Athletes Helping Athletes

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ATHLE TE S

HE LP ING ATHLE TE S @150Women • @CANFund • www.MyCANFund.ca • 416-487-4442

Founder Jane Roos created CAN Fund in her hospital room after her second back operation that resulted from a fatal car accident which Jane often describes as the worst and best day of her life. She lost her best friend Tina Lafontaine but through immense tragedy and heartache she discovered at a young age her purpose in this one precious life. To give people an opportunity to live their dream! And for Jane, who at the time of the accident was a promising heptathlete, who better to give the gift of opportunity than to Canadian athletes like you.

CAN Fund has always been more than just the financial relief of receiving $6,000 and today $8,000. Since day one, there has been a focus on the bigger picture of empowering athletes through building you a national platform to use your voice and tell your story. Together athletes have been changing the narrative of the financial situation that most Canadian athletes face to wear the maple leaf.

CAN Fund is the athlete’s charity and as a recipient this is now your opportunity to let your community know about the Fund, why CAN Fund matters and how they can get involved and support. People cannot give to a charity they do not know about.

Throughout this Athletes Supporting Athletes magazine we are highlighting the many ways recipients are stepping up and taking the #CANFundPledge.

You will see that it is easy to make a difference and that the power lies in the culmination of many athletes doing small but impactful acts.

Which means having every recipient do something to impact another athlete’s success. Hundreds of athletes every application rely on CAN Fund for the same financial backing that you are receiving so they too can have the opportunity to afford what they need to train and compete for Canada.

It starts with you. If there is just one thing you do as a CAN Fund or CAN Fund #150Women recipient, then let it be this! Within 3 months of receiving your $8,000 we need you to give back by taking the #CANFundPledge. Taking the #CANFundPledge means your initiative has raised a minimum of $200.

YOU A R E A PA RT O F T HE M OV EME N T

Marathoner Ben Flanagan is among the athletes taking to Instagram Reels to share they are CAN Fund or CAN Fund #150Women recipients, why the support is important and to encourage their followers to consider supporting their pledge by donating to CAN Fund.

Click to view Ben’s Gratitude Giveaway.

AT H LETES PR O U D LY E N DORS IN G CAN F U ND

Click the graphics to download the “CAN Fund Is” or “Women Supporting Women” sign. Print, fill out with black sharpie, and share on your social media. Tag @CANFund or @150Women

CAN Fund is... www.MyCANFund.ca

Rower Kasia Gruchalla-Wesierski created a CAN Fund Donor thank you video with producer Jesse Jost (pro bono). The video is posted on the CAN Fund website and has been shared hundreds of times with current and prospective donors.

Ski Jumper Alex Loutitt holds her hands up to the camera after completing a jump at an international competition and “Thank You CAN Fund” is written on her gloves.

The CAN Fund logo is showing up on equipment, clothing and training gear of athletes like Kelly Fitzsimmons - Modern Pentathlon and Natalie Coughlin - Skeleton, who used the CAN Fund decals and patches they received in their recipient kits.

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Invite another CAN Fund recipient to be interviewed by you on your social. What a great opportunity to share another athlete’s story while building your interview skills and followers.

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Click the graphics to download the CAN Fund or CAN Fund #150Women logo to post as a sponsor on your website. When you post be sure to link our logo to www.MyCANFund.ca Go one step further and include a write up about how support from CAN Fund impacted your journey.

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THE C A N FU ND PLEDGE

ATH L E TE S C HOOS I NG C AN F U N D

T H E S E AT H L E T E S C H O S E C A N F U N D !

Often athletes are asked by a company or organization to select a charity on their behalf to support.

Snowboarder Mercedes Nicoll was asked by Sway Beverages to choose a charity to support through their campaign and she selected CAN Fund.

Wheelchair Basketball player and Para-Nordic Skier Cindy Ouellet gave a virtual corporate talk during Covid. She donated half of her speaking fee to CAN Fund.

To help cover her expenses, skeleton athlete Jaclyn LaBerge works for TC Energy. Employees are given the opportunity to promote a not-for-profit and the company will match donations.

Jaclyn nominated CAN Fund.

Pole Vaulter Alysha Newman is an ambassador of Bet 99.

She was given the opportunity to select an organization that supports women in sport to be the beneficiary of a donation on behalf of the company. Alysha chose CAN Fund #150Women.

THE C A N FU ND PLEDGE

ATHLETES & THEIR FAMILIES REFER RI NG C AN F U ND People are constantly inundated with ads and because of this the best marketing for any organization is a personal referral. Imagine if all our donors were referred by athletes!

