Dr. Paul Bedford | Tara-LynDinyer MiladEmadi | Dr. Joel Kerr | Dr. KenKinakin AlexandreLemay | ColinMilner | LibbyNorris Dr. Paul Oh | Marie-EveRicard Dr. BaharTajrobehkar
NOTE from COO
It’s Your Time to SOAR
Can you feel it? The energy. The momentum. The sense that something big is happening. It’s all building toward canfitpro Global Conference & Tradeshow— and this year, we invite you to SOAR.
SOAR is more than a theme. It’s a mindset. It’s a call to rise above the ordinary, expand your influence, and elevate your purpose. Whether you're a seasoned professional or just starting your journey, canfitpro Global is where inspiration meets transformation. It’s where leaders are made and futures are reimagined.
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This special edition includes articles from a few of our incredible line-up of Global presenters, sponsors, and vendors as well as providing a first look at what’s in store at our expanded tradeshow. Get ready for a dynamic, handson experience filled with the latest innovations in fitness programming, tech, products, and live demos. More stages, more workouts, more masterclasses, and more opportunities to grow your business and renew your body and mind. And new this year, we’ll close with an unforgettable delegate celebration and live performance by Canada’s own Jully Black and her band.
This isn’t just a conference—it’s a movement. It’s your chance to commit yourself to your purpose, reignite your passion, and reconnect with a community that lifts you higher.
And as we celebrate 35 years of STEP in Canada and evolve our business with strategies for success and new innovations in technology and leadership, we’re reminded that growth is a journey, not a destination. Every page of this magazine offers tools, stories, and insights to help you keep growing and thriving.
So, are you ready to SOAR? If you’ve already registered—get ready for an experience that will move you. If not, now is the time.
Let’s rise. Together.
Mo Hagan Chief Operating Officer, canfitpro
STEP UP:
Celebrating 35 Years of STEP in Canada
HONOURING THE PIONEERS AND LEGACY OF STEP TRAINING THAT CONTINUES TO MOVE GENERATIONS
In 1989, a simple rehabilitation exercise sparked a global fitness revolution. Gin Miller, an aerobics instructor from Atlanta, was recovering from a knee injury when her orthopedic doctor prescribed an unconventional therapy— stepping up and down on a milk crate to rebuild strength. While effective, the exercise was monotonous. Determined to make it more engaging, Miller reimagined the movement by adding music and choreography but vowing to keep the workout simple for all to follow, declaring STEP Aerobics as “This Ain’t No Dance Class”. That creative spark gave rise to what we now know as STEP aerobics.
Outdoor STEP event with Maureen Hagan. Lisa Osborne, BODYSTEPTM Creative Director
Recognizing the potential of this innovative training method, Miller partnered with Reebok to design a standardized, height-adjustable platform suitable for group fitness.
“The STEP” debuted at a trade show in Chicago in October 1989, and by January 1990, Reebok officially released it to the market.
The original model featured a teal base, a black non-skid surface, and customizable risers in vibrant colors. Miller championed “The STEP” across the United States, visiting fitness studios, producing instructional videos, and leading workshops that introduced instructors and enthusiasts to the versatility and effectiveness of step-based workouts.
STEP LANDS IN CANADA
Step aerobics made its Canadian debut in 1990, swiftly gaining popularity in gyms and fitness centers across the country. By January 1992, it had become one of the most sought-after group fitness formats, capturing the energy and enthusiasm of a generation eager for new and innovative ways to move.
CANFITPRO’S ROLE IN STEP’S RISE
Since launching in 1993 (then called BodyLife), canfitpro has been central to STEP’s growth in Canada.Through its conferences and events, canfitpro has spotlighted some of the most influential step trainers in the world, including Gin Miller, Petra Kolber, AJ
“STEP IS MORE THAN MOVEMENT—IT’S EXPRESSION, CONNECTION, AND THE MAGIC THAT HAPPENS WHEN WE MOVE… TOGETHER.”
-LUCIANO MOTTOLA
STEP THROUGH TIME: A 35-YEAR TIMELINE
1989
Gin Miller creates the concept of step aerobics during knee rehab. She partners with Reebok to develop "The STEP". In October, "The STEP" was unveiled at a trade show in Chicago.
January 1990
Official launch of "The STEP" by Reebok featuring teal base, black platform, and adjustable risers.
1990
STEP aerobics arrives in Canada and is quickly adopted in fitness studios nationwide.
1992
STEP classes reach peak popularity across Canada; widely integrated into fitness club schedules.
1993
BodyLife (now canfitpro) launches, providing national support for group fitness training, including STEP.
1990s–2000s
STEP pioneers such as Gin Miller, Geoff Bagshaw, AJ Green, Libby Norris, Petra Kolber, and Rory Pederzolli lead sessions at canfitpro events.
2000s–2010
Les Mills BODYSTEP™ gains popularity globally, bringing STEP into new markets and training formats.
2020s
STEP evolves with functional and interval-based programming; continues to be featured at canfitpro Global and local events.
2025
Canada celebrates 35 years of STEP training—an enduring legacy of innovation, movement, and group fitness community.
A blast from the past—STEP in full swing in Canadian clubs and with Josée Lavigueu.
Gin Miller demonstrates the original Reebok STEP.
Green, Lexi Williams, Maureen Hagan, Libby Norris, Geoff Bagshaw, and Rory Pederzolli, among others. These leaders inspired a wave of Canadian fitness professionals to incorporate STEP into their programming, ensuring the modality remained fresh, relevant, and accessible to new generations.
Globally, STEP continued to evolve, notably through Les Mills International's BODYSTEP(TM), led by Program Director, Mark Nu'u-Steele and Creative Director, Lisa Osborne. These global interpretations helped STEP become a mainstay in group fitness classes around the world.
HONORING A LEGACY
As we celebrate 35 years of STEP in Canada, we recognize the innovation and vision of trailblazers like Gin Miller and Connie Collins Williams, who transformed a rehab movement into a dynamic global workout. Their contributions have left a legacy, energizing and inspiring millions through movement.
STEP is more than a workout—it’s a celebration of rhythm, resilience, and
the power of community through movement. This August at canfitpro Global Conference & Trade Show, we honour 35 years of STEP in Canada with a high-energy lineup of classes led by Canadian fitness icon Josée Lavigueur, international pioneers Alessandro Pissanu and Luciano Mottola, and Canada’s Queen of R&B, Jully Black, who brings her transformative "The Power of Step by
“THE RHYTHM, ENERGY, AND MUSICAL CONNECTION INSTANTLY PULLED ME IN—BUT WHAT KEPT ME HOOKED WAS THE CREATIVE FREEDOM.”
- ALESSANDRO PISSANU
Jully Black" to the main stage alongside Karen Linton and Stacey McAllisterWilliams. The celebration continues with a dynamic BODYSTEPTM sessions from Otto Prodan (New Zealand) and Melvin Ong (Canada).
Don’t miss your chance to be part of this unforgettable tribute to one of fitness’s most iconic formats. Step up, register now, and be part of fitness history at canfitpro Global!
STEP training takes center stage at canfitpro conferences through the decades
STEP training takes center stage at canfitpro conferences through the decades
THE POWER OF LIVE EVENTS:
10X YOUR GROWTH, REACH, AND REVENUE
5-STEP CHECKLIST TO GET THE MOST OUT OF YOUR CANFITPRO GLOBAL EXPERIENCE
By Meghan Jarvis
From supporting world-class performers, Olympic athletes to rising stars in wellness and fitness, one truth has always stood out while building our global wellness business: proximity is power. This is why I’ll be back at canfitpro Global Conference & Trade Show this August—and I believe every fitness and wellness professional
should make attending live events a non-negotiable part of their growth journey. These events are not just about professional development, but also about personal growth, inspiring you to reach new heights in your career and life.
