the fiercely competitive world of cannabis retail, the foundation of your success isn’t just your brand; it’s the strategic positioning that underscores every decision you make.
ORIGINE NATURE PROFILE
16
While Quebec producer Origine Nature aims to provide passionate consumers with top-quality cannabis products, the company was born from an entirely different purpose: to alleviate the physical pain of a severely ill person.
QUEBEC CANNABIS MARKET
20
There’s no denying that 2023 has been a struggle for most provinces in cannabis but none has borne the brunt more than Quebec, but not for reasons you might expect. From sales slowdowns to labour strikes to self-imposed restrictions implemented since federal legalization, Quebec remains an outlier in many ways.
CANNABIS STRAINS
28
Cannabis strains are distinct variations of the cannabis plant, each with its unique combination of chemical compounds, aromas, flavours or terpenes and effects. Understanding these strains is crucial for cannabis retailers as they directly affect product selection, customer preferences and the overall retail experience.
ON THE COVER REGULARS
12
Through all the hype, and despite the never-ending rollercoaster ride, prudent companies looking ahead can see some useful principles for building out longterm success while ignoring a lot of the chatter that’s often only a distraction to fundamental business planning.
18
In the ever-evolving landscape of cannabis consumption, innovation is the name of the game. While we can’t reveal the technology’s name just yet, it is poised to revolutionize the Canadian cannabis market and elevate the vaping experience to unprecedented heights.
24
4 6 8 27 31 30
From the Editor Events News Product Showcase Product Spotlight List of Advertisers
Most people know that a company has occupational health and safety obligations, and risks corporate liability if it violates those obligations. But not everyone knows the company’s directors, officers and supervisors share many of those OHS obligations as well as liability risks. December 2023 | Cannabis Prospect Magazine
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LETTER TO THE EDITOR
The Samaritan’s Dilemma By David Halpert
S
ay you need a task done that costs $500 and there are three people locally that can do it. For simplicity’s sake, let’s call them Alice, Bob and Carson. All are equally capable of doing the task in the same amount of time. You’re about to offer the contract to Carson when a friend tells you that Alice recently lost her job and the $500 could go a long way for her financially. So you decide to give it to Alice, but just as you’re to do so, another friend tells you that Bob has been really depressed since he lost his job and might even be suicidal as well, so instead of awarding the job to Alice, you decide to give it to Bob. However, just as you’re about to offer the job to Bob, another friend tells you that Cameron is sick, and while you don’t know how sick they mention that $500 would go a long way towards a treatment for curing him. So which one do you ultimately give the job to? This is what’s known as the Samaritan’s Dilemma created by economist James M. Buchanan in 1970. He would go on to win the Nobel Prize in Economics in 1986 and for good reason; the crux of the argument being there’s a dilemma in the act of charity and the benefactor of said charity will act in one of two ways: using the charity to improve their situation, or coming to rely on charity as a means of survival. As a result, charity is looked upon as a moral hazard. The Dilemma itself can also be extended to institutions pertaining to wellintentioned systems and rules meant to regulate industries, but as a result can have unexpected consequences or the opposite effect. For example, in the state of Georgia, the average number of training days you need to be an EMT is 33 days, but to be a barber by law, you need 380 days of training, putting additional financial strain on what would otherwise be a “regular job” when compared with something more specialized. So what does this have to do with cannabis? Maybe nothing, however I recently read an article by David Brown in early October on Stratcann
entitled ‘The Cannabis Act Review Will Not Save Your Business’, the central argument for the piece being that while the recent cannabis review will likely be tabled in the House of Commons by next spring (assuming it sticks to the stated timeline), the cannabis industry is unlikely to see any tectonic regulatory changes, with many buying into the narrative that the Review will save the industry, or bring about meaningful change. In other words, don’t get your hopes up. While continuous lobbying and advocacy will always be a necessary pushback for regulatory change by governments, what we’re also seeing is a cultural shift at the industry level to a beg-for-forgiveness-rather-thanask-for-permission mentality in many laws and regulations deemed outright non-sensical in some cases by the government. Case in point, the law requiring all cannabis retailers to be properly covered in the name of protecting minors from purchasing cannabis. This, of course, comes at the expense of the employee’s safety and protection. In other words, the Samaritan’s Dilemma incarnate. Now I’m not asking for cannabis workers to openly break the law or forgo submitting through the proper regulatory channels when it comes to getting product sold, but there’s a definite need to push the envelope against behemoth institutions, both federally and provincially, in such an oversaturated market like cannabis where things are done at a snail’s pace and oftentimes bogged down by government red tape just in order to get a seat at the table. Now that we’re five years into legalization, hopefully we can inspire some real change at the government level and move on from being a nascaent industry to something more formitable.
President / CEO, Straight Dope Media Inc. @cannabispromag
FOLLOW US ONLINE Stay up to date on all the latest cannabis news by joining Cannabis Prospect Magazine on social media. Follow us on Twitter and Instagram @cannabispromag or sign up for our Daily News Alerts at https://tinyurl.com/cannabisalerts
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Cannabis Prospect Magazine | December 2023
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9
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• Compatible with existing hardware including iOS, Android, and web • Data migration from previous POS with dedicated onboarding team • 7 day/week support
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• Save data entry time with our provincial product catalogues • Bulk upload purchase orders and easily generate compliance reports
Expanding your empire? • Access up to CAD $800,000 in funding via Greenline Capital
sales-ca@blaze.me | 866 845 6931 | getgreenline.co
CONFERENCES & EVENTS
January 11, 2024 Tether The Beaumont Vancouver BC http://tetherbuds.com March 22-24, 2024 CannExpo EnerCare Centre Toronto ON https://www.cannexpo.ca TBD Lift & Co. Victoria Vancouver Conference Centre Victoria BC https://liftexpo.ca/lift-vancouver-2024
To submit an event for inclusion in the Cannabis Prospect Magazine calendar, email media@cannabisproonline.com
Cannabis Prospect Magazine CANNABIS PROSPECT MAGAZINE VOL. 5, ISSUE 6 SUBSCRIPTION SERVICES For subscription services visit www.cannabisproonline.com or email david@cannabisproonline.com. For change of address, please include the old address and new address, along with an address label from a recent issue, if possible. If an address is not updated when the magazine is mailed, we are not responsible for delivery of your magazine. If the Post Office alerts us that your magazine is undeliverable, we will suspend our subscription until a correct address is received.
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Cannabis Prospect Magazine | December 2023
EDITORIAL For editorial submission requests or article ideas please email media@cannabisproonline.com Cannabis Prospect Magazine assumes no responsibility for any claims or representations contained in the magazine or in any advertisement. All materials contained are for educational purposes and intended for the legal marijuana business. Cannabis Prospect does not encourage the illegal use of any of the products contained within. ISSN 2562-1033. CANADIAN PUBLICATIONS MAIL PRODUCT AND SALES AGREEMENT NO. 43596516
Publisher and Editorial Director David Halpert Account Representative & Contributor Christina Michael Cannabis Prospect Magazine is published six times a year by Straight Dope Media Inc., 44 Valley Woods Road, Unit 1802, Toronto Ontario M3A 2R6 Canada ADVERTISING For advertising rates or inquiries please email sales@cannabisproonline.com
GREENTANK IS MADE
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It’s either Greentank It’s either Made Greentank Made or it’s not. or it’s not.
NEWS
Avicanna Provides Update on the Successful Launch of MyMedi.ca Avicanna Inc. provided an update on the progress of its new cannabis care platform MyMedi.ca since its successful launch nationwide in Canada. This includes: (1) the transition of more than 96% of active patients from Medical Cannabis by Shoppers to MyMedi.ca; (2) developed infrastructure to offer insurance reimbursement services for patients through several private insurance providers and public institutions; (3) offer ongoing specialty care services for distinct patient groups and Canada’s veterans; (4) an established network of over 50 specialized clinics and medical institutions representing more than 1,500 healthcare providers; (5) offer training, medical education, products and services, and resources to facilitate the incorporation of medical cannabis into health care regimens; and (6) an opening portfolio of 200 products across 35 brands, expanding to 45 brands with more than 200 SKUs supplied by 15 Canadian licensed producers. For more info, visit MyMedi.ca.
