ASID California North Winter 2019

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President’s Letter


Board of Directors


Chapter Sponsers


Jennifer Jones | Project Spotlight


Events | 2018 ASID CA North Holiday Party


10 Questions with John K. Anderson

A Note from our Chapter President

Happy New Year! A new year, and new beginnings from our California North ASID Chapter. Our main goal for this year is to create a sense of community within our organization and to engage more fully in our community. We are creating an environment and events for our membership to make us all better designers, better vendor partners, and to make our community a more engaged design community. Most importantly, we want to create an environment in which we as designers can positively impact the lives of others. This Winter Issue is our Sustainability Issue, with a cover story about one of our chapter members, Jennifer Jones of Niche Interiors. We are also fully embracing sustainability and our magazine, SF Design, is being converted to digital content. This will give you the ability to view, share, and give us real-time feedback on social channels (follow us @asidnorcal) with suggestions for improvements to make this vehicle work for you. Our quarterly format will be thematic, with each issue providing in depth topics and design solutions that are paramount to Northern California designers. Future quarterly issues will cover health & wellness, the SF Decorator Showcase, and incorporating technology and home automation in design solutions. We will only feature Northern CA ASID designers and Industry Partners, we will highlight designers whose work and design philosophies we all admire. Think you have a project that might fulfill one of the topics listed above? Feel free to contact us at Next up is a Valentine’s disco party, a great line-up of student events and CEU’s and the 2019 ASID Design Awards Competition and Gala.

I hope to see you at our next event,

Sherry Hope-Kennedy President ASID CA North


BOARD of DIRECTO President Sherry-Hope Kennedy


George Brazil

Allied ASID


Director at Large

Professional Development Director

Industry Partner

Mayela Solis

Kari Hansel Industry Partner

Membership Director

Communications Director

Industry Partner

Allied ASID

Kevin Vawter

Sabrina Alfin

Finance Director

Aurora Belarmino Allied ASID


Student Rep to the Board

Ameera Taleb

Student ASID


CHAPTER SPONSERS ASID California North Chapter

Telephone: 415-626-2743

- Platinum -

ASID National

1152 15th Street NW, Suite 910 Washington, D.C. 20005 Phone: (202)546-3480 Fax: (202)546-3240


Editor-in-Chief Sabrina Alfin, Communications Director, Allied ASID

- Gold -

Production Collaboration

George Brazil, President-Elect, ASID Debbie Bondar, Hickory Chair, Industry Partner

E-Zine Design & Layout

Chris Campbell, Hermary’s, Industry Partner

- Bronze -


Sherry Hope-Kennedy, President, Allied ASID Sabrina Alfin, Communications Director, Allied ASID



A New Home on Telegraph Hill Embraces Sustainable Design

by Sabrina Alfin Photographed by Thomas Kuoh

“Using non-toxic materials and finishes to improve indoor air quality in our homes should be as ubiquitous a practice in design as using LED lighting to conserve energy.�


hen you talk to Jennifer Jones, Associate ASID, about sustainability in design, it’s clear her commitment to green principles comes from long-held beliefs in doing the right thing. Raised by hippie parents who were environmental and animal welfare activists, it was pretty inevitable her studio, Niche Interiors, would embrace, and to some degree evangelize, the incorporation of eco-friendly practices in residential interior design. This isn’t just lip-service. Jones walks the talk. She is a LEED AP, as are her two staff designers. Her design assistant is a LEED GA, and Niche will sponsor her to obtain full LEED AP accreditation. For Jones, this “just makes sense”, given that more and more of her clients are requesting the specification of not just reclaimed and recycled materials, but nontoxic finishes, too. “Using non-toxic materials and finishes to improve indoor air quality in our homes should be as ubiquitous a practice in design as using LED lighting to conserve energy,” she explains. That means, for example, using organic textiles with no stain treatments or flame retardants. Or using solid FSC-certified wood in furnishings and millwork, not MDF. Creating custom upholstery with natural latex wrapped in organic wool. And of course, no-VOC paints to prevent offgassing of harmful toxins. Even if her clients don’t specifically request sustainable materials, Jones bakes it into her solutions as a general rule.


So when architects Lundberg Design reached out to Niche Interiors to help their empty nester clients sustainably furnish a newly constructed 8,000 square foot, three-story home high atop San Francisco’s Telegraph Hill, Jones was up to the challenge. She found that her own aesthetic and the architect’s aesthetic were closely aligned, which made for a seamless partnership. “Optimizing the sweeping views of the Bay was a top priority, as was maximizing the natural light in the space,” says Jones. “The goal was to balance Lundberg’s minimalist vision with livability, comfort, and warmth using lots of color and texture.” And balance it she did. Using a combination of custom and refurbished vintage pieces, Jones rounded out the design with reclaimed oak barn wood floors, steel and glass LED pendant lights, and a bespoke cantilevered window seat. Niche also designed the statement dining room table constructed of a walnut slab and Lucite, which was sourced and fabricated locally. Even when the clients fell in love with an Italian sofa that was decidedly not non-toxic, the team at Niche had the cushions remade with toxin-free materials. Her favorite design element in this project? A difficult choice, but she’s rather partial to the vintage Milo Baughman lounge chairs she found, recovering them in a rich green fabric for a little added punch.