Let me take you back to the origin story of Red Bull. Yes, the global powerhouse energy drink sold over 12 billion cans in 2023 across 170+ countries. But what most people don’t know is that it all started with Thai taxi drivers. Austrian entrepreneur, Dietrich Mateschitz, discovered a local drink in Thailand that helped cure his jet lag—Krating Daeng. He didn’t invent something new; he saw
something differently. That’s the power of getting out into the world and the value of events like canfitpro Global.
Live events are about knowledge, courage, confidence, clarity, and connection. They offer unique learning experiences that reignite your passion for the industry and propel you towards success.
UNIQUE BENEFITS OF CANFITPRO GLOBAL:
1. Recertify and Reinvent Yourself: Unlock your potential for personal transformation in a way that you cannot do alone.
2. Expand Your Network: Unlock opportunities through the ultimate networking.
3. Recharge Your Passion: Nothing like being surrounded by purpose-driven people reignites your fire. Energy is contagious—and you need to plug into the source.
4. Think Differently: Just like Red Bull shifted the game with creative branding and fearless expansion, you’ll gain insight that helps you approach business and life from new angles.
HOW TO GET THE MOST OUT OF YOUR CONFERENCE EXPERIENCE:
Drawing from Tony Robbins, Mel Robbins, and my own experience, here’s your five-step pre-conference success checklist:
5-Second Rule It
Feel nervous? Count 5-4-3-2-1 and GO from Mel Robbins, and don’t hold
LIVE EVENTS ARE ABOUT KNOWLEDGE, COURAGE, CONFIDENCE, CLARITY, AND CONNECTION.
yourself back! Introduce yourself, ask questions, and attend the workshops.
R.I.S.E. Daily
My personal performance framework:
• Reframe your mindset.
• Initiate movement to shift energy.
• Stack small wins.
• Execute with focus.
Stay Energy-Ready
Breathwork, healthy food, people, movement, music—bring your rituals.
Fail Forward
“There’s no failure, only feedback.” – Tony Robbins
Every “oops” is just a lesson in disguise; don’t sweat the small stuff.
Journal It Out
At the end of each day, ask: “What did I learn? Who did I meet? What will I act on?”
FINAL WORDS
I’ve failed, doubted, and started over more than once, and one of the best
ways of getting back up is getting back into it. I’ve always found my next level by stepping into rooms like you will find at canfitpro Global. I remember attending a session Maureen Hagan facilitated that I will never forget. It had some of the most powerful female fitness leaders that completely changed how I approached my confidence in my voice and brand and showed that it isn’t about fitting into a mould—it’s about breaking it. Don’t wait to feel “ready.” Your rise starts the moment you say YES.
Meghan Jarvis is a global wellness coach, speaker, and educator supporting elite performers, touring artists, and fitness professionals in mastering mindset, movement, and momentum. A repeat canfitpro presenter, she blends evidence-based practices with soul-fuelled strategy to help clients thrive in business and life.
SPEND MORE TIME DOING WHAT YOU DO BEST—BEING HUMAN!
HOW AI
IS
CHANGING THE GAME FOR PERSONAL TRAINERS... AND
WHY THAT’S A GOOD THING
Whether you’re watching the news, scrolling through social media, or chatting with your tech-adjacent friends, Artificial Intelligence is certainly a topic that’s hard to avoid right now.
Technology that was once considered the stuff of science fiction is now a reality, and it’s starting to change how we live and work. So, it’s no surprise that in this ever-changing fitness industry of ours, AI is at the forefront of the latest innovations and transformations.
Sounds a little scary, right? Actually, it’s quite exciting news for personal trainers... and here are just a few reasons why.
ENHANCED EFFICIENCY AND COMMUNICATION
Keeping clients accountable and engaged is a huge part of a personal trainer’s success. By using AI-powered tools and automations, trainers can maintain a high level of client interaction without being glued to their phones all day!
AI-powered chatbots and automated messaging systems can help trainers check in with clients, send workout reminders, and provide encouragement between sessions. AI-driven analytics can identify patterns in client behavior, helping trainers to spot trends and make tweaks before motivation dips. Plus, there are AI-driven scheduling tools that can help to reduce no-shows.
PROGRAM DESIGN: SMARTER, FASTER AND MORE EFFECTIVE
One of the most time-consuming tasks for trainers is creating individualized workout programs for their clients. AI can streamline this process by analyzing client data, their fitness goals, and progress metrics to generate personalized plans in a beat.
Platforms like ABC Trainerize already integrate AI-driven features that help trainers optimize training plans while ensuring progressive overload and injury prevention. Rather than replacing a trainer’s expertise, AI acts as a tool to enhance decision-making and programming efficiency.
AUTOMATED NUTRITION COACHING FOR BETTER CLIENT RESULTS
Nutrition is a critical piece of the fitness puzzle, and AI is making it easier than ever for trainers to provide effective meal guidance.
AI-powered meal planners can generate personalized nutrition recommendations based on dietary preferences, restrictions, and fitness goals.
Smart meal planners and integrations with apps like MyFitnessPal allow trainers to support their clients with nutrition coaching without having to manually design meal plans for every individual. This means trainers can focus on other healthy lifestyle changes while AI handles the number-crunching.
AI HIGHLIGHTS A TRAINER’S UNIQUE SELLING POINT - BEING HUMAN!
AI isn’t something to fear—it’s an opportunity to level up.
A great trainer isn’t just someone who prescribes workouts; they’re a motivator, a coach, and sometimes even a therapist.
Clients don’t just hire trainers for exercise guidance—they hire them for accountability, encouragement, and a personalized approach that adapts to their emotions, struggles, and successes.
So, with all this new tech, it’s important for trainers to remember one thing:
AI is a helpful tool, not a replacement for their work.
By automating time-consuming tasks, AI allows trainers to focus more on what truly makes their service valuable—their ability to connect with and inspire clients. Instead of seeing AI as a competitor, trainers should view it as an assistant that helps them spend less time on logistics and more time doing what they do best: being human!
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience. By combining fitness, nutrition, and habits with online coaching, ABC Trainerize can help coaches drive deeper behavioral changes and healthier lifestyle decisions. ABC Trainerize is available as an integrated solution with ABC platforms, as well as other third-party member management solutions.
• 28% of gym goers prefer to work out with a personal trainer or special instructor
• 56% use a wearable like Fitbit, Whoop or Apple Watch
• 61% have used AI-based fitness tracking apps
• 36% have used virtual fitness trainers or workout generators
THE PLAYBOOK FOR BUILDING A FITNESS CAREER BIGGER THAN YOU IMAGINED
By Andrew Coates
Fourteen and a half years ago I took a job as a personal trainer. I was starting life over at 32. I was hired off the gym floor and got certified through canfitpro.
This August, I’ll be presenting at canfitpro Global Conference & Trade Show for the third year in a row. Along the way, I’ve written for many prominent fitness publications in the industry including Muscle & Fitness and Men’s Health. I’ve been featured in Arnold Schwarzenegger’s newsletter and spoken at an official Olympia Weekend event along with conferences all over North America.
None of this was planned or even imagined. I remember being overwhelmed after one week as a trainer but settled in and fell in love with the work. I still train full time in-person. Coaching people to better confidence and health is the most fulfilling way I can imagine earning a livelihood. The rest is a bonus.
Maybe you aspire to reach a larger audience with your knowledge and experience. Maybe you aspire to educate other coaches. Here’s a playbook on how to build a successful
career that may one day lead to event stages.