Rubicon Organics Announces Third Annual Environmental, Social & Governance Report & Board Appointment Rubicon Organics Inc. announced the publication of its third annual Environmental, Social and Governance Report (“ESG Report”) measuring the year ended December 31, 2022, and reflects the company’s determination to formally embed transparency, sustainability and responsible business practices throughout the business focused on the areas of governance, environment, people and community. While its targets are ambitious, the company is holding itself accountable through measuring and reporting its ESG journey in a transparent manner. Highlights of the ESG include: completed the BC Hydro power upgrade to the Delta facility in September 2022, reducing the use of natural gas generators and decreasing its energy usage by 13% and greenhouse gas emissions by 19%; diverted 56% of waste from landfill through recycling and composting; achieved 80% diversity across its employee base, and hired locally with 64% of its workforce living within the local community of its Delta facility. Visit www.rubiconorganics. com for more information. SNDL Consolidates Operations to Atholville Facility SNDL Inc. announced additional optimizations of its facility footprint to enhance the competitiveness and profitability of its Cannabis Operations segment. The company will consolidate all cultivation activities at its Atholville, New Brunswick facility following the centralization of SNDL’s manufacturing, processing and production operations to Kelowna, British Columbia. SNDL expects optimizing its facility footprint to result in more than $10 million in annual savings from its Cannabis Operations segment through a reduction in fixed overhead, power costs, and labour efficiencies. These cost savings are in addition to the previously announced $18.2 8
Cannabis Prospect Magazine | December 2023
million of annualized cost savings since the acquisition of The Valens Company Inc. on January 17, 2023 (the “Valens Acquisition“). In connection with the closing of the Olds facility, the company expects to record any related non-cash impairment charges during the fourth quarter of 2023. Cannabis Council of Canada Marks FiveYear Legalization Anniversary, Calls on Governments to Make the Changes The Cannabis Council of Canada (C3) recently released a survey of Licensed Producers (LPs) from coast to coast that underscored the urgent need for government reforms to rejuvenate the sector, ensuring its continued growth and contribution to the Cannabis Act’s public policy objectives. The survey, compiling responses from 122 LPs across the country, identified the major financial challenges facing the Canadian cannabis industry: » 71% of respondents reported a surge in excise tax payments from 2021 to 2022, reflecting the adverse financial impact of escalating excise taxes due to price compression and burdensome regulatory fees. » 83% of LPs reported negative net income in 2022. This significant increase in the excise tax burden has placed an unsustainable strain on LPs, impeding their capacity to invest in growth and innovation. C3’s Key Recommendations to Government: The Cannabis Council of Canada, recognizing the importance of the cannabis sector’s contributions to the success of the Cannabis Act, has released a position paper outlining three urgent recommendations: »
Reform the Excise Duty Framework: C3 advocates for a fairer taxation system, proposing the reduction of excise tax to a fixed rate of 10% of sales and structural
»
»
changes to the operation of the program that are costly and inefficient. Eliminate Excessive Regulatory Fees: Overbearing regulatory fees, which do not exist in other sectors such as alcohol and tobacco, have hampered the growth and profitability of LPs. C3 urges the government to eliminate these unfair fees. Reform the Edibles Product Category: C3 calls for an increase in the allowable THC limit in edibles to 100 mg, aligning regulations with consumer protection and winning this category back from the illicit market.
Canopy Growth Completes Sale of Hershey Drive Facility Canopy Growth Corporation has completed the sale of its Hershey Drive facility in Smiths Falls, Ontario, in connection with the previously announced agreement with Hershey Canada, Inc. for cash consideration of approximately CAD$53 million. As part of its transformation to a simplified, assetlight operating model, Canopy Growth has sold a total of seven properties for aggregate gross proceeds of approximately CAD$155 million since April 1, 2023. It is anticipated that net proceeds received from the sale of the facility will be used primarily to pay down the company’s senior secured credit facility. The sale of the Facility follows the centralization of post-harvest manufacturing at the company’s former beverage facility in Smiths Falls, Ontario, as well as the consolidation of all flower cultivation in the company’s purposebuilt sites in Kincardine, Ontario and Kelowna, British Columbia. Shiny Health & Wellness to Acquire Stash & Co. Cannabis Retail Stores in Ontario Expansion Shiny Health & Wellness Corp. signed a letter of intent (LOI) with Stash & Co. (SC) to acquire all of Stash & Co.’s adult use
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Is your business ready? Whether you’re a licenced producer, retailer, manufacturer or service provider to the industry Cannabis Prospect Magazine will help you reach your customers, stakeholders and other industry professionals across Canada. We’ll make sure your message is heard loud and clear to this new, burgeoning market!
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NEWS
Triminator Partners With 10X Emerald Cup Winner Byrd Extracts To Deliver Free Hash Education Package Triminator, a pioneering force in post-harvest cannabis processing equipment, has collaborated with Byrd Extracts Co., propelling the cannabis community into a new era of education and innovation. This collaboration aims to provide rosin education and hash classes to enthusiasts and professionals, unveiling the secrets behind producing the purest, and most potent bubble hash and rosin. Amidst this explosive growth, the collaborative efforts between Triminator and Byrd Extracts Co. aim to empower individuals with the knowledge to successfully produce these highly sought-after products. Sponsored by Triminator and instructed by industry experts Brett (@byrd_ extracts_co), Nick (@rakkems), and Kevin (@mendobudsmith), the classes delve deep into hash production, offering insights into both craft and commercial scale methods. Participants will gain access to industry expertise and trade secrets, learning how the highest quality solventless concentrates are meticulously produced. Interested individuals can visit the Triminator site or contact Triminator at info@ thetriminator.com.
cannabis retail stores. The company announced an LOI to acquire 10 SC adult use cannabis retail stores with forecasted 2023 revenues of approximately CAD$10,000,000. As part of this transaction, SNYB will be the sole owner of the Stash & Co. brand and trademark and the dispensaries will not be rebranded and remain Stash and Co. SC is an award-winning brand with stores across Ontario, including Toronto, Ottawa, London, Kitchener, Oshawa and Collingwood, as well as being one of the original cannabis stores in Canada with one of the most experienced staff in the cannabis industry. The company intends to welcome all current SC customer-facing retail employees to continue providing a differentiated brand and customer experience. Suzanne Bergeron Becomes the SQDC’s President and Chief Executive Officer The Board of Directors of the Société québécoise du cannabis (SQDC) announced the appointment of Suzanne Bergeron as the SQDC’s President and Chief Executive Officer. Ms. Bergeron will be the first woman to head the SQDC and will take up her duties on November 27. With an McGill-HEC Montréal Executive MBA, governance training from the IGOPP (Institute for Governance of Private and Public Organizations) and an Executive Leadership Certificate from Cornell University, Ms. Bergeron has more than 20 years’ experience in strategic management, talent development and strategic planning of executive succession. For 18 years, she worked at Sodexo, a global provider of restaurant, facility and equipment management services, where her positions included Administrative Services Manager (Canada), National Learning Event Manager (Canada), Chief of Staff, Office of the Group CEO (France), Talent Project Manager (France), Vice President, Human Resources (Canada), President of Sodexo
10
Canada and Global Talent Director. In her role as President and Chief Executive Officer, Ms. Bergeron will guide all of the SQDC’s operations to ensure the company can carry out its mission of distributing cannabis with a focus on health protection in order to convert users to the legal market without encouraging cannabis use. Canalytica Recognized as an IndigenousOwned Business in Canada’s Official Indigenous Business Directory Canalytica announced its inclusion as an Indigenous-owned business in Canada’s official Indigenous Business Directory. This recognition is a testament to the company’s commitment to Indigenous ownership and its mission to provide expert guidance in the fields of cannabis, psychedelics, food and beverage, and pharmaceutical industries. Canalytica views its recognition in Canada’s official Indigenous Business Directory as a significant milestone in its commitment to Indigenous ownership and partnership. The company looks forward to continuing its work in close collaboration with Indigenous communities and other stakeholders in these industries. Evan Stawnyczy, Co-Owner of Canalytica, expressed his pride in the recognition of his Ojibwe heritage and in the company’s professional success: “I am immensely proud to represent my heritage and to offer Canalytica’s services not only to Indigenous people but to all Canadians. Our mission is to bridge the knowledge gap, cultivate understanding, and support responsible growth in these industries. We are dedicated to being a positive force in the Canadian business landscape.” Aurora Cannabis Announces Settlement of Patent Litigation Aurora Cannabis Inc., the Canadian company opening the world to cannabis, announced
Cannabis Prospect Magazine | December 2023
the company and WILLOW BIOSCIENCES, INC. (“Willow”) have successfully completed a confidential settlement resolving the ongoing patent litigation between the two parties in Canada. Aurora commenced a patent infringement action in July 2021, alleging that Willow’s biosynthetic process for synthesizing cannabinoids infringed Aurora’s exclusive rights to patents co-owned by the University of Saskatchewan and the National Research Council (NRC). The technology of the asserted patents was invented by Anandia co-founder and former Chief Science Officer at Aurora, Jonathan Page and his colleagues, following their work at the University of Saskatchewan and the NRC, identifying key enzymes and corresponding genes in the biosynthetic pathways of cannabis plants. In December 2022, Willow announced that it had consolidated its R&D operations, transferring equipment and key personnel from its Canadian facilities to Mountain View, California. Aurora continues to advance the company’s leadership in genomic research and novel innovation that will differentiate the company’s position as a global leader. AgriCann Solutions Acquires Newline Ventures Inc. AgriCann Solutions Corp. announced the completion of the acquisition of 100% of Newline Ventures Inc., the subject of the letter of intent dated February 17, 2023, the unanimous approval by votes cast at AgriCann’s April 17, 2023 held AGM, and the definitive Share Exchange Agreement (“SEA”) announced on July 28, 2023.