When an athlete refers their contacts to CAN Fund it is powerful because you are endorsing an organization that has directly impacted you. Our experience is that people want to help, they just need to know how. Most Canadians are surprised to learn how underfunded Canadian athletes are, but they are happy to know that through CAN Fund they can become a part of the solution and give an athlete access to the funding they need to be at their best.

Christine hockey pl has been network t of any am Fund #150 SHE RAIS

Top 5 things to include when referring CAN Fund

• Make it personal share what CAN Fun CAN Fund impacted you

• Include the CAN Fund Donation CAN Fund #150Women Donatio Rower Madison Mailey is one of the many athletes asking their personal networks if they will consider donating to CAN Fund or CAN Fund #150Women. In celebration of CAN Fund #150Women turning 4, Madison reached out to 4 women in her life through a very thoughtful and personalized email asking them to donate to CAN Fund #150Women and all 4 women gave!

• 4 Ways To Give graphic (downl

• With every donation the donor finds of the athlete supported and receives

• @CANFund, @150Women, www.MyCA

We have email templates drafted for CAN CAN Fund #150Women recipients for you t to send to your network.

To get started email: Office@CanadianAth

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4 WAYS TO GIVE 1

By making a one time donation you will have an immediate impact on an athletes ability to train and compete for Canada.

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Over 2000 women are now CAN Fund #150Women members and to date over 500 female athletes are CAN Fund #150Women recipients receiving $8000 each.

Get 2 Epic women in your circle to join CAN Fund #150Women and you have made the CAN Fund Pledge.

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CAN Fund #150Women Join a community of women coast to coast who are donating $150 or more to support female athletes.

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Patrons of Sport Monthly Donor $10 or more a month, you choose. Automatic deductions are made from your credit card each month and you can change the amount at any time.

At the end of the year you will receive a tax receipt for your total donation along with a list of the names of the athletes you have supported. Making the CAN Fund Pledge can be getting 2 people in your network to become a monthly donor at $10 or more a month.

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Make a one time donation

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Adopt An Athlete Corporate Canada and business leaders have made this our #1 program at CAN Fund since 2003. Donation $10,000.

Bring inspiration to your next event with a world class athlete to engage with your clients or employees through the CAN Fund Adopt An Athlete program.

C A N F U N D B IRTHDAY FU N DRA ISER

Create a birthday fundraiser for CAN Fund or CAN Fund #150Women and ask your family and friends to donate your age, price of a latte, jersey number or the number of years you have known each other.

Be Creative!

What if every CAN Fund and CAN Fund #150Women Recipient celebrated at least one birthday to help another athlete?

We could really make a difference.

Athletes celebrating their special day by impacting the journey of another athlete include: Danielle Ellis - Sitting Volleyball Emma Wright - Waterpolo Julie-Anne Staehli - Athletics Laura Court - Para Rowing Maude Charron - Weightlifting Melissa Lotholz – Bobsleigh Susanne Wereley - Rowing Tania Edwards - Archery Tara Llanes - Wheelchair Basketball

Email Office@CanadianAth your next Birthday to help a Even if it’s not your Birthday the time comes and help yo

3 ways to share your Birthday Fundraiser • Fundraise on Facebook (click the graphic to download) • Create your own Fundraising Page via the CAN Fund website www.MyCANFund.ca under “Get Involved” – “Fundraise For CAN Fund” • Share the CAN Fund or CAN Fund #150Women donation links in your posts or emails (CAN Fund Donation Link | CAN Fund #150Women Donation Link)

hletesNow.ca to pledge another athlete succeed. y yet, we’ll remind you when ou start your fundraiser.

G E T YO U R CO MMU N ITY AC TIVE & BUILD YOU

Host a clinic and ask each participant to make a donation to CAN Fund or CAN Fund #150Women.

Artistic Swimmer Claudia Holzner instructed a virtual yoga class.

Boxer Scarlett Delgado hosted a 60 minute introduction to boxing clinic at her local gym.

U R B R AND

Gymnasts William Emard and Felix Dolci, hosted a live conditioning session and Q&A on zoom.

Sprinter Micha Powell returned back to her highschool to lead younger athletes through an Olympic warm-up routine followed by a Q&A. Micha collabed with a running company to sponsor the event.

Email Office@CanadianAthletesNow.ca to get started. We can also create custom graphics for you to share on your social media to promote your activity and we will promote on CAN Fund and CAN Fund #150Women platforms.

CA N F U N D COAST TO COAST MA RK ET

Sell something and donate the proceeds of your sale to CAN Fund or CAN Fund #150Women.