SERVE CLIENTS, GAIN EXPERIENCE, LEARN VORACIOUSLY
It’s not hard to tell when a coach is done learning. Clients know too. Clients stay and refer when they see their coach committed to continuing education.
A big mistake trainers make is rushing to get off the gym floor and away from coaching clients. Embrace every opportunity to coach people. Gain as much training and sales experience as you can, as fast as you can. Make the client in front of you the only thing that matters. Being engaged means happy clients who stay, renew, and get results. Happy clients who get results refer more clients.
Dive into podcasts, articles, books, courses, conferences, and anything that helps you learn essential skills like coaching, behavioural psychology, and sales. Your certification isn’t the end of your education.
Early in my career, I started reading articles on T-Nation, The Personal Trainer Development Centre, and other
popular strength and conditioning websites, and the blogs and videos of influential coaches like Dean Somerset and Dr. Layne Norton.
SHARE LESSONS FROM YOUR EDUCATION AND EXPERIENCE
Word of mouth referrals are the lifeblood of your business, but social and long form media are powerful magnifiers. Stay top of mind to your network with a consistent social media presence.
You don’t need a massive following, and all too often this pursuit becomes a status game. Show up, serve the people who already know you, and with time and practice your media will become so good, new people will find your knowledge.
I didn’t set out to go viral or grow a large social media audience but in 2019 I decided to have a consistent presence to share ideas and knowledge. Consistency and connection led to growth and opportunities.
Consider starting a YouTube channel, podcast, or blog as a creative outlet to host your growing knowledge. I’ve hosted a podcast for seven years while
writing for my website. A podcast guest found my articles and invited me to write for T-Nation. Starting a podcast, a blog, or YouTube channel isn’t as hard as you think.
Treat your long form media not as a chore but as a vehicle for creative expression. Block off time to be consistent. With all forms of media, show up and produce consistently without an emotional reaction to the specific outcome of each post, episode, or article. You’ll gain skill with time and the results will improve.
SHOW UP TO SUPPORT AND DEVELOP AN ABUNDANT MINDSET
No successful trainer goes it alone. The support of clients and other fitness professionals sustains and grows your business, while serving as community, on what otherwise feels like a lonely road.
“Your competition isn’t other trainers, it’s Netflix,” says my friend and Canadian fitness icon Jonathan Goodman. I met Jonathan and many other industry friends because I put myself in the room at fitness conferences. Some of my biggest supporters were industry leaders like Dr. Mike Israetel, whose events I attended earlier in my career.
Nothing happens if you don’t put yourself in the room. Sometimes the room is virtual. Many of my closest industry friends started out as social
media contacts and connected further via podcasting. Those friends have been the people I’ve leaned on for support and inspiration. They’ve created unimaginable opportunities and help keep me in this career.
Expand your surface area of luck instead of praying for opportunities. A good place to start is the 2025 canfitpro Global Conference & Trade Show You can see me speak alongside some of my friends. It might just take you from counting reps to maximizing your reach and your career!
Andrew Coates is a personal trainer and online coach based in Edmonton, Canada and host of The Lift Free and Diet Hard Podcast. Andrew is a writer, published in T-Nation, Men’s Health, Muscle & Fitness, Onnit, Generation Iron, The PTDC, BarBend, Kabuki Strength, EliteFTS, and Arnold Schwarzenegger’s Pump Club. Andrew is a public speaker at events all over North America.
WHAT FIT PROS NEED TO KNOW TO COACH CONFIDENTLY AND EFFECTIVELY
By Dr. Michael Kalchman, PhD (Genetics)
COACHING CLIENTS ON GLP-1
In 2023 alone, Canadians filled more than 7 million prescriptions of GLP1 drugs—medications like Ozempic and Mounjaro that are commonly used for managing type 2 diabetes and supporting weight loss. As these medications become more common, fitness professionals need to understand what they are, how they work, and how to support clients who are using them.
GLP-1 medications work by mimicking a hormone in the body that helps regulate blood sugar levels—activating the cell surface receptors in the beta cells of the pancreas to stimulate insulin release and reduce glucagon release. One of the important side effects of this is that it slows stomach emptying, which helps reduce appetite. The result is better glucose control and weight loss.
While this can be helpful for many people, the reduced appetite can also lead to challenges—especially when a client’s goal is to gain strength or support consistent energy for workouts. This is where a well-informed fitness coach can make all the difference.
When you start working with a new client and learn that they’re using a GLP-1 medication, it’s important that a comprehensive profile and assessment is done. This should include a baseline understanding of the client’s current nutritional intake and macro split, as
well as how the use of the GLP-1 therapy is impacting glucose metabolism. It can be helpful to track their blood sugar levels over time—using a continuous glucose monitor temporarily—and suggest they speak to their healthcare provider about getting routine blood work. Key markers to keep an eye on include things like A1C (a long-term blood sugar marker), inflammation levels, and iron status.
Some corners of the fitness industry have been quick to judge these medications, with concerns that they cause excessive muscle loss. But recent research by scientist Grant Tinsley shows that the differences in muscle mass between people using GLP-1s and those who aren’t are smaller than many feared. It’s important to remember that “lean mass” includes more than just muscle—it also includes things like organs and connective tissue—so not all weight loss is muscle loss.
As GLP-1 drugs become more common, fitness pros are in a great
position to support clients using them.
Understanding the mechanism of actions, impact, side effects, and social impact can help you provide better guidance, build trust, and deliver results that align with each client’s goals— whether that’s better health, more energy, or improved strength.
Something to Consider:
• 57% of users take GLP-1 drugs to manage type 2 diabetes; 27% use them specifically for weight loss; 11.6% use them for both purposes.
• Millennials lead with a 12% usage rate of GLP-1 drugs followed by Gen X at 11%, and Baby Boomers and Gen Z at 10% each.
• Usage of GLP-1 drugs is slightly higher among males (11%) compared to females (10%).
• About 15% of GLP-1 users can keep their weight off after ceasing use.
Dr. Michael Kalchman earned his PhD (Genetics) from UBC. His early career included groundbreaking research on Huntington and Alzheimer’s diseases. He professionally consults in the biotechnology industry and enjoys spending time with his wife and two children. Dr. Kalchman has personal experience using GLP-1 therapies, including during strength and Ironman triathlon training.
LEAD THE WAY WITH BRAIN FITNESS STRATEGIES FOR EVERY AGE AND STAGE
By Jill Hewlett
FLEX YOUR BRAIN: WHY SMART FITNESS STARTS AT
THE TOP
As a fitness professional, you are focused on the achievement of physical health, vitality, strength, mobility and agility, for yourself and your clients. While these areas are important, are you prioritizing them for your brain too?
If we don’t intentionally cultivate our brain health and cognition, we’re leaving valuable and essential resources underutilized, and we limit our life experiences and achievements.
THINK
OF IT THIS WAY…
» Just because your morning alarm went off, and your eyes are open, it does not mean your brain is ready to start your day.
» Just because you’ve showered, had breakfast, and you’re about to head to work, it does not mean that you are in a mental state to manage your daily tasks effectively.
» Just because you are sitting at your desk, with messages to reply to and deadlines to meet, it does not mean your brain is in a clear space to be productive and carry out your tasks.
» Just because you have a presentation to give or a test to take, it does not mean that your brain will communicate effectively and provide the answers you need.
Here’s what people are saying about Jill Hewlett’s Brain Fitness for Active Aging course:
“I am inspired and going to start implementing several of these ideas and strategies for myself as well as for my mother.”
“The knowledge and skills you are putting out there are so timely and valuable ...”
“I am excited to incorporate some of the exercises to keep my brain active.”