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24/10/2023 11:16:42
BUSINESS PLANNING
2024 CANNABIS INDUSTRY BUSINESS PLANNING: THE TOP THREE THINGS TO AVOID By Jill Reddish & Chris Day, co-founders of the Global Cannabis Network Collective
A
s 2023 winds down, planning for 2024 speeds up and cannabis companies worldwide are again questioning what will happen with legalization frameworks, inconsistent quality standards and changing import and export restrictions – while also being strangled by federal taxation chokeholds that squeeze the life out of legal markets and effectively feed illicit markets. Through all the hype, and despite the never-ending rollercoaster ride, prudent companies looking ahead can see some useful principles for building out long-term success while ignoring, or at least sidelining, a lot of the chatter that’s often only a distraction to fundamental business planning. 1. SKIP THE SHINY OBJECT DELUSIONS In 2024, let’s skip the shiny. Every industry has its “shiny object syndrome” where the focus is always on the “next great thing.” Often major resources are put into conquering these markets with little thought to such business fundamentals as the projected cost per customer/patient acquisition, profit margins vs revenue, the lifetime value of a customer and whether or not a market has fundamental flaws in the supply chain that disallow scalable market structure. Over the last several years, countries like Germany, Mexico, Colombia and Thailand, among others, have captured the attention of business leaders with outrageously optimistic headlines that, in reality, turn into long-term market slogs. Very little smart analysis has been done on market entry strategies that are most likely to be successful considering the actual market viability at the time. While the recreational play in Germany isn’t likely to move in the near term, its medical market continues to evolve within a federal system that ensures its long-term viability. The same is true for Australia which, despite exceedingly stringent marketing restrictions has proven to be a viable market for pragmatic business planners who track customer demand and effectively manage resources for exports and expansion into Europe and South America. These countries have viable pathways to market success if planning is done based on what is real, not on what a business operator wishes it to be. The consistent secret to success for viable long-term players is based not in chasing delusional rewards but in looking at the state of each market, creating diversified revenue streams and building a business to serve that marketplace while ensuring systems are in place that allow for scalability as other markets evolve but not be-
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fore. Only a handful of ancillary businesses like law firms and lobbying firms can make profits on speculation. The rest need to look at what is current market consumption, focus on driving repeatable transactions in those key markets, and then build from there. 2. ADVOCATE FOR CHANGE WHILE ACCEPTING THE CURRENT (TAXATION) REALITY This year, let’s continue to advocate for change while planning business strategies and frameworks within existing laws. Everyone can agree that irrational taxation is a problem in several markets and over-taxation is a problem in almost all. However, most businesses continue to plan as if “this year” it will all change. As an example, changes to 280E in the U.S. have been promised by pundits on stage and lobbyists in D.C. for the last five-plus years. Numerous businesses and investment groups have jumped into the fray with nearly complete disregard for the impact the existing tax law has on business operations, and only after launching into a market do they start to look at how their operation is structured for minimizing tax implications and maximizing profitability. While it’s smart in every industry to have good tax advice, it’s a business imperative in the cannabis industry. Creating plans for when the tax law changes, or when licensing regulations adapt, is only relevant in terms of scalability. For now, planning for success requires financial analysis based on current reality. 3. BROADEN YOUR DEFINITION OF MARKETING Marketing still matters even when marketing restrictions make it feel impossible to branch out. Since the rise of social media and now with the advent of AI tools, marketing has too often been reduced to what a company can put online about itself. In reality, marketing engages everything from earned media, community engagement programs, eco-conscious packaging, customer retention models and a host of other tactical tools within a broad spectrum of strategies that engage potential and current customers at both the B2B and consumer levels. As industry advocates, business leaders need to continue to push for less stringent marketing controls in some tactical channels. At the same time, it’s imperative to focus on each region’s tactical groups that are available and creatively execute against them. Each year, we see
Cannabis Prospect Magazine | December 2023 Cannabis Prospect Magazine | June 2021
more business cases that are proving what’s possible through creative execution, unique approaches to creating customer engagement and in-market collaborations that engage customers in ways that create loyalty and long-term relationships. Those agencies and experts who focus on these approaches are the ones that will help to drive successful and scalable expansion into 2024. Partner with them. WHAT TO AVOID IN ANNUAL BUSINESS PLANNING Whether you’re looking through the lens of industrial hemp, medicinal cannabis or recreational programs, the annual planning cycle for cannabis businesses is often shrouded in the hype of prospective markets, unrealized hope for tax relief, and stories of all the things businesses can’t do to promote themselves. THE TOP THREE THINGS NOT TO DO IN 2024: 1.
Don’t let your business get distracted by the shiny object syndrome. Stay focused on your business and target markets with a hard eye on what you can affect today and a long view toward scalability.
2.
Don’t plan your business success against political “likelihoods.” Political likelihood and unfounded predictions by self-proclaimed experts have cost the industry billions. Build your business plans against what is real today while keeping a flexible mindset to adjust should opportunities present themselves.
3.
Don’t get distracted by what you can’t do in communicating with your customers, patients or clients. Expand your tactical toolbox and get creative. Long before social media or digital CRM platforms, brands and businesses thrived for centuries. This is still the case, so business leaders need to encourage their teams to think more broadly within the context of their verticals.
Keep looking through the fog to focus on actual business drivers that convert sales, and you’ll find market success. Jill Reddish and Chris Day are co-founders of the Global Cannabis Network Collective. For more infomation contact the GCNC at www.gcnc.global.
RETAIL
FOCUSING YOUR COMPETITIVE EDGE: Positioning Your Cannabis Retail Brand for Success By Kevin Lund
I
n the fiercely competitive world of cannabis retail, the foundation of your success isn’t just your brand; it’s the strategic positioning that underscores every decision you make. It’s the essence of your identity, the driving force behind your customer’s experience, and the thread that ties your business strategy together. This pivotal element—the unique retail brand position—is your compass in the intricate landscape of cannabis retail. It’s the catalyst that propels you toward a future of strategic triumph, all while steering clear of the risks that misalignment can bring. Leading with Retailer Brand Positions: Let’s kick off by taking a closer look at how some of the most renowned retailers have masterfully aligned their brand positions with their strategic objectives: ALL ABOUT LOW PRICE: No Frills No Frills prioritizes low prices through an industry-leading private-label, ‘no name,’ straightforward branding, minimalistic store designs and packaging. ALL ABOUT CONVENIENCE: Walmart Walmart is the ultimate convenience destination with one-stop shopping, self-checkout, crossmerchandising and a robust online presence. ALL ABOUT SERVICE: Whole Foods Whole Foods elevates service with well-trained staff, specialized counters and in-store events. ALL ABOUT THE IN-STORE EXPERIENCE: Costco Costco offers a dynamic in-store experience with an 85% fixed product mix, providing an element of surprise. Their generous return policy also assures customer confidence. ALL ABOUT THE AUTHORITY OF THE OFFER: Real Canadian Superstore Real Canadian Superstore showcases brand authority by offering a wide variety of name brands alongside President’s Choice privatelabel products, emphasizing dominance through pricing strategies. 14
CHARTING YOUR RETAIL COURSE LOW PRICE THE AUTHORITY OF THE OFFER "Are you the undisputed leader in offering unbeatable variety?"
"Can you cut through the clutter and truly offer unbeatable value?"
CONVENIENCE
WHICH POSITION DEFINES YOUR SUCCESS?
"Are you the ultimate destination for making customers' lives easier?"
EXPERIENCE
IN-STORE
SERVICE
"Can you create a shopping adventure that keeps customers coming back?"
"Do your customers leave not just satisfied but genuinely delighted?"
The Importance of Knowing Your Retail Brand Position: Now, let’s dive deeper into understanding your retail brand position. Are you all about low price, convenience, service, the in-store experience or the authority of the offer? Identifying your retail brand’s primary focus is essential to aligning your brand with your strategy. Here’s a checklist for each retail brand type: Low-Price Retailers: 1. Price Strategy: Is your pricing strategy crystal clear? Are you effectively communicating that customers won’t pay for unnecessary frills? 2. Simplification: Have you simplified the shopping experience, from store designs to packaging, to marketing, to reinforce your low-price message? Convenience Retailers: 1. One-Stop Shopping: Do you offer a onestop shopping experience that combines a curated cannabis and accessories offer under one roof? 2. Time Efficiency: Have you implemented time-saving features like efficient crossmerchandising to make shopping quicker and easier? Service Retailers: 1. Staff Training: Do you focus on staff
Cannabis Prospect Magazine | December 2023
training to ensure they are knowledgeable about product categories? Can they provide expert assistance aligned with the breadth of consumer needs and familiarity with the category? 2. Service Counters: Do you have specialized service counters, interactive events, in-store demos and targeted 1:1 follow-up post the retail experience? In-Store Experience Retailers: 1. Product Mix: Have you maintained a dynamic product mix that creates an element of surprise and excitement during each visit? 2. Return Policy: Is your return policy generous and transparent, assuring customers they can shop with confidence?
Authority of the Offer Retailers: 1. Product Range: Do you offer a wide range of name brands alongside private-label products to showcase your authority in product categories? 2. Pricing Strategies: Do you implement pricing strategies like everyday low prices (EDLP), key value items (KVI) and aggressive promotional pricing (OPP) to reinforce your authority? Embrace the power of precise positioning for your cannabis retail brand. It’s the key to unlocking your competitive edge, fueling customer loyalty, and driving success in this ever-evolving industry. By aligning your brand with a well-defined strategy, you don’t just stand out; you dominate the landscape, becoming a trusted and influential presence in the minds of your customers. In this dynamic world of cannabis retail, strategic brand positioning is your North Star, guiding you toward lasting prosperity and ensuring your place at the forefront of this rapidly growing market. So, seize this opportunity, shape your destiny, and claim your position in the future of cannabis retail. Kevin Lund leads Brand Strategy and Marketing at PAG, The Perennial Accelerator Group. He also advises Humble & Fume. Contact Kevin at Kevin@pag.design
ANC Solutions
www.rollwithanc.com
Your Full Turn -- key Solution
CANADA’S PREMIIUM PRE-ROLL MANUFACTURER
PROFILE
Origine Nature: Revealing the True Nature of Cannabis By David Halpert
At Cannabis Prospect Magazine, we recognize the importance of showcasing the exceptional craftsmanship and unique offerings of cannabis cultivators. We celebrate the dedication and passion that goes into producing top-tier cannabis products, providing you the opportunity to discover hidden gems in the ever-expanding market.