Jones admits that going green is not an inexpensive proposition, but roughly 30% of her clients make sustainable, healthy homes a priority. To them, the upcharge is worth it for an upgraded level of service and the peace of mind in knowing they aren’t breathing in potentially cancer-causing agents. “Overall, non-toxic custom upholstery, for example, is maybe only 25% more expensive, and we don’t have to sacrifice style or comfort,” Jones elaborates. And by using local workrooms to fabricate these pieces, not only is Niche contributing to the local economy, but the studio is also helping to minimize their own carbon footprint by reducing long-distance shipping. For pieces not fabricated in local workrooms, Jones’s go-to furniture vendors are Cisco Home, Lee Industries (through the Witford showroom at the SFDC), and Varellen (through Ruby Living Home) for their eco-friendly manufacturing practices. For textiles she uses several vendors, sticking primarily to natural fibers of wool, linen, cotton, silk, and jute while again being mindful of how those textiles are treated. She admits her animal-loving tendencies make her conflicted about using wool, but for floor coverings, in particular, there’s no beating it for durability. Long-lasting, classically designed wool rugs of heirloom quality will stay out of landfills, so in that regard she feels better about making that choice. As passionate as she is about sustainable and local design practices, she’s also passionate about being a productive and collaborative member of the Bay Area design community. She joined ASID to network and engage with other design professionals, and values the ability to reach out for advice. “We all need to work together to move the industry forward. Helping each other is so important, now that the business has changed so much.” It’s hard to disagree. - 11 - WINTER 2019 | CA NORTH CHAPTER

“The goal was to balance the architect’s minimalist vision with livability, comfort, and warmth using lots of color and texture.”

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Also visit our Flagship Stores in: Copenhagen, Stockholm, Milan, London, New York, Tokyo and Osaka

A Night to


Enjoy celebratory photos from a night to remember at the 2018 ASID Cal North Holiday party. Hosted at the top of San Francisco with breathe-taking views of the city, ASID was joined by our favorite faces in the design community....



John K. Ande with

John K. Anderson creates classic environments as seen through a mod over 25 years experience in residential, commercial and hospitality de known for his dynamic balance of contemporary, mid-century and tra developing urbane interiors that are fresh and enduring.

Anderson founded his studio in 2005 after working with several of th inent designers, including Steven Volpe and Orlando Diaz-Azcuy. Rece residences in Presidio Heights, Pacific Heights, and SOMA.

What is your educational background and how started in interior design?

I have a B.S. in architecture from Arizona State University. I have alwa design of all things and how they work. What most impacts our liv spaces. Interior design was a natural focus within my architectural stu grandmother had exceptional taste. I grew up in a more formal home, had this amazing mid-century home on the Texas prairie (right nex Dallas fans). The contrast between these two homes still inspires me

What keeps you inspired to create?

Travel – We love Italy and although we just returned from a trip last next.

Film – the movie Roma is so visually stunning. Photography – I love to document my life visually and although I d photos as I’d like, you never know when a visual reference will come

Which designers and/or artists would you say a influences?

David Hicks – bold, timeless, fresh designs. Both classic and moder most importantly how to break them.

Jean-Louis Deniot – He is a master. He’s just one of those French des F@*K he’s doing.

Not a designer or an artist, but the Villa Necchi Campiglio in Milan – role in the movie I Am Love. It’s modern and deco with classical un seen the film, drop what you are doing and see it just for this villa.


dernist’s eye. With esign, Anderson is aditional elements,

he Bay Area’s preement projects include

w did you get

ays been fascinated by the ves happens inside of our udies. Both my mother and , however my grandmother xt to South Fork for those e to this day.

t year, we are planning our

don’t take nearly as many e in handy on a project.

are your biggest

rn. He knew the rules and

What design trends are here to stay? I’d like to say that I am not a slave to trends, although we are bombarded with trends every day. Owning one’s personal style is the only trend you have to follow.

Facebook or Instagram? Instagram. It’s all about the visual references and cues. You can follow me @jkadesign

What is the one piece of tech your business can’t live without? iPhone – We can almost run our whole office from it. I’m sure in a few years we will be able to do just that.

Favorite SF restaurant for food and design? Food – Sorrel on Sacramento Street Design – Bellota or Bix

Tell us about a favorite travel destination that has influenced one of your projects? Recently completed a project that embodied Parisian design. From the Haussmannian architectural elements we designed to the chevron floor patterns to the furniture pieces purchased in Paris.

What is your biggest business challenge and how do you address it? Finding and hiring the right staff. Due to the current climate in the Bay Area, anyone worth hiring seems to already be working. We have become diligent in interviewing and making sure we ask the right questions. Patience also helps.

signers that know what the

Why is being a member of ASID important to you and your business?

– This home played a huge nderpinnings. If you haven’t

As professionals we are pulled in so many directions. I like the connection I have with the design community and my colleagues. I also want to give back to younger designers and emerging professionals and ASID has a platform in place to do just that.