» Just because you are responsible for staff, clients and family members, it does not mean you are in a place to relate, connect, be supportive or enjoy their company.
» And most of all, just because you have a head on your shoulders, it doesn’t mean your brain is always working efficiently and in your favour.
Yet, in many ways, we take our brain for granted, and expect it to be ready, willing, and able to perform—on demand—in whatever situation or environment we are in.
This is not fair or effective for our cognitive care or optimization. Unless we do our part to ensure our brain is turned on, toned, flexed and firing on all cylinders, then we are setting ourselves up for mistakes, frustration, overwhelm and results that pale in comparison to our capabilities.
EVERY AGE AND STAGE OF LIFE
If you have a brain and a body, then investing in brain fitness should be a top priority!
At every age and stage of life, we are determining and impacting, for better or worse, the health, functioning and effectiveness of our neurons and neural pathways. In fact, we are in the driver’s seat, constantly designing, routing and re-routing our own brain map. This
affects how robust, resilient, healthy, interesting, meaningful and fun the drive, and our life, can be!
Whether it’s in the workplace, a classroom, fitness studio, or simply maneuvering throughout our daily lives, we need strategies that will ensure our brain is fully ‘online’, and ready to take part and perform at its best.
We tend to our gardens, care for our pets, and ensure our vehicles, phones and appliances are running properly. It’s time to make that same commitment to the most powerful, sophisticated and advanced technology on the planet, our brains!
BRAIN SCIENCE IS ON OUR SIDE
Thankfully, science has been making incredible breakthroughs and discoveries. It’s been proven that the brain can grow, learn, change and rewire itself for better health, vitality and wellness. Not to mention, it can adapt, learn new skills, alter behaviour and improve performance, with the right knowledge and strategies.
Ultimately, we oversee our executive functions—how we execute our lives, and we can improve areas such as, mental clarity, memory, problem solving, decision making, communication, creativity, focus, selfmanagement and goal setting.
Do you have tools to enable you to do this, so you can support your brain health and functioning? Are you interested in maximizing your cognitive potential and adding healthy years to your life? If so, you are poised, as a
fitness professional, to lead the way by role modelling what is possible and sharing Brain Fitness for Active Aging education and strategies with your clients.
MOVEMENT AND THE BRAIN
The cornerstone of the fitness industry is movement, and movement is so fundamental to our brain that many neuroscientists believe that we have a brain because we move in space!
This makes sense; to stay alive, we need to navigate our environments and prioritize fundamental needs, such as locating food sources, finding and making shelter, collaborating with others, creating community and procreating.
One of the fundamental neuroscience principles says: “How you fire it, is how you wire it.” This means that movement engages and literally wires our brain in corresponding ways. The more frequent, intentional and consistently you move your body, the greater and more beneficial impact it will have on your brain.
However, most people have become more sedentary and reliant on modernday comforts and conveniences at the expense of being active and engaging with life. This is taking a toll.
Thankfully, we can do something about it. With the awareness, user-friendly neuroscience and quick, fun and effective strategies that Brain Fitness for Active Aging provides, you can be on the forefront of making positive brain waves in your personal and professional life.
Jill Hewlett is a nationally recognized speaker, author, Brain Fitness Expert, Wellness Authority and creator of the Brain Fitness Trainer Program. In her keynotes and training sessions, Jill combines user-friendly neuroscience and quick, effective brain-building strategies to draw out the leadership, resources and resilience in individuals and organizations to support greater levels of productivity, wellness and success.
HOW TO MODIFY WEIGHT TRAINING DUE TO SHOULDER PAIN
THIS IS AN EXCERPT FROM ROCK SOLID RESILIENCE
BY DEAN ROBERT SOMERSET & DANIEL POPE.
BENCH PRESS AND SHOULDER PAIN
Before listing the principles to remember when bench pressing is painful, I want to explain my use of the word stress in this section. It’s important to understand that stressing a structure is not a bad thing; quite the opposite. You have to stress your biceps with curls to stretch out those mediumsized T-shirts, right? With an injury, we’re attempting to modify the stress to produce a positive adaptation to the area while respecting the injury. When bench pressing is painful, remember these principles:
• Greater loads increase stress to the shoulder. More weight on the bar generally equates to more stress on the shoulder. Faster lifting speeds also increase stress on the shoulder.
• The shoulder is very prone to overuse issues. Unlike the hip and knee, the shoulder was not designed to bear weight. For this reason, the shoulder may be more prone to overuse issues if bench-press frequency is too high.
• Specific bar paths, ranges, and positions can become overused. Overusing specific grips, angles of press, and specific ranges of motion can create overuse problems within the shoulder.
• Wider grips and deeper pressing increases stress to the shoulder (AC joint). The farther away the elbow gets from the body and the farther it travels toward the floor, the more stress on the shoulder.
Here are some tips for reducing shoulder pain during bench press.
First, decrease the total load or slow down the speed of movement. Lowering total load decreases the stress on the shoulder. To achieve this, you can increase the number of reps (decreasing the total load you can use for the set), slow down the speed of the lift, or add pauses at the bottom of the bench press.
Second, press less frequently and for fewer reps throughout the course of the week. Often, decreasing total pressing volume will be enough to end shoulder pain. Reduce the total sets of bench
press in a given session or substitute one or two rowing exercises for pressing exercises in your program.
Third, vary the pressing exercise. Changing the angle, grip, or implement is often enough to remove or reduce pain while pressing. You can try changing to an incline or decline press, changing your grip width or switching to a neutral-grip bar, or using dumbbells.
Fourth, narrow the grip and limit the range of motion. A narrower grip and less depth will decrease stress on the AC joint Switch to a closer grip or try a floor press, board press, or Spoto press.
Finally, if all else fails, try substituting a rowing variation for a pressing variation. Consider the seal row, chest-supported row, or single-arm dumbbell row.
If you are unable to eliminate pain by slowing down reps or attempting a higher rep range, use the bench press modification ladder for shoulder pain (figure 8.1) to find a pain-free bench press variation.
DISCOVER HOW RED-LIGHT THERAPY IS REVOLUTIONIZING FITNESS RECOVERY
RECOVERY WITH
RED-LIGHT THERAPY
Athletes and fitness enthusiasts alike are constantly searching for ways to recover faster and regenerate more effectively. From infrared saunas to massage ser vices, the recovery landscape has seen its fair share of innovations. However, one treatment gaining increasing attention is red light therapy (RLT), a non-invasive technique that is helping athletes recover, regenerate, and perform at their peak. Here’s what makes red light therapy stand out as an effective tool for fitness recovery.
Did You Know?
THE BENEFITS OF RED LIGHT WERE ORIGINALLY DISCOVERED BY NASA TO HELP ASTRONAUTS EFFECTIVELY RECOVER AND RECHARGE THEIR BODIES IN SPACE.
Red light therapy involves the use of low-wavelength red light to penetrate the skin and reach deeper tissue. The light stimulates the body’s mitochondria, which are responsible for producing energy in our cells. This energy boost at the cellular level has been shown to enhance recovery by promoting tissue repair, reducing inflammation, and improving circulation.
One of the primary benefits of RLT, in the context of fitness, is its ability to reduce muscle soreness and inflammation. After an intense workout or competition, the muscles can suffer from microtears that cause discomfort and swelling. RLT works by increasing blood flow to the affected area, facilitating the removal of metabolic waste products such as lactic acid. This speeds up the recovery process and reduces the duration
and intensity of muscle soreness, commonly referred to as delayed onset muscle soreness (DOMS). For athletes who rely on consistent training to achieve peak performance, this can be a game-changer.