W
hile Quebec producer Origine Nature aims to provide passionate consumers with top-quality cannabis products, the company was born from an entirely different purpose: to alleviate the physical pain of a severely ill person. Founder Dave Bow’s father suffered from liver cancer, forcing him to take high doses of various medications such as morphine, the effects of which interfered with his ability to interact with those around him. One day, one of Dave’s chefs concocted cannabis cookies to help his father; half a cookie was all it took to reduce his physical suffering and improve his quality of life—with no side effects! Thus Origine Nature was founded in 2017 in Sainte-Agathe-des-Monts, in the heart of the magnificent Laurentians.
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PUTTING PEOPLE AT THE HEART OF OPERATIONS Dave Bow developed an interest in cannabis at an early age, which eventually led the master grower to travel the world and acquire more knowledge with the goal of normalizing cannabis and its consumption 16
Cannabis Prospect Magazine | December 2023
One day, one of Dave’s chefs concocted cannabis cookies to help his father; half a cookie was all it took to reduce his physical suffering and improve his quality of life—with no side effects! Thus Origine Nature was founded in 2017 in Sainte-Agathe-desMonts, in the heart of the magnificent Laurentians.
that promote efficient, consistent growth of the cannabis flower. The company strongly believes in the human aspect, which is why it did not make the switch to automation. Improper manipulation on automated chains can severely affect the products and create defects. Thus, Origine Nature’s operations are performed by hand and monitored by software for optimal tracking. Every product that comes out of its facilities has been grown by experienced growers, harvested by expert production technicians, hung to dry for 10 days, cold-cured for 12 to 21 days, thumb trimmed and stored in controlled conditions, reviewed four times by experts then packaged by hand!
through increased accessibility and education. As a result, all of Origine Nature’s growing methods and processes are geared toward offering consumers the experience of superior-quality cannabis. Thanks to its passion and expertise, Origine Nature’s ever-expanding team is able to identify core production issues and find lasting solutions
ACHIEVING PERFECTION THROUGH INNOVATION Origine Nature focuses on innovative production methods, creating an optimal growth environment in its combined 23,000-square-foot facilities. The company favours hydroponic cultivation, using 100% manual artisanal methods from beginning to end to ensure close monitoring of all growth
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PROFILE
stages and, ultimately, high-quality products. This way, consumers can expect the same composition and effects every time they buy Origine Nature cannabis. This process requires a great deal of effort and significant human resources and training, but the results make it all worthwhile. Furthermore, the company uses female plants exclusively to obtain a higher THC content as the male plant, which typically has a much lower amount of cannabinoids, reduces the tetrahydrocannabinol level of the product. Respect for the integrity of the plant is also crucial: the aim is not to reinvent nature’s gift, but rather to reproduce it and increase its stability. That means no pesticides or additives. As a result, Origine Nature optimizes growing conditions to get the best out of each plant, respecting its life cycle and cultivating it by hand to protect the flowers, which are all hung dried. Cannabis is the most adaptable plant on earth; in this regard, any event like heat waves, fluctuations in humidity, defoliation, etc., can have an impact on the overall results. In a quest to provide consumers with consistent cannabis flowers year after year, the company chose an indoor growing facility for ultimate control and to negate the effects of unforeseen events that might jeopardize the standardization of crops. All systems are monitored, double- and triple-checked daily to ensure smooth operations.
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The company strongly believes in the human aspect, which is why it did not make the switch to automation. Improper manipulation on automated chains can severely affect the products and create defects. Thus, Origine Nature’s operations are performed by hand and monitored by software for optimal tracking.
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A GROWING REPUTATION Origine Nature maintains its momentum and keeps building an enviable reputation as a cannabis producer, receiving various distinctions along the way. The company was nominated for the Fédération des chambres de commerce du Québec’s Mercuriades gala for two consecutive years, won the Saint-Agathe Chamber of Commerce’s Innovation Award, and was named Canada’s Top Grower of 2022 by Grow Opportunity. The company’s core values include building strong communities where people work together and take care of each other.
In addition to supporting the local Chamber of Commerce and a few charities, the company ensures a positive, healthy work environment for its employees, organizing activities and regularly showing gratitude to every person who plays a role in the cannabis producer’s success, a corporate culture that has earned Origine Nature a spot on Canada’s Great Place to Work® list. With 85 well-paying jobs created over the past three years, the producer’s contribution to the local economy cannot be overstated. For cannabis consumers who want to support innovative, sustainable agricultural practices, Origine Nature is a must. In addition to delivering top-quality, safe, and healthy cannabis products, the company brings a positive impact on the industry and within the community, all while making transparency a priority by using research data to keep consumers well informed of the benefits and potential effects of the products. A true visionary and an industry leader in Quebec, Origine Nature strongly believes in the many benefits of its cannabis, which can be consumed in a number of ways. However, the main purpose of the company’s products can be summed up in these five words: to make people feel great. That is exactly what Origine Nature does, with the help of its staff, customers, partners and investors.
December 2023 | Cannabis Prospect Magazine
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ACCESSORIES
A New Era of Vape Technology: The Game-Changer We’ve Been Waiting For By Derek Champoux
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n the ever-evolving landscape of cannabis consumption, innovation is the name of the game. For years, vape enthusiasts have relied on ceramic heating technology as a staple for delivering their favourite strains. It’s been a reliable choice, but the world of vape technology is about to witness a seismic shift as we usher in a new era of cutting-edge advancements. While we can’t reveal the technology’s name just yet, what we can share is a sneak peek into the game-changing features that are poised to revolutionize the Canadian cannabis market and elevate the vaping experience to unprecedented heights.
every draw promises the first-puff flavour experience.
A GIANT LEAP IN HEATING TECHNOLOGY For the past decade, ceramic heating elements have been the gold standard in vape technology, offering a reliable means of vaporizing cannabis extracts. However, the dawn of a new era brings with it a groundbreaking development – a revolutionary heating technology that departs from the traditional ceramic approach. The innovation at the heart of this new technology is nothing short of extraordinary. This pioneering technology is not just about change for change’s sake. It’s about redefining the very essence of vaporization. With this advancement, we are unlocking the true potential of cannabis by producing a vapour that maximizes the delivery of active ingredients to the human body. This translates into a vaping experience that not only enhances potency but also ensures that desired effects are consistently achieved. With all of the benefits that come from cannabis vapes, THC and cannabinoid delivery potency has certainly been a challenge within the product type. Traditional flower consumers often comment that, “vapes just don’t give me the same experience” or “I only use a vape to maintain the high I get from flower.” This new technology is about to change that narrative, delivering the same if not a more efficient delivery of desired effects, straight from your vape.
VAPE JUST BECAME COOL One of the standout features of this cutting-edge technology is its ability to deliver a significantly cooler vapour compared with conventional products currently available in the market. This innovative temperature control not only prioritizes user comfort but also guarantees a vaping experience that is noticeably smoother and richer in flavour, without any unpleasant irritation to the throat or nose. Imagine a vaping session where each draw feels refreshingly cool and effortlessly enjoyable. The absence of harshness or discomfort allows you to fully immerse yourself in the nuances of your preferred cannabis strain. It’s a transformation that elevates vaping from a routine activity to a sensory adventure, with the focus squarely on flavour and satisfaction.
RELIABILITY AND CONSISTENCY: THE CORNERSTONES OF EXCELLENCE Reliability and consistency have long been the holy grails of vape technology, and this new era brings them to the forefront like never before. Through rigorous licensed lab testing, we have shattered the barriers of vapour production and delivery. The result? A vaping experience that remains remarkably consistent from the very first puff to the very last, as opposed to the slowly degrading performance often observed with ceramic-based heating technology. With traditional ceramic heating elements, thermal cycling leads to wildly different experiences, with flavour output degrading over time. However, with this groundbreaking technology, 18
Cannabis Prospect Magazine | December 2023
SAFETY REDEFINED: A BREATH OF FRESH AIR Safety has always been a paramount concern in the world of vaping, and this new era takes it to unparalleled heights. Crafted from a unique material base, this technology represents a quantum leap in safety standards. Say goodbye to concerns about heavy metals or ceramic particle emissions; this new tech sets the gold standard for vape safety globally.
A GLIMPSE INTO A PROMISING FUTURE As the cannabis community eagerly awaits the arrival of this groundbreaking technology, we find ourselves on the cusp of a new era in vape technology. It’s a future where innovation, efficiency, reliability and safety converge to create an unparalleled vaping experience for enthusiasts across Canada. While the technology’s name remains a secret for now, the features and benefits it brings to the table are poised to redefine how we enjoy cannabis. From its revolutionary heating methodology to its unwavering commitment to consistency and safety, this new era promises to unlock the full potential of the plant while elevating the vaping experience to new heights. In the coming months, as this game-changing technology is unveiled to the world, we anticipate a wave of excitement and enthusiasm that will undoubtedly reshape the Canadian cannabis landscape. Stay tuned, as we embark on this journey together into a future where vaping is not just an activity but a true art form, delivering the very essence of cannabis in every puff. Derek Champoux is the VP of Brand and Marketing for Greentank Technologies.
Growing Influence C3 is the national voice of the Canadian cannabis industry. Working with our Members we are pushing for urgent change to ensure the financial viabilty of our sector. Learn more about our current priorities or apply to join at cannabis-council.ca.