The possibilities are endless clinics, autographed items or something you make. Or, ask someone you know - a business owner, restaurant owner, artist, artisan, entrepreneur to sell an item or product they make, a service they provide or to give a percentage of sales from an item and donate to CAN Fund or CAN Fund #150Women.

The buyer e-transfers the funds to the seller and the seller donates the funds to CAN Fund or CAN Fund #150Women. The seller also receives a tax receipt for their donation.

When you promote be sure to tag @CAN Fund @150Women to reach more people and to show other athletes and donors what you are doing!

SOCIAL MEDIA GIVE AWAYS Chris Spring - Bobsleigh, Bayleigh Hooper - Para Rowing, Evan Dunfee Racewalking, Simon d’Artois - Freestyle Skiing, Brianne Jenner - Hockey, and Piper Gilles - Figure Skating are some of the many athletes who have fundraised for CAN Fund and CAN Fund #150Women through social media giveaways.

ONLINE AUCTIONS

Fencer Alanna Goldie is also an artist! She painted an original acrylic maple leaf and sold the piece on eBay. Alanna donated 100% of the proceeds to CAN Fund #150Women.

The Canadian Women’s Softball Team and indoor volleyball player Lucas Van Berkel independently created their own online silent auctions featuring autographed items in support of CAN Fund #150Women and CAN Fund.

They used a free platform called 32auctions.

VISIT 32AUCTIONS TO LEARN MORE

PERCENTAGE OF PROCEEDS After Greg Stewart won the 2020 Paralympic gold medal in Shot Put he was given 24 cans of beer from a good friend who created a custom beer label called ‘Shot of Gold’ featuring Greg’s image to celebrate his incredible achievement. The gesture got Greg thinking about how he could turn this idea into something bigger to benefit other athletes. The golden ale ‘Shot of Gold’ featuring the CAN Fund logo is brewed by Iron Road and was released the first week of the 2022 Winter Games. A percentage of proceeds from all bottle sales at Kamloops liquor stores and tap sales at participating breweries are being donated to CAN Fund.

On Giving Tuesday, archer Tania Edwards donated 50% of all her hot cocoa bomb (cookie) sales to CAN Fund #150Women.

Sally Roper, mom of rower Christine Roper sold the pottery she makes in support of CAN Fund #150Women

Softball players Janet Leung and Natalie Wideman asked Amanda Mucek franchise owner of COBS Bread Mississauga to support CAN Fund #150Women. Amanda accepted and on Giving Tuesday not only did she donate 50% of her scone sales but she also personally matched the donation to CAN Fund #150Women.

Rower Susanne Wereley introduced jeweler Shannon Burnham to CAN Fund. Shannon created a BE EPIC bracelet and gives 50% of the sales to CAN Fund #150Women.

CAN FUND & CAN FUND #150WOMEN RECIPIENT ACTION PLAN: Take The CAN Fund Pledge:

Create A Birthday Fundraiser:

Commit to doing something within 3 months of becoming a recipient to support another athlete while at the same time leveraging your brand by associating yourself with CAN Fund a charity that has supported you. To make the pledge means your initiative has raised a minimum of $200.

What if every CAN Fund or CAN Fund #150Women recipient celebrated at least one birthday to help another athlete? We could really make a difference.

Connect With CAN Fund Donors:

Email 10 people you want to connect with, share you are introducing them to CAN Fund and start to build your relationship at the same time.

Make phone calls or send postcards to CAN Fund donors thanking them for their support. We have a list of proud Canadians who have supported you and hundreds of athletes on their journey.

Email Office@CanadianAthletesNow.ca

Moo Cards:

Learn How To Build Your Brand:

Build Your Network:

Order custom Moo Cards featuring your favourite images of you training and competing. They leave a great impression. www.moo.com

CAN Fund Market: Autograph equipment/apparel and sell it on your social. Donate the money to CAN Fund.

Chance To Win A Speech: Invite your community to email Office@CanadianAthletesNow.ca for a chance to win a speaking event with you. Share this opportunity on your social and via personal emails.

IG LIVE Interviews: Invite another CAN Fund recipient to be interviewed by you on your social.

What a great opportunity to share another athlete’s story while building your interview skills and followers.

CAN Fund offers branding calls throughout the year with CAN Fund Founder Jane Roos. Get your teammates together and learn how to build your brands. Email Ali.canfund@gmail.com

Get Social: Engage in our social media content on a regular basis. It’s an easy way to show your support and to endorse CAN Fund.