Additionally, RLT promotes collagen production, which is essential for the repair and regeneration of connective tissues, tendons, and ligaments. This benefit is particularly valuable for those recovering from injuries or undergoing rehabilitation after a more serious setback. Enhanced collagen synthesis helps to accelerate the healing of damaged tissues, leading to a quicker return to training or competition.
Another significant advantage of RLT is its potential to improve joint health. The therapy has been shown to increase the production of synovial fluid, which lubricates the joints, reducing stiffness
and pain. For individuals with chronic joint pain or those dealing with the natural wear and tear that comes with intense exercise, RLT can be a gentle yet effective way to relieve discomfort and improve mobility.
Furthermore, the anti-inflammatory effects of RLT contribute to overall improved circulation, which in turn can enhance oxygen and nutrient delivery to muscles and tissues. This process is crucial in promoting faster recovery and reducing the risk of injury. RLT can also reduce oxidative stress, a major contributor to muscle fatigue and damage, by helping the body neutralize free radicals generated during exercise.
As RLT continues to prove itself as a game-changer in the fitness world, the opportunities for improved recovery and regeneration are exciting. As more research and success stories appear, RLT could very well redefine the future of fitness recovery. If you’re looking to experience these benefits firsthand, UVALUX has you covered with a comprehensive selection of RLT equipment We have something for everyone—no matter what your fitness goals are. Contact us for personalized recommendations and explore our full range of products today.
Elevate your business with our state-of-the-art red light, infrared, and massage equipment. Experience groundbreaking innovation that sets the standard for full-body care. Revive’s infrared and red-light LED technology enhances wellness through advanced skin rejuvenation and improved cellular vitality. Learn about industry trends, training, and how to operate a profitable business at Uvalux or contacting 1-800-661-6292.
MOVE PLAY GROW
HELPING KIDS THRIVE WITH FUNCTIONAL FITNESS
5 Fitness Facts for Teaching Kids
• Confidence keeps kids moving.
• When you focus on FUN, fitness happens naturally.
• Belonging is greater than winning.
• Your energy matters more than your equipment.
• You’re shaping muscles, minds and spirits.
By Melanie Levenberg
Functional fitness isn’t just for adults— it’s one of the most effective and engaging ways to help kids develop movement skills, confidence, and physical literacy. When taught in ageappropriate, play-based ways, it helps children build strength, coordination, and balance—setting the stage for an active life.
Forget scaled-down bootcamps. Kids don’t need burpees or burnout—they need movement experiences rooted in exploration, creativity, and fun. Whether they’re crawling, jumping, balancing, or climbing, children thrive when functional movement is delivered through engaging, inclusive activities that support their developmental stage. The opportunities for fitness professionals to lead this work are wide open. Whether you’re looking to diversify your income, add new ser vices, or expand your community impact, launching a kids fitness offering rooted in functional movement is both rewarding and sustainable.
Bear crawls, frog jumps, and crab walks for core and coordination.
Imaginary Adventures
“Cross the lava” or “climb the mountain” prompts whole-body movement with purpose.
Musical Movement Games
Freeze games where kids squat, balance, or crawl when the music stops.
AGES 9–12: BUILDING STRENGTH & SKILL
Focus: Movement quality, agility, coordination, bodyweight strength, partner work.
Examples: Mini Circuits
Stations with squats, crawling, stepups, and lateral bounds.
Team Challenges
Relays using bear crawls or farmer carries with soft weights.
Skill Games
Jump rope variations and balance relays that boost focus and control.
AGES 13–18: PURPOSEFUL TRAINING
Focus: Strength, power development, mobility, endurance, and training literacy.
Examples: Functional Strength
Teach squats, lunges, push/pull movements with proper mechanics.
Athlete Agility Workouts
Ladder drills, cone sprints, and plyometric jumps.
Movement for Life
Postural training and mobility sessions to build self-confidence, and support long-term well-being.
BUILDING A BUSINESS
AROUND FUNCTIONAL FITNESS
Creating a kids’ fitness business can be as flexible and creative as the programs themselves. Start small with a six-week after-school program at a local gym or community centre. Run pop-up outdoor obstacle courses, parent-andkid classes, or active birthday parties. Partner with schools, daycares, or sports clubs to bring your programs directly to where kids already are.
You can also offer specialty camps, seasonal workshops, or ongoing classes that grow with your participants. The impact? Meaningful work that inspires movement and builds a business that fits your lifestyle.
READY TO GET STARTED?
canfitpro Children’s Fitness Coach course provides everything you need to design and deliver fun, safe, and developmentally appropriate fitness programs for kids ages 6–18. Functional fitness is more than a trend—it’s a way to build stronger bodies and brighter futures. With the right tools, you can turn your passion into a career that empowers the next generation to move with strength, joy, and confidence.
Melanie Levenberg, M.Ed., Kids Fitness Expert, International Speaker, Author, TEDx Presenter, canfitpro PRO TRAINER and 2022 Fitness Professional of the Year.
As the Founder of PL3Y International, her programs have gained global accolades for boosting mental health and getting over 4.1 million students in schools worldwide active through dance, yoga, and play. She coaches fitness professionals how to grow their business with kids’ fitness offers.
LE SUPERPOUVOIR
des instructeurs de cours en groupe
APPROFONDIR ET METTRE
À JOUR SES CONNAISSANCES, UN ATOUT INDÉNIABLE
Par Marie-Eve Ricard
L’énergie que vous apportez à vos cours en groupe est contagieuse. Votre dynamisme, votre passion et votre capacité à motiver sont indéniables.
Avez-vous déjà considéré que votre véritable superpouvoir réside dans votre développement professionnel ?
Dans un domaine aussi dynamique que l’entrainement en groupe, la formation continue est bien plus qu’une option : c’est une nécessité. Elle vous permet non seulement de perfectionner vos compétences, mais aussi d’innover, d’inspirer et d’évoluer en tant que professionnel.
POURQUOI LA FORMATION CONTINUE EST-ELLE ESSENTIELLE ?
1. Suivre les dernières tendances
Les tendances en entrainement évoluent constamment. Ce qui fonctionnait il y a quelques années peut nécessiter de nouvelles approches aujourd’hui. Suivre des formations régulièrement vous permettra d’intégrer les dernières avancées en science de l’activité physique, en coaching et en pédagogie.
2. Offrir une expérience de cours renouvelée
Les participant·e·s reviennent pour votre énergie, mais aussi pour la variété et la qualité de vos séances. En explorant de nouvelles techniques ou en approfondissant votre approche pédagogique, vous maintenez un haut niveau d’engagement et d’enthousiasme dans vos cours.
3. Renforcer votre crédibilité et votre expertise
Plus vous maitrisez votre art, plus vous vous démarquez.
Les certifications, formations spécialisées et perfectionnements vous permettent de gagner la confiance de vos participant·e·s et d’être reconnu·e comme une référence dans votre domaine.
4. Éviter l’épuisement et cultiver votre passion
Enseigner les mêmes mouvements encore et encore peut devenir monotone et fatigant. La formation continue est un excellent moyen de retrouver l’inspiration et d’apporter un vent de fraicheur à votre enseignement.
TROIS STRATÉGIES CONCRÈTES POUR INTÉGRER
LA FORMATION CONTINUE DANS VOTRE PARCOURS
1. Créez votre plan de développement
Définissez des objectifs clairs et choisissez des formations adaptées.
• Faites un bilan de vos forces et de vos points à améliorer.
• Suivez au moins une formation chaque année.