Quebec in Cannabis: Five Years Later By David Halpert
There’s no denying that 2023 has been a struggle for most provinces in cannabis but none has borne the brunt more than Quebec, but not for reasons you might expect. From sales slowdowns to labour strikes to self-imposed restrictions implemented since federal legalization, Quebec remains an outlier in many ways. That said, while at first glance these factors appear discouraging, glimmers of hope still manage to shine through as we head into the New Year. TWO SOLITUDES The term ‘Two Solitudes’ comes from the 1945 novel by Hugh MacLennan referring to the perceived lack of communication between Frenchand English-speaking Canadians, however it’s also an apt term to describe the relationship between the Quebec government and the cannabis industry itself, with the Société québécoise du cannabis (SQDC) in many ways emblematic of the government’s draconian attitudes toward cannabis. “I would say historically, and not only during the legalization process, Quebec has taken a more restrictive conservative approach when it comes to cannabis compared to some other provinces,” says Pierre Leclerc, President and CEO for the Association Québécoise de l’Industrie du Chanvre et du Cannabis (AQIC), an association for the Quebec hemp and cannabis industry. “We have a very dogmatic conservative government when it comes to cannabis and I’m not just talking about cannabis products.” Leclerc is referencing the current majority Conservative government under incumbent Premier Francois Legault, whose party coincidentally took office one day after federal cannabis legalization on October 18, 2018. While there could be an argument made that the Cannabis Act was foisted upon Legault’s shoulders as a necessary evil for the province to contend with, the Act, having been spearheaded under Trudeau’s Liberal government at the federal level months before, Leclerc argues that it’s much more simpler than that. “[The Conservatives] really don’t even want to try to understand the difference between the plant and the product,” continues Leclerc, “I’m talking about the cannabis plant itself.” It’s from this inflection and stigmatization that permeates every facet of the Quebec cannabis industry today. ALL HAMMER, NO NAIL During the first two years of cannabis legalization Quebec remained a juggernaut in revenue sales quickly outpacing other provinces by a wide mar-
gin, however beginning in late 2021, as more private retail stores came into operation across Canada, Quebec cannabis sales quickly fell behind. In May 2023, for example, Quebec sales of legal recreational cannabis totaled $52.5 million for an estimated total population of 8.8 million, outpaced by the smaller provinces of Alberta ($74.3 million in sales; 4.7 million people) and British Columbia ($64.8 million in sales; 5.4 million people)*, a trend that has remained consistent going on two years now. What’s interesting about this slowdown revenue-wise is that a lot of the policies put forth by the SQDC (and largely the Quebec Conservative government) is of their own making. The minimum age of consumption is 21, the highest in all of Canada; the vape category is non-existent, despite being the second most popular product category among consumers; and let’s not forget a province-wide ban of home-grown cultivation. The edibles category has been particularly hit hard, with SQDC’s policies only allowing for a limited number of edible types to be sold into the recreational market. As per the SQDC’s guidelines, these include such products as cinnamon bites, infused dried beets, beef jerked and even infused cauliflower (?!?). “We have restrictions on shapes, flavours, colours. You name it. It cannot be sweet. [Edibles] cannot be confectionery. It cannot be chocolate. If it’s gonna be dessert, it can’t be attractive to any person who’s at 21 and under now,” says Leclerc. While similar restrictions exist on edibles across Canada (from packaging to maximum THC-levels for infused derivatives to age restrictions) Quebec is easily the most prohibitive in the nation. If we take a step back from these macrofactors, however, the retail landscape paints a non-too-flattering picture when it comes to Quebec’s flatlining revenue sales. Currently there are 98 publicly-regulated brick-and-mortar stores under the SQDC selling cannabis for the entire province. Now compare that with the city of Toronto proper which currently has more than 400 stores open within its borders, or even comparable metropolitan areas such as Edmonth (194), Calgary (202), and Winnipeg (109). Leclerc also points out that when compared with Quebec alcoholic beverages, which is run by the Société des alcools du Québec (SAQ) and the Régie des alcools, des courses et des jeux (RACJ), another publicly-regulated and restrictive market, pointof-sales reach upwards of 15,000 across the province. This slump in sales is also in no small part due to the ongoing labour disputes between 24 SQDC stores, which is a few months shy of hitting
its two-year anniversary this December and still experiences rolling closures to this day, and with no immediate plans for the SQDC to expand its footprint across the province anytime soon, recreational sales for the immediate future appear dire. Maxime Guérin, a lawyer with Quebec-based firm Groupe SGF and stakeholder in Quebec cannabis, says that a monopoly like the SQDC has far-reaching implications when it comes to product choice and sell-through, “If your product doesn’t sell that many products per month or per week or whatever you won’t get a place of the shelves. It’s very discretionary and the SQDC is run by two or three people in the end who make all the decisions.” Because the SQDC only allows for a set number of SKUs on its shelves at any given time, the introduction of a new product often comes at the expense of another product being removed across a majority of its stores to maintain a level of consistency. However, due to the SDQC monopolistic stranglehold on the province, these decisions are often arbitrary and (inconsistent) at the hands of top-level executives rather than at the store-level by the license holder or manager of any given store. “Every store has to have the same SKUs [from LPs] except for a few nurseries, but the goal is to have a uniform and identical offer of products across all their stores. So that changes the game too. It’s very different.” Guérin is currently spearheading a class-action lawsuit against the Canadian Big Banks for discriminatory practices against cannabis companies. SUPPLY VERSUS DEMAND One area where Quebec cannabis hasn’t been suffering is when it comes to supply, which has only been increasing by the number of licenses issued for the province at the federal level and the amount of that supply being sold in the market. “When I took that job [at the AQIC] there were only six Quebec suppliers. Now we’re at 26. A lot of Quebec LPs are now SQDC suppliers, but
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I would say historically, and not only during the legalization process, Quebec has taken a more restrictive conservative approach when it comes to cannabis compared to some other provinces. We have a very dogmatic Conservative government when it comes to cannabis and I’m not just talking about cannabis products.
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that being said the [Quebec] government should be at the table,” says Leclerc. The AQIC, which bolsters more than 100 members including LPs, micro-cultivators, ancillary companies and industry stakeholders, represents the Quebec cannabis industry as well as advocates for change to the current Quebec cannabis system with government officials and representatives. In late 2022 the association released a memorandum of 30 recommendations in preparation for the legislative Cannabis Review last fall, a list that runs the gamut of everything from regulatory changes to the medical use of cannabis in Quebec to an overhaul of the entire system currently based on “precaution” to one based on “risk assessment”. “The first thing we need is more transparency. We’re getting there, but I think because we have a public distribution system we need more transparency and price flexibility in Quebec, better accountability in justification and communication when it comes to current product selection, planogram optimization, branch inventory
transfer, and the return on products,” continues Leclerc. “This can be really hard for some of our members as I was saying about the government [as well as for them to] consider cannabis companies as legitimate.” One trend that has certainly become more apparent in 2023 is the need for Quebec LPs to export out-of-province either internationally or to the rest of Canada (ROC). For many companies exporting is the only means of increasing their revenue and market share. Most surprisingly however was just how much recreational cannabis sold from SDQC stores comes from out of province. “Around 55-60% of the suppliers are Quebec-based LPs or micros, but when you look at the sales about 75% come from outside Quebec,” says Leclerc, “So there’s a lot of producers from outside Quebec that sell into our market and that might be one of the reasons, which explains why so many Quebec LPs are trying to get into other provinces. They realize that in Quebec there’s big competition for shelf space and they’re trying to do the same in other provinces.” That said, with distribution within Quebec limited to a handful of stores, provincial retail sales are bottlenecked by the SQDC, which has a monopolistic stranglehold on the retail sales. So what’s to look forward to in 2024 for Quebec cannabis? In late October, the Board of Directors for the SQDC announced the appointment of Suzanne Bergeron as the SQDC’s President and Chief Executive Officer (CEO). However it’s unclear whether Bergeron’s appointment will result in meaningful change or if she’ll remain a figurehead for the status quo (this will depend on the mandate given to her by the Quebec Minister of Finance, Mr. Éric Girartd). Only time will tell, however if the shared camaraderie and support by the AQIC and its cultivation members are any indication, there’s much change to be had as the cannabis industry forges ahead. David Halpert is the founder and publisher of Cannabis Prospect Magazine.
December 2023 | Cannabis Prospect Magazine
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A Delightfully Festive Guide to Cannabis Gifting for the Holidays By Christina Michael
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he holiday season has arrived, and it's time to infuse some extra festive magic into your celebrations! What better way to spread holiday cheer than by sharing the gift of cannabis with your loved ones? We've prepared a curated list that covers all the bases, whether you're looking for something naughty or nice.
In our December issue \Great White North Growers will be collaborating with Cannabis Prospect Magazine turning a spotlight on current issues and challenges facing the Canadian cannabis industry today.