2. Une grande variété d’opportunités d’apprentissage
Il existe une multitude de façons d’approfondir votre formation pour enrichir vos connaissances et développer vos compétences :
• Livres, magazines, balados, webinaires ;
• Cours de formation continue reconnus par canfitpro ;
• Formations continues proposées au grand public par les universités ;
• Assister à des événements, comme le congrès annuel de canfitpro, qui présente des intervenants experts et qui offre des séances de formation de haut niveau.
• Ces ressources variées offrent plusieurs occasions facilement accessibles qui pourront faire progresser votre pratique.
3. Mettez vos nouvelles connaissances en pratique sans attendre Apprendre, c’est bien, mais appliquer nos nouvelles connaissances, c’est encore mieux ! Après chaque formation, n’attendez pas et mettez en pratique ce que vous avez appris.
• Chaque semaine, intégrez un nouvel élément à vos cours ;
• Adaptez un exercice selon les dernières recommandations.
FAITES DE LA FORMATION CONTINUE VOTRE
SIGNATURE PROFESSIONNELLE
La différence entre un·e bon·ne instructeur·trice et un·e instructeur·trice exceptionnel·le réside dans sa capacité à évoluer. En vous engageant activement dans la formation continue, vous ne faites pas que progresser : vous
de venez une source d’inspiration pour vos participant·e·s et un leader dans l’industrie du conditionnement physique et de la santé. Alors, quelle sera votre prochaine étape pour développer votre superpouvoir ?
Marie-Eve Ricard , entrepreneure dynamique, agile et polyvalente détenant un baccalauréat en éducation physique et à la santé, possède plus de 20 ans d’expérience dans le conditionnement physique. Elle excelle dans les cours en groupe en ligne, en entreprise et sur l’eau (SUP). Lauréate du prix « Impact dans l’industrie » de canfitpro, elle partage son expertise avec un dévouement exceptionnel et passion.
MINDFUL MOVEMENT, FUNCTIONAL STRENGTH
TRX YOGA AND TRX PILATES REDEFINE TRAINING FOR REAL LIFE
By Krystal Say
In the canfitpro 2025 Fitness Trends Report, functional fitness landed the #2 spot on the list - just behind active aging. That’s no surprise. As the fitness industry continues to evolve, professionals and participants alike are seeking purpose-driven movement experiences that translate into real-life strength, resilience, and longevity. This is where TRX continues to lead the way.
As a global leader in functional training—known for innovative tools like the TRX Suspension Trainer and
educational programs that have long been staples in performance and athletic conditioning—TRX has evolved to include powerful mindbody offerings: TRX Yoga and TRX Pilates. Both bring a fresh, purposeful dimension to what it means to train functionally.
Though rooted in different traditions, TRX Yoga and TRX Pilates share the same foundational tool (the Suspension Trainer) and mission: to integrate body and mind through purposeful movement. These practices go beyond physical exercise to cultivate awareness, alignment, and presence. Qualities that are increasingly essential in today’s overstimulated world. Both focus on core stability, joint alignment, mobility, and breath, while enhancing balance, coordination, and neuromuscular control. The result is not simply better movement, but a more connected, resilient way of living.
Where they differ lies in emphasis:
TRX Yoga blends traditional yoga postures with the support of the TRX Suspension Trainer, creating a vinyasa or flow-based practice that enhances alignment, range of motion, and proprioception. It brings mindfulness and functional strength together in a way that’s accessible for beginners and challenging for advanced movers.
TRX Pilates applies classical Pilates principles—control, precision, and breath—through Suspension Trainerbased movements that deeply target the core and postural muscles. This practice offers low-impact intensity, improving motor control and stability while reducing joint strain.
Together, these two programs are redefining what it means to train functionally, not just building stronger bodies, but healthier humans. Research increasingly supports the link between mindfulness-based movement and improved outcomes in balance, pain management, cognitive function, and
emotional regulation. This demonstrates how mind-body training is no longer an accessory, it’s a necessity.
As a pioneer in functional fitness, TRX continues to lead the way with a complete ecosystem of tools and training that optimize human performance. From the TRX Suspension Trainer to the RIP Trainer, YBell, and Bandit, each product is backed by science-based programming designed to improve strength, mobility, power, and endurance in real-world ways. Whether it’s athletic performance, injury prevention, or active aging, TRX equips fitness professionals to meet people where they are and elevate how they move. This breadth and depth make TRX not just relevant, but essential, in the future of fitness.
As professionals look to grow and differentiate in 2025, TRX’s educational programs offer a unique opportunity to blend science-backed movement with meaningful experience. The mind-body courses bring balance to the body, breath, and brain.
Functional fitness isn’t a trend. It’s a commitment to training for life and TRX is here to support that evolution, one grounded, mindful, purposeful movement at a time.
Krystal Say is a Senior Master Instructor and head of TRX Yoga for the TRX Educational Team. With over 20 years of experience in fitness and wellness, she specializes in creating innovative programming that bridges movement and mindfulness. Krystal is passionate about empowering leaders to revolutionize wellness through intentional living and practical solutions.
REDEFINING YOGA: FROM WORKOUT TO WISDOM
AS YOGA CONTINUES TO GROW IN FITNESS SPACES, IT’S TIME TO SHIFT THE FOCUS FROM POSES TO PURPOSE TO UNLOCK ITS TRUE BENEFITS
By Lisa Greenbaum
“The restraint of the modifications of the mind-stuff is Yoga.” Sutras 1:2
In the west, the meaning of yoga is often misleading. We think of doing yoga or going to Yoga as something that happens inside the walls of a studio on a yoga mat and consisting of a series of poses. Yoga, rather, is a state of mind.
Yoga is what happens when we achieve quietness of mind and mental clarity. When we can finally step off the hamster wheel of thought which perpetually has us going from one thing to the other, worried about the future, regretful of the past and generally disconnected from our Self.
All the other things that we consider yoga, such as poses, breath work and meditations are simply part of the practice of yoga. In the last thirty years as yoga has become more popularized in western culture, within many yoga classes, this understanding is lost. This has led to many issues including the commonly held belief that we “do yoga” or “go to yoga” along with cultural appropriation and spiritual by-passing that in turn has done more harm than good.
While “mind-body” programming might be considered a trend, yoga at 6,000 years old, is not. When you start to study the philosophy and history of yoga, a
YOGA
IS WHAT HAPPENS WHEN WE ACHIEVE QUIETNESS OF MIND
AND MENTAL CLARITY.
full and encompassing learning of this powerful practice happens. As teachers, when we begin to share this knowledge with our students, it’s not “what” we teach that becomes different, but “how” we teach.
I’ve taught within the fitness club environment for over 15 years. What I share with my students is that we aren’t here to push and pull ourselves into positions, but to gain a greater felt sense of the experience as we move and breathe. A chance to become more in tune with ourselves and the present moment. A chance to quiet the mind, or “restrain the mental modifications” and get out of that monkey mind.
If we aren’t sharing what the goal or process of yoga is when we teach, then we are doing a series of movements, or a stretch-based class that maybe feels good, but isn’t creating the powerful shifts that yoga can provide. Without a philosophical foundation to our yoga teaching, we are doing a disservice to our students and ourselves. If you have been teaching for a while, pull your philosophy books off your shelf. If you are just getting started, make sure the certification program you are looking at emphasizes yoga philosophy as an important aspect of training. And most importantly, don’t forget your own daily practice.
At Sangha Yoga Collective, we have both our Yoga Foundations - Intro Course (a 9-hour virtual program) or the full training module of 37.5-hours out of the 200-hours needed to become certified.
Lisa Greenbaum, E-RYT 500 + C-IAYT is the founder of Sangha Yoga Collective, a trauma- informed and philosophy-first yoga education school offering 200 + 300-hr YTT certifications across Canada. Lisa is an awardwinning presenter and change maker with 20+ years of industry experience.