IN PARTNERSHIP WITH
Cannabis Advent Calendars: Unwrap Joy Every Day! As December 1st approaches, the holiday countdown is in full swing. Make every day special with Cannabis Advent calendars, featuring cannabis-infused surprises behind each door. This year, cannabis brands have crafted unique options like the "24 Js for the Holidays Pre-Roll Hybrid Advent Calendar" by THINKER x AHLOT. Feeling creative? Explore fill-yourown calendars available on mainstream websites and local cannabis retail stores, and customize them with festive selections in-store. Adult-only advent calendars have become a trend, offering a daily cannabis treat leading up to December 25th. Whether you choose a ready-made calendar from your favourite brand or craft your own, it's a guaranteed way to make December feel like a holiday wonderland. Cozy Movie Nights with Delectable Treats If you love cozy movie nights with delicious treats, consider curating a holiday cannabis treat fest by visiting your local licensed retail store. Explore holiday-worthy selections from various cannabis brands, including festive chocolates like "Calming Cranberry Organic Dark Chocolate" by The Hazy Camper, delectable "Shortbread Biscuits" by THC Kiss, a holiday classic "Candy Cane Sandwich Cookie" by Indiva Doppio, and chewy gummies like "THC+CBG Chill Bliss" by Spinach FEELZ. These treats aren't just for you; they're perfect for sharing with friends and family during those cozy movie nights while watching holiday favourites. Sip Sip Sensations We all know that the holidays are filled with social sips and warm delights on those cold nights. For beverage enthusiasts, savour the season with a "Manna Days Hot Chocolate Bomb," enjoy fizzy sips with "Cranberry Ginger Ale" by Sweet Justice and "Blood Orange Cardamom" by CANN Social Tonics, or add a new twist to holiday mimosas with "Green Monké Orange Passionfruit." Whether you're clinking glasses or lounging by the fireplace, cannabis beverages will elevate your spirits and keep those holiday hangovers at bay. Festive Fire Nights Looking for some festive flower? This year offers an array of strains perfect for igniting festive fire nights, filling advent calendars, stocking stuffers and celebrating the holiday season. With so many options to
choose from, here's a list to help you make your selections: » » » » » » » » » » » » » » »
"The Flurry (Macflurry)" by Blkmkt "Velvet Glove (The Glove)" by Highquadz "Gingerbread Kush" by Potluck "7acres Holiday Taster Pack (Ultra Jack Frost X Peppermint Kryptonite)" by 7acres "Ponderosa Pine" by San Rafael '71 "Sugar Cookies" by Potluck "All Purpose Flower Sativa" by Bake Sale "Holiday Variety Sampler Pre-Rolls" by Station House "White Chocolate Pre-Rolls (Chocolope X White Moonshine)" by Bc Doobies "Big Red Pre-Rolls (Rotating)" by The Original Fraser Valley Weed Co. "Magic Mochaccino Pre-Rolls (Blend)" by Canaca Darts "Mint Cookie Kush Pre-Rolls (Titanimal)" by Color Cannabis "Golden Crisp Pre-Rolls" by Carmel "Cocoa Delight Infused Blunt" by Tenzo "London Nog Infused Pre-Rolls" by -Ness
Concentrated Cheer For the concentrate enthusiasts on your list, there's an abundance of options, from rosin and resin to badder, budder, shatter, hash and more. Choosing the right one is a breeze. For a truly festive touch, explore
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Jays Candy Cane Flavored Rolling Papers." Sip and smoke in style with the "Premium Toast & Roast Snowman Mug." If you're feeling particularly luxurious, indulge in "Shine Gold Rolling Papers" for a touch of glamour.
The holiday season has arrived, and it's time to infuse some extra festive magic into your celebrations! What better way to spread holiday cheer than by sharing the gift of cannabis with your loved ones? We've prepared a curated list that covers all the bases, whether you're looking for something naughty or nice.
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"Winterberry Spice Sugar Wax" by MSIKU, perfect for the winter season. And if you're looking for a relaxing holiday season, consider "Being Oral Strips," new "CBG Red Raspberry Gummies," and, for a serene night, enjoy a couple of "Blue Raspberry CBN Gummies."
Accessorize It Elevate your cannabis experience with high-quality accessories. Think artisanal glassware, sleek vaporizers, stylish grinders and specialty rolling papers. These add an extra layer of fun to your holiday celebrations and make fantastic gifts for fellow cannabis enthusiasts. Light up your holidays with "West Coast Gifts Christmas Tree Concentrate Rig," or roll with style using "Juicy
Get Crafty with DIY Cannabis Creations Feeling crafty this holiday season? Consider trying your hand at DIY cannabis crafts. Create your own infused oils, tinctures or homemade treats. These personalized creations make for unique and heartfelt gifts that add a touch of magic to your celebrations. Personal favorites include "Greybeard Diamond Caramels" (see instructions below) and BC's very own "Earth's Own Naturals Holiday Cookbook" available online. The holiday season is the perfect time to infuse some cannabis fun into your festivities. From cannabis advent calendars to delicious edibles, delightful beverages, festive strains, accessories and DIY crafts, there's no shortage of ways to make your holidays truly magical. So, let's dive into the holiday cannabis wonderland and spread joy and cheer to all! As you embrace cannabis during your holiday celebrations, don't forget about safety and education. Ensure that everyone is informed about responsible use, have designated drivers if necessary, and prioritize everyone's well-being. Let's keep the holiday magic alive!
December 2023 | Cannabis Prospect Magazine
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THREE REASONS FOR DIRECTORS, OFFICERS & SUPERVISORS TO TAKE OCCUPATIONAL HEALTH & SAFETY SERIOUSLY By David Eaton, KC, Q. Arb, Dominique Fontaine and Brad Proctor
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ost people know that a company has occupational health and safety obligations, and risks corporate liability if it violates those obligations. But not everyone knows the company’s directors, officers and supervisors share many of those Occupational Health & Safety (OHS) obligations as well as liability risks. Here are three reasons for everyone, particularly directors, officers and supervisors, to take occupational health and safety seriously.
circumstances (such as working in a confined space). OHS officers typically conduct the investigations and decide whether an OHS law was violated and whether and who to charge for any violation. A charge under OHS laws is “quasi-criminal”: it’s not a criminal offence but it’s subject to a penalty similar to a criminal offence, though what the prosecution must prove is less complicated. “Due diligence” is a legal defence to charges under occupational health and safety laws. But it’s only available if you can prove it.
1. You personally can be charged when there’s a workplace accident – and prosecutions are on the rise.
Criminal Charges. Breach of OHS laws can also result in personal criminal liability. Under the Criminal Code of Canada, breach of a “legal duty” that results in death or bodily injury is criminal negligence. Canada reached a turning point in 1992 when 26 miners died after an explosion in the Westray mine in Nova Scotia. Employees, union officials and government inspectors had raised serious safety concerns about the conditions at the mine but the company instituted few changes. Police and provincial government tried (and failed) to convict the company or any of three individual managers personally of criminal negligence. A Royal Commission of Inquiry investigation ultimately led to Bill C-45 and the addition of section 217.1 to the Criminal Code. Section 217.1 expressly imposes a personal legal duty on any and every individual who directs the work of others, making it clear that those who fail to meet that duty can be personally guilty for criminal negligence under the Code. However, more courts are deciding that compliance with the obligations imposed by OHS laws – and even other legislation – is a “legal duty” sufficient to ground criminal negligence charges. While a conviction under OHS laws doesn’t give
Personal culpability under occupational health and safety laws isn’t new. But the 2004 addition of personal criminal liability has given OHS violations a more criminal appearance. It’s also increased the pressure to hold employers and their representatives accountable for workplace accidents. The result: more charges and more prosecutions against organizations – and against more directors, officers and supervisors personally. Occupational Health & Safety Charges. Virtually every employer, whether it’s a corporation, a partnership or a sole proprietor and, whether it falls under provincial or federal regulation, is subject to OHS laws. OHS laws impose the obligation on multiple parties, including individual directors, officers, managers, supervisors and workers, to take every reasonable precaution in the circumstances to ensure the safety of its workers (and anyone else in the workplace), as well as more specific obligations depending on the particular
you a criminal record, a conviction under the Criminal Code does. 2. You personally can be fined – and the fines are getting higher. Fines can be imposed on individuals under both OHS laws and the Criminal Code. OHS laws in most Canadian provinces and territories authorize the imposition of a fine on both organizations and individuals that violate them. The amount of the fine varies depending on the province or territory, the nature of the violation and who (or what) gets charged. The Criminal Code also authorizes a court to impose a fine on both organizations and individuals that violate section 217.1 – and there’s no set limit on the amount. But the trend: fines are being imposed under OHS laws and under the Criminal Code and they’re getting higher. For example, in 2009 a company owner and sole director was charged personally under the Criminal Code and pleaded guilty for failing to take reasonable care. He agreed to a personal fine of $90,000 ($22,500 for each of four charges). Notably, his company pleaded guilty to the same charges of criminal negligence; the court imposed a $750,000 fine. 3. You personally can go to jail – and the sentences are getting harsher. You can’t put a company in jail but you can put the company’s people in jail. Both OHS laws and the Criminal Code authorize jail time for individuals including directors, officers and supervisors. OHS laws in most provinces and territories authorize a court
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with harshly” and warned that “if workers continue to fall off roofs in contravention of fall arrest regulations, supervisors can expect that jail sentences will be longer and may well become the norm.” That’s what’s happened. Examples include:
Most people know that a company has occupational health and safety obligations, and risks corporate liability if it violates those obligations. But not everyone knows the company’s directors, officers and supervisors share many of those Occupational Health & Safety (OHS) obligations as well as liability risks.
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to sentence individuals who violate them to jailtime, though there’s usually an upper limit that varies depending on the nature of the violation. The Criminal Code also authorizes a court to sentence individuals who violate section 217.1 to jail time; the sentence can be up to life imprisonment for criminal negligence causing death. The trend under both OHS and Criminal Code: there’s more jail time being imposed and the sentences are getting longer. For example, in a 2013 case, the court found a supervisor guilty for OHS offences following a workplace fatality and sentenced him to 15 days in jail. In setting the sentence, the court stated the death was preventable and since the industry hadn’t prevented them so far it’s “appropriate for the Court to send a message that offenders will be dealt
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In a 2016 case that appears to be the first conviction of a front-line supervisor, the court relied on section 217.1 of the Criminal Code and imposed a total sentence of three-and-a-half years imprisonment for four counts of criminal negligence causing death and one of criminal negligence causing bodily harm. In a 2018 case, the court sentenced a worker’s employer and owner to 18 months’ imprisonment for manslaughter after a workplace fatality. In a 2023 case, the court sentenced a construction site supervisor to three years’ imprisonment for one count of criminal negligence causing death – and issued a stern warning: “[A]ll supervisors, forepersons or employers in the perhaps hundreds or thousands of construction or industrial sites in this province, large or small, carry the same duties to protect those the law places under their charge. The failure to know those rules, and apply them will, when accidents result in death because of such failure, surely lead to the likelihood that prison time awaits.”