THE PILATES REVIVAL
WHY THIS TIMELESS PRACTICE IS SHAPING THE FUTURE OF FITNESS
By Helen Vanderburg
In recent years, Pilates has resurged in popularity. Once seen as a niche practice reserved for dancers or rehab patients, Pilates is now a global trend embraced by everyone from celebrities to athletes to fitness enthusiasts—and it’s showing no signs of slowing down. What is driving this modern-day Pilates renaissance? A combination of cultural shifts, a renewed focus on holistic health, and a better understanding of training effectively.
THE MEDIA EFFECT
If you’ve scrolled through social media or watch current movies and commercials lately, chances are you’ve heard reference to Pilates. Social media has played a massive role in bringing Pilates back into the spotlight. Influencers
and celebrities regularly share snippets of their workouts, highlighting the grace and strength the practice builds.
A SHIFT TOWARD MIND-BODY WELLNESS
In the aftermath of a global pandemic, people are seeking more than just physical fitness, they want movement that supports mental well-being and
health. Pilates, which emphasizes breath, focus, control and presence, offers that perfect blend of physical challenge and mindfulness. Unlike high-intensity workouts that push the body to its limits, Pilates centers the body. It encourages participants to slow down, tune in, and build strength from the inside out, qualities that resonate in today’s overstimulated world.
LOW IMPACT, HIGH REWARD
Another key reason for the resurgence is that Pilates is gentle on the joints while delivering serious results. As more people look for sustainable movement that builds endurance, mobility and core strength, Pilates offers a safe and effective option without the wear and tear of higher intensity fitness programs. Plus, its adaptability makes it ideal for all ages and fitness levels.
DIGITAL ACCESS AND AT-HOME OPTIONS
The pandemic accelerated the shift toward home fitness, and Pilates was quick to follow. With a surge of online classes, apps, and YouTube instructors, Pilates has become more accessible than ever. Whether one has a full reformer setup or just a mat and some floor space, there’s a Pilates class out there for everyone.
BOUTIQUE STUDIOS AND GROUP CLASSES
Pilates studios and group class formats have brought the practice to the masses. Group classes attract participants that love the energy of training with others, while oneon-one Pilates provides for a more personalized approach.
CAREER GROWTH
The opportunities to build a business and get a good return on your investment is attractive to both new and seasoned trainers. Companies like Balanced Body® Pilates are revamping their education and pathway to certification to meet the new demands of Pilates in the fitness environment as well as in the boutique studio.
A NEW UNDERSTANDING OF CORE HEALTH
Finally, there’s growing awareness around the importance of core stability, posture, muscle balance and spinal health, all of which are fundamental to Pilates. As more people work in a sedentary occupation spending hours hunched over computer screens, the need for functional movement and core support is greater than ever. Pilates isn’t just a trend—it’s a movement (literally and figuratively) that speaks to the evolving needs of today’s wellness culture. It’s inclusive, adaptable, and deeply empowering, offering a path to strength that goes beyond aesthetics.
As our relationship with fitness continues to shift toward longevity, balance, and self-care, it’s no wonder Pilates is having a moment.
Pilates Facts
• Born in a War Camp: Pilates was created by Joseph Pilates during WWI using bed springs for resistance training.
• Originally Called “Contrology”: The method focused on controlling the mind and muscles in harmony.
• Endless Options: With over 600 exercises, it’s one of the most versatile fitness methods out there.
Helen Vanderburg is the founder of The ACADEMY Fitness, Fusion Fitness Training™, HI Fitness consulting, and Balanced Body® Fitness Education Coordinator. She is an international fitness consultant and author of Fusion Workouts. Helen has been awarded the IDEA Fitness Instructor, Program Director of the Year, IDEA Top Industry Contributor, Government of Canada Fitness Leadership, Women of Vision, canfitpro Presenter of the Year and Lifetime Achievement.
The Biohacking
TRAP
WHY
HACKS KEEP FAILING YOU
TRUE VITALITY STARTS WITH UNDERSTANDING YOUR UNIQUE BIOLOGY—NOT COPYING SOMEONE ELSE’S SHORTCUT
By Kashif Khan
You’re on Instagram and a post stops you mid-scroll. A “health expert” talks about an insecurity that hits close to home. So, you listen. They tell a story about the crazy things they did to fix this insecurity. They felt hopeless–until they found this one magical solution. It sounds new, science-based, and guaranteed to work. It even has a fancy name.
In an instant, you’re on the checkout page with your credit card number auto filled. You already know exactly how this biohack will fit into your routine. The package arrives at your door. You’re excited and try it today. Tomorrow. And the next day.
When will the results come? How drastic will they be?
YOUR GENETIC MAKEUP IS ABOUT 30,000 GENES OFF FROM EVERY SINGLE PERSON ON THIS PLANET.
This is the point where we usually get disappointed.
Some of these biohacks work. But considering how many times you’ve tried, shouldn’t you be a superhuman at this point? Shouldn’t you have boundless energy and feel like a 20-year-old?
The thing with the biohacking industry is that it’s a business. Business is about giving a solution to as many people as possible. This creates a problem. One-size-fits-all does not work for your health.
We hear all the time that “everyone is different.” But few realize how true that is. Your genetic makeup is about 30,000 genes off from every single person on this planet. Those 30,000 genes are why certain foods don’t agree with you. Why some people get ripped abs with no effort. And why others do Ironman training 30+ hours per week and enjoy it.
The biohacker saying “this has worked for me, so it will work for you” to thousands of people is wrong. I am not knocking them, or their businesses—I have been working in this industry for many years. But I have seen repeatedly: what works for one person does not always work for others.
Example: biohacking emphasizes positive stress. Cardio, intermittent fasting, sauna and cold plunges. Countless women I’ve worked with have done these things. All
they got were severe thyroid and hormonal issues.
The reason? Consistent stress and female biology do not go together. Estrogen amplifies stress responses by enhancing the secretion of adrenocorticotropic hormone (ACTH) and cortisol. In contrast, testosterone tends to dampen these stress responses. So, does it surprise you that the biggest fans of cold plunging and intermittent fasting are all male?
We know humans are losing their vitality. And on the surface, the devices, molecules and routines feel like fitting solutions to modern problems. But biohacking has become too much about adding There’s no emphasis on understanding If you want optimal health—not just another bandaid—you must understand how your body works at a deep level.
That means doing the work: testing, tracking, experimenting. Becoming your own biohacker. Build a routine that’s meant for you, not borrowed from someone else.
This path is not trending. But it works. I’ve seen it work time and time again at my functional genomics practice.
Before you jump on the next trend, pause and ask– is this built for me? Actual results come not from copying, but from understanding— because the most powerful biohack is knowing yourself.
Kashif Khan is the founder of The DNA Company, a pioneer in functional genomics and personalized health. He authored The DNA Way and is a TEDx speaker. Khan’s work focuses on decoding genetic insights to optimize health, longevity, and disease prevention.
Let’s face it—personal hygiene isn’t exactly what most guys call dinner conversation. But a quick wash with regular soap just doesn’t cut it when it comes to your sensitive zones. The skin down there (and in other moistureheavy zones) is delicate, reactive, and prone to irritation. It’s not just about cleanliness; it’s about treating your skin with the care it deserves.
NOT ALL SKIN IS BUILT THE SAME
Different zones, different needs. Your face? Delicate. Your elbows? Tough. Intimate areas? Extra sensitive. Your groin, underarms, inner thighs, and even your cheeks are high-friction, sweat-prone areas that are susceptible to irritation, breakouts, and—you guessed it—funk
Most soaps and washes strip away your natural oils, disrupting the skin barrier, and leaving you dry. Targeted care matters—this isn’t a one-sizefits-all situation.