David Eaton, KC, Q. Arb, Dominique Fontaine and Brad Proctor are Labour & Employment Lawyers at McInnes Cooper.
December 2023 | Cannabis Prospect Magazine
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ER RN CO ON VA TI LT I CU
Uniting and Inspiring Canada’s Cannabis Community in 2024 By Christina Michael CELEBRATING GROWTH AND UNITY Welcome to a special edition of Cultivation Corner, where we celebrate the vibrant culture and growth of Canada’s cannabis community. As we look forward to 2024, we invite all our partners to embark on a journey of inspiration and connection. January 2024 marks a pivotal moment as Tether, Canada’s Budtender community, unites the cannabis industry from East to West. Tether offers opportunities for brands of all sizes to reach and engage Budtenders and retailers across the country. Tether’s footprint, expanding through a collaboration between Marigold PR and The Entourage Co., is set to transform how we include, engage, and experience the cannabis industry.
Ontario Sampling Events (throughout 2024): Continuing on the success of prior Ontario events, Tether will host events in markets like Hamilton, London, and Ottawa. CUSTOMIZED SPECIAL EVENTS: TAILORING TO LOCAL NEEDS Acknowledging the diverse needs across Canada, Tether offers customized engagements and activations upon request. These tailored experiences ensure that every region can engage in a way that resonates with their unique market dynamics and interests.
Community Building: Be part of a national effort to elevate the cannabis industry. Networking Opportunities: Connect with industry leaders, experts, and peers. Educational Experiences: Gain insights into the latest trends and products.
UPCOMING TETHER EVENTS: A COAST-TO-COAST CELEBRATION
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JOIN THE MOVEMENT As we approach 2024, the Tether Budtender events are set to offer a platform that celebrates, educates, and unites the cannabis community across Canada. This is more than just an opportunity to gather; it’s a chance to be part of a movement that values knowledge, quality, and innovation in the cannabis industry. Why You Should Get Involved: Market Exposure: Showcase and discover the best cannabis products in Canada.
TETHER’S BUDTENDER COMMUNITY: A NATIONAL INITIATIVE Tether stands as a dynamic platform, fostering a national community of Budtenders through diverse and engaging events. Its reach extends to over 4,500 Budtenders, creating a significant impact across the country.
Vancouver Sampling Event (Jan 24, 2024): An interactive showcase of top cannabis brands and products in British Columbia. B-Week (March 25-31, 2024): The 3rd annual Budtender Appreciation Week is a nationwide celebration with events, activations, and rewards.
perience and promote the best in Canadian cannabis. The partnership between Marigold PR and The Entourage Co. brings together cross-country expertise in marketing, public relations, and industry knowledge.
MARIGOLD PR & THE ENTOURAGE CO.: A SYNERGISTIC PARTNERSHIP This collaboration is more than a series of events; it’s a strategic alliance aimed at fostering decision-maker impact, facilitating learning, and offering opportunities to ex-
Cannabis Prospect Magazine | December 2023
Whether you’re in British Columbia, Ontario, or anywhere in Canada, there’s a place for you in the Tether community. Let’s unite, inspire and grow together, shaping the future of the cannabis industry in Canada. Let 2024 be the year we all come together, making a lasting impact in the world of cannabis.
PRODUCT SHOWCASE
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Jenn’s OG Strawberry Ice
Jublee Fruit Bite Edibles
Pure Sunfarms’ Soar Brand Blunts
Rubicon Organics™ Launches Wildflower™ Edibles
Fruity, Minty, Fresh. Jenn’s OG Strawberry Ice embodies a fresh strawberry flavour with minty undertones that takes you on a cerebral journey of creativity and otherworldly bliss. Sativadominant | Fruity-backgrounded specialty. Strawberry Ice buds are large and extremely dense, thickly coated with trichomes and dark orange pistils, resulting in a distinctive ‘red planet’ appearance. Our ‘Ice’ is a true diva, retaining berrylicious beginnings of the famous Blueberry strain re-upped through a mysterious Thai landrace cross. The flowers’ inherent combination of Terpinolene, Caryophyllene and Farnesene paint a complex flavour profile: sweet and floral in the inhale, with a smooth and deliciously minty aftertaste. Available in dried flower 15g and 3.5g and prerolls 7x 0.5g. Visit www.maricann.com for more info.
With the holiday season fast approaching, the Jublee fruit bite edibles are a perfect stocking stuffer or gift this season. The new infused superfood fruit bites are vegan, sugar-free, allergenfree, and gluten-free, delivering well-dosed wellness for the festive season. We thought this would be great for any holiday gift guides you have coming up. Jublee’s edibles are available in four flavours, with a total of 10mg THC and 20mg CBD per packet, starting at $9.95. Flavours include Apple & Matcha, Apricot & Reishi, Cherry & Cocoa, and Blueberry & Lavender. The flavours can be found in several regions across Canada, with availability varying in YT, NWT, MB, ON, NFL, and QC. For further details on availability, please don’t hesitate to reach out to us. Visit https://gayonica.ca for more info.
The launch of Soar’s 1g Infused Blunts marks the first blunt offering from Soar. For the initial launch, Soar’s new 1g Infused Blunts are available in the citrus aroma collection and fruit aroma collection. Citrus Cyclone Infused Blunt (Potency: 33-39%. Aroma Collection: Citrus, Species: Sativa): a potent combination of premium cannabis oil and flavours of sweet and creamy orange with hints of lemon and strawberry. Tropic Crush Infused Blunt (Potency: 33-39%, Aroma Collection: Fruit, Species: Indica): a potent combination of premium cannabis oil and flavours of a tropical fruit medley of guava, berries and sweet pineapple. Soar’s 1g Infused Blunts are now available in BC and Alberta and will be available in Ontario in the months to come. Visit https:// puresunfarms.com for more info.
Wildflower™ launched four flavours of edibles that have been expertly crafted to provide a range of experiences to meet various consumer needs including the minor cannabinoids CBN, CBG and CBD, and full spectrum THC Live Rosin. These innovative gummies contain all natural ingredients; made with real fruit purées, with no added sugar or colours and are vegan and gluten free. These four flavours include Sweet Dreams Blood Orange CBN + CBD + THC Gummies, Sweet Dreams Goji Berry CBN + CBD + THC Gummies, Sweet Dreams Cherry THC + CBN + CBD Gummies, and Daily Bliss Lemon Ginger CBG + CBD Gummies. The Blood Orange, Goji Berry and Lemon Ginger Gummies have been available in British Columbia since October 2023. All four flavours are available in Alberta. Ontario will launch the Cherry and Goji Berry flavours in February 2024. Learn more about Wildflower™ at www.wildflower.ca.
December 2023 | Cannabis Prospect Magazine
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TERMINOLOGY
CANNABIS STRAINS DEMYSTIFIED By Chris Jones, Founder & President of CANNABIS XPRESS
CANNABIS XPRESS is a chain of cannabis retail stores with 14 locations in Ontario and one location in New Brunswick (two additional stores opening in New Brunswick in 2023), which will make it the largest private retailer in New Brunswick. It is in the top 5% of retailers based on store count, and in the top 1% of licensed cannabis companies that are profitable in Canada. CANNABIS XPRESS prides itself on offering our customers a quick, easy, hassle-free cannabis shopping experience.
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annabis enthusiasts, retail store owners and employees alike would benefit from learning more about the science of cannabis and how it plays into retail. This includes information on different cannabis strains, product types and how to cater to diverse customer preferences by offering a well-curated selection of products. Cannabis strains are distinct variations of the cannabis plant, each with its unique combination of chemical compounds, aromas, flavours or terpenes, and effects. Understanding these strains is crucial for cannabis retailers as they directly affects product selection, customer preferences and the overall retail experience. Here, we’ll delve into the different cannabis strains and how these variances influence product selection. INDICA STRAINS Indica strains are known for their relaxing and sedative effects. They often have a higher concentration of the cannabinoid CBD (cannabidiol) and can be ideal for customers seeking relief from pain, insomnia or anxiety. Indica strains also may have earthy, skunky or spicy aromas and flavours as they are known for their strong, distinct smells. Medically, indica strains are often recommended for pain management, insomnia and anxiety due to their relaxing and sedating effects. They may also have anti-inflammatory properties. SATIVA STRAINS Sativa strains are known for their uplifting, energizing and creative effects. They usually have higher levels of THC (tetrahydrocannabinol) and are the preferred strain for customers looking for a daytime or social experience. They are often consumed during the day and can help with focus, creativity
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and social interactions. Sativa strains also often have more citrusy, fruity or sweet aromas and flavors. They can be quite aromatic and pungent. In medical cannabis, sativa strains are sometimes used for conditions such as depression, fatigue and ADHD due to these uplifting and energizing effects. They may also provide pain relief but are less sedating. HYBRID STRAINS Hybrid strains are a combination of both indica and sativa genetics. They offer a balanced or customized experience based on the specific hybrid’s characteristics. They are great for customers who want a tailored effect, such as relaxation with a touch of energy. CBD-DOMINANT STRAINS CBD-dominant strains are low in THC and high in CBD. These strains are primarily chosen for their therapeutic potential as they don’t induce a strong psychoactive high. LANDRACE & SPECIALTY STRAINS Landrace strains are indigenous strains originating from specific geographic regions. They often have unique characteristics, flavours and effects. Products associated with landrace strains can be niche and appeal to customers interested in the history and purity of the strains. Specialty strains are developed through careful breeding and genetic selection. These strains may offer exceptional taste, aroma or effects, often appealing to connoisseurs. TERPENES Understanding terpenes in cannabis is of paramount importance for both retail store employees and customers. Terpenes are ar-
Cannabis Prospect Magazine | December 2023
omatic compounds found in cannabis and many other plants. Knowledge of terpenes allows retail store employees to provide personalized recommendations based on a customer’s desired effects and flavour preferences. For instance, a customer seeking stress relief and a citrusy aroma may be directed to strains high in limonene. Terpenes help distinguish strains beyond just indica, sativa or hybrid classifications. This enables customers to explore a broader range of strains and discover ones that may suit their preferences more precisely. It’s important to note that the effects of cannabis can vary greatly depending on the specific strain, its cannabinoid profile (e.g., THC and CBD content), and an individual’s tolerance and sensitivity. This gives the budtender ample opportunity to cater to your customers’ specific needs and preferences. Being able to understand and explain the different strains allows cannabis retailers to curate their inventory to meet the diverse needs and preferences of their customers. By offering a wide selection of strains, retailers can cater to customers seeking a variety of experiences, whether for relaxation, creativity or euphoria. The knowledge of strains also aids retail store employees in providing personalized recommendations, enhancing the overall customer experience. Understanding terpenes in cannabis is a crucial component of delivering a safe, effective, and personalized experience for customers in the cannabis retail industry. It empowers customers to make informed choices, tailors’ products to individual preferences, and ensures compliance with regulations while also enhancing the overall quality and reputation of the industry.
PRODUCT SHOWCASE
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VENTY, an Innovative New Portable Vaporizer
Pure Sunfarms Vape Lineup Custom Cones USA Launches DaySavers, Smoke Temple & Fill-a-Blunts Pure Sunfarms Corp. has
STORZ & BICKEL GmbH, a worldleading manufacturer of high-end and medically certified vaporizers and a subsidiary of Canopy Growth Corporation, announced the anticipated launch of the VENTY, STORZ & BICKEL’s state-of-the-art portable vaporizer for dry herbs. Its newly designed convection and conduction heater as well as the cutting-edge heating management and cooling technology enhance flavor to produce superior vapor quality on the go. The VENTY’s most notable features include an adjustable airflow for more precise customization; temperature precision with adjustable temperatures directly on the device; the fastest heat-up-time of any STORZ & BICKEL vaporizer so far; rapid USB-C charging; smart connectivity via Bluetooth and a Web App for convenient control and customization. For more information about STORZ & BICKEL, please visit www.storz-bickel.com.
introduced an entirely new Pure Sunfarms High-THC 1g vape offering, featuring formulations to maximize flavour, potency and consumer experience. The new 1g cartridges are optimized to deliver flavour and balanced vaporization, allowing consumers to enjoy their vape from start to finish. Pure Sunfarms invested over a year of extensive research, testing and consumer feedback to ensure everything about the all-new lineup was completely reimagined to bring consumers the best possible vape experience. Each item in the portfolio offers big, bright, and delicious flavours with the infusion of custom terpene blends, boosting terpene percentage from 2-4% to 4.5-7% all while maintaining high THC potency, between 82-89%. Pure Sunfarms High THC vapes are offered in: Pink Lemonade, Juicy Blueberry, Frozen Tangerine, Hawaiian Pineapple, Sugar Melon, Sour Strawberry, and High THC Distillate. Now available in BC, Ontario and Alberta*. For more information visit https:// puresunfarms.com.
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Custom Cones USA, a leading pre-roll cone industry trailblazer known for being the most compliant pre-rolled cone manufacturer for cannabis enterprises, announced the official launch of the company’s first direct-to-consumer brands DaySavers, Smoke Temple and Fill-a-Blunts. DaySavers product offerings include pre-rolled tubes made from Ultra-Fine European rolling papers, featuring a spiral-wrapped paper filter tip. This design ensures a smooth, slow-burning, and tasteneutral smoking experience that is second to none. DaySavers UltraRefined White Artisan Tubes and Natural Brown Artisan Tubes are available in packs of 10 or 20. Smoke Temple is the gateway to a world where high quality meets luxury, where the act of smoking is transformed into an art form, and where the packaging itself is a masterpiece. No longer is rolling a perfect cross joint a challenge, simply remove the paper inserts, fill it with cannabis, and ask a friend to help you light all 3 sides at once. Consider the Smoke Temple Cross
Cone the perfect stoner gift – it’s a conversation starter and a party enhancer. With its slow-burning paper and 3 grams of flower capacity, this joint invites everyone to join in, puff, and pass, creating a memorable experience. Fill-a-Blunts is dedicated to perfecting the craft of rolling blunts by making it effortless and enjoyable for blunt enthusiasts everywhere. Crafted from the finest ultra-slow burning hemp wrap available, these premium blunt tubes are completely devoid of nicotine and tobacco. The innovative spiral paper filter tip not only ensures a smooth and consistent draw but also an unadulterated flavor, allowing the full appreciation and richness of the cannabis herb. Fill-a-Blunts also offers 3-packs of glass and wood filtered pre-rolled blunts, with many new products on the way. DaySavers, Smoke Temple and Filla-Blunts products are available for purchase at https://DaySavers.com/ and https://CustomConesUSA.com/ for wholesale.
December 2023 | Cannabis Prospect Magazine
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Advertiser Index ANC Solutions / 34 Street Seed Co.......................................................................15 Cannabis Council of Canada..................................................................................19 Great White North Growers...................................................................................22 Greenline POS.........................................................................................................5 Greentank Technologies..........................................................................................7 Groupe SGF...........................................................................................................13 High North Labs......................................................................................................2 JC Green...................................................................................................................9 Jublee......................................................................................................................11 Sister Merci.............................................................................................................32
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Cannabis Prospect Magazine | December 2023
PRODUCT SPOTLIGHT
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INDCO Cap Mounted Tote Mixers
Triminator’s The MakerTM Commercial Hash Washing Machine
Boveda® Inc. Acquires FreshStor Elevating Cannabis Storage
UniFlow CE AireStream Energy Saving Laboratory Fume Hood
INDCO Incorporated, a world leader in industrial mixer technology, presents their TL-series Direct Drive Cap-mounted IBC Tote Mixers, which are ideal for mixing or suspending solids in intermediate bulk containers. Available with air or electric operation, from ¾ to 4 HP, models are configured for vigorous agitation in low viscosities or medium agitation for heavier bodied liquids. Units include shaft, three-bladed machined square pitch style impeller, and 6-inch screw cap for ease of installation. Air models are lightweight and variable speed with speed control valve. Electric models feature handles to easily install mixer into tote. INDCO’s TL-series mixers are available with very short lead times ranging from sameday shipment to two business days. These mixers are ideal for a wide range of chemical mixing applications, including solvents and sanitizing solutions as well as paint processing or suspension of settled solids for bulk paint formulations in storage. Full information is available on their comprehensive website, www.INDCO.com or by calling (800) 851-1049.
The Maker™ is gentle on trichomes with the patentpending, no-shear impeller that imitates the effects of hand washing by creating an effective yet gentle vortex for easy trichome separation. Incorporating user-friendly design elements, the Maker™ comes equipped with a built-in step stool that facilitates easy loading and unloading, eliminating the need for additional equipment or makeshift setups. This ergonomic addition not only streamlines the workflow but also minimizes strain on production teams, promoting a safer and more efficient environment. Available in 20- and 60-gallon capacity models, producers can supercharge their production to fit their needs. The Maker™ is available now and can be purchased with special intro pricing through December 31, 2023. Connect with Triminator to learn more about the Maker™. For further information and inquiries, please contact Triminator at info@thetriminator. com.
Boveda Inc., the global leader in 2-way humidity control solutions for cannabis, cigars, musical instruments, and other items, announced its acquisition of FreshStor, a leading provider of premium storage solutions for cannabis products. Effective November 1, 2023, this strategic move marks a significant milestone for both companies and the cannabis industry. Under the acquisition, Boveda Inc. will add FreshStor’s CVault® and EVault™ premium storage containers, known for their exceptional quality and innovative design, to their product line-up. These product lines offer airtight, stainless steel storage containers tailored to the unique needs of cannabis enthusiasts and professionals alike. EVault™ offers a secure and sanitary storage solution for plant-extracted oils, distillates, and isolates. Constructed with medical-grade 316 stainless steel, EVault containers protect products from excess light and moisture, guaranteeing the best possible preservation of valuable extracts. For more information, visit FreshStor.com.
The UniFlow CE AireStream is a full duty fume hood in a compact size, which offers 50% energy savings over conventional hoods. This hood is equipped with the exclusive vector slotted rear VaraFlow baffle system. CE fume hoods are offered in 30”, 36”, 48” and 72” widths and can be equipped with a wide selection of accessories to meet your specific process needs. CE fume hoods are constructed totally of composite resin for superior chemical resistance and can be supplied with or without an exhaust blower in standard or explosion proof models. For more information call: HEMCO Corporation 816796-2900, or visit https://www. hemcocorp.com
December 2023 | Cannabis Prospect Magazine
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