WHY SPECIALIZED CARE FOR
SKINCARE FOR MEN WHO EXPECT MORE, WHERE IT MATTERS MOST
YOUR “MANATOMY” MATTERS
ODOR, CHAFING & THE PH PROBLEM
We’ve all been there: long days in the heat, gym sessions, or one too many dance moves, and suddenly, you’re battling thigh rub or swampy pits. Chafing isn’t just uncomfortable—it’s inflammation in action. When friction and moisture meet, especially in sensitive spots, it leads to irritation. And that “manly musk”? It’s not the sweatit’s the bacteria feeding on it.
But there’s another layer to the story: pH balance. These intimate zones are naturally more acidic to help fend off harmful bacteria. But when you use conventional products loaded with harsh chemicals, artificial fragrances, and drying alcohols, you disrupt that balance. The result? Discomfort, dryness, and mystery smells that didn’t get the memo.
UPGRADE YOUR ROUTINE
Caring for your manatomy isn’t about adding complexity - it’s about choosing the right products. A solid body care
routine means less irritation, better barrier protection, and fewer awkward moments. Good hygiene isn’t just a post-gym obligation—it’s a confidence booster that should be part of your daily rhythm.
Your skin deserves better than “whatever’s in the shower,” and that’s why MANATOMY® was created – to give men a routine that works with their body, not against it. That means natural ingredients formulated to hydrate, deodorize, and defend without the drama.
Intimate Foam Wash – Gentle, pHbalanced foam that keeps your bits fresh, not freaked out.
Intimate Deo-Lotion – Cooling lotionto-powder deodorizer that helps fight odour and chafe.
RefreshMen™ Wipes – On-the-go, aloe-packed wipes for pits, cheeks, and anywhere in between.
It’s not about being high-maintenance— it’s about maintenance done right.
When your skin is in sync, you move through life with confidence and ease. And confidence? That’s always in style.
MANATOMY®—skincare for men who expect more, where it matters most. Because “good enough” isn’t good enough, and your skin knows it.
Learn more at www.manatomyclub.com and visit the MANATOMY® booth at canfitpro Global Trade Show & Expo.
Manatomy® is a proudly Canadian brand on a mission to redefine men’s hygiene and self-care. We’re here to challenge outdated norms and empower men to take control of their well-being with confidence. With clean ingredients, zero fluff, and unapologetic authenticity, we help men feel fresh, clean, and ready to take on the world. Because when it comes to self-care, “good enough” isn’t good enough.
Pseudoscience for Good WHY FIT PROS MUST DITCH
LEARN HOW TO SPOT PSEUDOSCIENCE AND LEAD WITH EVIDENCE
By Bridget Fauteux
In today’s algorithm-driven, imagefocused fitness world, pseudoscience doesn’t just survive—it thrives. It wears a lab coat, uses buzzwords like “inflammation” and “detox,” and promises dramatic results without tangible evidence. It looks like science, but it’s not.
If you’re a fitness professional—trainer, coach, or instructor—you’re either part of the solution or part of the problem.
This isn’t just about protecting your reputation. It’s about protecting the people who trust you. Misinformation costs them time, money, health, and
sometimes, their relationship with food and movement.
WHAT IS PSEUDOSCIENCE?
Pseudoscience sounds scientific but lacks the methods, testing, or scrutiny that real science requires. It relies on anecdote, emotion, vague claims, and profit. It cherry-picks studies, avoids criticism, and sells confidence without accountability.
As explained by author Michael Gordin, “Pseudoscience appropriates the language and authority of science, while avoiding the accountability and self-correction that make science trustworthy.”
Take “adrenal fatigue”—a popular term in wellness circles. Stress and burnout are real, but adrenal fatigue isn’t recognized by any major medical organization. There’s no biological evidence that the adrenal glands
behave as described. But it sounds scientific—and it sells.
WHY GOOD PEOPLE FALL FOR BAD SCIENCE
Believing pseudoscience isn’t a sign of low intelligence—it’s human nature. According to a review, people gravitate toward pseudoscientific ideas for emotional comfort, control, and clarity during uncertainty. In fitness, it often looks like:
• Chasing fast results after years of frustration
• Seeking identity (“I’m paleo!”) or belonging
• Trusting influencers who “look the part”
• Resisting traditional medicine or complex science
Simplicity feels good. But simplicity isn’t the same as truth.
FIVE RED FLAGS OF PSEUDOSCIENCE
1. Exaggerated Claims Without Evidence
“This supplement melts fat fast.”
→ Real science is cautious. Watch for bold claims without peer-reviewed data.
2. Misused Scientific Language “Activates mitochondrial detox pathways for cellular vibration.”
→ Scientific terms used incorrectly are often a smokescreen.
3. Anecdotes Instead of Data
“My client lost 20 lbs on this detox!”
→ Stories can inspire but don’t prove safety or efficacy.
4. Tradition as Justification
“This has been used for centuries.”
→ Cultural practices may hold value, but historical use ≠ scientific proof.
5. Fear-Based or Urgent Messaging “Your liver is toxic—buy this cleanse now!”
→ Panic is a sales tactic, not a clinical approach.
If this content shows up on your feed—or your own page—it’s time to reassess. Sharing without evidence promotes confusion. And confusion has consequences.
PSEUDOSCIENCE CAUSES REAL HARM
Pseudoscience isn’t just misleading. It creates real problems:
• Delays care – e.g., using smoothies instead of seeing a specialist for PCOS
• Creates deficiencies – restrictive diets can lack essential nutrients
• Wastes time and money – on supplements with no evidence
• Damages trust – clients lose confidence in professionals and the industry
REAL SCIENCE VS. PSEUDOSCIENCE SCIENCE PSEUDOSCIENCE
Testable and revisable
Peer-reviewed data
Cautious language
Open to critique
Vague, unfalsifiable
Anecdotes and testimonials
Bold, sweeping claims
Avoids scrutiny
If someone claims a supplement “balances hormones” but can’t explain how, for whom, or cite credible sources—that’s not science. That’s sales.
YOUR RESPONSIBILITY AS A PROFESSIONAL
You don’t need a PhD to challenge pseudoscience. But you do need to think critically.
Clients come to you with real goals and concerns. Sharing misinformation— intentional or not—risks their health. As professionals, we must do better. You don’t need to be perfect. You need to be committed to learning, staying current, and asking better questions.
CURATE EVIDENCE-BASED CONTENT
Use this checklist to align with best practices:
3 Unfollow accounts spreading fear or false science.
3 Stop quoting influencers without credentials.
3 Revisit core concepts (e.g., metabolism, digestion, energy balance).
3 Prioritize evidence over popularity.
3 Choose research-backed educational sources.
3 Normalize saying “I’ll look into that.”
3 Focus on real, measurable outcomes for your clients.
When you lead with evidence, you earn trust, drive better results, and elevate your practice.
FINAL THOUGHTS: RAISE THE STANDARD
I’ve seen trends come and go—gluten panic, bulletproof coffee, seed oil fear, and endless “biohacks” that ignore the basics.
Most trainers don’t spread misinformation on purpose. But in a noisy industry, it’s easy to get swept up in hype. We don’t need more hype. We need clarity, curiosity, and accountability.
This isn’t about perfection. It’s about professionalism.
Let’s raise the standard—together.
Bridget Fauteux, founder of Fit Nutrition Canada Inc., is a dedicated health educator with over 17 years of experience in nutritional counselling, public speaking, and fitness training. She specializes in promoting sustainable healthy lifestyles, preventing disordered eating, and addressing nutrition misinformation.
